• Title/Summary/Keyword: Multi-Channel Distribution

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Promotional Strategies of Local Drugstores

  • Kim, Seung-Mi;Lee, Sang-Yoon;Kim, Pan-Jin;Kim, Nam-Myun;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.1 no.1
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    • pp.5-12
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    • 2010
  • The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.

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Distribution of Fishing Boats at Night in the East Sea Derived from DMSP/OLS Imagery (DMSP/OLS 영상에서 관측한 동해 야간조업어선의 분포 특성)

  • KIM Sang-Woo;CHO Kyu-Dae;KIM Young-Seup;CHOI Yun-Sun;AHN Yu-Hwan;KIM Yongseung
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.38 no.5
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    • pp.323-330
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    • 2005
  • Monthly distributions of fishing boats at night in the East Sea are described, using defense meteorological satellite program (DMSP)/operational linescan system (OLS) images and common squid (Todarodes pacificus) catches data. We also estimated temperature in 50m, which is main catch depth of the squid, by MCSST (multi-channel sea surface temperature). We examined DMSP/OLS, MCSST and other observation data from 1993 to 2000. We assumed that squid were caught in areas where fishing boats were located. Fishing boats at night appeared only near the Korea/Tsushima Strait from January to March. Fishing boats moved to the northward from April to Jun, distribution of fishing boats in spring appeared greater than those in winter. In summer (July-September), center of fishing grounds was formed near the Uleung Island in the south east coast of Korea. The north-south distribution range of fishing boats in October appeared to be greater than that in other months. In particular, we estimated main season of squid catches based on distribution range reflecting the number of fishing boats of north-south and east-west directions from September to December. Relationship between satellite estimate SST and in situ SST showed high correlation (0.91). The correlation between the SST and 50m depth temperature, estimated based on the satellite SST, was relatively high in February, April and October.

Detailed Processing and Analysis on the Single-channel Seismic Data for Site Survey of Daecheon-Wonsando Subsea Tunnel (대천-원산도 해저터널 부지조사를 위한 단일채널 탄성파자료의 정밀 처리 및 분석)

  • Kim, Won-Sik;Park, Keun-Pil;Kim, Hyun-Do;Cheong, Snons;Koo, Nam-Hyung;Lee, Ho-Young;Park, Eui-Seob
    • Geophysics and Geophysical Exploration
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    • v.13 no.4
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    • pp.336-348
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    • 2010
  • The Single-channel seismic survey with the source of bubble pulser and drilling survey was carried out in 2008 and 2009 for the site survey of Daecheon-Wonsando area, which was a proposed area of Korea-China subsea tunnel. The goal of this study is to analyze the depth and characteristics of acoustic basement for the stability assessment and tunnel design in this proposed area through combining drilling data with this single-channel seismic data after detailed processing. For this purpose, among the data processing schemes which are usually applied to multi-channel seismic data, we applied the F-K filtering to eliminate the AC(alternating current) noise and the post-stack depth migration to produce depth section. As a result, we verified that the improved depth section could be obtained from single-channel seismic data, and the distribution and characteristics of basement could be analyzed in survey area through the combined analysis with drilling data. However, we could not interpret the detailed structures, fault and fracture zone, due to the quality of bubble pulser source and single-channel data. We expect that those detailed structures can be analyzed when higher resolution seismic data is provided. Therefore, we recommend some items for future seismic survey of subsea tunnel to obtain the high resolution seismic data.

Development of Sea Surface Temperature Retrieval R&E Program using High-Resolution Satellite Data for Science-Gifted Student (고해상도 위성자료를 활용한 과학 영재 대상 해수면 온도 산출 R&E 프로그램 개발)

  • 장재철;박경애;최도영
    • School Science Journal
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    • v.12 no.1
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    • pp.113-126
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    • 2018
  • R&E (Research and Education) program has been emphasized since it can improve student's scientific thinking, problem solving ability, and creativity, with providing diverse opportunities for scientific research experiences that are difficult to access in this curriculum. In this study, we reconstructed a method of calculating high resolution sea surface temperature data in the coastal region around Korea using satellite data, and developed it into a R&E program for science-gifted students. In order to calculate the high resolution sea surface temperature data in the seas around Gyeonggi Bay and to understand the spatio-temporal distribution, 9 Landsat 8 OLI/TIRS (Operational Land Imager and Thermal InfraRed Sensor) satellite data were collected from December 21, 2013 to November 30, 2017. To understand the accurate sea surface temperature distribution, land area was masked by using SRTM (Shuttle Radar Topography Mission) DEM (Digital Elevation Model) data, tidal flat was detected by applying the land use classification algorithm, and cloud was removed by applying a threshold to visible wavelength band of Landsat 8 OLI/TIRS satellite. High resolution sea surface temperature data in the seas around Gyeonggi Bay was calculated by applying MCSST (Multi-Channel Sea Surface Temperature) to preprocessed Landsat 8 OLI/TIRS satellite data. In order to develop the R&E program that can be used practically, we simplified the research process and developed learning worksheets suitable for each research stage so that students can perform the research process step by step. We conducted R&E program for students of science and gifted students from June 24, 2017 to January 13, 2018 and confirmed the applicability of R&E program based on satellite data.

