• 제목/요약/키워드: Multiple Group Analysis

검색결과 2,016건 처리시간 0.027초

패션 브랜드 매장에서의 관계 형성을 위한 마케팅 전략이 브랜드 관심과 소비자 행동에 미치는 영향 - 한·중 액티브 시니어 소비자 비교를 중심으로 - (Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores - Comparing of Korean and Chinese active seniors -)

  • 이상인;유지헌
    • 복식문화연구
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    • 제29권5호
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    • pp.634-650
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    • 2021
  • This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

Accelerating Group Fusion for Ligand-Based Virtual Screening on Multi-core and Many-core Platforms

  • Mohd-Hilmi, Mohd-Norhadri;Al-Laila, Marwah Haitham;Hassain Malim, Nurul Hashimah Ahamed
    • Journal of Information Processing Systems
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    • 제12권4호
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    • pp.724-740
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    • 2016
  • The performance issues of screening large database compounds and multiple query compounds in virtual screening highlight a common concern in Chemoinformatics applications. This study investigates these problems by choosing group fusion as a pilot model and presents efficient parallel solutions in parallel platforms, specifically, the multi-core architecture of CPU and many-core architecture of graphical processing unit (GPU). A study of sequential group fusion and a proposed design of parallel CUDA group fusion are presented in this paper. The design involves solving two important stages of group fusion, namely, similarity search and fusion (MAX rule), while addressing embarrassingly parallel and parallel reduction models. The sequential, optimized sequential and parallel OpenMP of group fusion were implemented and evaluated. The outcome of the analysis from these three different design approaches influenced the design of parallel CUDA version in order to optimize and achieve high computation intensity. The proposed parallel CUDA performed better than sequential and parallel OpenMP in terms of both execution time and speedup. The parallel CUDA was 5-10x faster than sequential and parallel OpenMP as both similarity search and fusion MAX stages had been CUDA-optimized.

HRKT: A Hierarchical Route Key Tree based Group Key Management for Wireless Sensor Networks

  • Jiang, Rong;Luo, Jun;Wang, Xiaoping
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제7권8호
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    • pp.2042-2060
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    • 2013
  • In wireless sensor networks (WSNs), energy efficiency is one of the most essential design considerations, since sensor nodes are resource constrained. Group communication can reduce WSNs communication overhead by sending a message to multiple nodes in one packet. In this paper, in order to simultaneously resolve the transmission security and scalability in WSNs group communications, we propose a hierarchical cluster-based secure and scalable group key management scheme, called HRKT, based on logic key tree and route key tree structure. The HRKT scheme divides the group key into cluster head key and cluster key. The cluster head generates a route key tree according to the route topology of the cluster. This hierarchical key structure facilitates local secure communications taking advantage of the fact that the nodes at a contiguous place usually communicate with each other more frequently. In HRKT scheme, the key updates are confined in a cluster, so the cost of the key updates is reduced efficiently, especially in the case of massive membership changes. The security analysis shows that the HRKT scheme meets the requirements of group communication. In addition, performance simulation results also demonstrate its efficiency in terms of low storage and flexibility when membership changes massively.

우리나라 성인여성의 의복구매행동에 관한 실태 조사연구 (1) -서울, 부산, 대구지역을 중심으로- (A Study on the Clothing Buying Behaviors of Women -in Seoul, Busan, Daegu-)

  • 송미령
    • 한국의류학회지
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    • 제12권1호
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    • pp.53-68
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    • 1988
  • The purpose of this study was to investigate the clothing buying behaviorial pattern and the differences of clothing buying behaviors by the demographic variables. For the measurement of clothing buying behavior, the researcher developed a questionnaire. This questionnaire was adjusted by preliminary test. Data were collected from 494 women dwelling in Seoul, Busan, Daegu. For statistical analysis, frequency, percentage, average, standard deviation, paired t-test, $X^2-test$, one way analysis of variance, Duncan's multiple range test were used. The results were as follows: 1. The $57\%$ of the subject group planned their clothing purchase in advance, ana their friends affected clothing buying behaviors more than other fashion information sources. The store in which the subject group purchased clothing most frequently was a department store. In clothing selection, hygienic factor and aesthetic factor were shown as important factors. 2, There were significant differences in clothing buying behaviors according to demographic variables.

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단독가구 노인의 구조적 사회관계망 유형과 관계의 질이 생활만족도에 미치는 영향 (The Effects of Structured Social Network Types and Their Relationship to Quality of Life Satisfaction among Elderly Singles and Couples)

  • 박경란
    • 한국생활과학회지
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    • 제21권5호
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    • pp.929-945
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    • 2012
  • This study examined structured social network types and their relationship to quality on life satisfaction of older adults. Respondents were 418 adults aged 60 or older living alone or as couples. The data was analyzed using K-means cluster analysis. Four networks types were identified: diverse, friend-neighbor focused, family focused, and restricted. Life satisfaction was highest for individuals in the diverse network group and lowest for individuals in the restricted network group. Stepwise multiple regression analysis indicated that life satisfaction of the elderly was affected by the diverse network, family focused network, the relationship quality with children, the relationship quality with neighbors, and the relationship quality with relatives. Results suggested that having diverse social network in close proximity is very important in old age and structural network types may have important practical implications for improving the quality of life among the elderly.

