• 제목/요약/키워드: Mutual Effect

검색결과 628건 처리시간 0.028초

중소제조기업의 CEO유형과 기술혁신역량이 경영성과에 미치는 영향과 기술혁신성과의 매개효과에 관한 연구 (The Effect of SME CEO Types and Technology Innovation Capabilities on Business Performance and Mediating Effect of Innovation Performance)

  • 이록;전수성
    • 한국콘텐츠학회논문지
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    • 제22권3호
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    • pp.331-342
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    • 2022
  • 오늘날 중소제조기업의 경영환경은 급격한 기술변화의 속도로 인하여, 제품수명 주기가 점점 짧아지는 추세이다. 이에 본 연구에서는 CEO유형과 기술혁신역량이 기술혁신성과를 매개로 하여 경영성과에 미치는 영향력을 파악하기 위해 실증조사하였다. 연구의 대상은 동남권 중소제조기업 임원급 이상을 중심으로 설문조사를 실시하였으며, 연구결과는 다음과 같다. 전체적으로 살펴보면 중소제조기업의 CEO유형과 기술혁신역량이 기술혁신성과와 경영성과 간의 구조적 인과관계는 상호상관성을 갖고 유의적인 영향력을 갖는 관계임을 실증해 주었다. 이러한 결과는 CEO유형에 따른 기술혁신역량이 경영성과에 미치는 영향에 있어서 기술혁신성과가 병행되면 더 높은 성과를 달성할 수 있다. 이와같이 중소기업은 우수한 기술발굴과 역량을 갖추기 위한 다양한 혁신활동의 필요성을 제기하고, 기업의 기술경쟁력 향상에 노력하여야 한다는 발전방향을 제시하고자 한다.

전문 유튜버의 평판이 충성도 및 구독의도에 미치는 영향 -유튜버 진정성의 조절효과를 중심으로- (The Influence of Professional YouTuber's Reputation on Viewer Loyalty and Subscription Intention : Focused on Moderating Effect of YouTuber Authenticity)

  • 은창익
    • 문화기술의 융합
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    • 제9권3호
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    • pp.221-237
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    • 2023
  • 본 연구의 목적은 급격한 미디어 산업 변화의 중심에 있는 개인 미디어 환경에 관심을 가지고, 특히 어디서든 접속, 시청, 제작 가능한 모바일 미디어 환경을 선도하는 1인 혹은 소수 미디어 크리에이터들의 활동 영역을 탐구하여 크리에이터들과 시청자들 간의 상호 생태계를 면밀히 살피는 단계적 연구의 일환으로 진행되었다. 특히 전문 유튜버 영역의 확장 가능성이 날로 진화하는 콘텐츠 서비스 사용자들의 욕구 및 수요 형태의 변화에 맞닥뜨린 상황에 주목하고, 전문 유튜버의 평판이 시청자의 충성도와 구독의도에 미치는 영향, 그리고 진정성이 이들 관계에서 형성하는 조절효과를 살펴보고자 하였으며, 이러한 관계 형성 과정을 구체적 자료를 통해 실증하는 것이 본 연구의 목적이다. 결론 부분에 연구결과를 토대로 유추할 수 있는 시사점과 향후 추가 연구를 위한 제언 등을 제시하였다.

진정성 마케팅 효과 연구 - 브랜드 신뢰도의 매개 역할을 중심으로 - (A study on the effectiveness of authenticity marketing - Focusing on the mediating role of brand trust -)

  • 김해정;이영주
    • 복식문화연구
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    • 제31권3호
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    • pp.394-410
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    • 2023
  • This study aims to understand the influence of authentic marketing on the formation of trust between brands and customers and consumers' purchase intentions and to analyze the role that brand trust has in this process. In doing so, it examines the specific aspects of authentic marketing that increase brand trust and contribute to the formation of purchase intentions, which could then be leveraged as key elements of a company's marketing strategy. Data in this study was used frequency analysis and factor analysis through SPSS 26.0, and reliability analysis using Cronbach's alpha coefficient. Subsequently, confirmatory factor analysis, path model analysis, and mediated effect analysis were performed using AMOS. Finding indicate that, identity and truth in authentic marketing had a positive effect on brand trust but heritage and reality did not affect brand trust. It was also found that the factors of identity, heritage, reality, and trust did not significantly affect purchase intention. Additionally, brand trust was found to have a positive effect on purchase intention. Finally, the analysis indicates that brand trust plays a mediating role in the process of forming purchase intention through the factors of identity and truth in authentic marketing. Therefore, the core of authentic marketing is the sincere relationship between companies and consumers obtained from the clarity and integrity of messages, and in this process, mutual trust is built, which leads to product purchases. It can be surmised that the purpose of authentic marketing is to build relationships with consumers based on brand trust.

