Browse > Article
http://dx.doi.org/10.6106/KJCEM.2016.17.4.028

A Study on the Consumer Choice Criteria based on Facility Purpsoe for Multi-Mixed Complex Medical Care Facility Development  

Sung, Nayoung (AbCT Inc.)
Lee, Sangyoub (Department of Real Estate Studies, Konkuk University)
Publication Information
Korean Journal of Construction Engineering and Management / v.17, no.4, 2016 , pp. 28-39 More about this Journal
Abstract
The multi-mixed complex medical care facility consisting of mainly hospital and other associated facilities such as retail, office, accommodation, healthcare services, and so on, is currently recognized as a new segment in the real estate market. This study intends to identify the customer choice criteria for the development of multi-mixed complex medical care facility. Based on literature review and expert consultation, the 3 criteria with 12 sub-criteria for customer choice have been defined. And the AHP methodology has been implemented for the development of relative weight of those criteria depending on the type of facility including 'medical facility', 'supporting facility', 'healthcare service facility' and 'other ancillary facility'. Research findings indicated the implication for the optimal combination of facility development based on the customer choice criteria controlled by facility. Accordingly, this research intends to provide the guidance toward the development of multi-mixed complex medical care facility.
Keywords
Multi-Mixed Complex Medical Care; Consumer Choice Criteria; Facility Development; AHP;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 An, K., Cho, Y., and Lee, S. (2014). "An analysis on the investment determinants for insolvent housing development projects" Korean Journal of Construction Engineering and Management, KICEM (15)2, pp. 112-121.   DOI
2 Park, D. (2000). "A Study on the Effective Application of the Project Finance to the Korean Private Infrastructure Projects." Korean Journal of Construction Engineering & Management, KICEM, 1(4), pp. 67-73.
3 Ahn, S. (2011). "Understanding for Medical Consumer Behavior" Bomoongak, Seoul, Korea.
4 Choi, H., (2007). "A Study on the Planning and Space Strategy of the Mixed Use Development for gathering Activation" MS thesis, Hongik Univ., Seoul, Korea.
5 Choi, M., and Kim, T. (2007). "Product Development for Domestic Business Traveller in Mid-Priced Hotels: Application of Conjoint Analysis" Journal of Tourism Science, 31(1), pp. 201-222.
6 Choi, Y., and Suck, H. (2004). "A locational Characteristics and Consumer preferences of Large-Scale Discount Stores: Busan Metro Politan Case" Journal of Korea Planning Association, KPA, 39(5), pp. 123-134.
7 Choi, Y., (2008). "The Characteristics of Mixed-Use Complex" Journal of Architectural Institute of Korea, 52(7), pp. 48-50.
8 Ha, J., Jeong, M., and Lee, S. (2015). "An analysis on the Investment Determinants for Urban Business Hotel Development" Korean Journal of Construction Engineering and Management, KICEM, (16)4, pp. 107-117.   DOI
9 Heo J. (2001). "A Study on the cognition and Realities of Postpartum Care" Journal of Oriental Obstetrics and Gynecology, 14(1), pp. 409-423.
10 Jin, Y., (2000). "A Study on Determinant Factors and Choice Intention for Family Restaurant Dining in Seoul" Journal of Culinary Society of Korea, 6(2), pp. 157-173.
11 Jeon, M., and Kim, C., (2011). "A Study on the Route Satisfaction of Anchor Tenant Users in Multi-Complex Commercial Buildings" Journal of the Architectural Institute of Korea, 27(10), pp. 3-12.
12 Jeong, M., Kim, J., Kim, Y., and Lee, S. (2009). "Study on the Consumner Choice Criteria for the Large-Scale Sales Facility Development" Journal of the Korea Real Estate Analysis Association, 15(3), pp. 201-214.
13 Jung, S. (2013). "Business Hotel Creator" Jisik-In, Seoul, Korea
14 Kang, M., and Shin, J. (2011). "A Study on Application of Conjoint Analysis to Evaluating Alternatives for Retail Property Development" KREUS Working Paper Series, 21(1), pp. 31-50.
15 Kim, E., Lee S., and Oh, J. (2007). "Empirical Investigation of the Impact of Hospital Subsidiary Facilities Services Affect on Hospital Image and Customer Satisfaction" Journal of Korea Planning Association, KPA, 39(5), pp. 123-134.
