• 유통과학연구
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• 제17권8호
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• pp.5-14
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• 2019

Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer's perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.

• 한국의류산업학회지
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• 제15권1호
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• pp.35-45
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• 2013

The purposes of this study were to segment the women's plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women's plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.

• 한국건설관리학회논문집
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• 제17권4호
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• pp.28-39
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• 2016

소득수준 향상 및 인구특성 변화에 따라 증가하는 복합의료서비스 수요에 대응하여 본 연구는 의료복합시설을 부동산개발을 위한 독립적인 대상으로 고려하여 의료복합시설 개발을 위한 시설용도별 이용자 선택기준에 대한 분석을 실시하였다. 이를 위해 개발수요분석을 위한 기초자료로서 시설선택기준을 정의하고 AHP분석을 통해 중요도와 우선순위를 도출하였다. 의료복합시설을 구성하는 '의료관련시설', '지원시설', '보건 및 편의시설' 및 '기타시설'의 네 가지 시설용도에 따라 중요도를 비교 분석한 결과, '시설의 수준', '이용가격', '이용 편리성', '병원의 수준', '서비스', '인접성', '교통의 편리성' 등의 기준들이 서로 다른 차이를 보여 복합 시설 용도 별 이용객의 선택속성에 대한 시사점을 제공하였다. 연구결과를 통해 향후 의료복합시설 개발 시 타당성 분석 및 평가를 위한 기초적인 자료를 마련하고 용도 간의 최적의 조합을 통한 시설구성 대안을 도출하여 효율적인 개발을 위한 자료로 활용되고자 한다.

• 디자인학연구
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• 제14권4호
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• pp.35-45
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• 2001

The origin of Minivan styled RV dates all the way back to the year 1959 when Volkswagen introduced the Microbus in Germany. But the new category of "Minivan" was made, and first used by Chrysler. This was when Chrysler revealed a new vehicle in 1982 named "Minivan". Minivan was successful in gathering the public attention with it′s multi-purpose characteristic. Ever since, many models were introduced in this category by various auto-makers around the world, which made the Minivan segment very competitive. Various Minivans were also introduced by the Korean auto-makers and these models have been finding their place rapidly in the market owing to their unique characteristics. But the reason for the growth of the Minivan category in Korea was quite different from that of other nations. Through out this thesis, the possibilities of a Minivan that can full fill the needs of a new life style of a family in the basis of various documentary records will be discussed. Ways of making roads, where bigger sized Minivans are continuously increasing, more efficient will also be considered. The main topic of this thesis will be about Minivan styled RV(Recreational vehicle) in relation to the change of Korean life style.

• 대한가정학회지
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• 제39권10호
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• 대한지리학회지
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• 제49권3호
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• pp.405-422
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• 2014

부동산 가격을 추정하기 위한 헤도닉 모형(hedonic model)의 적용에서 가장 중요한 사안은 모형의 정확한 구성과 하부시장의 구획이라 할 수 있다. 모형의 구성에 대해서는 비교적 활발한 개선 노력이 있었으나 하부시장 구획은 상대적으로 큰 관심을 받지 못하였다. 그러나 부동산 가격형성 과정의 공간적 범위 파악이 선행되지 않으면 헤도닉 모형의 적용 결과는 그 정확성이 저하될 수밖에 없다. 본 연구는 헤도닉 모형의 성능 개선에 초점을 두고, 서울시 25개 자치구 중 상대적으로 이질적인 부동산 집단으로 구성된 강남구와 비교적 균일한 부동산 집단으로 이루어진 중랑구를 사례지역으로 하여 하부시장 구획을 시도하였다. 먼저 하부시장 구획을 위한 투입변수로 혼합 GWR(Mixed GWR) 모형에서 산출된 가변 회귀계수(variable coefficients)를 사용하였다. 헤도닉 모형의 회귀계수는 부동산을 구성하는 속성항목(attributes)의 잠재가격(shadow price)으로 해석할 수 있기 때문이다. 다음으로 공간적으로 연접된 하부시장을 구획하기 위해 최소신장트리(minimum spanning tree)에 기반한 SKATER 앨고리듬을 사례지역에 적용하였다. 마지막으로 다수준 모형(multi-level model)을 적용하여 구획된 하부시장 결과의 적정성을 검토하였다. 검토 결과, 중랑구는 하부시장이 존재하지 않음을, 강남구는 간선도로를 중심으로 한 5개의 하부시장으로 구분하는 것이 합리적임을 확인하였다. 간선도로와 같은 도시의 인프라는 하부시장 구획에 있어 지금까지 큰 주목을 받지 못한 변수였으나 본 연구를 통해 그 중요성이 실증적으로 확인되었다.