Effects of the water level reduction and the flow distribution according to change of the side weir location in detention reservoir (홍수조절지 횡월류위어의 위치 변화에 따른 수위 저감 및 유량 분담 효과)

  • Seong, Hoje;Park, Inhwan;Rhee, Dong Sop
    • Journal of Korea Water Resources Association
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    • v.51 no.7
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    • pp.555-564
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    • 2018
  • The detention reservoir is a hydraulic structure that constructs a levee on the inland of river and sets up side weir in a section of the levee, and this facility stores a part of the flood volume in case of a flood event over a certain scale. In order to optimize the operation of detention reservoir, it is necessary to review the linkage with existing facilities in the river. In this study, the effect of water level reduction and the flow distribution was analyzed according to the location of the side weir in the detention reservoir considering the run-of-the-river gate. Two radial gates were installed in the experimental channel, and the water level in channel and the overflow of weir were measured by moving the location of the side weir upstream from the gate. As a results of experiment, it was confirmed that the water level reduction is more remarkable as the location of the side weir was closer to the gate, and the effect of flow distribution is not greatly changed. When two or more side weirs were operated, it is confirmed that the sufficient storage space was secured and the water level reduction effect with the location of the side weir is not large. In addition, the water level reduction rate according to the location of the side weir was estimated by empirical formula and it is provided as basic data that can be used in the planning of the detention reservoir.

Multi-temporal Remote Sensing Data Analysis using Principal Component Analysis (주성분분석을 이용한 다중시기 원격탐사 자료분석)

  • Jeong, Jong-Chul
    • Journal of the Korean Association of Geographic Information Studies
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    • v.2 no.3
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    • pp.71-80
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    • 1999
  • The aim of the present study is to define and tentatively to interpret the distribution of polluted water released from Lake Sihwa into the Yellow Sea using Landsat TM. Since the region is an extreme Case 2 water, empirical algorithms for detecting concentration of chlorophyll-a and suspended sediments have limitations. This work focuses on the use of multi-temporal Landsat TM data. We applied PCA to detect evolution of spatial feature of polluted water after release from the lake Sihwa. The PCA results were compared with in situ data, such as chlorophyll-a, suspended sediments, Secchi disk depth(SDD), surface temperature, remote sensing reflectance at six channel of SeaWiFS. Also, the in situ remote sensing reflectance obtained by PRR-600(Profiling Reflectance Radiometer) was compared with PCA results of Landsat TM data sets to find good correlation between first Principal Component and Secchi disk depth($R^2$=0.7631), although other variables did not result in such a good correlation. Therefore, Problems in applying PCA techniques to multi-spectral remotely sensed data were also discussed in this paper.

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The Effects of Merchandise Display on Distributor's Merchandise Selection -Focused on Multi-Level Marketing Company- (상품진열이 중간의 상품선택에 미치는 영향 -다단계 판매회사의 생필품 매장들 중심으로-)

  • Ahn, Gill-Sang;Yoon, Tae-Joong
    • Journal of Distribution Research
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    • v.10 no.1
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    • pp.33-57
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    • 2005
  • After 1990's, many multi-level marketing companies lave been introduced in Korea. These MLM companies operate their stores as same way as general retailing stores. The major characteristics of these MLM companys' store is that their main customers are distributors who sell the purchased merchandise to another customers. Many studies about merchandise display in general retailing stores were reported. But, there was less research about merchandise display in these special type stores such as MLM companys' stores. This paper investigates the effects of merchandise display on distributor's merchandise selection in channel flow of multi-level marketing company. For this purpose, we formulated four hypotheses about display variance in quantity, height, location, and related merchandise to analyze the effect of merchandise display methods in MLM companys' stores. The experiment had been proceeded in three stores in a MLM company for 6 weeks and the sales data were collected by POS. The methods to analyze the data were used ANOVA and T-test. Findings of this study are as follows; First, there was no effect to store sale by the interaction effect between merchandise display method and scale of store. Second, scale of store affected considerably the volume of sales of each store according to main effect analysis. Third, display variance in quantity, height, and location did not affect store sale. In the related merchandise display, however, sale in all store was increased. Fourth, in additional analysis considering merchandise display only, display variance in both height and location affected their sale in large scale store. Based on the above results, we may predict merchandise display can affect sale in MLM companys' store as well as general retailing stores. Therefore if MLM company has large scale store, it should consider merchandise display methods in its stores.