폭소노미 사이트를 위한 랭킹 프레임워크 설계: 시맨틱 그래프기반 접근 (A Folksonomy Ranking Framework: A Semantic Graph-based Approach)

  • 박현정;노상규
    • Asia pacific journal of information systems
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    • 제21권2호
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    • pp.89-116
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    • 2011
  • In collaborative tagging systems such as Delicious.com and Flickr.com, users assign keywords or tags to their uploaded resources, such as bookmarks and pictures, for their future use or sharing purposes. The collection of resources and tags generated by a user is called a personomy, and the collection of all personomies constitutes the folksonomy. The most significant need of the folksonomy users Is to efficiently find useful resources or experts on specific topics. An excellent ranking algorithm would assign higher ranking to more useful resources or experts. What resources are considered useful In a folksonomic system? Does a standard superior to frequency or freshness exist? The resource recommended by more users with mere expertise should be worthy of attention. This ranking paradigm can be implemented through a graph-based ranking algorithm. Two well-known representatives of such a paradigm are Page Rank by Google and HITS(Hypertext Induced Topic Selection) by Kleinberg. Both Page Rank and HITS assign a higher evaluation score to pages linked to more higher-scored pages. HITS differs from PageRank in that it utilizes two kinds of scores: authority and hub scores. The ranking objects of these pages are limited to Web pages, whereas the ranking objects of a folksonomic system are somewhat heterogeneous(i.e., users, resources, and tags). Therefore, uniform application of the voting notion of PageRank and HITS based on the links to a folksonomy would be unreasonable, In a folksonomic system, each link corresponding to a property can have an opposite direction, depending on whether the property is an active or a passive voice. The current research stems from the Idea that a graph-based ranking algorithm could be applied to the folksonomic system using the concept of mutual Interactions between entitles, rather than the voting notion of PageRank or HITS. The concept of mutual interactions, proposed for ranking the Semantic Web resources, enables the calculation of importance scores of various resources unaffected by link directions. The weights of a property representing the mutual interaction between classes are assigned depending on the relative significance of the property to the resource importance of each class. This class-oriented approach is based on the fact that, in the Semantic Web, there are many heterogeneous classes; thus, applying a different appraisal standard for each class is more reasonable. This is similar to the evaluation method of humans, where different items are assigned specific weights, which are then summed up to determine the weighted average. We can check for missing properties more easily with this approach than with other predicate-oriented approaches. A user of a tagging system usually assigns more than one tags to the same resource, and there can be more than one tags with the same subjectivity and objectivity. In the case that many users assign similar tags to the same resource, grading the users differently depending on the assignment order becomes necessary. This idea comes from the studies in psychology wherein expertise involves the ability to select the most relevant information for achieving a goal. An expert should be someone who not only has a large collection of documents annotated with a particular tag, but also tends to add documents of high quality to his/her collections. Such documents are identified by the number, as well as the expertise, of users who have the same documents in their collections. In other words, there is a relationship of mutual reinforcement between the expertise of a user and the quality of a document. In addition, there is a need to rank entities related more closely to a certain entity. Considering the property of social media that ensures the popularity of a topic is temporary, recent data should have more weight than old data. We propose a comprehensive folksonomy ranking framework in which all these considerations are dealt with and that can be easily customized to each folksonomy site for ranking purposes. To examine the validity of our ranking algorithm and show the mechanism of adjusting property, time, and expertise weights, we first use a dataset designed for analyzing the effect of each ranking factor independently. We then show the ranking results of a real folksonomy site, with the ranking factors combined. Because the ground truth of a given dataset is not known when it comes to ranking, we inject simulated data whose ranking results can be predicted into the real dataset and compare the ranking results of our algorithm with that of a previous HITS-based algorithm. Our semantic ranking algorithm based on the concept of mutual interaction seems to be preferable to the HITS-based algorithm as a flexible folksonomy ranking framework. Some concrete points of difference are as follows. First, with the time concept applied to the property weights, our algorithm shows superior performance in lowering the scores of older data and raising the scores of newer data. Second, applying the time concept to the expertise weights, as well as to the property weights, our algorithm controls the conflicting influence of expertise weights and enhances overall consistency of time-valued ranking. The expertise weights of the previous study can act as an obstacle to the time-valued ranking because the number of followers increases as time goes on. Third, many new properties and classes can be included in our framework. The previous HITS-based algorithm, based on the voting notion, loses ground in the situation where the domain consists of more than two classes, or where other important properties, such as "sent through twitter" or "registered as a friend," are added to the domain. Forth, there is a big difference in the calculation time and memory use between the two kinds of algorithms. While the matrix multiplication of two matrices, has to be executed twice for the previous HITS-based algorithm, this is unnecessary with our algorithm. In our ranking framework, various folksonomy ranking policies can be expressed with the ranking factors combined and our approach can work, even if the folksonomy site is not implemented with Semantic Web languages. Above all, the time weight proposed in this paper will be applicable to various domains, including social media, where time value is considered important.