• 복식
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• 제50권7호
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• pp.97-111
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• 2000

The purpose of this study were to segment the hair care cosmetics market according to the benefits sought, to categorize the information sources on the hair care cosmetics, and to characterize the profiles of the segmentized groups of university students. Self-administered questionnaires were distributed to 457 university students in Chonbuk province from Jul. 10 to Jul. 21, 1999. Frequencies and percentages were calculated, and factor analysis, cluster analysis, one-way ANOVA, and $\chi$$^2$-test were used. The results were: 1. University student's benefit variables on hair care cosmetics were classified into special function, fashion, practicality, brand, fragrance, styling, nutritional reinforcement, and economy. And they were segmentized into the feeling pursuit, the multi-benefit pursuit, the practicality pursuit, the benefit unconscious, and the function pursuit. The information sources were classified into marketer-dominated sources, neutral sources and consumer -dominated sources. 2. The feeling pursuit strongly sought for fashion, brand and fragrance pursuit, but considered economy less, chiefly used the marketer-dominated and neutral information sources, and showed much interests in hair care cosmetics, and were consisted of women dominantly. The multi-benefits pursuit sought for various kinds of benefits from hair care cosmetics, depended heavily on various kinds of information sources, were well aware of their hair types and instructions on the hair care cosmetics label, and were consisted of women dominantly. The practicality pursuit highly sought for practicality, but low on the fashion, were not aware of their hair style, haler care, hair health status and hair type, and almost half of them are men. The benefit unconscious showed low concern about, all kinds of benefits and hair care cosmetics, and were consisted of more men than women. The function pursuit highly sought for special function and nutritional reinforcement, mainly depended on the consumer-dominated sources. and showed low concern about their hair style and hair care.

• 마케팅과학연구
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• 제19권4호
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• pp.44-56
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• 2009

冲动购买是指一个没有预先购物意向的立即购买. 以往对冲动购买的研究主要集中于和营销组合变量, 环境因素, 消费人口和特征相关的因素. 在以前的研究中, 营销组合变量如产品种类, 产品类型和氛围, 包括广告, 优惠券, 销售活动, 促销刺激销售点, 和媒体格式都已被用于评估产品信息. 有些作者还着重围绕消费者的情境因素. 如信用卡的使用, 时间, 产品运输性, 发现购物同伴的存在和数量对冲动购买/冲动趋势有积极的影响. 研究也已评估了个体特征的影响, 如年龄, 性别, 以及消费者的教育程度, 以及拥挤的感知, 刺激和接触的需要等因素对冲动购买的影响. 概括来说, 以前的研究发现所有的产品都可以被冲动地购买(Vohs and Faber, 2007), 即环境因素可以影响或至少促使冲动购买行为. 最近新的分销渠道的推出, 例如家庭购物渠道, 折扣店和网上商店, 这些24小时都营业的形式增加了冲动购买的可能性. 然而, 以前的文献重点关注情境和营销变量, 因此这些研究所考虑的消费者的主要特征仍然是缺乏的. 为了弥补这个缺陷, 本研究根据研究的第三个惯例并关注个体特质变量, 这些是很少被研究的. 更具体地来说, 本研究探索了冲动购买趋势对冲动购买行为是否有积极的影响, 并评估了消费者特点例如认知闭合需要(NFCC), 心理健康和人际敏感性是如何影响消费者冲动购买的趋势. 这项调查结果显示, 消费者的情感冲动, 对冲动购买行为产生积极的影响, 而认知冲动并没有对冲动购买行为的影响. 此外, 情感冲动购买倾向是被认知闭合需要的构成因素所推动的, 如果断和模糊不适; 心理健康, 如环境控制和生活的目标, 以及规范和信息的影响. 此外, 认知冲动倾向是被认知闭合需要的构成因素所驱动的决断, 模棱两可的不适和密切的态度, 心理健康和环境控制, 以及规范性和信息的影响. 本研究具有重要理论意义. 第一, 情感冲动对冲动购买行为有巨大影响. 以前的研究根据情感和流动理论提出, 低到中等程度的冲动是自我控制减少或自我监管机制失败所造成的. 本研究证实了上述观点. 二, 本研究通过确认冲动购买趋势可以看做是情感和认知两个维度的二维概念, 并说明冲动购买行为主要是由情感冲动解释, 而不是认知冲动. 第三, 目前的研究有新的概念, 如在本研究的模型中作为潜在影响因子的心理健康和认知闭合需要, 从而对现有的文献做出了贡献. 通过多维概念例如心理健康和认知闭合需要, 有关消费者信息过程的多个方面可以被评估. 第五, 本研究通过确定规范和信息这两个竞争路线扩展了现有的文献. 规范影响发生在个人符合别人的期望或提高他们的自我形象时. 而信息的影响发生在个人搜索来自他人知识信息和观察他人行为之后的推论. 本研究显示了这两个相互竞争的社会影响力的路线, 可以归因于不同影响力的来源. 目前的研究也有许多实际的启示. 首先, 它表明, 公司应该更多关注其首要的目标, 有情感冲动的消费者. 这一方面公司可以创造更振奋精神的购物环境. 二, 目前的结果表明, 认知闭合需要与认知方面的冲动有密切相关的. 这些人是被不经意的想法所驱动的, 而不是感觉或兴奋. 在购买点理性的广告会吸引这些客户. 第三, 容易受规范性影响的消费群是另一个潜在的目标市场. 零售商和制造商, 通过宣传其产品和/或可用于识别或符合愿望组在对他人的期望的产品服务. 但是, 作为一个细分市场, 零售商应避免目标消费群易受信息的影响. 这些人对有关购买的产品服务进行了广泛的信息搜索, 因此更详细, 长期理性的广告信息可以内化这些消费者的思想过程. 本文的结果有几个原因应慎重解释. 这项研究采用了数量较少的便利样本, 而且只调查了两个维度的行为. 为此, 今后的研究应包括更多样化特点和衡量行为的不同方面的样本. 未来的研究还应该调查与情感作用理论密切相关的个性特征. 在以后的研究中, 特征变量会是很另人感兴趣的领域, 如感觉的好奇, 人际敏感性的好奇心, 和气氛反应.