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A Study on Gamers Segmentation based upon Uses and Gratifications of Mobile games (모바일게임 이용 충족이론을 기반으로 한 모바일 게이머 유형 분석에 관한 연구)

  • Han, Kwang-Hyun;Kim, Tae-Ung
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.10a
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    • pp.133-164
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    • 2005
  • Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. Players can become empowered through the development of new characters and strategies within games to achieve rewarding successes against the computers and other players. The overall trend for mobile games is towards bigger, more colorful, more involving and exciting contents, which will build upon the developing capabilities of mobile phones and networks in order to bring new styles, concepts and experiences of game play to the users. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: M-gamers, Multi-gamers and Communication-focused gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

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Breeding of Aspergillus oryzae for the Alkaline Pretense Overproducing Strain. (재조합 Alkaline Protease를 대량 생산하는 Aspergillus oryzae 균주개발)

  • 이병로;유기원;최원균;최동성;임한진;성창근
    • Microbiology and Biotechnology Letters
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    • v.26 no.5
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    • pp.450-455
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    • 1998
  • Aspergillus oryzae M-2-3 strain (argB$\^$-/) was transformed with pTAalp plasmid which was constructed for expression of the alkaline pretense gene, alpA, and 16 transformants were selected on arginine minus medium. When these transformants were tested for productivity of alkaline proteases using agar plate containing skim milk, the halo was observed around each colony of transformants, but not observed around the host strain in this condition. Southern analysis showed that the pTAalp plasmid having alpA gene was integrated into the chromosome of the host strain. The highest level of alkaline protease production was obtained in the culture filtrate of the transformant No. 14, which was estimated to 80-90% of total secreted proteins, and the enzyme activity was 64-450 times higher than those of host strain and industrial strain. Total nitrogen content and the digestion rate in soybean Koji extracts were also increased to 1.5 times in Aspergillus oryzae transformant No. 14.

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AGV-induced floor micro-vibration assessment in LCD factories by using a regressional modified Kanai-Tajimi moving force model

  • Lee, C.L.;Su, R.K.L.;Wang, Y.P.
    • Structural Engineering and Mechanics
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    • v.45 no.4
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    • pp.543-568
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    • 2013
  • This study explores the floor micro-vibrations induced by the automated guided vehicles (AGVs) in liquid-crystal-display (LCD) factories. The relationships between moving loads and both the vehicle weights and speeds were constructed by a modified Kanai-Tajimi (MKT) power spectral density (PSD) function whose best-fitting parameters were obtained through a regression analysis by using experimental acceleration responses of a small-scale three-span continuous beam model obtained in the laboratory. The AGV induced floor micro-vibrations under various AGV weights and speeds were then assessed by the proposed regressional MKT model. Simulation results indicate that the maximum floor micro-vibrations of the target LCD factory fall within the VC-B and VC-C levels when AGV moves at a lower speed of 1.0 m/s, while they may exceed the acceptable VC-B level when AGV moves at a higher speed of 1.5 m/s. The simulated floor micro-vibration levels are comparable to those of typical LCD factories induced by AGVs moving normally at a speed between 1.0 m/s and 2.0 m/s. Therefore, the numerical algorithm that integrates a simplified sub-structural multi-span continuous beam model and a proposed regressional MKT moving force model can provide a satisfactory prediction of AGV-induced floor micro-vibrations in LCD factories, if proper parameters of the MKT moving force model are adopted.

Post Closure Long Term Safely of the Initial Container Failure Scenario for a Potential HLW Repository (고준위 방사성폐기물 처분장 불량 용기 발생 시나리오에 대한 폐쇄후 장기 방사선적 안전성 평가)

  • 황용수;서은진;이연명;강철형
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.2 no.2
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    • pp.105-112
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    • 2004
  • A waste container, one of the key components of a multi-barrier system in a potential high level radioactive waste (HLW) repository in Korea ensures the mechanical stability against the lithostatic pressure of a deep geologic medium and the swelling pressure of the bentonite buffer. Also, it delays potential release of radionuclides for a certain period of time, before it is corroded by intruding impurities. Even though the material of a waste container is carefully chosen and its manufacturing processes are under quality assurance processes, there is a possibility of initial defects in a waste container during manufacturing. Also, during the deposition of a waste container in a repository, there is a chance of an incident affecting the integrity of a waste container. In this study, the appropriate Features, Events, and Processes(FEP's) to describe these incidents and the associated scenario on radionuclide release from a container to the biosphere are developed. Then the total system performance assessment on the Initial waste Container Failure (ICF) scenario was carried out by the MASCOT-K, one of the probabilistic safety assessment tools KAERI has developed. Results show that for the data set used in this paper, the annual individual dose for the ICF scenario meets the Korean regulation on the post closure radiological safety of a repository.

