• Science of Emotion and Sensibility
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• v.26 no.3
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• pp.15-28
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• 2023

This study examined the affective representation and response consistency among individuals using affective videos, a naturalistic stimulus inducing emotional experiences most similar to those in daily life. In this study, multidimensional scaling was conducted to investigate whether the various affective representations induced through video stimuli are located in the core affect dimensions. A cross-participant classification analysis was also performed to verify whether the video stimuli are well classified. Additionally, the newly developed intersubject correlation analysis was conducted to assess the consistency of affective representations across participant responses. Multidimensional scaling revealed that the video stimuli are represented well in the valence dimension, partially supporting Russell (1980)'s core affect theory. The classification results showed that affective conditions were successfully classified across participant responses. Moreover, the intersubject correlation analysis showed that the consistency of affective representations to video stimuli differed with respect to the condition. This study suggests that the affective representations and consistency of individual responses to affective videos varied across different affective conditions.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1997.10a
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• pp.63-66
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• 1997

This paper is concerned with the current status and the prospectus of environmental investments in the manufacturing sector. A questionnaire survey was made to identify the concentrated fields of the investments. The collected data were analyzed by a multidimensional scaling method in order to provide a reasonable interpretation on the major factors which characterize the current situation and the prospectus of the investments as well as the relative position of each respondent company in a spatial map. The result tells us most respondents tend to concentrate their attention on end-of-pipe solutions due to technological tangibility and economic efficiency, etc.

• Journal of the Korean housing association
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• v.1 no.2
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• pp.1-11
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• 1990

A study of domestic furniture arrangements may reveal the living style relevant to the room as conceived and coded by occupants and the effects of the physical environment on the structure of behavior settings. The purpose of this study was to investigate, through analizing the furniture usage and behavior as a non-reactive and activity oriented behavioral measures, the occupants` domestic habits as a living style using MDS. MDS(multidimensional scaling technique) is a statistical technique for creating a spatial representation of data. It Is a particularly appropriate technique for analizing qualitative data such as the furniture usage and behavior because it takes into account all of the relationships between items. For the MDS analysis, the furniture usage and behavior examined by housing types based on 114 households in Seoul. The result of spatial configuration by MDS has three dimensions : recogn;lion of room function, pattern of room organization, understanding of room meaning. The effect of housing types for dimensions is identical but configuration of furniture items is different.

• Journal of the Korean Data and Information Science Society
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• v.21 no.1
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• pp.11-20
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• 2010

The purpose of this study is to analyze the images of the Military Academy, Naval Academy, Air Force Academy, Police Academy, and Armed Forces Nursing Academy using multidimensional scaling method. For this research, we surveyed 363 applicants to special purpose academies including Military Academies and Police College. The study showed that the Military, Naval, and Air Force Academies had stronger image than the Police Academy in the area of physical strength, tradition, and fellowship between senior and junior. On the other hand, the Police Academy had better image in the area of social activity and applicant's academic achievement. The Military Academy had been evaluated the best school among the three Academies in the area of applicant's academic achievement, educational environment, faculty, tradition, and fellowship between senior and junior.

• Journal of the Korean Society for Railway
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• v.19 no.2
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• pp.243-250
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• 2016

As sustainable growth has been emphasized in the field of transportation, the railway system has been promoted as an environmentally-friendly transport mode. However, mode shifts from other transport modes to railway have been sluggish. In this context, to enhance the understanding of railway's competitive advantages and disadvantages, this research evaluates travelers'preferences for public transport modes for inter-regional trips: such understanding should make it possible to formulate effective policy for promoting railways. To this end, passenger recognition of competitive transport modes has been measured by applying multidimensional scaling analysis for six major inter-regional public transport services - KTX, ITX-Samaeul, Mugunghwa-ho, premium express bus, general express bus, and airline. As a result, we can conceptualize the recognition similarity in two-dimensional space, and understand how travelers perceive the six major transport modes.

• Korean Journal of Acupuncture
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• v.38 no.2
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• pp.100-109
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• 2021

Objectives : Source acupoint is one of the representative acupoints to treat various diseases in each meridian. We aimed to identify the patterns of selection of Source acupoints and their associations with diseases using clinical trials data. Methods : We extracted the frequency of Source acupoints across 30 diseases from clinical trials database. Acupuncture treatment regimens were retrieved from the Cochrane Database of Systematic Reviews. The frequency of Source acupoint use was calculated as the number of studies using a certain acupoint divided by the total number of included studies. Using hierarchical clustering and multidimensional scaling, the characteristics of Source acupoints were analyzed based on the similarity of the relationships between the Source acupoints and the diseases. Results : A total of 421 clinical trials were included for this analysis. LR3, HT7, KI3, and LI4 acupoints were most frequently used for the treatment of 30 diseases. Cluster analysis showed that LR3 and LI4 acupoints were grouped together and HT7 and KI3 acupoints were grouped together. Multidimensional scaling revealed that LR3, LI4, HT7, and KI3 acupoints have intrinsic properties in the two-dimensional space. Conclusions : The present study identified the selection patterns of the Source acupoints using clinical trials data. Our finding will provide the understanding of the characteristics of Source acupoints.

