• Journal of Contemporary Eastern Asia
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• v.18 no.1
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• pp.217-234
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• 2019

This study examined effects of the social-psychological motivations to use Instagram (i.e., identity seeking, social interaction) and narcissistic personality on personal attachment to Instagram and intention to post photos on Instagram. Identity seeking, social interaction and narcissistic personality (i.e., grandiose/exhibition) had significant positive effects on personal attachment to Instagram. Identity seeking and social interaction had significant positive effects on intention to post photos on Instagram. However, narcissistic personality had no effect on the intention to post photos on Instagram. The study results support the theory of the extended-self in the digital context. This study also provides useful information to help organizations understand why people use Instagram as well as how to take advantage of Instagram to enhance their services and consumer experiences.

• Journal of Digital Contents Society
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• v.16 no.4
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• pp.503-512
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• 2015

The purpose of this study is to examine facebook users' self-presentation on facebook in terms of narcissism and the relationship of narcissistic self-presentation and variables of self-esteem, using patterns, and information types. The results showed that facebook users' self-presentation were not likely to be narcissistic. In self-presenting on facebook users were likely to be exhibition but they are not likely to be ingratiating and competent. And this study failed to support the association of narcissistic self-presentation and self-esteem. But results suggested that facebook using patterns including frequency and period of use affected narcissistic self-presentation. Finally, profile information, but not posting information was correlated with narcissistic self-presentation.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.615-630
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• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.199-210
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• 2016

This study was conducted to examine the mediation effect of narcissistic personality traits and schizophrenic personality traits on the relationship between smartphone addiction and relational aggression of middle school girls. Data from 378 girls in Kyungki and Chungchoeng areas were analyzed. Main results were as follows. First, smartphone addiction showed significant positive correlations with narcissistic personality traits, schizophrenic personality traits and relational aggression. Both personality traits also showed positive relationship with relational aggression. Second, narcissistic personality traits fully mediated the relationship between smartphone addiction and reactive relational aggression. Third, schizophrenic personality traits partially mediated the relationship between smartphone addiction and relational aggression. Finally, clinical implications for adolescent girls at high risk of smartphone addiction and suggestions for future studies were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.897-908
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• 2018

This study investigates the effect of mimicry buying on differentiation behavior in the context of fashion product consumption. Merging insights from social identity theory, optimal distinctiveness theory and previous research on narcissism, this article presents ingroup-outgroup categorization, narcissistic tendency and social status to serve as boundary conditions of this effect. Experiment 1 supports the hypothesis that more differentiation behavior against mimicry buying is reinforced when the mimicker is an in-group member compared to an out-group member. Based on this result, we conducted Experiment 2 to understand the effect of narcissistic tendency and mimicker's social status on differentiation behavior in the in-group context. The results show that the effect of narcissistic tendency on differentiation behavior is mediated by a perceived distinctiveness threat when the mimicker is an in-group member. In addition, this mediating effect is moderated by the mimicker's social status. Narcissistic tendencies have a direct negative effect on differentiation behavior when the mimicker is an in-group member with a high social status. However, high narcissistic tendency induces a more distinctiveness threat when the mimicker is an in-group member with a low social status. This then results in a greater differentiation behavior. Implications for marketers and suggestions for future research are also discussed.

• Knowledge Management Research
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• v.21 no.3
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• pp.89-103
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• 2020

When people feel powerless (with losing control), they show compensatory behaviors to get out of this state. The actions to compensate for powerlessness have been studied in the contexts of products or brands, but this study focuses on compensatory behaviors when using social media. Social media, which can express consumers' selves freely, has become a platform for self-expansion. It has been confirmed that the possibility of relieving psychological powerlessness through self-expression on social media exists. Therefore, we examined how people who felt powerless showed compensatory behaviors on social media. According to the analysis, consumer's powerlessness does not directly affect narcissistic self-expression on social media. However, it is derived as being fully mediated by the feeling of anxiety. The more anxious consumers feel, the more narcissistic they express themselves by posting photos of themselves with luxury brand objects that can show social power or authority. In other words, when consumers experience social powerlessness coupled with anxiety, they are likely to show compensatory consumption behaviors such as narcissistic self-expression in order to make their images cool and luxurious and draw others' attention on social media. We confirm that the compensatory consumption due to consumers' powerlessness, which leads to having anxiety, can appear in ways of presenting narcissistic selves on social media.

• Management & Information Systems Review
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• v.10
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• pp.1-31
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• 2002

As the modern society is called the narcissistic society, the narcissism is widespread in the personality of individuals and the society at large. In consideration of this side, this study explored for several characteristics of the narcissistic personality and the job stress, and explored for the relationships between the two things theoretically. The narcissism is an attempt to repair self-esteem weakened by the splitting anxiety, the lack and the pathological fusion of self-structure. The job stress is a factor that a characteristic of the job influenced on the behavioral and affective response of the person on the job directly or indirectly. This study selected organizational justices, organizational constraints, role conflict, role ambiguity, role overload, organizational climate, interpersonal relations and career development as factors of the job stress. This study viewed that the stress is made from an interaction between environmental stimulus and personal particular reaction by defining the stress as an interaction model of stimulus-response and personal reaction is caused by psychological adjustment process, personal differences. On this occasion, this study discussed that the narcissistic personality is easy to get stress and weak in the job stress with regarding the personality as a mediation variation of psychological process. As a result, the narcissists estimated themselves positively and their self-esteem is high, but they excessively showed a self biased cognitive and affective response about the negative feedback to protect themselves. Moreover, this positive estimate on themselves and high self-esteem was vulnerable and weak in the self threat. In this view, the narcissistic personality is easy to get more job stress such as organizational justices, organizational constraints, role conflict, role ambiguity, role overload, organizational climate, interpersonal relations and career development.