한·중·일 농산물 경쟁력과 한·중 FTA 농산물 교역량증가 효과 (The Competitiveness of Korea-China-Japan agricultural products and Korea-China FTA Agricultural Trade impacts)

  • 남국현;이천국
    • 농촌지도와개발
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    • 제25권2호
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    • pp.71-83
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    • 2018
  • This study aims to analyze the competitiveness of agricultural products in Korea, China and Japan and the effect of increasing imports from Korea and China. and then we discussed how to cooperate in the agricultural trade field between the three countries. The results are summarized as follows. First, The intra-industry trade of agricultural products was the most active in Korea and China, followed by the intra-industry trade index between Korea and Japan. The intra-industry trade between China and Japan were the lowest. Second, The mutual complementarity of agricultural products trade between Korea, China and Japan is mostly high. Among them, Korea and Japan are the highest, while Japan and China have the lowest complementarity. Third, it was found that in tariff elimination, imports of rice and meat products increased the most, while the import growth rate of green tea, meat products and ginseng increased the most. Finally, the three countries in Korea, China, and Japan can consider the way to increase the trade of agricultural products in the region by internalizing the trade of complementary items while maintaining a constant level of production of mutually competitive products.

분산분석법을 이용한 AZ31 합금의 피로균열성장에 미치는 시편두께 효과 평가 (Evaluating the Effect of Specimen Thickness on Fatigue Crack Growth in AZ31 Alloy Using ANOVA)

  • 최선순
    • 한국기계가공학회지
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    • 제19권6호
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    • pp.9-16
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    • 2020
  • This study aims to assess the effects of specimen thickness (ST) on fatigue crack growth in the early stages of crack propagation and near failure in magnesium alloys. The analysis of variance (ANOVA) method was adopted because fatigue crack propagation in magnesium alloys exhibits statistical behavior. The equality of variance test and residual diagnostics were performed on the grown cracks to confirm the validity of ANOVA by verifying the normal distribution and mutual independence of the residuals and their homoscedasticity. ANOVA confirmed that ST heavily impacts crack growth; i.e., when ST is smaller, cracks grow faster in the early crack propagation stage and break more quickly before the formation of larger cracks. We found that ST significantly affects fatigue crack growth in the early crack propagation stage and near the failure stage in magnesium alloys. The regression model was also used to predict crack formation near the failure stage.

진화 알고리즘을 이용한 삼중대역 PIFA 최적 설계에 관한 연구 (A Study on an Optimal Design of a Triple-band PIFA using the Evolution Strategy)

  • 고재형;김군태;김경아;김형석
    • 전기학회논문지
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    • 제59권4호
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    • pp.768-773
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    • 2010
  • In this paper, we study on an optimal design of a triple-band PIFA (Planar Inverted-F Antenna) of 433 MHz, 912 MHz and 2.45 GHz by using evolution strategy. Generally, the resonant frequency of the PIFA is determined by the width and length of a U-type slot used. However the resonant frequencies of the multiple U slots are varied by the mutual effect of the slots. Thus the optimal width and length of U-type slots are determined by using an optimal design program based on the evolution strategy. To achieve this, an interface program between a commercial EM analysis tool and the optimal design program is constructed for implementing the evolution strategy technique that seeks a global optimum of the objective function through the iterative design process consisting of variation and reproduction. The resonant frequencies of initial model are 439.5 MHz, 981.5 MHz and 2.563 GHz. However, the resonant frequencies of the triple-band PIFA yielded by the optimal design program are 430.5 MHz, 907 MHz and 2.4515 GHz. Measured resonant frequencies are 433.5 MHz, 905.5 MHz and 2.454GHz, which show a good agreement with the simulation results.

