• Information Systems Review
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• v.15 no.3
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• pp.111-128
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• 2013

Conventions play important roles as tools for effective marketing. It will be able to understand the changes of particular industry's market, develop a new market and potential clients, and get a chance such as strategic network constructing. To support effective viewing of visitors, conventions have introduced a variety of ubiquitous computing technologies. This study introduces a case of applying the Utility Tag-based convention service system at the Cosmetics & Beauty Expo, Osong Korea 2013. The Utility Tag-based convention service system is constructed total three systems: (1) NFC Tag Management System; allowing effective access and management of NFC tags in various locations and objects, (2) Information Provide System; allowing participating vendors to manage information they want to provide information to visitors, and (3) Utility Tags; providing a variety of service to visitors for effective viewing in exhibition/convention space. This study first explores literature review and applying case related to ubiquitous computing in this field and introduces Applying an Utility Tag-based convention service system. In addition, we analyze visitors' behaviors and association rules by take advantage of collected touch data, present various possible for applications of the Utility Tag-based convention service system.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.977-980
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• 2015

Beacons have been noted in the core of the recent things Internet. It is also the technology is spreading most rapidly among the things Internet-related communication technologies. Beacon is a data communications technology that provides information that is customized to know the user's location. Using the BLE technology, to grasp the position of such people and goods. In addition to the non-contact method, since it is possible to communicate within the maximum 70m, it has attracted the interest than the NFC. Beacon, guidance for the current coupon, you can use as an advertising platform, such as the provision of product information, it has also been used in the indoor positioning service. Therefore, in this paper, we introduce about whether Case Study beacon is utilized how in the Internet of Things, were analyzed. Beacon exit the smart phone, the date to be used in conjunction with a wearable device, such as Google glasses and smart watch was not far away. Future it is expected or beacons are used everywhere to be expanded.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.137-140
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• 2017

전자 출결의 방식으로 NFC, Bluetooth, Wi-Fi, RFID등의 통신 방식의 전자 출결과 생체 인식 방법의 전자 출결인 지문 인식, 홍채 인식, 얼굴 인식 등이 있다. 그러나 대부분의 전자 출결 시스템은 초기 구축 및 시스템 오류 발생에 따른 유지보수의 어려움이 존재하고, 통신 방식의 전자 출결에서는 신호의 간섭 및 감쇄로 인한 불안정한 출석 문제가 발생한다. 그리고 생체 인식방식의 전자 출결의 경우에는 고가의 장비가 요구된다. 본 논문에서는 스마트 폰 Application 및 머신 러닝 framework인 Apache Spark를 이용하여 초기 구축 단계 이후 발생하는 유지보수 비용을 최소화하고, 머신 러닝을 이용하여 얼굴 인식률을 높이는 방법을 제안한다. 또한 제안하는 시스템을 이용하는 사용자가 출결을 진행할수록 인식률이 향상되는 방법을 제안한다.

• Information and Communications Magazine
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• v.30 no.8
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• pp.69-75
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• 2013

공공 장소에서 주변 상황 정보와 연계하여 각종 정보 및 광고를 인터랙티브하게 제공하는 차세대 디지털 사이니지인 텔레스크린은 구석기 시대의 벽화에서 시작한 상호 의사 소통 방법의 하나이다. 텔레스크린은 초기에 단방향 광고 또는 단순 정보 전달형 서비스를 제공하여 왔으나, 최근에는 카메라, 센서, NFC(Near Field Communication), 스마트 폰 등을 활용하거나, 양방향 UI/UX(User Interface/User eXperience), 얼굴 인식 기술과 연동하여 소비자의 참여를 유도하고 있다. 또한, 사용자의 주변 상황과 사용자의 상태 정보 등을 수집, 분석함으로써 상황인지 기반의 양방향 커뮤니케이션이 가능한 인터랙티브 텔레스크린으로 진화하고 있다. 최근에는 3D 기술과 사람의 반응을 감지하는 인지 기술들이 지속적으로 발전하고 있기에, 멀지 않은 미래에는 사용자의 감성에 반응하는 텔레스크린 서비스가 제공될 것으로 기대된다[1]. 그리하여, 사용자가 인식하지 못하는 사이에 주변 상황과 더불어 사용자의 감성에 기반하여 가장 효과가 높을 것으로 기대되는 맞춤형 정보에 자연스럽게 노출되게 될 것이다.

