• Title/Summary/Keyword: Multiple-group analysis

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The Benefit Segmentation of Outdoor Wear Consumers and Purchasing Behavior

  • Kim, Sang-Mi;Won, Myung-Sim;Han, Ki-Hyang
    • International Journal of Costume and Fashion
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    • v.15 no.2
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    • pp.19-36
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    • 2015
  • The purpose of this study is to research the purchasing behavior according to the pursuit benefit for outdoor wear and to present a direction to outdoor wear. Questionnaire survey was administered to 533 male and female adults in their 30s to 40s living in Seoul and Gyeonggido from May 1 to 15, 2014. Concerning the statistic treatment for data analysis, SPSS for Window 18.0 was used to carry out frequency analysis, factor analysis, reliability test, cluster analysis, ANOVA and Duncan test as post-test. Benefit was drawn out as 4 elements including 'showing off & brand benefit sought', 'fashion benefits sought', 'functionality benefits sought' and 'economic benefits sought'. Group analysis according to benefit showed that it was materialized to 'multiple benefit sought group', 'unconcern group', 'showing off & brand benefit sought group' and 'utility benefit sought group'. There is an academic significance in that this research found out the level of benefit in purchasing outdoor wear and the difference of purchasing behavior by consumer groups according to benefit. This result might be used efficiently by marketers in outdoor clothing industry in classifying consumers and establishing the marketing strategy to deal with it.

A Study on Clothing Purchasing Behavior and Life Style -Focus on time consumption patterns of college women- (라이프 스타일에 따른 의복구매 행동에 관한 연구 -여대생의 시간소비 유형을 중심으로-)

  • Lim, Kyung Bock;Lim, Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.17 no.3
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    • pp.359-366
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    • 1993
  • The purpose of this study was to classify college women according to the general life style, to examine the differences in the characteristics of time consumption, and clothing purchasing behavior, and ultimately to verify the importance of the time variable in life style analysis. 449 subjects were gathered through convenience sampling method and, frequency, precentage, average, $x^2$-test, t-test, ANOVA, Duncan's multiple range test, Factor Analysis, Cluster Analysis were conducted for data analysis. Results of the study were as follows : 1. College women were classified into five subgroups by cluster analysis : fashion-pursuit group, home-intended group, outer-intended group, conservative-economy group, and passive-inactive group. 2. In case of time consumption patterns, significant differences were found according to the different groups in patronage of library and extra off-campus educational programs, participation in household duties, consumption patterns of leisure time and participation in clubs. 3. In case of clothing purchasing behavior, significant differences were found according to the different groups in clothing purchasing motives, information sources, purchasing plan, the number of visited stores, and the confirmation of labels.

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Relationship between occupational stress and musculoskeletal symptoms of upper extremities among dental hygienists (치과위생사의 직무스트레스와 상지 근골격계 증상의 관련성)

  • Lee, So-Young;Ko, Hyo-Jin;Yu, Byeng-Chul
    • Journal of Korean society of Dental Hygiene
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    • v.12 no.5
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    • pp.897-908
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    • 2012
  • Objectives : This study was purposed to estimate prevalence of upper extremity musculoskeletal symptoms, level of occupational stress and their relationship among dental hygienists. Methods : This questionnaire study was performed during May to October 2010 with 317 dental hygienists worked in Busan and Gyeongsangnam-do recruited as study population. The occupational stress and upper extremity musculoskeletal symptoms were accessed using questionnaire of the Korean Occupational Stress Scale and musculoskeletal symptoms from the Korea Occupational Safety Health Agency. Data analysis was performed with the descriptive analysis, chi-square test, and multiple logistic regression analysis using SPSS(ver 19.0K)program. Results : The prevalence of upper extremity musculoskeletal symptoms and the level of occupational stress were 79.2% and $52.67{\pm}4.86$ in dental hygienists. By multiple logistic regression analysis, job insecurity(OR=2.86, 95% CI: 1.38-5.94 in stress high risk group; reference-stress low risk group) and organizational system(OR=3.32, 95% CI: 1.55-7.08 in stress high risk group; reference-stress low risk group) were associated with upper extremity musculoskeletal symptoms in dental hygienists. Conclusions : The overall prevalence of upper extremity musculoskeletal symptoms and level of occupational stress in dental hygienists were relatively high and some sub-scales of occupational stress were related with upper extremity musculoskeletal symptoms. Not only previously reported risk factors of musculoskeletal symptoms but also occupational stress should consider to prevent and improve upper extremity musculoskeletal symptoms in dental hygienists.

