• 제목/요약/키워드: Multi-shop

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A Study on the Marketing Strategy for Domestic Fashion Multi-shop dealt with Imported Products only(II) - Focusing on Distribution Strategy/Promotion Strategy - (국내 수입 패션 멀티샵의 마케팅 전략(II) - 유통전략/프로모션전략을 중심으로 -)

  • 김승은;김선화
    • Journal of the Korean Society of Costume
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    • v.54 no.4
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    • pp.15-26
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    • 2004
  • The study was done to provide domestic fashion multi-shops with basic Information about the distribution and the promotion strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. The results were as follows: For the distribution strategies, these fashion multi-shops as chosen were all placed in department stores. Their distribution channels were diverse like road shop, shop in department store and shop under direct management of department store. In case of shop in department store, it was common that the shop paid a definite commission to the department store. But S shop was managed directly by a department store as an advanced buying system that department store bought and sold goods and held themselves responsible for overstock. For the promotion strategies, these fashion multi-shops didn't make a definite budget for advertising and publicity contrary to other one-brands. But they attached importance to visual merchandising (VMD) because they had to harmonized the concept of a shop with various brands. Also they concentrated on seasonal fashion show, management of their customers and personal sales.

A Qualitative Study on the Role of Shop Masters in Multi-channel Retail Context (멀티채널 유통브랜드의 샵마스터 역할에 대한 질적 연구)

  • Lee, Jungjin;Hwang, Sunjin
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.83-95
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    • 2018
  • As the paradigm of fashion retail industry moves rapidly to the multi-channel, the role of shop master has changed as well. Therefore, the purpose of this study is to examine in-depth the changing role of shop masters in multi-channel retail paradigms. In-depth interviews were conducted, and all interviews were recorded with permission. Seven shop masters participated in in-depth interviews. All of them were sales specialists, with more than 10 years working experience, at department stores. Results of this study are as follow: First, the roles of a multi-channel shop master include store management, management of sales associates, customer relationship management, and management in relation to the headquarters and suppliers. Second, the most important competencies of shop masters are to forecast future demand, establish information networks, communicate well with others, and create a work environment resulting in higher productivity.

The Effects of Multi-Shop's Store Image on the Store Loyalty and Brand Switching Behavior (멀티샵의 점포이미지가 점포충성도 및 상표전환행동에 미치는 영향에 관한 연구)

  • Lee, Seung-Hee;Jo, Se-Na
    • Journal of the Korean Home Economics Association
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    • v.45 no.1
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    • pp.51-61
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    • 2007
  • The purpose of this study was to examine if multi-shop's store image affects store loyalty and brand switching. Two hundred fifty females and males who have purchased fashion products in multi-shop participated in this survey. For data analysis, descriptive statistics, factor analysis, Pearson's correlation and regression analysis were used for this study. The results were as followed. First, respondents' the most favorite multi-shop was MUE, followed by Boon the shop and ABC mart. Second, store image was classified into four factors such as store atmosphere, service of store, store recognition and product variety. Store loyalty was classified into five factors such as emotional relationship, pursue of novelty, trust about salesperson, satisfaction about service, and active loyalty. Third, result revealed that 'product variety' and 'store atmosphere', 'store recognition', 'service of store' accounted for 39.6% of the explained varience in store loyalty, and 'store recognition' accounted for 4% of the explained varience in brand switching behavior, while 'trust about salesperson', 'pursue of novelty' accounted for 5% of the explained varience in brand switching behavior. Based on these results, multi-shop's fashion marketing strategy would be suggested.

Hybrid Shop Floor Control System for Computer Integrated Manufacturing (CIM)

  • Park, Kyung-Hyun;Lee, Seok-Hee
    • Journal of Mechanical Science and Technology
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    • v.15 no.5
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    • pp.544-554
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    • 2001
  • A shop floor can be considered as an important level to develop Computer Integrated Manufacturing system (CIMs). However, a shop floor is a dynamic environment where unexpected events continuously occur, and impose changes to the planned activities. To deal with this problem, a shop floor should adopt an appropriate control system that is responsible for the coordination and control of the manufacturing physical flow and information flow. In this paper, a hybrid control system is described with a shop floor activity methodology called Multi-Layered Task Initiation Diagram (MTD). The architecture of the control model contains three levels: i.e., he shop floor controller (SFC), the intelligent agent controller (IAC) and the equipment controller (EC). The methodology behind the development of the control system is an intelligent multi-agent paradigm that enables the shop floor control system to be an independent, an autonomous, and distributed system, and to achieve an adaptability to change of the manufacturing environment.

