• Title/Summary/Keyword: Muk-bang

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Effect of explicitness of paid advertisements and BJ interactivity on flow and product attitude in YouTube muk-bang (유튜브 먹방에서 유료광고포함 명시성과 BJ 상호작용성이 플로우 및 제품태도에 미치는 영향)

  • Park, Min Yeong;Shin, Jae Ik
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.169-189
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    • 2024
  • Purpose The purpose of this study is to identify the influence relationship between BJ interactivity, explicitness of paid advertisements, flow, and product attitude in YouTube muk-bang, and to determine whether there are gender differences in the relationship between them. Design/methodology/approach In this study, an online survey was conducted targeting college students who watch YouTube muk-bang content using a questionnaire form provided by Google. 115 questionnaires were collected from April 1 to 15, 2024, and after excluding 15 insincere responses, a total of 100 questionnaires were used in the final analysis. Findings The results of the empirical analysis are as follows. First, the explicitness of including paid advertising was confirmed to have a significant impact on both flow and product attitude. Second, while BJ interactivity had a significant effect on flow, it was confirmed that it had no significant effect on product attitude. Third, flow was confirmed to have a significant impact on product attitude, and as a result of confirming the moderating effect due to differences between genders in the relationship between the variables set in this study, it was confirmed that there was no moderating effect.

A Study on Use Motivation, Consumers' Characteristics, and Viewing Satisfaction of Need Fulfillment Video Contents(Vlog / ASMR / Muk-bang) (욕구 충족 영상 콘텐츠(브이로그 / ASMR / 먹방) 이용 동기, 수용자 특성, 시청 만족도에 관한 연구)

  • Kang, Mee?Jeong;Cho, Chang-Hoan
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.73-98
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    • 2020
  • This study aims to redefine Vlog, ASMR, and Muk-bang contents as 'Need Fulfillment Video Contents,' which are emerging as major genres among the video contents. And this study explores the relationships between consumers' motives, viewing satisfaction, and consumers' characteristics such as demographic characteristics, big five personality traits, and individualism-collectivism tendencies in terms of uses and gratifications theory. Statistical analysis techniques such as factor analysis and hierarchical regression analysis were used to analyze 441 samples. As a result, age, income level, and collectivism were found to influence consumers' choice of Need Fulfillment Video Content genre. It was also found that the motivation of using Need Fulfillment Video Contents consisted of five factors: self-assessment and improvement, sensory stimulation and relaxation, entertainment, escapism and passing time, and following trends. Also, each usage motive influenced the viewing satisfaction in various ways. Based on the results of the analyses, the study concludes with discussion of the academic significance and practical implications for Need Fulfillment Video Contents industry development.

The Orientation Comparison of the Primary and Secondary Beads Grain by EBSD (EBSD를 이용한 1, 2차 용융흔 결정립의 방위 비교 분석)

  • Park, Kwang-Muk;Bang, Sun-Bae;Yang, Sung-Chae
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.30 no.11
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    • pp.728-733
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    • 2017
  • Herein, for the quantitative analysis of the arc beads related to electric fire, we used electron backscatter diffraction (EBSD), a measuring device for grain orientation of materials, we compared and analyzed the surface texture of primary and secondary beads according to the difference in cooling rate at ambient temperature. This analysis revealed that the primary beads showed similar distribution at both low and high angles, while the secondary beads showed a higher distribution at low angles than at high angles. Thus, EBSD can be used for quantitative analysis of the beads and can be applied to identify beads in the future.

Analasis of Current Signal and Thermal Characteistics of Electric Fan Operated in Various Situations (선풍기의 운전 상황별 온도 특성과 전류 신호 분석)

  • Park, Jin-Young;Bang, Sun-Bae;Kim, Dong-Ook;Lee, Ki-Yeon;Kim, Jae-Hyun;Park, Kwang-Muk
    • Proceedings of the KIEE Conference
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    • 2015.07a
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    • pp.705-706
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    • 2015
  • 본 논문은 선풍기 모터의 회전을 정상, Jam상태(정격속도의 20%이내), 구속상태로 구분하여 주권선에서의 온도특성 및 전류를 분석하여 전기화재 위험성을 제시하는 것을 목적으로 하고 있다. 온도의 경우 정상상태 $61^{\circ}C$, Jam상태 $113^{\circ}C$, 구속상태 $133^{\circ}C$로 측정되었다. 선풍기의 경우 대부분의 전기배선이 모터의 고정자 철심에 부착되어 있으며 전선의 허용온도가 $60^{\circ}C$인 점을 감안했을 때 절연열화가 가속될 수 있다. 전류의 경우 정상상태와 구속상태의 차이가 35mA로 가장 높게 났다.

