• Asia pacific journal of information systems
• /
• v.16 no.4
• /
• pp.239-254
• /
• 2006

Location-based advertising or application has been one of the drivers of third-generation mobile operators' marketing efforts in the past few years. As a result, many studies on location-based marketing or advertising have been proposed for recent several years. However, these approaches have two common shortcomings. First. most of them just suggested the theoretical architectures, which were too abstract to apply it to the real-world cases. Second, many of these approaches only consider service provider (seller) rather than customers (buyers). Thus, the prior approaches fit to the automated sales or advertising rather than the implementation of CRM. To mitigate these limitations, this study presents a novel advertisement recommendation model for mobile users. We call our model MAR-CF (Mobile Advertisement Recommender using Collaborative Filtering). Our proposed model is based on traditional CF algorithm, but we adopt the multi-dimensional personalization model to conventional CF for enabling location-based advertising for mobile users. Thus, MAR-CF is designed to make recommendation results for mobile users by considering location, time, and needs type. To validate the usefulness of our recommendation model. we collect the real-world data for mobile advertisements, and perform an empirical validation. Experimental results show that MAR-CF generates more accurate prediction results than other comparative models.

• Journal of Internet Computing and Services
• /
• v.12 no.2
• /
• pp.113-122
• /
• 2011

Social Network Service(SNS) has become a hot trend as a web service which helps users construct social relationships in the web and enables online communication. The information about user activities and behaviors obtained from the SNSs is expected to be an useful knowledge source for other services such as recommendation services. Most of previous researches on SNS rely on analyzing overall network topology and surveying the activities in a one-dimensional aspect. This paper propose a system for measuring multi-dimensional interaction through the activities in a SNS. The proposed system delivers an unified profile (consisting of profile and multi-dimension interaction) model from user-activities in Twitter.com. At the experimental section, some meaningful perspectives on a set of the unified profiles are described.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2004.11a
• /
• pp.323-330
• /
• 2004

As mobile market grows more and more fast, the mobile contents market, especially music contents for mobile phones have recorded remarkable growth. In spite of this rapid growth, mobile web users experience high levels of frustration to search the desired music. New musics are very profitable to the content providers, but the existing collaborative filtering (CF) system can't recommend them. To solve these problems, we propose an extended CF system to reflect the user's real preference by representing the characteristics of users and musics in the feature space. We represent the musics using the music contents based acoustic features in multi-dimensional feature space, and then select a neighborhood with the distance based function. Furthermore, this paper suggests a recommendation for procedure for new music by matching new music with other users' preference. The suggested procedure is explained step by step with an illustration example.

• Journal of Korea Multimedia Society
• /
• v.22 no.4
• /
• pp.443-454
• /
• 2019

In recent years, there has been active research on a recommender system that considers three or more inputs in addition to users and goods, making it a multi-dimensional array, also known as a tensor. The main issue with using tensor is that there are a lot of missing values, making it sparse. In order to solve this, the tensor can be shrunk using the tensor decomposition algorithm into a lower dimensional array called a factor matrix. Then, the tensor is reconstructed by calculating factor matrices to fill original empty cells with predicted values. This is called tensor reconstruction. In this paper, we propose a user-based Top-K recommender system by normalized PARAFAC tensor reconstruction. This method involves factorization of a tensor into factor matrices and reconstructs the tensor again. Before decomposition, the original tensor is normalized based on each dimension to reduce overfitting. Using the real world dataset, this paper shows the processing of a large amount of data and implements a recommender system based on Apache Spark. In addition, this study has confirmed that the recommender performance is improved through normalization of the tensor.