• Journal of Families and Better Life
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• v.30 no.1
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• pp.65-76
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• 2012

The purpose of this study was to investigate effects of maladaptive personality (borderline personality, narcissistic personality, and dependent personality) and conflict behavior on marital adjustment(dyadic satisfaction, dyadic consensus, dyadic cohesion, and affectional expression) among married women. Subjects in this study were 725 married women who lived in Cheong-buk, in Gyeonggi province, Korea. Data were analyzed by the methods of frequency, percentage, Cronbach's ${\alpha}$, and factor analysis, Pearson's correlation, and hierarchical regression using SPSS-WIN version 12.0. The results of this study were as follows: 1) the less borderline personality was perceived, the more narcissistic personality was perceived, In addition, a greater perceived amount of destructive conflict behavior of wives was linked to highdyadic satisfaction in the wives'. Wives' destructive conflict- behavior was the most important parameter to predict dyadic satisfaction. 2) The less borderline personality was perceived, the less dependent personality was perceived, while the more narcissistic personality was perceived, the more destructive conflict behavior of husbands was perceived, with the, wives' incidence of dyadic consensus appearing high. Husbands' destructive conflict behavior was the most important parameter to predict a dyadic consensus. 3) The less borderline personality was perceived, the more narcissistic personality was perceived, In addition, more destructive conflict behavior of the husbands was linked to highdyadic cohesion in the wives'. Husbands' destructive conflict behavior was the most important to predict dyadic cohesion relatively. 4) The more destructive conflict behavior of wives was perceived, the higher the wives' affectional expression appeared. The wives' destructive conflict behavior was the most important parameter to predict affectional expression.

• Stress
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• v.26 no.4
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• pp.332-339
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• 2018

Background: The purpose of this study was to explore the mediating effect of ambivalence over emotional expressiveness on the relationship between covert narcissistic tendency of adults in their twenties and the satisfaction of interpersonal relations. Methods: 194 male and female adults in their twenties completed the self-report questionnaires on covert narcissism, ambivalence over emotional expressiveness, and interpersonal satisfaction. A mediated model was tested using the SPSS Macro by Hayes. Results: We verified that the ambivalence over emotional expressiveness played a mediating role in the relationship between covert narcissistic tendency and interpersonal satisfaction. In terms of the characteristics of relationship, except for the superior person, the relationship between lover/spouse and friends/colleagues showed the mediating effect between covert narcissism and interpersonal satisfaction. Conclusions: The covert narcissistic tendency itself affects low interpersonal satisfaction, but the ambivalence over emotional expressiveness affects low interpersonal satisfaction when the covert narcissist interacts with lover/spouse, friends/colleagues. We discussed the directions of intervention for the covert narcissist having low satisfaction in relationships, limitations and future suggestions of this research.

• Fashion & Textile Research Journal
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• v.11 no.5
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• pp.808-817
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• 2009

The purpose of this study was to verify potential differences in group- specific external feature concerns and beauty care behaviors of Korean women in their 20's~40's depending on their narcissistic propensity. This study is to take psychological approaches to narcissistic propensity of our contemporary society, so that it can get better understanding about consumers and provide marketing data on beauty-related industry. To meet the above goals, total 400 sheets of questionnaire were distributed to subjects from March 30 to April 8, 2009. Out of 376 sheets of questionnaire collected, total 355 valid questionnaires except incomplete 21 ones were used for final data analysis. For data analysis, this study used SPSS 12.0 as statistic program to perform factor analysis, reliability test (Cronbac's ${\alpha}$ coefficient), cluster analysis, t-test, analysis of variance (ANOVA), Duncan's multiple range test and multiple regression analysis. As a result, this study could come to the following findings: First, according to cluster analysis depending upon different factors such as self-directed narcissism, others-conscious narcissism and others-sensitive narcissism, it was found that our women in 20's to 40's could fall into 4 groups, i.e. complex narcissism group, mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group. Second, according to analysis on potential differences in external feature concerns among four groups depending on their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Third, according to analysis on differences in beauty care behaviors among four groups depending upon their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Fourth, according to analysis on potential factors of external feature concerns that may influence beauty care behaviors of complex narcissism group, it was found that those factors had significant effects on fashion-orientedness, cosmetic surgery and personality pursuit of this group. And it was also found that there were significant differences in fashion-orientedness, cosmetic surgery, makeup and hair styling of mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group respectively.