• Science of Emotion and Sensibility
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• v.6 no.4
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• pp.33-40
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• 2003

This research was conducted to propose a sensibility model for web site design. At first, we collected 100 sensibility words related to web site design through analysis of journal and questionnaires and analysis of dictionary. 16 web sites were rated according to the degree of sensibility corresponding to each words, on the basis of the Semantic Differential(SD) method. The results of assessment were analyzed by means of the factor analysis and Multidimensional Scaling(MDS) method. From this relational analysis of sensibility words, the 18 representative words were abstracted as a result of the research included unique, unusual, rich, soft, cold, warm, vivid, simple, neat, dynamic, urban, light, somber, bright, dark, fresh, masculine, and hard. Also three sensibility dimensions bright-dark, soft-hard, simple-rich were found.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.51-71
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• 2017

This study conducted a survey to measure recognition distance between the materials which are located separately in a children's library targeting 200 elementary school lower grade students, higher grade students, and school parents(adults). And compared recognition distance between the elements of materials of individual visitor group with multidimensional scaling and K-mean group analysis. Multidimensional Scaling (MDS) is a technique for projecting the cognitive state in space by evaluating the similarity or attribute of the analysis target. Even though it is mainly used for market diagnosis in marketing, It can also be applied to present an ideal physical layout plan by analyzing the distance. As a result of analysis, the main discoveries are as follows. First, elementary school students cognize child, baby and computer materials should be adjacent as a same group. But recognition of adults(school parents) is reflected by differing from elementary school students vastly. They cognize that computer materials should be formed as a special group separated from child and baby's materials. Second, elementary school higher graders and adults(school parents) groups also want to separate their main reading materials from baby's book, therefore They both want to secure silent reading space separating from baby. Third, as a result to confirming how this recognition distance system of materials is reflected in a real children's library through three children's libraries in Y-gu, Incheon, there is no library with structure according perfectly with a recognition system of a particular class, but a recognition system of adults and elementary school students is partially reflected because baby, child and computer materials, and baby and child materials are commonly separated and placed. It is difficult to insist that a recognition system of a visitor group, especially a recognition system of children is absolute consideration conditions in material placement of a children's library. However, understanding cognition of the user groups can be an important evidentiary factors to offer differentiated service space according to visitors and effective placement of the elements of library resources.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.393-403
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• 1992

This Study intended to provide positioning strategies of brand Image for ladies' ready to wear by analysing the perceptual dimensions of working women. The subjects were devided into two groups according to the fashion involvement, and in each group, a positioning map was composed by use of multidimensional scaling. 251 subjects of this study were gathered into stratified sample groups from working women in Seoul, being subdivided according to their each occupation and age. The data were analysed by frequency, percentage, average, $x^{2}-test$, 1-test, Factor Analysis, cronbach's $\alpha$. Also, KYST, PROFIT, PREFMAP for multidimensional scaling were used. The results were as follows. 1. Two groups were identified according to degree of fashion involvement: high-involvement group, and low-involvement group. 2. From the analysis of the similarity of brand image, high involvement group percieved greater difference in brand image than low involvement group. 3. From the analysis of the evaluation of brand attributes, the evaluations in self expression, fashionability, design, sales promotion activity, sociality, quality, fit showed differences bet-ween high involvement group and low involvement group. 4. From the analysis of the preference of brand image, the distribution of preference and ideal point were different between high involvement group and low involvement group.

• Journal of Fisheries and Marine Sciences Education
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• v.29 no.2
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• pp.526-536
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• 2017

This study intended to understand similarity of image between games and position of image attribute perceived by consumers according to the games of marine sports using MDS (Multidimensional Scaling). Through the foregoing, this study aims to provide preliminary data for establishing marketing strategies for games of marine sports by accurately understanding images of marines sports perceived by consumers. For survey targets, this study selected students of K University located in Gyeonggi-do as a population, and extracted samples using convenience sampling out of non-probability sampling methods targeting 200 students who showed intention of participation in this study, and total 188 sheets of questionnaire were used as final data excepting 12 sheets that are filled up unfaithfully or considered unreliable. For data processing, this study conducted Frequency Analysis, Descriptive Statistical Analysis, Reliability Analysis, MDS (Multidimensional Scaling) and Multiple Regression Analysis, and study results show that water ski and wakeboard(.602) have the most similar image attribute, indicating that image attributes of scuba diving and water ski(2.031) are positioned farthest with each other. As for image attribute, image attribute of water ski has appearance and progressiveness, windsurfing has an image attribute of positive, scuba diving has an image attribute of negation, and marin rafting has an image attribute of friendliness.