서비스 실패에 따른 서비스 회복과 고객행동에 관한 연구 (A Study on Service Recovery and Customer Behavior from Service Failure)

  • 박영배
    • 한국조리학회지
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    • 제13권1호
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    • pp.152-165
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    • 2007
  • The purpose of this study is to prove that the appropriate fit between service failure and recovery strategy can efficiently maximize customer satisfaction and behavioral intention, by using the prepared scenario through comprehensive approach concerning how the expectation level of service recovery has influence on perceived fairness, satisfaction and behavioral intention of service recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, $June{\sim}August$ 2004, by setting factorial design of 2(control, severeness)$\times$3(distributive fairness, procedural fairness, mutual relational fairness)$\times$2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio). Research findings are as follows; First, perceived recovery justice has an effect on customer satisfaction and behavioral intention. Second, customer satisfaction and restaurant satisfaction have positive influence on behavioral intention. The results will be helpful for them to develop a further service failure and recovery framework. For service marketing managers, the results will suggest specific guidelines for establishing service recovery strategies.

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현대 건축의 형태구성과 해체주의 패션의 특성에 관한 연구 (A Study on the Construction of Modern Architectural Form and the Characteristics of Deconstructional Fashion)

  • 김혜정;임영자
    • 복식
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    • 제40권
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    • pp.137-147
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    • 1998
  • Fahion as the form construction of decon-structivistic architecture was analyzed by dividing it into the intrinsic aspect and the formal aspect through an introduction of three characteristic architectural principles into fashion. Intrinsic deconstructivistic fashion as the construction of architectural form has the mixurte of genders both in a form of transvestic and in a form of genderless look as dualism, and can be characterized by pluralistic nationlism with the emergence of the Third World alienated from the international society, and so forth. Difference and the prefixes of dis-and de- are schizophrenic mystic illusionism, chance effect and the differance of space and time and is supporting Jacques Derrida's chiasmus that is the perspective of collage in painting and the multiple observation of collage in painting and the multiple observation point as the play of borrowing the surrealistic technique. The formal construction of deconstructivistic fashion the construction of architectural form has intertextuality material, hybridization of items and the blending of modes and another sphere. Trace as icon deconstrucion attains historical analysis. Dis and de in fashion are showing the retrogre-ssion of gravity through decomposition, decon-tinuity and disjunction emerge nonstructural silho-uette, juxtaposition, inversion and replace- ment of underwear and outer garments. Their decentring expression emerged as construction through mixture and repetition as well as overlapping of planes or spaces. And their disjuctive representation appeared in the form of mutual juxtaposition and substitution with the double-side of formal construction in functional terms.

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로봇의 3차원 작업을 위한 효율적 센서위치의 결정기법 : 스테레오 카메라를 중심으로 (A Technique to Efficiently Place Sensors for Three-Dimensional Robotic Manipulation : For the Case of Stereo Cameras)

  • 도용태
    • 센서학회지
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    • 제8권1호
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    • pp.80-88
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    • 1999
  • 본 논문에서는 로봇의 3차원 작업을 위한 센서로 사용된 스테레오 카메라의 위치 결정 문제를 다룬다. 공통의 기준선상에 평행한 시선을 가지도록 설치된 스테레오 카메라의 모델이 주어진 후, 보정에 사용된 제어점들의 불확실성에 둔감하고 로봇의 반복정밀도를 고려한 오차 조건을 만족시킬 수 있도록 센서의 계측거리가 결정된다. 두 카메라간의 간격은 3차원 위치 오차와 스테레오 영상좌표 오차와의 관계를 고려하여 이들이 최소화될 수 있도록 결정하였다. 본 논문에서 제안한 방법은 기존의 기법들과는 달리 3차원의 문제를 피계측체의 모델링 과정이나 복잡한 제한조건 없이 접근함으로써 일반적이며, 모의실험을 통하여 유용함을 확인할 수 있었다.

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