재활용 행동 집단별 소비자특성과 영향요인에 관한 비교연구 (A Comparison of Consumer Characteristics between high and low Group in Recycling Behavior)

  • 유두련
    • 대한가정학회지
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    • 제40권6호
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    • pp.53-67
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    • 2002
  • The purpose of this study is to examine consumer characteristics according to the recycling behavior and analyze the affected variables on recycling behavior. For the empirical analysis, the data was collected 585 consumers from May 14 to June 8,2001. The statistical methods for this study were descriptive statistics, t-tests, cross tables, ANOVA and multiple regression analysis using SPSS PC program. The major findings of this study were as follows: 1. Convenience was important variables to explain the recycling behavior of household trash between two groups, but extrinsic incentives of rewards for undertaking the behavior was not significant. 2. Intrinsic motivation like as perceived consumer difficulties(PCD), perceived consumer effectiveness(PCE), recycling altitude, and ethic was significant variables to compare two groups. 3. Recycling knowledge was important to explain the recycling behavior, but no impact on recycling behavior. 4. Except age, all of socially demographic variables were significant to compare the recycling behavior of two groups. 5. Recycling attitude and convenience had influence on recycling behavior. Especially, ethic had influence on low level recycling behavior of consumer group.

Korean-American Consumer Attitude Toward Luxury Fashion Products

  • Lee, Yoon-Jung;Lee, Jae-Il
    • International Journal of Human Ecology
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    • 제9권2호
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    • pp.45-54
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    • 2008
  • This study examines the influence of acculturation level and ethnic groups as a fashion reference group on Korean-American consumer attitude toward luxury fashion brands. Of interest is the role of Korean culture, which emphasizes luxury brand consumption due to the Confucion value of 'face', on Korean-American attitudes toward luxury brands. Data were collected from 108 young Korean-Americans living in the Pacific Northwest of the United States. Descriptive statistics, factor analysis, and multiple regressions were conducted for the analysis. In general, the respondents had relatively negative attitudes toward luxury fashion brands. Even though the acculturation level did not have a significant influence, attitudes toward luxury fashion brands were influenced by Korean reference groups. Age at immigration did not have a significant relationship with attitudes toward luxury brands. Korean-Americans who maintain ties with Korean culture are more likely to have a positive attitude towards luxury fashion, regardless of familarity with American culture.

내부서비스품질이 고객만족과 기업성과에 미치는 영향에 관한 연구 (A Study on the Internal Service Quality on the Internal Customer Satisfaction and the Business Performance)

  • 김선준
    • 경영과정보연구
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    • 제15권
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    • pp.147-164
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    • 2004
  • The purpose of this paper is on employees as internal customers and the critical role this group plays in the delivery of quality results. The set up of research model for verification was as follows. The research model was drawn as internal service quality level $\Rightarrow$ internal customer satisfaction $\Rightarrow$ enterprise outcome. Then, two hypotheses were established to the research model. Through the factor analysis and multiple regression analysis, the results are as follows. First, internal service quality level turned out to be affected indirectly through internal customers' satisfaction rather than a direct factor to affect the enterprise outcome. Second, internal customers' satisfaction was proved to be the most important factor for the enterprise outcome as ti was the intimate factor precedent to the enterprise outcome. However, there could be a variation of response according to the personal circumstances of respondents since the respondents were from different enterprises and consisted various job positions and age group. Namely it included a limitation of rather unaccurate resulting values because the transverse methods were performed for convenience though it needed a longitudinal research to accomplish the general purpose of this study.

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아동의 정서지능과 관련변인들에 관한 연구 (A Study on Children's Emotional Intelligence and Related Variables)

  • 이주리
    • 아동학회지
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    • 제23권3호
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    • pp.65-78
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    • 2002
  • This study investigated causality in children's emotional intelligence and sociodemographic variables, including family structure, number of siblings, home environment and peer group variables. Subjects were 301 elementary and junior high 11-and 13-year-olds and their mothers. Instruments were questionnaires from the Children's Emotional Intelligence Scale. Data analysis was by Pearson's r, Cronbach's ${\alpha}$, multiple regression and path analysis. Results showed that the variables that affected emotional recognition directly were age, sex, mother's education, economic status of the home, number of siblings, and emotional support of peers. Variables that affected emotion regulation directly were sex, economic status of the home, emotional support of peers, and common activity. Variables that affected emotional facilitation of thinking directly were age, sex, emotional support of peers, and common activity.

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Multiple-Period Repetitive Controller for Selective Harmonic Compensation with Three-Phase Shunt Active Power Filter

  • Zhang, Chao;Gong, Maofa;Zhang, Yijun;Li, Yuxia
    • Journal of Power Electronics
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    • 제15권3호
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    • pp.819-829
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    • 2015
  • This paper presents a shunt active power filter (SAPF) for compensating inter-harmonics and harmonics when inter-harmonics content is evident in the grid. The principle of inter-harmonics generation in the grid was analyzed, and the inter-harmonics effect on repetitive controllers was discussed in terms of control performance. Traditional repetitive controllers are not applicable in inter-harmonic compensation. Moreover, the effect of an ideal controller on harmonics signals was analyzed on the basis of the internal model principle. The repetitive controller was improved in the form of a basis function according to theoretical analysis. The finite-dimensional repetitive controller, which is also called the multiple-period repetitive controller, was designed for the control of multiple periodic signals. A selective harmonic compensation system was developed with SAPF. This system can be used to compensate harmonics and inter-harmonics in the grid. Finally, system control performance was verified by simulation and experimental results.