• Journal of the Korea Society of Computer and Information
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• v.21 no.12
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• pp.91-96
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• 2016

In this paper, we propose the CRM service model for analyzing and managing location based data collected by Wi-Fi and BLE. As mobile devices became personalized, enterprises became interested in individual location, and location based mobile marketing started to stand on spotlight. Location based proximity marketing is developing along with contactless data transmission technology, and payment system that uses NFC, Beacon that utilizes BLE, as well as advertisement via Wi-Fi are being serviced. We suggest the model that mobile devices can be detected and identified by MAC address with the need of being connected to Wi-FI or Bluetooth interface. MAC addresses are not associated with any specific user account or mobile phone number. The idea is to be able to measure the amount of people which are present in a certain point at a specific time, allowing the study of the evolution of data analysis and offers effective information for decision-makings.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.3
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• pp.1-10
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• 2012

Recently, Social Network services(SNS) is gaining popularity as Facebook and Twitter. Popularity of SNS leads to active service and social data is to be increased. Thus, social search is remarkable that provide more meaningful information to users. but previous studies using social network structure, network distance is calculated using only familiarity. It is familiar as distance on network, has been demonstrated through several experiments. If taking advantage of social context data that users are using SNS to produce, then familiarity will be helpful to evaluate further. In this paper, reflect user's attention through comments and tags, Facebook context is determined using familiarity between friends in SNS. Facebook context is advantageous finding a friend who has a similar propensity users in context of profiles and interests. As a result, we provide a blog post that interest with a close friend. We also assist in the retrieval facilities using Near Field Communication(NFC) technology. By the experiment, we show the proposed soicial search method is more effective than only tag.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.763-766
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• 2015

Smart Healthcare System as an Open Platform (Shesop) is an integrated healthcare system and have several features, one of them is Steppy Application. Steppy does count your step and display on Shesop website. In this system security issues are not properly addressed, while Personal Health Record (PHR) patient stored in the cloud platform could be at risk. In fact, the huge electronic information available online, people needs reliable and effective technique for privacy preserving. In order to improve the security of data which are displayed on the Shesop website, so that anyone who access could not tamper without permission. Recently Xu et al. showed a pseudonym scheme using smart card as a solution in e-health systems which uses discrete logarithm problem with cyclic group. In this paper, we adopt their scheme and use it application into smartphone using Near Field Communication (NFC) to construct security in Steppy apps.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.11a
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• pp.385-391
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• 2007

RFID 태그 부착 출판물(U-Publication)은 U-Media의 하나로 소비자가 기존의 출판물을 오프라인에서만 소비했던 것과는 달리, 복수개의 태그가 부착되어 있어 RFID 리더(reader)로 태그에 저장된 URL을 통해 온라인으로 접속할 수 있는 것을 말한다. U-Media는 사람의 생체시스템뿐만 아니라 사람이 지닌 디지털정보나 디바이스, 그리고 주변 사물과 상호작용을 하여 컨텐트 생성과 동시에 자동으로 관련 정보를 수집, 첨부함으로써, 기존의 미디어가 전달하지 못했던 정보까지 제공하여 준다[1]. U-Publication은 온라인과 오프라인이 Seamless하게 연결되어 양방향으로 정보가 이동할 수 있다는 측면에서 U-Media라고 할 수 있으며, 소비자들은 RFID 태그 부착 출판물의 인쇄된 컨텐트 뿐만 아니라 출판물에 부착된 태그의 링크를 통해서 추가적인 컨테트를 소비할 수 있고 다양한 상거래를 할 수 있다. 이 논문은 RFID 태그 부착 출판물의 정의와 이를 기반으로 한 비즈니스 모델에 대한 분석과 제안을 담고 있다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.12B
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• pp.1698-1707
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• 2011

Mobile RFID technology as a typical Convergence technology combines RFID communication, mobile communication and network infrastructure, and information processing technology. As it enables users to communicate with the surroundings, Mobile RFID technology is now recognized to serve as the basis technology for the Ubiquitous Information Society where users can get the needed information anytime and anywhere. Through lots of efforts for the early technology development and standardization activities on Mobile RFID technology, Korea has been leading technology standardization as well as technology initiatives. Thus, this research paper describes the domestic and the international standardization activities on Mobile RFID technology as well as the latest standardization status. Further this paper summarizes the major standardization issues, and then proposes the standardization strategy of Mobile RFID technology by analyzing the relevant and influential factors.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.3
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• pp.121-126
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• 2019

Recently IoT named Internet of Things technology is widely used throughout the industry. In this paper, a smart vending machine system is proposed to solve inconvenience of vending machine which is commonly seen. This allows users to purchase goods without cash and saves management costs by allowing vending machine managers to stock and sell conveniently. For the production of this smart vending machine, Analysis example using UML which is object-oriented analysis method and flowchart and screen design applying it are presented. Also this presented method is shown to being applied usefully for a guideline of building smart vending machine commercialization system based on IoT.