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A Study on the Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products Only (I) -Focusing on Product Strategy / Pricing Strategy- (국내 수입 패션 멀티샵의 마케팅 전략(I) -상품전략 / 가격전략을 중심으로-)

  • 김승은;김선화
    • Journal of the Korean Society of Costume
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    • v.54 no.3
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    • pp.53-64
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    • 2004
  • The study was done to provide domestic fashion multi-shops with basic information about the product and price strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. Through the study, it was clarified that these multi-shops showed a tendency to compose of promising brands. brands set a high value on unique character or technique, and brands of promising designer noticed at the main collection. And they also extended their lines as a total life style shop dealt with accessory. shoes and home collection as well as clothing. Therefore, they had to analyze their target consumer's life style and applied this to organization of product, brands or sizing. To maintain the balance of multi-shop they bought products keeping the balance between all the brands and didn't lose variety of concept, it was demanded to develop new brands as well. Their distribution channels had to be planned by regional characteristic that could be accepted their target consumers.

An Integrated Shop Operation System for Multi-Cell Flexible Manufacturing Systems under Job Shop Environments (멀티 셀 유연생산환경을 위한 통합운용시스템)

  • Nam, Sung-Ho;Ryu, Kwang-Yeol;Shin, Jeong-Hoon;Kwon, Ki-Eok;Lee, Seok-Woo
    • Journal of the Korean Society for Precision Engineering
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    • v.29 no.4
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    • pp.386-394
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    • 2012
  • Recent trends in the flexible manufacturing systems are morphing cell control for the shop-wide production operation system and providing the integrated operation and execution system together with vendor-specific FMC/FMS platform. In these requirements, the shop-floor level operation system plays a role of coordinating the control activity of each cell, and has to provide flexibility for the complexity of mixed operations of various cells. This paper suggests a system architecture for the mixed environments of multi-cells and job shop, its corresponding enabling technologies based on comparative studies with other related studies and commercialized systems. This approach includes a process definition model considering the integration with upper BOM-BOP and external service modules, and reconfigurable device-level interface which provides dynamic interconnections with machine tools and cell controllers. The function modules and their implementation results are also described to provide the feasibility of the proposed approaches as the flexible shop-floor operation system for the multi-cell environments.

Multi-factors Bidding method for Job Dispatching in Hybrid Shop Floor Control System

  • Lee, Seok--Hee;Park, Kyung-Hyun;Bae, Chang-Hyun
    • International Journal of Precision Engineering and Manufacturing
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    • v.1 no.2
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    • pp.124-131
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    • 2000
  • A shop floor can be considered as and importand level to develop a Computer Integrated Manufacturing system (CIMs). The shop foor is a dynamic environment where unexpected events contrinuously occur, and impose changes to planned activities. The shop floor should adopt an appropriate control system that is responsible for scheduling coordination and moving the manufacturing material and information flow. In this paper, the architecture of the hybrid control model identifies three levels; i.e., the shop floor controller (SFC), the cell controller(CC) and the equipment controller (EC). The methodology for developing these controller is employ an object-oriented approach for static models and IDEF0 for function models for dispatching a job. SFC and CC are coordinated by employing a multi-factors bidding and an adapted Analytic Hierarchy Process(AHP) prove applicability of the suggested method. Test experiment has been conducted by with the shopfloor, consisting of six manufacturing cells.

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Robust Multi-Objective Job Shop Scheduling Under Uncertainty

  • Al-Ashhab, Mohamed S.;Alzahrani, Jaber S.
    • International Journal of Computer Science & Network Security
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    • v.22 no.8
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    • pp.45-54
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    • 2022
  • In this study, a multi-objective robust job-shop scheduling (JSS) model was developed. The model considered multi-jobs and multi-machines. The model also considered uncertain processing times for all tasks. Each job was assigned a specific due date and a tardiness penalty to be paid if the job was not delivered on time. If any job was completed early, holding expenses would be assigned. In addition, the model added idling penalties to accommodate the idling of machines while waiting for jobs. The problem assigned was to determine the optimal start times for each task that would minimize the expected penalties. A numerical problem was solved to minimize both the makespan and the total penalties, and a comparison was made between the results. Analysis of the results produced a prescription for optimizing penalties that is important to be accounted for in conjunction with uncertainties in the job-shop scheduling problem (JSSP).

A Study on Correlation of Dry Film Thickness with Multi-Nozzle Spray Pattern of Shop Primer (Shop Primer의 다중 노즐 분사 스프레이 패턴 인자와 도막두께의 상관관계에 관한 연구)

  • Yun, Won-Jun;Choi, Min-Kyu;Ro, Young-Shic
    • Journal of the Society of Naval Architects of Korea
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    • v.47 no.5
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    • pp.743-749
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    • 2010
  • Multi-nozzle spray painting procedure of the inorganic zinc shop primer was established in order to obtain uniform film thickness. The shop primer paint prevents the corrosion of steel block during shipbuilding. When the dry film thickness of shop primer is insufficient, rust will be generated on the steel block. Otherwise, thick coating of shop primer may be a problem of weld defect. So, it is important to obtain the uniform film thickness of shop primer. The uniformity of dry film thickness is affected by spray speed, distance from spray gun to target surface and overlapping span of spray path. In order to uniformly maintain coating thickness of shop primer, the coating procedure was established based on the correlation of shop primer spray variables.