16 Kim, H., Lee Y., and Lee, J. (2007). "A Study on Characteristics of the Urban Design for Large-Scale Multi-Use Development Plans" Proceedings of the Korean Construction and Urban Planning Association, 2007(10), pp. 1361-1372.
17 Kim, J. (2009). "A Study on the Functional Characteristics of Large-Scale Mixed Use Facilities" MS thesis, Kyunghee Univ., Seoul, Korea.
18 Kim, J. (2009). "A Study on Factors in Selection of Dental Hospital: Focus on University Dental Hospitals in Seoul" MS thesis, Dankuk Univ., Jukjeon, Korea.
19 Kim, S. (2009). "Legal Study on the Management of Medical Service of a Juridical Person" MS theis, Hanyang Univ. Seoul, Korea.
20 Lee H. (2011). "A Policy of Innovative Performance to Choose on a Medical Tourism Destination by a Medium and Small Sized Hospital's Cluster" MS thesis, Gachon Univ. of Medical Science, Sungnam, Korea.
21 Lee H. (2012). "The Effect of the Cultural Complex Type in Hospitals on Consumer Attitudes" MS thesis, Hanyang Univ. Seoul, Korea.
22 Lee K. (2001). "A Study on the Location and Investment Analysis of Real Estate of Medical Service- Focus on Private Hospital Jointly Open" MS thesis, Konkuk Univ., Seoul, Korea.
23 Lee K. (2006). "An Analysis of Hospital Selection Factors and Patient Satisfaction Improvement" MS thesis, Gachon Uviv, of Medical Science, Sungnam, Korea.
24 Lee S. (2010). "A Study on Actual Condition of Using Medical Esthetics and Hospital Selection Attributes" MS thesis, Joongang Univ., Seoul, Korea.
25 Moon, D., Song, D., Huh, H., and Hwang, S. (2012). "An Empirical Study on the Determinants of Hospital Brand Asset and Brand Performance" Journal of Health Service Management, 6(4), pp. 11-23.   DOI
26 Oh, J., Kim, E., and Lee, S. (2007). "Empirical Investigation of the Impact of Hospital Subsidiary Facilities Services Affect on Hospital Image and Customer Satisfaction" Journal of the Korea Service Management Society, 8(3), pp. 249-276.   DOI
27 Oh, J. (2013). "The Effect on Behavioral Intention by the Choice Attributes of Geriatric Hospital's Importance and Satisfaction-Focused on the Korea Tourism College Geriatric Hospital" MS thesis, Sejong Univ. Seoul, Korea.
28 Park, E., Ha, Sung., and Ha M., (2009). "A Study on Importance about Attributes of Urban Entertainment Center" Korean Institute of Interior Design Journal, 11(1), pp. 69-73.
29 Park, H., and Jeong, J. (2008). "A Study on Characteristics of Walking Environment by Mediation Space of Mixed Use Complex" Journal of Architectural Institute the Korea, 28(1), pp. 497-500.
30 Park H. (2012). "A Study on Strengthening Competitiveness of Hotel Industry for Activation of Medical Tourism" MS thesis, Gachon Univ. of Medical Science, Sungnam, Korea.
31 Seo W. (2004). "A Study on the Location and Investmen t Analysis of Real Estate of Medical Service- in Case of the Joint Opening of a Clinic Center in Guri" MS thesis, Konkuk Univ., Seoul, Korea.
32 Seth, N. Deshmukh, S. G. and Vrat, P. (2005). "Service Quality Moderls: A Review" International Journal of Quality & Reliability Management, 22(9), pp. 913-949.   DOI
33 Yang, E. (2012). "A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center" MS thesis, Konkuk Univ. Seoul, Korea.
34 Yang, Z., and Kim, S. (2014). "The Effects of Brand Evidence on the Customer Satisfaction and Brand Verdict in Hospital" Korean Journal of Hospital Management, 19(2), pp. 55-65.
35 Yoon, J., Yim, D., and Choi, D., (2011). "A Study on the Characteristics of Multi-purpose Behavior in a Mixed-Use Complex" Journal of Urban Design Institute of Korea, 12(4), pp. 155-170.
36 Yoon, S. (2013). "A Study on MEDITEL Selection: Focusing on Foreign Medical Tourists" MS thesis, Hallym Univ. of Graduate Studies, Seoul, Korea.