A Study on the Relatonship between Transformational Leadership, Group-efficacy, and Group Performance (집단수준에서 변혁적 리더십 및 집단 효능성과 집단성과의 관계에 관한 연구)

  • 조임현;유동근
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.1
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    • pp.105-124
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    • 2000
  • The purpose of this paper is to investigate the relationships among transformatonal leadership, gropefficacy, and group performance. A total of 321 empolyees of a fire and marine insurance frim in Seoul anonymously completed the Multifactor Leadership Questionnaire-Form V, which consists of three factors(charisma, individualized consideration and intellectual stimulation) for transformational leadership, and two factors(contingent reward and management by exception) for transactional leadership. The sample, which largely consists of sales supervisors and salesmen, includes 41 sales office branches. The findings of the study are as follows. Transformational leadership is closely associated with group-efficacy and group performance. That is, there are significant correlations between transformational factors and group-efficacy, between the factors and group performance, and between group-efficacy and group performance. A stepwise multiple regressio analysis revealed that transformational leadership augmented the subordinates's extra efforts. It was also found that group-efficacy was mediating the relationship between transformational leadership and group performance. The managerial implications of these findings and future directions of research are also discussed.

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A study on the Self-Image and Clothing Preference Image of Male Adolescents (남자 중.고등학생의 자기이미지와 의복추구이미지에 대한 연구)

  • 문미아;박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.748-759
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    • 2000
  • The purposes of this study were 1) to classify wearing situation of male adolescents and 2) to classify self-image and CPI(Clothing Preference Image) of male adolescents and 3) to segment consumer group by self-image and to find the differences in self-image and CPI by situation among groups. For the data collection a questionnaire was distributed to male adolescents who were residents in Seoul and Taejeon. The statistics used for the data analysis were factor analysis, multiple dimensional scale, mean, percentage, peason-correlation, cluster analysis, one-way ANOVA, Duncan-test by the SPSSWIN program. The results of this study are as follows: 1) The self-image of male adolecents is categorized by seven factors; sophisticate and fashion conscious, active, practical and realistic, flank and pure, young-looking, feminine, and slender. Based on seven factors, the consumer group is categorized to five groups; practical and realistic Group1, young-looking and feminine Group2, characterless Group3, active Group4, sophisticate and flank Group5. 2) Wearing situations are divided into three categories; in downtown, in urban, at festival. In downtown, CPI are divided into six elements; ornamental, simplex, sexy, feminine, neat, young, and sophisticate. In urban, CPI are divided into five elements; ornamental, simple, sexy, feminine, young-looking, and sophisticate. At festival, CPI are divided into four elements; unique, simple, feminine, and formal. To conclude, the male adolescent consumers are categorized by self-image, and the different CPIs are sought by different wearing situations.

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Benefits Segmentation and Knitwear Purchasing Behavior (혜택세분화에 따른 20대 여성의 니트웨어 구매행동에 관한 연구)

  • 이옥희;김경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.601-611
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    • 2003
  • The main objective of this study was to investigate the relationship between benefits segmentation and knitwear purchasing behavior of college female students. A questionnaire was developed to measure benefits segmentation, knit wear purchasing behavior. The questionnaire was administered to 505 college female students in Chonbuk and Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, cluster analysis and ANOVA, Duncan multiple range test. The results of the study were as follows: The college female students were classified into four subdivisions by the cluster analysis: recreation pursuit group, fashion pursuit group, individuality pursuit group, self-improvement pursuit group on the basis of pursuit benefit factors. The knitwear purchasing motives of consumers were significantly different according to pursuit benefit subdivision. The individuality pursuit group was the highest user of mass media fashion information sources. The fashion pursuit group used purchasing experience and advice of others less than other groups. Consumers' evaluation criteria of knitwear products were significantly different depending on pursuit benefit subdivision in design and coordination, goods traits, practicality, individual expression, and external criterion. The other groups used purchasing experience and advice of others more than the fashion pursuit group.

