• Title/Summary/Keyword: Mysteriousness

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The effects of authenticity and fictionality of brand story on customer-based brand equity (브랜드 스토리의 진정성과 허구성이 고객기반 브랜드 자산에 미치는 영향)

  • Suk, Hyojung;Lee, Eun-Jin;Park, Sung-Hee
    • The Research Journal of the Costume Culture
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    • v.30 no.3
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    • pp.381-402
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    • 2022
  • This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

A Study on the Characteristics of the Homme Fatale Fashion Image Represented in the Korean Mass Media (국내 대중매체에 나타난 옴므파탈 이미지의 패션 특성 연구)

  • An, Hyun-Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.73-87
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    • 2011
  • The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

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Evaluation of the Landscape Attraction of Seonunsan Provinlcial Park (선운산도립공원의 경관매력도 평가)

  • Rho, Jae-Hyun;Hu, Jun;Kim, Young-Suk
    • Journal of Environmental Science International
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    • v.11 no.6
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    • pp.471-482
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    • 2002
  • The purpose of this study is in identifying the attraction degree of Seonunsan Provincial Park by quantitative analysis. For this, landscape slide test was performed by questionaries. And multiple regression analysis and Factor analysis were performed far identifying the attraction degree of users. The attraction degree of natural resources was evaluated by questionaries about the landscape scene of 120 slides which was pictured at the chief visual corridor So it is considered that tourism route far attracting people into natural characteristic resources should be developed. It is identified once again that factors of $\boxdr$Naturalness$\boxul$,$\boxdr$Uniqueness$\boxul$and $\boxdr$Mysteriousness$\boxul$are important in natural landscape. And 16 explanation variables which explain the attraction degree of viewing landscape were classified as 4 factors. Those were defined as $\boxdr$Ability (FⅠ)$\boxul$, $\boxdr$Season harmony (FII)$\boxul$,$\boxdr$Simplicity (FⅢ)$\boxul$ and $\boxdr$Legibility(FⅣ)$\boxul$. It is identified that the variables of FⅠ, mysteriousness, is a representative image which expresses the characteristics of Seonunsan Provincial Park.

Travel of the Park G$\ddot{u}$ell in Spain Barcelona which were designed and made a construction by Antoni Gaudi, as a genius artist, and review the works of residential development-Park G$\ddot{u}$ell, and also bridge made by stone bricks in the compound (기행문 - 스페인에서 본 천재 예술가(藝術家) 가우디(Antoni Gaudi)가 설계.시공한 구엘공원(Park G$\ddot{u}$ell) 주거단지와 경내(境內)에 건설한 석조교량(石造橋梁)에 대한 소고(小考))

  • Jo, Gyu-Yeong
    • Journal of the Korea Construction Safety Engineering Association
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    • s.55
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    • pp.37-51
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    • 2012
  • There is a shround of mystery surronnding Gaudi. In all probability, the first mist preventing us from gaining acess to his work is the intrinstic mysteriousness of all genius and, at the end of the day, of all human spirit. The situation is complicated by the well-known fact that Gaudi wished to creat an aura of silence around his persona, while, at the same time as maintaining this secretiveneness - in other words, the annihiliation of his fundamental values-gave expression and symbolisation to his moods and incerdible mental power. On a piece of land on the Muntanya Pelada, in the Barcelona district of La Salut, Eusebi G$\ddot{u}$ell Wanted to build an urbanisation inspired by the concepe of the garden city. in this he sought to return to nature, health and an escape from the insalubrous industrial city. Gaudi worked on the construction of this park between 1900 and 1914, and even moved his home there in 1906. An outstanding feature of park G$\ddot{u}$ell is the integration of architecture with nature. In other to save the natural slopes, Gaudi built viaducts from brick pillars, which he covered with stone obtained from the excavation.

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Introduction and Measurement Development of Lovemarks Construct in IT Context (IT 환경에 적용가능한 러브마크 개념의 소개 및 측정도구 개발)

  • Park, Joo Yeon;Lee, Chung Hun;Park, Byung C.;Lee, Choong C.
    • The Journal of Society for e-Business Studies
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    • v.22 no.2
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    • pp.79-98
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    • 2017
  • Understanding the consumer-brand relationship in the IT market from the "emotional" or "love" perspective requires an urgent research effort to fully comprehend IT consumers beyond brand loyalty. This study introduces and attempts to empirically validate the concept and measurement of "Lovemarks," which capture the emotional relationship between consumers and IT brands, especially smartphone brands. Having a second-order confirmatory factor analysis for three different smartphone brands, this study extracted 18 final items with six constructs of mysteriousness, sensuality, intimacy, performance, trust, and reputation. The results indicate that the Lovemarks are psychometrically valid and reliably measure the emotional interaction of consumers and IT brands beyondbrand loyalty.