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Visualization Method of Document Retrieval Result based on Centers of Clusters (군집 중심 기반 문헌 검색 결과의 시각화)

  • Jee, Tae-Chang;Lee, Hyun-Jin;Lee, Yill-Byung
    • The Journal of the Korea Contents Association
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    • v.7 no.5
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    • pp.16-26
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    • 2007
  • Because it is difficult on existing document retrieval systems to visualize the search result, search results show document titles and short summaries of the parts that include the search keywords. If the result list is long, it is difficult to examine all the documents at once and to find a relation among them. This study uses clustering to classify similar documents into groups to make it easy to grasp the relations among the searched documents. Also, this study proposes a two-level visualization algorithm such that, first, the center of clusters is projected to low-dimensional space by using multi-dimensional scaling to help searchers grasp the relation among clusters at a glance, and second, individual documents are drawn in low-dimensional space based on the center of clusters using the orbital model as a basis to easily confirm similarities among individual documents. This study is tested on the benchmark data and the real data, and it shows that it is possible to visualize search results in real time.

The Effect of Composite Incompatibility on Relationship Commitment and Performances in Franchiser-Franchisee Relationship (프랜차이즈 가맹본부와 가맹점 간 이해관계불일치가 관계몰입과 관계성과에 미치는 영향)

  • Yi, Ho-Taek
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.91-100
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    • 2017
  • Purpose - Domestic franchise market has been grown steadily, reaching 50 trillion won in sales and 3,360 franchise headquarters in 2014. A franchise system is an effective business system for the franchisees to lower the failure rate due to the fact that the inexperienced entrepreneurs are supported by their headquarters through the franchisee contract. However, there are also conflicts between franchiser and franchisee behind the quantitative growth of domestic franchise industry. Therefore, it is very important to structure the causes of conflicts and to examine the effect of factors on the relationship commitment and performances. Research design, data, and methodology - In this study, the author divides the composite incompatibility between the franchise and the franchisee into goal incongruity, domain dissensus, and perceptual differences, and examines each dimension to the relationship with commitment and performances. To verify the proposed research model and test hypotheses, the author selected 200 franchise responses in food and beverage industry. The data were analyzed using SPSS 18.0 and AMOS structural equation modeling program. Results - The empirical findings provide goal incongruity and perceptual differences have a negative effect on the affective commitment, but not the calculative commitment. In addition, affective commitment and calculative commitment are found to have a positive effect on re-contractual intention and extended brand shop running intention, respectively. Affective commitment have a stronger effect on re-contractual intention than calculative commitment. Conclusions - First of all, the fact that goal incongruity and perceptual differences negatively affect the affective commitment, but it does not affect the calculative commitment. It means the relationship commitment in distribution channel are multi-dimensional concept that may be attributed to emotional or affective dimensions but may exist in terms of necessity or power-dependence. Second, the level of relationship commitment such as affective and calculative commitment to franchise headquarters positively affects the re-contractual intention and franchiser's extend brand shop running intention suggest that franchiser should encourage and support existing franchisee's commitment. Third, the fact that affective commitment has a greater effect on relationship performance than calculative commitment means to induce franchisee's affective commitment and to prevent the inconsistency between goals and perceptual differences.

Data Type-Tolerant Component Model: A Method to Process Variability of Externalized Data (데이터 타입 무결성 컴포넌트 모델 : 외부화된 데이터 가변성 처리 기법)

  • Lim, Yoon-Sun;Kim, Myung;Jeong, Seong-Nam;Jeong, An-Mo
    • Journal of KIISE:Software and Applications
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    • v.36 no.5
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    • pp.386-395
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    • 2009
  • Business entities with which most service components interact are kind of cross-cutting concerns in a multi-layered distributed application architecture. When business entities are modified, service components related to them should also be modified, even though they implement common functions of the application framework. This paper proposes what we call DTT (Data Type-Tolerant) component model to process the variability of business entities, or externalized data, which feature modern application architectures. The DTT component model expresses the data variability of product lines at the implementation level by means of SCDTs (Self-Contained Data Types) and variation point interfaces. The model improves the efficiency of application engineering through data type converters which support type conversion between SCDTs and business entities of particular applications. The value of this model lies in that data and functions are coupled locally in each component again by allowing service components to deal with SCDTs only instead of externalized business eutities.

