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A Comparison of Consumer Characteristics between high and low Group in Recycling Behavior  

유두련 (대구가톨릭대학교 생활환경학과)
Publication Information
Journal of the Korean Home Economics Association / v.40, no.6, 2002 , pp. 53-67 More about this Journal
Abstract
The purpose of this study is to examine consumer characteristics according to the recycling behavior and analyze the affected variables on recycling behavior. For the empirical analysis, the data was collected 585 consumers from May 14 to June 8,2001. The statistical methods for this study were descriptive statistics, t-tests, cross tables, ANOVA and multiple regression analysis using SPSS PC program. The major findings of this study were as follows: 1. Convenience was important variables to explain the recycling behavior of household trash between two groups, but extrinsic incentives of rewards for undertaking the behavior was not significant. 2. Intrinsic motivation like as perceived consumer difficulties(PCD), perceived consumer effectiveness(PCE), recycling altitude, and ethic was significant variables to compare two groups. 3. Recycling knowledge was important to explain the recycling behavior, but no impact on recycling behavior. 4. Except age, all of socially demographic variables were significant to compare the recycling behavior of two groups. 5. Recycling attitude and convenience had influence on recycling behavior. Especially, ethic had influence on low level recycling behavior of consumer group.
Keywords
recycling behavior; convenience; rewards; intrinsic motitation;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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