• 지역과문화
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• v.8 no.1
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• pp.77-93
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• 2021

The importance of cultural goods marketing in the management of museums is increasing as the museum's cultural goods are taking an important part in the profit.This study analyzes the differences in cultural goods between the National Palace Museum and the National Palace Museum through the 4P strategy of marketing products, prices, channels and promotion. While the National Palace Museum emphasizes cooperation with other companies in terms of products, the National Museum of Korea focuses on developing its own products.In terms of price, the two museums have different strategies because of their different market share.In terms of space, the National Palace Museum sells cultural goods through a variety of electronic merchants, while the National Museum of Korea is distributed through a special website.In terms of promotion, the Palace Museum uses online social media marketing strategies, while the National Museum of Korea collects ideas and develops cultural products through open recruitment activities every year. This research is of new significance to the development of cultural products in China and Korea through comparison between the National Palace Museum and the National Museum of Korea.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.252-259
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• 2005

A modern museum has been changed from a passive place for simply exhibiting arts and antique collections to an interactive place for learning and experiencing culture and information. Such a functional change of the modern museum requires not only reorganizing fundamental characteristics of the modern museum, but also reforming organization of management teams, changing attitudes of staffs and assigning new roles to staffs for accepting the new thought and approach of visitors. That is, the function of the modem museum is not limited to collect arts and antique collections. The fundamental change of the modern museum further requires using the collections as a tool or a medium to provide a cultural exchange between the visitors and the museum, and to give new experience and information to the visitors. After proposing discussion that ' how, what, who is related to the museum? ', the way of thinking the museum is changed from ' collection ' to ' communication '. The change of the modern museum improves an educational role of the museum, and makes the museum as a communicator exchanging information and experience with visitors. In the last analysis, the modern museum is not just an exhibition medium that simply transfers information of the exhibition mediums to public. The modem museum is also a communication medium in order to collect information and transfer the collected information to the visitors. That is, the modern museum should provide various exhibition and communication mediums to the visitors for exchanging information and cultural experience. Therefore, the modern museum requires additional functions processing information suitable to the present environment and level of the museum, and transferring the information to public.

• Journal of Information Technology Services
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• v.16 no.1
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• pp.139-162
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• 2017

Museums contain a significant meaning as a place that reflects empirical knowledge that have been accumulated socially and scientifically in overall life of the public and provides the opportunity to enjoy prestigious culture, while serving as the extended place of education. The first objective of this study is to increase the accessibility of general public through the development of online museum programs as service contents and to present the ultimate direction the development of in art appreciation contents that can effectively expand the infrastructure of culture and art. Second, the effectiveness of online art appreciation programs by registered private museums, which continuously develop smart media-based online museum contents and systemization of archive as the distribution rate of smart devices is increased due to generalization of digital environments, was analyzed by each case to examine the objective distinctions strategies. Third, in terms of museum visitors and smart contents users, this study examines the expected effects of popular distribution by seeking various ways that can enhance the desired exhibit appreciation and autonomous utilization of educational programs, while not being restricted by the physical accessibility and limitation of space at the museums. The subjects of this study included cases of BoroomSan Museum, Savina Museum of Contemporary Art, Imageroot, Sangwon Museum of Art, Hello Museum, etc. and the online smarts contents art appreciation educational programs by registered private museums were analyzed. Results expected to achieve from such processes are as follows. First, the possibility to expand cultural participation in museum exhibition appreciation and museum education infrastructure became widen. Second, the educational program resources can be utilized as the culture and art asset that strengthens the museums' responsibilities in their social role. Third, museum archive can be constructed in more systematic way, and the efficiency of museum archive system can be enhanced to maintain the museum collection database in a consistent format. Fourth, the museum's smart contents users' continued access to museum's online contents may induce the exhibition effect of the site and voluntary participation in education, and can also expect an economic synergy effect as the users become potential visitors that may actually visit the museum in the future.

• Journal of North-East Asian Cultures
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• v.28
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• pp.339-363
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• 2011

This thesis examines analyzing how historic knowledge was shaped in museum. Examining by Tokyo Imperial Museum, Government General Museum of Taiwan, Yi Wang Ga Museum, Government General Museum of Chosun, and NanTong Museum of late 19th and early 20th century, tried to find out similarities and differences. These museums are similar in that they adopt museums as modern system considering models of other countries(Europe or Japan) and exhibitions played important roles in gathering relics. Experts who leaded adoption of western civilization played an important role. These experts were conservatives who valued tradition and relics while they aimed for western civilization. It originated in the character of museum system. Historical Knowledge by museums was constituted with five combinations of conceptions which are nationality, locality, coloniality, and artistry. Every museum cannot help having modernity for museum itself is modern system. Modernity was symbolized by museum building of western style in Yi Wang Ga Museum, Government General Museum of Chosun. Tokyo Imperial Museum revealed nationality in that it tried building of imperial history which includes colonies. In early time, Tokyo Imperial Museum pursued modernity and artistry, however it concentrated on artistry than modernity later. We can find locality in that Tokyo Imperial Museum tried to find meaning about Japanese art by relating with natural characteristics. It is Taiwan Governor Museum that extremely expressed coloniality and artistry was not considered. Government General Museum of Chosun could not be exceptions of features of coloniality, but it need to recognize that artistry was focused all over the exhibitions. It was NanTong Museum that most directly expressed locality. Like these, Museums of East Asia established in around 1900 made different historical knowledge by varying weigh of five factors, nationality, locality, modernity, coloniality and artistry.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.49-58
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• 2011

