• Journal of Distribution Science
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• v.18 no.8
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• pp.89-102
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• 2020

Purpose: Our purpose in this study is to compare the SERVQUAL, SERVPERF, and non-difference score measures and to find out which one is better for measuring the service quality of the multiplex cinema service. We also aim to analyze the structural relationships between service quality, customer satisfaction and customer loyalty. Methodology: For the study, we collected data from respondents who have used the multiplex cinema services and conducted an empirical test. SPSS 18.0 was used for descriptive frequency analysis, reliability analysis, and multiple regression analysis, AMOS 18.0 was used for structural equation modeling analysis of causal relationships among variables introduced in research hypotheses. Results: The main results of this study are as follows. First, we found that the non-difference score measure provided a much better model than did other service-measuring models (SERVQUAL, SERVPERF) in Korean and Chinese multiplex cinema. Second, two service-quality factors (Korea-tangibles and assurance vs. China-tangibles and empathy) between the multiplex cinema service quality factors significantly influenced customer satisfaction, which had a significant effect on customer loyalty in Korean and Chinese multiplex cinema. Conclusions: Based on the results, the authors discuss the implications and limitations of this study and future research directions at the end of the paper.

• Fire Science and Engineering
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• v.16 no.2
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• pp.43-50
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• 2002

21C, Multiplex Cinema Theater is made from movie industry developed and become a place where we can spend our free time and consuming. But, theater users, who are many and unspecified persons, are short of information on the Multiplex Cinema Theater, so that they may be injured or killed at the occurrence of fire accident. Particularly, Multiplex Cinema Theater is a place that underground space or top floor in highrise building had many people in theaters. However, this problem is difficult to solve that to protect human being and properties at the occurrence of fire accident in the Multiplex Cinema Theater, In order to overcome such problems, Multiplex Cinema Theater need fire protection solutions facilities concerning particulars to pay attention to the safety on a fire and evacuation. This study analysed Multiplex Cinema Theater concept and computer simulation for risk point.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2001.05a
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• pp.177-180
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• 2001

The study intends to provide basic information about waiting area in cinema. For the purpose above mentioned, it analysis properties of waiting area in 13 multiplex cinema sited on the metropolitan area & opened since 1990's. In addition, it analysis behavior and requirements of audiences. Among 13 multiplex cinema, it especially considered' ‘CGV Kang Byoun 11’ & ‘Goe Pyoung MMC’, studying distribution charts, circulation and behavior of audiences in waiting area. As a result the prior factors to consider in planning step of design are circulation scheme considering separation of admitting & exiting circulation, and space organization according to behavior of audiences.

• International Area Studies Review
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• v.21 no.2
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• pp.197-218
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• 2017

The research ais to examine the relationship among service factors, customer's consumption value and revisit intentions in the multiplex cinema industry focusing on multiplex cinema service in Korea and Vietnam. This research also aims to compare the influence of service factors on consumption values and revisit intention between customers in Vietnam and Korea. Data using for this research were collected in Ho Chi Minh, Vietnam and Seoul, Korea through both offline and online survey. Research findings suggest that service factors significantly influence utilitarian values and hedonic values, then both hedonic and utilitarian value have a significant influence on customer's revisit intention in multiplex cinema. Specifically, utilitarian value shows a greater influence on revisit intention in Korea whereas hedonic value shows a greater influence on revisit intention in Vietnam.

• Korean Institute of Interior Design Journal
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• no.29
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• pp.203-210
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• 2001

Major companies have launched into the film industry since 1990s, which resulted in competition in facilities. In addition, restriction for the number of the prints was removed. Under these circumstances, the cinema has been transformed and developed from the established one-hall cinema into multiplex cinema with large-scaled halls. Contrary to the established cinema, modern cinema are a cultural place within easy access. They accommodate diverse social and cultural needs and their functions have been extending gradually. The waiting areas should not function only as the waiting space for the audience but also the places to attract the audience and provide them with various cultural and art information, and temporary restful break. For this study, the inter-relationship between the structure of the area and the audience are identified objectively by analyzing audience distribution and their routes within the area. The purpose of the study is to provide basic data about the design of the waiting area based on the findings above.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.587-595
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• 2018

This research aims to analyze the importance-performance among multiplex cinema selection attributes. Therefore, we collected data for visitors who visited the multiplex cinema and want to watch movies. Of the various multiplex cinema selection attributes, four factors were deduced that includes: major services, human services, physical environment, auxiliary services using exploratory factor analysis. In the quadrant I, the area of 'Concentrate Here' was 'diversity of screening time', 'diversity of movie genre', 'convenience of mobile app use', 'size and convenience of parking facility'. In the quadrant II, 'Keep up the Good Work' area was 'convenience of website booking', 'discounts through card partnerships', 'employee friendliness', 'accurate employee information delivery', 'comfortable seating', 'screen size', 'cinematic sound quality', and 'convenience of traffic' etc. The quadrant III, 'Low Priority' appeared to be 'membership system', 'tidiness of staff attire', 'resting space for waiting time', 'accessibility to the neighboring area', 'diversity of the snack corner', and 'overall cleanliness' etc. The quadrant IV, 'Possible Overkill' was 'appropriateness of the auditorium temperature' and 'service proficiency'.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.05a
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• pp.60-65
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• 2004

This dissertation is focalized on examining research on the actual condition and problem in the exit-space-form of Multiplex Cinema and mutual relation of user and finding more efficient and reasonable project method through valuation of design elements which the user can feel. In result, 4 place which is newly opened after 1990's is analyzed in Seoul. It is researched that Many user feel inconvenience and discomfort when they recognize exit-space. In order to improve itthey want to feel at ease naturally with light-embeded sign and landscape space. The exit-space should be recognized that it is a part of cinema which have to be developed and planed for the inner part of cinema and security of user. Not death-space.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.158-164
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• 2006

Multiplex have many screen in one place and provide customer Multiple Entertainment Option. Today multiplex cinema is a new culture place for the public to approach most easily in Korea. It also gave a chance to recognize how important a popular culture place is. but it has a problem that this space wasn't designed for customer and don't have even a rest area for them as they focused only on economic growth. therefore, in this study, it point's the utilization of Service Areas problems and provide basic data of interior design for customer.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2000.06a
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• pp.587-593
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• 2000

The background noise and transmission loss of wall were measured on site for the multiplex cinema. The results from the simulation analysis was compared with the measurements from the site for different frequencies to review the acoustical parameters, and the analysis results in the relatively small error. Therefore, it is concluded that the reliable estimation can be made once accurate data such as sound source and sound absorption coefficient of interior material is utilized during the simulation process. However, the calibration is necessary for the test room with the small room volume.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2000.06a
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• pp.913-920
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• 2000

The hall and the projection room of the multiplex cinema being constructed on the sixth and seventh floors at Jeonpo-dong market, Pusan, is composed of structural beams and decks considering the structures self weight problem, and the following problems are expected: - Vibration and noise generated on the floors by moving audiences may annoy the audiences in the other hall - Vibration and noise generate on the floor of the nearby hall as the audiences walk through the alley near the projection room - Vibration and noise generate on the floor of the hall nearby the projection room as the film drops This study measured and reviewed the vibration amount of the seven representative transferring routes that were selected for the halls and the alley near the projection room. Based on the analysis, the model hall was constructed and the vibration in the hall was estimated after cutting the deck. Also, this study constructed the steel stairs and investigated the vibration transferring characteristics to decide whether to construct the steel stairs in the building. Finally, the results were evaluated by actually using the stairs and reviewed the appropriateness of the measurement.