• Journal of Intelligence and Information Systems
• /
• v.25 no.1
• /
• pp.139-161
• /
• 2019

The utilization of the e-commerce market has become a common life style in today. It has become important part to know where and how to make reasonable purchases of good quality products for customers. This change in purchase psychology tends to make it difficult for customers to make purchasing decisions in vast amounts of information. In this case, the recommendation system has the effect of reducing the cost of information retrieval and improving the satisfaction by analyzing the purchasing behavior of the customer. Amazon and Netflix are considered to be the well-known examples of sales marketing using the recommendation system. In the case of Amazon, 60% of the recommendation is made by purchasing goods, and 35% of the sales increase was achieved. Netflix, on the other hand, found that 75% of movie recommendations were made using services. This personalization technique is considered to be one of the key strategies for one-to-one marketing that can be useful in online markets where salespeople do not exist. Recommendation techniques that are mainly used in recommendation systems today include collaborative filtering and content-based filtering. Furthermore, hybrid techniques and association rules that use these techniques in combination are also being used in various fields. Of these, collaborative filtering recommendation techniques are the most popular today. Collaborative filtering is a method of recommending products preferred by neighbors who have similar preferences or purchasing behavior, based on the assumption that users who have exhibited similar tendencies in purchasing or evaluating products in the past will have a similar tendency to other products. However, most of the existed systems are recommended only within the same category of products such as books and movies. This is because the recommendation system estimates the purchase satisfaction about new item which have never been bought yet using customer's purchase rating points of a similar commodity based on the transaction data. In addition, there is a problem about the reliability of purchase ratings used in the recommendation system. Reliability of customer purchase ratings is causing serious problems. In particular, 'Compensatory Review' refers to the intentional manipulation of a customer purchase rating by a company intervention. In fact, Amazon has been hard-pressed for these "compassionate reviews" since 2016 and has worked hard to reduce false information and increase credibility. The survey showed that the average rating for products with 'Compensated Review' was higher than those without 'Compensation Review'. And it turns out that 'Compensatory Review' is about 12 times less likely to give the lowest rating, and about 4 times less likely to leave a critical opinion. As such, customer purchase ratings are full of various noises. This problem is directly related to the performance of recommendation systems aimed at maximizing profits by attracting highly satisfied customers in most e-commerce transactions. In this study, we propose the possibility of using new indicators that can objectively substitute existing customer 's purchase ratings by using RFM multi-dimensional analysis technique to solve a series of problems. RFM multi-dimensional analysis technique is the most widely used analytical method in customer relationship management marketing(CRM), and is a data analysis method for selecting customers who are likely to purchase goods. As a result of verifying the actual purchase history data using the relevant index, the accuracy was as high as about 55%. This is a result of recommending a total of 4,386 different types of products that have never been bought before, thus the verification result means relatively high accuracy and utilization value. And this study suggests the possibility of general recommendation system that can be applied to various offline product data. If additional data is acquired in the future, the accuracy of the proposed recommendation system can be improved.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.11 no.6
• /
• pp.2963-2978
• /
• 2017

The Top-K query is currently played a key role in a wide range of road network, decision making and quantitative financial research. In this paper, a Top-K recommendation algorithm is proposed to solve the cold-start problem and a tag generating method is put forward to enhance the semantic understanding of the OLAP session. In addition, a recommendation system for OLAP sessions called "OLAP4R" is designed using collaborative filtering technique aiming at guiding the user to find the ultimate goals by interactive queries. OLAP4R utilizes a mixed system architecture consisting of multiple functional modules, which have a high extension capability to support additional functions. This system structure allows the user to configure multi-dimensional hierarchies and desirable measures to analyze the specific requirement and gives recommendations with forthright responses. Experimental results show that our method has raised 20% recall of the recommendations comparing the traditional collaborative filtering and a visualization tag of the recommended sessions will be provided with modified changes for the user to understand.

• Journal of the Institute of Convergence Signal Processing
• /
• v.23 no.4
• /
• pp.234-240
• /
• 2022

This paper proposes a customized AI exercise recommendation service for balancing the relative amount of exercise according to the working environment by each occupation. WISDM database is collected by using acceleration and gyro sensors, and is a dataset that classifies physical activities into 18 categories. Our system recommends a adaptive exercise using the analyzed activity type after classifying 18 physical activities into 3 physical activities types such as whole body, upper body and lower body. 1 Dimensional convolutional neural network is used for classifying a physical activity in this paper. Proposed model is composed of a convolution blocks in which 1D convolution layers with a various sized kernel are connected in parallel. Convolution blocks can extract a detailed local features of input pattern effectively that can be extracted from deep neural network models, as applying multi 1D convolution layers to input pattern. To evaluate performance of the proposed neural network model, as a result of comparing the previous recurrent neural network, our method showed a remarkable 98.4% accuracy.