A Case Study of Fashion Marketing Research using Multiple Methods (마케팅 리서치에서 다중측정방법에 관한 실증적 연구)

  • 박혜정;김혜정;이영주;임숙자
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.601-616
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    • 2002
  • Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.

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Analysis of multiple spurious operation scenarios of Korean PHWRs using guidelines of nuclear power plants in U.S.

  • Kim, Jaehwan;Jin, Sukyeong;Kim, Seongchan;Bae, Yeonkyoung
    • Nuclear Engineering and Technology
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    • v.51 no.7
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    • pp.1765-1775
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    • 2019
  • Multiple spurious operations (MSOs) mean multiple fire induced circuit faults causing an undesired operation of one or more systems or components. The Nuclear Energy Institute (NEI) of the United States published NEI 00-01 as guidelines for solving MSOs. And this guideline includes MSO scenarios of pressurized water reactor (PWR) and boiling water reactor (BWR). Nuclear power plant operators in U.S. analyzed MSOs under MSO scenarios included in NEI 00-01 and operators of PWRs in Korea also analyzed MSOs under the scenarios of NEI 00-01. As there are no pressurized heavy water reactors (PHWRs) in the United States, MSO scenarios of PHWRs are not included in the NEI 00-01 and any feasible scenarios have not been developed. This paper developed MSO scenarios which can be applied to PHWRs by reviewing the 63 MSO scenarios included in NEI 00-01. This study found that seven scenarios out of the 63 MSO scenarios can be applied and three more scenarios need to be developed.

Influence of COVID-19-related Nursing Experience on Job Stress of Nurses (COVID-19 관련 업무 경험이 간호사의 직무 스트레스에 주는 영향)

  • Kim, Yeon Hee;Joo, Hyun Sil;Lee, Jeong Eon;Lee, Mi Sun
    • Korean Journal of Occupational Health Nursing
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    • v.31 no.4
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    • pp.147-156
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    • 2022
  • Purpose: This study aimed to compare and analyze the job stress of nurses with and without in COVID-19-related work. Methods: A structured self-reported questionnaire survey was conducted to assess job stress. The extent of job stress was compared between nurses with COVID-19 (COVID-19 group) and those without such experience (non-COVID-19 group). Multiple regression analysis was performed to identify the factors influencing job stress. Results: Job stress was higher in the COVID-19 group compared to the non-COVID-19 group (t=2.54, p=.12). In sub-categorical comparison, stress driven by a taxing work environment, relationship conflict, and work schedule was higher in the COVID-19 group than the non-COVID-19 group. Multiple regression analysis revealed the job stress was higher among nurses with COVID-19-related work experience than that of non-experienced nurses. The factors affecting job stress of nurses with COVID-19-related work experience included emergency room work, providing nursing assistant for COVID-patients, and caring for these patients. Conclusion: Since COVID-19-related work experience is a major factor that affects nurses' job stress, it is imperative to provide various support measures for nursing assistants such as providing a break from working in an environment with high risk of infection, adjusting work schedules, resolving conflicts between personnel, and securing support.

The Effects of Beauty Involvement on Self-Satisfaction by Conspicuous Consumption Tendency Groups (과시소비성향 집단별 뷰티관여가 자기만족도에 미치는 영향)

  • Park, Hyun-Ju;Park, Sook-Hyun
    • Fashion & Textile Research Journal
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    • v.16 no.1
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    • pp.137-144
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    • 2014
  • This study examined the effect of beauty involvement on self-satisfaction by conspicuous consumption tendency groups. A questionnaire method was used for this study. The subjects of this research were females in their 20s~50s. We distributed 580 questionnaires ets; constantly, 554 sets were used in the final analysis. Data were analyzed by factor analysis, ANOVA, cluster analysis, Cronbach's alpha coefficient and multiple regression analysis. Beauty consumption behavior factors were classified with hair styling, skin management, make-up and body shaping. Self-satisfaction factors were classified with living, appearance, economic and interpersonal relation. This study classified 4 conspicuous consumption groups (active, passive, syntonic and individuality & frugal group). The active conspicuous consumption group was unsatisfied with most of the self-satisfaction factors. The passive conspicuous consumption group was more interested in skin management factors than other factors. The syntonic conspicuous consumption group was interested in make-up, body shaping and skin management in order to provide a positive impression to other people. The individuality & frugal group was most interested in body shaping that could be achieved at low cost through exercise and diet.