• Journal of Advanced Technology Convergence
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• v.2 no.3
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• pp.43-47
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• 2023

The purpose of this paper was to empirically verify the effect of nail list maturity on work performance and customer orientation, and analyzed 300 adult female nail beauty workers (nailists) working at nail salons across the country. As a result of investigating the research hypothesis, it was found that the maturity of the nail list had a significant effect on work performance, and the maturity of the nail list had a significant effect on customer orientation. Given the increasing number of novice nail artists, it is inferred that the maturity of a nail artist can directly manifest in procedural outcomes and revenue aspects. Consequently, strategies to enhance the maturity of nail artists are expected to profoundly influence customer orientation and job performance. There was a scarcity of prior research discussing maturity from the perspective of nail beauty or other beauty fields (skin, hair, etc.), which posed challenges in our discourse. We anticipate in-depmore th follow-up research in the future.