The antidiabetic effects of an herbal formula composed of Alnus hirsuta, Rosa davurica, Acanthopanax senticosus and Panax schinseng in the streptozotocin-induced diabetic rats

  • Hu, Weicheng;Yeo, Jin-Hee;Jiang, Yunyao;Heo, Seong-Il;Wang, Myeong-Hyeon
    • Nutrition Research and Practice
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    • v.7 no.2
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    • pp.103-108
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    • 2013
  • A folk prescription consisting of Alnus hirsuta, Rosa davurica, Acanthopanax senticosus and Panax schinseng has been used in the treatment of diabetes mellitus. The aim of the present investigation was to evaluate the antidiabetic effects of the herb formula extract (HFE) composed of Alnus hirsuta, Rosa davurica, Acanthopanax senticosus and Panax schinseng in the streptozotocin (STZ)-induced diabetic rats. The HFE was mixed in the food supply of the healthy and STZ-induced diabetic male Sprague-Dawley rats, and its effects on the body weight, water and food intake, hyperglycemia, hypolipidemic and islet structure were studied. The treatment of the rats with STZ for 6 weeks resulted in marasmus, polydipsia, polyphagia, hyperglycemia and hypoinsulinemia. In addition, the diabetic rats showed an apparent decrease in the insulin immunoreactivity and the number of ${\beta}$-cells in the pancreas. The addition of the HFE to the rats' food supply significantly lowered the serum glucose and the serum triglycerides level and preserved the normal histological appearance of the pancreatic islets. These results indicate that the HEF have a strong antidiabetic potential along with the significant hypoglycemic and hypolipidemic effects, which may be applicable in the pharmaceutical industry.

A Study on the Attitudes of Women Immigrants toward the Elderly (여성결혼이민자의 노인에 대한 태도)

  • Park, Ji-Young;Lee, Chang-Seek
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.12
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    • pp.5570-5577
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    • 2011
  • This study was carried out to analyse the differences in the attitudes toward the elderly according to the characteristics of women immigrants, and identify the variables to predict the attitudes toward the elderly. The participants were 592 women immigrants sampled from six cities and one county. The major results of the study were as follows. Firstly, there were significant differences in the attitudes toward the elderly depending on age, residential area, spouse's educational level, family income, hope to support homeland's parents, and contact with homeland's family. Secondly, the characteristics related with Korean family explained the largest portion of the attitudes toward the elderly, and predictors of the attitudes were age, residential area, family income, and hope to support homeland's parents.

Analysis of settlements of space frame-shear wall-soil system under seismic forces

  • Jain, D.K.;Hora, M.S.
    • Earthquakes and Structures
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    • v.8 no.5
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    • pp.1255-1276
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    • 2015
  • The importance of considering soil-structure interaction effect in the analysis and design of RC frame buildings is increasingly recognized but still not penetrated to the grass root level owing to various complexities involved. It is well established fact that the soil-structure interaction effect considerably influence the design of multi-storey buildings subjected to lateral seismic loads. The shear walls are often provided in such buildings to increase the lateral stability to resist seismic lateral loads. In the present work, the linear soil-structure analysis of a G+5 storey RC shear wall building frame resting on isolated column footings and supported by deformable soil is presented. The finite element modelling and analysis is carried out using ANSYS software under normal loads as well as under seismic loads. Various load combinations are considered as per IS-1893 (Part-1):2002. The interaction analysis is carried out with and without shear wall to investigate the effect of inclusion of shear wall on the total and differential settlements in the footings due to deformations in the soil mass. The frame and soil mass both are considered to behave in linear elastic manner. It is observed that the soil-structure interaction effect causes significant total and differential settlements in the footings. Maximum total settlement in footings occurs under vertical loads and inner footings settle more than outer footings creating a saucer shaped settlement profile of the footings. Each combination of seismic loads causes maximum differential settlement in one or more footings. Presence of shear wall decreases pulling/pushing effect of seismic forces on footings resulting in more stability to the structures.