• Journal of Intelligence and Information Systems
• /
• v.29 no.1
• /
• pp.249-263
• /
• 2023

Collaborative Filtering, a representative recommendation system methodology, consists of two approaches: neighbor methods and latent factor models. Among these, the latent factor model using matrix factorization decomposes the user-item interaction matrix into two lower-dimensional rectangular matrices, predicting the item's rating through the product of these matrices. Due to the factor vectors inferred from rating patterns capturing user and item characteristics, this method is superior in scalability, accuracy, and flexibility compared to neighbor-based methods. However, it has a fundamental drawback: the need to reflect the diversity of preferences of different individuals for items with no ratings. This limitation leads to repetitive and inaccurate recommendations. The Adaptive Deep Latent Factor Model (ADLFM) was developed to address this issue. This model adaptively learns the preferences for each item by using the item description, which provides a detailed summary and explanation of the item. ADLFM takes in item description as input, calculates latent vectors of the user and item, and presents a method that can reflect personal diversity using an attention score. However, due to the requirement of a dataset that includes item descriptions, the domain that can apply ADLFM is limited, resulting in generalization limitations. This study proposes a Generalized Adaptive Deep Latent Factor Recommendation Model, G-ADLFRM, to improve the limitations of ADLFM. Firstly, we use item ID, commonly used in recommendation systems, as input instead of the item description. Additionally, we apply improved deep learning model structures such as Self-Attention, Multi-head Attention, and Multi-Conv1D. We conducted experiments on various datasets with input and model structure changes. The results showed that when only the input was changed, MAE increased slightly compared to ADLFM due to accompanying information loss, resulting in decreased recommendation performance. However, the average learning speed per epoch significantly improved as the amount of information to be processed decreased. When both the input and the model structure were changed, the best-performing Multi-Conv1d structure showed similar performance to ADLFM, sufficiently counteracting the information loss caused by the input change. We conclude that G-ADLFRM is a new, lightweight, and generalizable model that maintains the performance of the existing ADLFM while enabling fast learning and inference.

• Journal of Korea Society of Industrial Information Systems
• /
• v.18 no.4
• /
• pp.73-79
• /
• 2013

Recently, smart TVs have widely spread in our daily lives. However, it is difficult for users to find proper TV contents among a lot of TV and application contents because of inconvenience of input devices compared with those of smart phones or smart pads, so there are some problems with very low utilization of the smart functionalities of smart TVs. We suggest a personalized contents recommender system on smart TVs to resolve these problems and help for users to search appropriate contents easily and quickly in this research. We design and implement an intelligent system for personalized contents recommendation on the smart TVs based on multi-dimensional analysis considering user profiles and preferences, watching patterns of TV programs, and TV contents use statistics of TV users.

• International journal of advanced smart convergence
• /
• v.8 no.2
• /
• pp.39-46
• /
• 2019

Human mobility estimation plays a key factor in a lot of promising applications including location-based recommendation systems, urban planning, and disease outbreak control. We study the human mobility estimation problem in the case where recent locations of a person-of-interest are unknown. Since matrix decomposition is used to perform latent semantic analysis of multi-dimensional data, we propose a human location estimation algorithm based on matrix factorization to reconstruct the human movement patterns through the use of information of persons with correlated movements. Specifically, the optimization problem which minimizes the difference between the reconstructed and actual movement data is first formulated. Then, the gradient descent algorithm is applied to adjust parameters which contribute to reconstructed mobility data. The experiment results show that the proposed framework can be used for the prediction of human location and achieves higher predictive accuracy than a baseline model.