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A study on the Electrical Fire Hazard by using individual switch multiple-tap (개별스위치 멀티탭 사용에 의한 전기화재 위험성 연구)

  • Park, Kwang-Muk;Bang, Sun-Bae;Lee, Ki-Yeon;Seo, Gil-Oh;Jeong, Jong-ho
    • Proceedings of the KIEE Conference
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    • 2015.07a
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    • pp.1529-1530
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    • 2015
  • 본 논문에서는 점점 증가하고 있는 전기적 요인에 의한 화재 중에서 최근 발생한 개별스위치 멀티탭 화재 사례를 분석하였으며 개별스위치의 반복동작실험과 과전류 인가 시 시간에 따른 개별스위치 멀티탭의 온도변화 특성을 관찰하고 개별 스위치 사용에 따른 전기화재 위험성을 분석하였다.

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A study on the Electrical Fire Hazard by the Tracking of Solar Connection box (태양광 접속함의 트래킹에 의한 전기화재 위험성 연구)

  • Park, Kwang-Muk;Bang, Sun-Bae;Kim, Dong-Ook;Lee, Ki-Yeon;Kim, Jae-Hyun;Park, Jin-Yeong
    • Proceedings of the KIEE Conference
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    • 2015.07a
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    • pp.1531-1532
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    • 2015
  • 본 논문에서는 태양광 발전설비 보급에 따라 증가하고 있는 태양광 접속함의 화재 사례를 분석하고 착화재현실험을 통하여 전기화재 위험성을 분석하였다. 전압 및 전류에 따른 태양광 접속함의 온도변화 특성을 분석하였으며, 특히 태양광 접속함의 트래킹에 의한 착화실험과정 통하여 전기적 특이점을 분석하고 트래킹에 의한 전기화재 예방대책을 제시하였다.

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Combustion and Emission Characteristics of a Natural Gas Engine under Different Operating Conditions

  • Cho, Haeng-Muk;He, Bang-Quan
    • Environmental Engineering Research
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    • v.14 no.2
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    • pp.95-101
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    • 2009
  • Natural gas is a promising alternative fuel of internal combustion engines. In this paper, the combustion and emission characteristics were investigated on a natural gas engine at two different fuel injection timings during the intake stroke. The results show that fuel injection timing affects combustion processes. The optimum spark timing (MBT) achieving the maximum indicated mean effective pressure (IMEP) is related to fuel injection timing and air fuel ratio. At MBT spark timing, late fuel injection timing delays ignition timing and prolongs combustion duration in most cases. But fuel injection timing has little effect on IMEP at fixed lambdas. The coefficient of variation (COV) of IMEP is dependent on air fuel ratio, throttle positions and fuel injection timings at MBT spark timing. The COV of IMEP increases with lambda in most cases. Late fuel injection timings can reduce the COV of IMEP at part loads. Moreover, engine-out CO and total hydrocarbon (THC) emissions can be reduced at late fuel injection timing.

A Porperties analysis of the Home Rotating Electrical Machinery (가정용 회전기기의 전기적 특성 분석)

  • Kim, Dong-Ook;Kim, Jae-Hyun;Lee, Ki-Yeon;Park, Jin-Young;Park, Kwang-Muk;Bang, Sun-Bae;Chung, Young-Sik
    • Proceedings of the KIEE Conference
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    • 2015.07a
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    • pp.1521-1522
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    • 2015
  • 선풍기는 모양과 용도에 따라서 탁상선풍기, 스탠드선풍기, 환기선풍기, 천장선풍기 등이 있으며, 최신식 선풍기에는 속도조절과 회전조절이 먼 거리에서도 가능한 리모컨식과 마이크로컴퓨터를 내장하여 자동적으로 바람의 속도를 조절하여 쾌적하게 잠이 들 수 있도록 프로그램이 갖추어진 것도 있다. 일반가정이나 사무실에서 흔히 사용되는 가전제품은 전기에 대한 비전문가가 사용하는 설비이기 때문에 관리소홀이나 취급상 부주의 등에 의해 화재가 종종 발생하는 실정이다. 특히 무더운 여름철이 지속되는 요즘 선풍기는 장시간 사용하는 제품으로 모터의 과열상태가 장시간 지속될 가능성이 높다. 본 연구에서는 선풍기에서 발생할 수 있는 화재위험성에 대하여 분석하고 정상조건에서 선풍기 자체 발열특성을 분석하는 실험과 모터가 과열될 수 있는 이상조건을 구현하여 가정용 회전기기에 발생할 수 전기화재 위험성을 고찰하였다.

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