The purpose of this study is to find out the way of embodying architectural concept in Nussbaum Museum for complementing present abstract and generalized research. This study tries to examine the close relationship between a certain concept and Nussbaum museum through analyzing architectural characteristics and searching its principles by concrete application of concept. The Architectural concept "Museum without exit", which Libeskind applied to Nussbaum Museum, is based on the dramatic life of Jewish painter Felix Nussbaum with relation to Holocaust, physical background of site and features of program, Libeskind Applied his architectural concept from the beginning to the most parts of the museum. His new museum subverts notions and logic of general features of existing museums. Libeskind's architectural concepts are especially applied to site plan, massing, circulation and spatial configuration. "Museum without exit" creates labyrinth like circulation based on stories including Nussbaum's life, his painting tendency and circumstances of those days. It also realize sensuous space through spatial shape and light control. Although some critics criticize that this museum is not suitable for paint collection because of overwhelming strength of architectural space. However, considering this museum's function of a kind of Holocaust museum beyond personal art gallery, Libeskind's 'museum without exit' shows effective realization of architectural concept for Jewish painter Felix Nussbaum's museum.

• Journal of Korean Society for Quality Management
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• v.36 no.4
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• pp.7-18
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• 2008

Modern Museum has duplication which are non-profitability for public service and profitability for good service to visitors. Museum must have revenue source in order to provide a good service. It is necessary Museum do marketing for benefit Enterprise. In this Paper, we study empirical of Museum Marketing Activation which are introduced Quality Management. We prove four hypothesis which are (1)As professional manpower operation is high, Museum Performance result may rise, (2)Operation conformation is no impact in Museum management result, (3)If quality management operation are introduced, Museum Performance result may rise, (4)As there is much contents of Museum, Museum Performance result may rise.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.71-85
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• 2021

The history of the Bakken Museum, the Museum of Electricity in Life, is useful to understand the universality and particularity of a local science museum. Beginning with the small collections at the medical device company, the Bakken Museum has expanded its scope and facilities by reidentifying its mission from research institute to educational center. The educational turn of the Bakken Museum has been completed with two remarkable events: the launch of the Summer Institute in 1984 and the construction of the new education facility, New Wing, in 1999. During this change, the museum staff developed unique strategies for public engagement, using the history of science and technology as an educational tool. The shift of the Bakken Museum's mission provides an excellent example of how a local museum could meet the social needs for museums to be educational centers by utilizing its history and collections.

• International journal of advanced smart convergence
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• v.11 no.2
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• pp.44-52
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• 2022

The purpose of our study is to examine the influence of telepresence on cultural heritage attachment in the context of virtual museum. We determined the effect of telepresence on visitors' aesthetic and educational experiences and how these experiences affect visitors' perceptions of virtual museum service value. Moreover, we investigate the effect of perceived virtual museum service value on museum attachment and cultural heritage attachment. A total of 143 visitors were sampled through an online survey focusing on Chinese virtual museum visitors. The results show that all the paths presented significant effects. Additionally, it was found that telepresence indirectly influences cultural heritage attachment through education experience and perceived virtual museum value. The theoretical and practical implications are also provided. An important implication is that online virtual museum is essential to raise visitors' education experience and their cultural heritage attachment. Thus, virtual museum should take initiative to enhance virtual reality to ensure traditional culture education and formation their cultural heritage attachment.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.172-180
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• 2007

Today, games, movies and amusements are the occupation of museums. This study will investigate the current trend of the theme park-style museum, the alternative space of the 21th centuty. Theme parks have moved beyond the concept of park, and they have application in commercial space, medical space, educational space and other areas, even exhibition space in an advanced country. This study researches into the characteristics of the theme park and museum, and how the style of the theme park-style museum is created. Its aim is to analyze the character of theme Park-style museum through case study with a focus on style. The theme park-style museum is an exhibition space with an emphasis on the characteristics of a theme park. The style of a theme park-style museum can be divided into ride-type, food-type, character-type and landscape-type attractions. Attractions are an important element of theme park-style museum. We recognize the new paradigm of museum in the theme park-style museum, but need to propose a method that will apply attraction elements to an exhibition space. The theme park-style museum will continually evolve with new attractions, and it is recommended that museums plan today for these changes.

• Korean Institute of Interior Design Journal
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• v.16 no.6
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• pp.181-188
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• 2007

The existing art museums existed for preservation and exhibition of collected material and the work which has artistic value. But today the art museum is not just for preservation and exhibition. It takes charge of public education as opened place to public. Further, it wants to be the art museum that the visitors who visit the art museum can enjoy and participate. The role change of like this is judged with the inevitable result which follows in many social demand. And increase with interest of leisure and culture life and continued demand for education, the role of modern art museum is becoming wider. Llike this, to accomplish these roles, space configuration of the modern art museum is changing. In the future, to meet more social demands and to solve flexibly, the modern art museum must concern more spacial efforts. Therefore, to grasp the change and the aspect of modern art museum, this study analyzes the Jeonbuk Province Art Museum, the Gyeongnam Art Museum and the Gyeonggido Museum of Art, They are most recently opened museum after 2000. To grasp space configuration of these museums, space syntax was used. And with the result which is analyzed, as grasps the problem and suggest an alternative idea, it can suggest advanced and proper direction.