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The Effect of Composite Incompatibility on Relationship Commitment and Performances in Franchiser-Franchisee Relationship (프랜차이즈 가맹본부와 가맹점 간 이해관계불일치가 관계몰입과 관계성과에 미치는 영향)

  • Yi, Ho-Taek
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.91-100
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    • 2017
  • Purpose - Domestic franchise market has been grown steadily, reaching 50 trillion won in sales and 3,360 franchise headquarters in 2014. A franchise system is an effective business system for the franchisees to lower the failure rate due to the fact that the inexperienced entrepreneurs are supported by their headquarters through the franchisee contract. However, there are also conflicts between franchiser and franchisee behind the quantitative growth of domestic franchise industry. Therefore, it is very important to structure the causes of conflicts and to examine the effect of factors on the relationship commitment and performances. Research design, data, and methodology - In this study, the author divides the composite incompatibility between the franchise and the franchisee into goal incongruity, domain dissensus, and perceptual differences, and examines each dimension to the relationship with commitment and performances. To verify the proposed research model and test hypotheses, the author selected 200 franchise responses in food and beverage industry. The data were analyzed using SPSS 18.0 and AMOS structural equation modeling program. Results - The empirical findings provide goal incongruity and perceptual differences have a negative effect on the affective commitment, but not the calculative commitment. In addition, affective commitment and calculative commitment are found to have a positive effect on re-contractual intention and extended brand shop running intention, respectively. Affective commitment have a stronger effect on re-contractual intention than calculative commitment. Conclusions - First of all, the fact that goal incongruity and perceptual differences negatively affect the affective commitment, but it does not affect the calculative commitment. It means the relationship commitment in distribution channel are multi-dimensional concept that may be attributed to emotional or affective dimensions but may exist in terms of necessity or power-dependence. Second, the level of relationship commitment such as affective and calculative commitment to franchise headquarters positively affects the re-contractual intention and franchiser's extend brand shop running intention suggest that franchiser should encourage and support existing franchisee's commitment. Third, the fact that affective commitment has a greater effect on relationship performance than calculative commitment means to induce franchisee's affective commitment and to prevent the inconsistency between goals and perceptual differences.

Analysis of Tidal Channel Variations Using High Spatial Resolution Multispectral Satellite Image in Sihwa Reclaimed Land, South Korea (고해상도 다분광 인공위성영상자료 기반 시화 간척지 갯골 변화 양상 분석)

  • Jeong, Yongsik;Lee, Kwang-Jae;Chae, Tae-Byeong;Yu, Jaehyung
    • Korean Journal of Remote Sensing
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    • v.36 no.6_2
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    • pp.1605-1613
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    • 2020
  • The tidal channel is a coastal sedimentary terrain that plays the most important role in the formation and development of tidal flats, and is considered a very important index for understanding and distribution of tidal flat sedimentation/erosion terrain. The purpose of this study is to understand the changes in tidal channels by a period after the opening of the floodgate of the seawall in the reclaimed land of Sihwa Lake using KOMPSAT high-resolution multispectral satellite image data and to evaluate the applicability and efficiency of high-resolution satellite images. KOMPSAT 2 and 3 images were used for extraction of the tidal channels' lineaments in 2009, 2014, and 2019 and were applied to supervised classification method based on Principal Component Analysis (PCA), Artificial Neural Net (ANN), Matched Filtering (MF), and Spectral Angle Mapper (SAM) and band ratio techniques using Normalized Difference Water Index (NDWI) and MF/SAM. For verification, a numerical map of the National Geographic Information Service and Landsat 7 ETM+ image data were utilized. As a result, KOMPSAT data showed great agreement with the verification data compared to the Landsat 7 images for detecting a direction and distribution pattern of the tidal channels. However, it has been confirmed that there will be limitations in identifying the distribution of tidal channels' density and providing meaningful information related to the development of the sedimentary process. This research is expected to present the possibility of utilizing KOMPSAT image-based high-resolution remote exploration as a way of responding to domestic intertidal environmental issues, and to be used as basic research for providing multi-platform-image-based convergent thematic maps and topics.

A Novel Runner Design for Flow Balance of Cavities in Multi-Cavity Injection Molding (다수 빼기 사출성형에서 캐비티간 충전균형을 위한 새로운 런너의 설계)

  • Park, Seo-Ri;Kim, Ji-Hyun;Lyu, Min-Young
    • Polymer(Korea)
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    • v.33 no.6
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    • pp.561-568
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    • 2009
  • Small injection molded articles are generally molded by multi-cavity injection molding. The most important thing in multi-cavity molding is flow imbalance among the cavities because it affects the physical property and the quality of products. The cavity filling balance can be achieved by flow balance in the runner through the thermal balance. In this study, novel screw type runner or helical type runner has been developed for the flow balance in the runner and performed experiment and computer simulation. Flow balance has been observed using various screw type runners for several resins such as amorphous and crystalline polymers including low and high viscosities grades. Flow balance experiments have been performed for various injection speeds since the flow balance can be affected by injection speed among the injection conditions. Experimental results have been compared with computational results and they showed good agreement. The cavity filling balance can be achieved by the screw runner where the temperature distribution is uniform through the circulation flow along the screw channel in the screw runner. It has been verified that the novel screw runner is very effective device in flow balance in the multi-cavity injection molding. cavity filling imbalance, multi-cavity injection molding, runner design, screw runner, thermal balance.