A study on the origin and the images of violet (보라색의 유래 및 이미지의 고찰)

  • 김은경;김영인
    • Archives of design research
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    • no.16
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    • pp.225-234
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    • 1996
  • The purpose of this study is to provide and suggest useful data in use of kinds of violet that is resulted from general color images of violet. The origin, history, and general images of kinds of violet were studied, and were classified vased on documcntary reviews. Findings are as follows: 1) The kinds of violet were used purple, violet, mauva, and magenta in the order of appearance of its color names and the categories of violet had been extended from dark reddish violet to affilicated colors of bright violet by development in synthetie dyestuff. 2) The kinds of violet has neutral characters due to the combination of two extreme colors, red and blue, and thereby revealing voth attreibutes in terms of symbolic, emotional, and spychological features of colors. The positive images in kinds of violet can be classified as nobleness, holiness, mysteriousness, sleep/sedation, sensuality, femininity, fragrance, and the negatibely classified images are weakness, sadness, maelancholiness, death(for example, the mourner's gard in royal families), symbols of moral corruption, and superstition.

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A Study on Forestation for Landscaping around the Lakes in the Upper Watersheds of North Han River (북한강상류수계(北漢江上流水系)의 호수단지주변삼림(湖水団地周辺森林)의 풍경적시업(風景的施業)에 관(関)한 연구(硏究))

  • Ho, Ul Yeong
    • Journal of Korean Society of Forest Science
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    • v.54 no.1
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    • pp.1-24
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    • 1981
  • Kangweon-Do is rich in sightseeing resources. There are three sightseeing areas;first, mountain area including Seolak and Ohdae National Parks, and chiak Provincial Park; second eastern coastal area; third lake area including the watersheds of North Han River. In this paper, several methods of forestation were studied for landscaping the North Han River watersheds centering around Chounchon. In Chunchon lake complex, there are four lakes; Uiam, Chunchon, Soyang and Paro from down to upper stream. The total surface area of the above four lakes is $14.4km^2$ the total pondage of them 4,155 million $m^3$, the total generation of electric power of them 410 thousand Kw, and the total forest area bordering on them $1,208km^2$. The bordering forest consists of planned management forest ($745km^2$) and non-planned management forest ($463km^2$). The latter is divided into green belt zone, natural conservation area, and protection forest. The forest in green belt amounts to $177km^2$ and centers around the 10km radios from Chunchon. The forest in natural conservation area amounts to $165km^2$, which is established within 2km sight range from the Soyang-lake sides. Protection forest surrounding the lakes is $121km^2$ There are many scenic places, recreation gardens, cultural goods and ruins in this lake complex, which are the same good tourist resources as lakes and forest. The forest encirelng the lakes has the poor average growing stock of $15m^3/ha$, because 70% of the forest consists of the young plantation of 1 to 2 age class. The ration of the needle-leaved forest, the broad-leaved forest and the mixed forest in 35:37:28. From the standpoint of ownership, the forest consists of national forest (36%), provincial forest (14%), Gun forest (5%) and private forest(45%). The greater part of the forest soil, originated from granite and gneiss, is much liable to weathering. Because the surface soil is mostly sterile, the fertilization for improving the soil quality is strongly urged. Considering the above-mentioned, the forestation methods for improving landscape of the North Han River Watersheds are suggested as follows: 1) The mature-stage forest should be induced by means of fertilizing and tendering, as the forest in this area is the young plantation with poor soil. 2) The bare land should be afforested by planting the rapid growing species, such as rigida pine, alder, and etc. 3) The bare land in the canyon with moderate moist and comparatively rich soil should be planted with Korean-pine, larch, ro fir. 4) Japaness-pine stand should be changed into Korean-pine, fir, spruce or hemlock stand from ravine to top gradually, because the Japanese-pine has poor capacity of water conservation and great liability to pine gall midge. 5) Present hard-wood forest, consisting of miscellaneous trees comparatively less valuable from the point of wood quality and scenerity, should be change into oak, maple, fraxinus-rhynchophylla, birch or juglan stand which is comparatively more valuable. 6) In the mountain foot within the sight-range, stands should be established with such species as cherry, weeping willow, white poplar, machilus, maiden-hair tree, juniper, chestnut or apricot. 7) The regeneration of some broad-leaved forests should be induced to the middle forest type, leading to the harmonious arrangement of the two storied forest and the coppice. 8) For the preservation of scenery, the reproduction of the soft-wood forest should be done under the selection method or the shelter-wood system. 9) Mixed forest should be regenerated under the middle forest system with upper needle-leaved forest and lower broad-leaved forest. In brief, the nature's mysteriousness should be conserved by combining the womanly elegance of the lakes and the manly grandeur of the forest.

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