• 한국의류학회지
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• 제33권5호
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• pp.764-774
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• 2009

The purpose of this study is to investigate the differences in consumer clothing shopping orientation and shopping behaviors by the multi-selection of internet and offline stores. The data were collected from 201 men and women in their twenties and the respondents were grouped into three as internet-store users, multi-store users, and offline-store users. The data were analyzed using factor analysis, ANOVA, post-hoc analysis, frequency analysis, and chi-square analysis. The results are as following. First, the clothing shopping orientation was partly different among the groups. Regarding the offline shopping orientation, the groups showed difference in the impulsive orientation, and regarding the online shopping orientation, the groups showed differences in the goal oriented and enjoying orientation. In all the three cases, the internet users showed strongest orientation, and the next were multi-store users and offline-store users. The cause of these results were explained as the familiarity and experience with the channel. Second, the clothing shopping behaviors were also partly different among the groups. The groups showed no differences in the preferred store type and benefits sought, but showed significant difference in the attitude toward the internet shopping. The internet-store users showed most positive attitude, and the next were multi-store users and offline-store users.

• 복식
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• 제53권2호
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• pp.1-16
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• 2003

The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

• 한국유통학회지:유통연구
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• 제10권1호
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• pp.33-57
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• 2005

다원적 회원조직으로 운영되는 다단계판매회사의 주고객은 다단제판매회사로부터 구입한 상품들 다른 회원에게 재판매하는 독립적인 사업주체인 중간상(IBO)인데 이들은 일반 중간상과는 달리 정쟁제품이 없는 자사 매장에서 자사 상품만을 배타적으로 구입해야하고 취급상품의 종류, 가격, 기능 등에 대해서 상세한 정보를 가지고 있다는 특징이 있다. 일종의 도매상 기능을 수행하는 이들을 대상으로 상품을 판매하는 다단계판매회사가 그들 상품의 진열방법 예컨대 진열량, 진열높이, 진열위치, 관련상품진열 등을 달리함에 따라 매출액에 변화를 줄 수 있는지에 대한 연구나 관심은 거의 없었다. 본 연구는 매장규모가 다른 대규모 증간규모 소규모 점포 각각에 대해 진일방법에 차이를 두었을 때 다단계판매회사의 매출액에 어떤 영향을 미치는지 실험을 통해 분석하였다. 그 결과 첫째, 점포규모와 상품진열방식 두 변수의 상호작용에 의한 매출 변화를 살펴 본 결과 매출액에 변화가 없었다. 둘째, 이에 따라 주효과만를 분석한 결과 점포규모는 매출에 영향을 주고 셋째, 상품진일방식 중 진열량, 진열높이, 진열위치는 매출에 영향을 주지 않지만 관련상품진열은 매출에 유의한 영향을 주는 것으로 파악되었다. 넷째, 상품진열만을 독립변수로 하여 추가 분석을 실시한 결과 대규모 매장의 경우 진열량을 제외한 진열위치와 진열높이, 관련상품진열 모두가 매출에 유의한 영향를 주는 것으로 나타났다.

• 동아시아경상학회지
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• 제4권2호
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• pp.1-11
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• 2016

This study investigated commercial power theory of traditional market through the analysis of literature review. Consumers' store selection models are made up a theory based on normative hypothesis, theory of mutual reaction, utility function estimation model, and cognitive-behavioral model. Detailed models are as follows. Normative hypothesis based theory is divided into Reilly's retail gratification theory and Converse's revised retail g ratification theory. Interaction theory is composed of Huff's probability gratification theory, MCI model and Multi-nominal Logit Model (MNL model). There are four models in retail organization position theory such as central place theories, single store position theory, multi store position - assign model, and retail growth potential model. In case of single store position theory, theoretical and empirical techniques have developed for a decision to optimum single store position. Those are like these, a check list, the most simple and systematic method, analogy, and microanalysis technique. Aforementioned models are theoretical and mathematical commercial power measurement and/or model. The study has rather limitations because the variation factors included in formula are only a part of actual commercial power. Therefore, further study shall be made continuously to commercial power areas and variables.

• 산경연구논집
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• 제4권2호
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• pp.41-49
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• 2013

Purpose - Currently, the distribution environment has been changing rapidly because of the advent of super-supermarkets (SSM),which adopt the "price break" and "lowest price" strategies. Specifically, a diversification of the distribution environment allowed customers to reasonably decide where to shop. With a broadened range of criteria governing the choice of a store, determining changes in the distribution environment should be based on customer satisfaction surrounding the service levels of SSMs. This study examines the effects of service quality and product quality of SSMs on customer satisfaction levels, and analyzes whether these factors affect customers' revisit intention directly. Research design and methodology - A survey method was used and 127 SSM customers responded to the questionnaires that were developed to measure service quality, product quality, customer satisfaction, and store revisit intention. A multi-regression analysis was used to test the hypotheses. Results - Except hypothesis 2, the other seven hypotheses were supported. Hypothesis 2 suggested a positive relationship between product factors and customer satisfaction. Conclusions - This study found a systematic effect of service factors and product factors on customer satisfaction and word-of-mouth, and consequently on store revisit intention.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2001년도 추계학술대회 학술발표 논문집
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• pp.225-228
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• 2001

DNA computing has been applied to the problem of getting an optimal solution since Adleman's experiment. DNA computing uses strings with various length and four-type bases that makes more useful for finding a global optimal solutions of the complex multi-modal problems. This paper presents DNA coding method for finding optimal solution of the multi-modal function and compares the efficiency of this method with the genetic algorithms (GA). GA searches effectively an optimal solution via the artificial evolution of individual group of binary string and DNA coding method uses a tool of calculation or Information store with DNA molecules and four-type bases denoted by the symbols of A(Ademine), C(Cytosine), G(Guanine) and T(Thymine). The same operators, selection, crossover, mutation, are applied to the both DNA coding algorithm and genetic algorithms. The results show that the DNA based algorithm performs better than GA.

• 대한산업공학회지
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• 제21권2호
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• pp.239-254
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• 1995

Automated Storage/Retrieval (AS/R) systems have been used mostly in manufacturing or distribution industry in order to store or retrieve palletized items automatically. Since the items ore heavy or bulky, only one pallet at a time is moved by the stacker crane In this study, however, we introduce the "multi -load" AS/R system in which the items to be stored are data storage devices of equal size such as video tape or compact disc. Since the items are small and light multiple items can be stored and retrieved in each trip by using a magazine and a robot arm mounted on the crane Given the magazine capacity, and the locations of retrieval items and empty cells in the rack, the throughput of the multi-load AS/R system will depend on the selection of storage locations and the sequence of visits. We propose four heuristic algorithms for the multi-command. Computer simulation is used to evaluate the four algorithms in terms of throughput and number of back tracking of the crane.

• 한국통신학회논문지
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• 제40권9호
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• pp.1667-1671
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• 2015

멀티레벨 홀로그래픽 데이터 저장장치는 한 픽셀에 1비트 이상의 데이터 저장이 가능하여 한정된 공간에서 저장 밀도를 높일 수 있기 때문에 차세대 대용량 저장장치로 부각되고 있다. 한편 레벨의 증가는 동일한 픽셀개수에서 코드워드의 수를 증가시킬 수 있기 때문에 적절히 코드워드를 선택하면 변조부호의 최소거리를 증가시킬 수 있다. 최소거리의 증가는 노이즈 마진이 증가하므로 변조부호의 오류 정정 능력이 향상된다. 본 논문에서는 부호율이 1인 세 가지 변조부호를 제안하고, 이들의 최소거리에 따른 성능을 비교한다. 레벨의 증가로 코드워드간의 최소거리를 증가시켜 노이즈 마진을 증가시켰지만, 픽셀의 레벨이 증가할수록 문턱값 검출이 어렵기 때문에 낮은 레벨에 대한 변조부호가 더 좋은 성능을 보였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권10호
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• pp.4738-4753
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• 2018

Efficient rendezvous node selection and routing algorithm (RNSRA) for wireless sensor networks with mobile sink that visits rendezvous node to gather data from sensor nodes is proposed. In order to plan an optimal moving tour for mobile sink and avoid energy hole problem, we develop the RNSRA to find optimal rendezvous nodes (RN) for the mobile sink to visit. The RNSRA can select the set of RNs to act as store points for the mobile sink, and search for the optimal multi-hop path between source nodes and rendezvous node, so that the rendezvous node could gather information from sensor nodes periodically. Fitness function with several factors is calculated to find suitable RNs from sensor nodes, and the artificial bee colony optimization algorithm (ABC) is used to optimize the selection of optimal multi-hop path, in order to forward data to the nearest RN. Therefore the energy consumption of sensor nodes is minimized and balanced. Our method is validated by extensive simulations and illustrates the novel capability for maintaining the network robustness against sink moving problem, the results show that the RNSRA could reduce energy consumption by 6% and increase network lifetime by 5% as comparing with several existing algorithms.

• 디지털융복합연구
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• 제17권2호
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• pp.135-144
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• 2019

대형마트보다 저렴하고 편의성도 높은 창고형 매장에 대한 물류 중요성이 증대되고 있다. 하지만 창고형 매장의 통합 Depot 위치선정에 관한 연구는 부족한 실정이다. 이러한 측면에서 본 연구에서는 통합 Depot 위치선정을 위한 요인도출 및 가중치 산출, 대상지의 위치 우선순위 산정을 다기준 의사결정 방법인 AHP(Analytic Hierarchy Process)방법을 도입하여 계산하는 것을 연구의 목적으로 한다. 분석결과, 선정 요인별 중요도에서는 수배송 비용절감(0.198)이 가장 높게 나왔으며, 수배송 거리절감(0.168), 수배송 시간절감(0.149) 순으로 도출 되었다. 본 연구 결과는 Depot를 통합 운영 시 비용 절감과 효율성 증가를 수치화하여 실제 실무자들에게 보다 현실적인 기초자료를 제시할 수 있을 것으로 판단된다. 향후연구에서는 분석에 사용되는 요인의 추가작업을 통하여 분석모형을 정교화 할 필요가 있다.