• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.305-322
• /
• 2016

With the multiplex and wide release strategy, the monopolies of four major distribution companies and three multiplex chain, the polarization of Korean movie's Box Office performance is deepening. The four major distributor of NEW, CJ CGV, Lotte Cinema distributed 290 movies of 538 movies produced from 2009 to 2014 in Korea. The audience market share of these four distributors is 85.74%, while other 248 movies covers only 14.26%, which are distributed by outsides of the four major distribution system. The concentration of film admission has been deepened in Gini Index from 0.53 in 2004 to 0.85 in 2014. The movies distributed by others rather than four major companies suffers inequality in numbers of secured screens, screening times, and secured seats of movie theaters. In the highest 10% of box-office ranking, there is only one movie distributed by others. The lowest 50% of box-office ranking, there are 186 movies by others, while four companies have 81 movies. However, Occupancy rate of seat of major companies is lower than 16.83% of that of the others in the lowest 50% section. Workers of Korean movie industry are suffered from this polarization and they seek their breakthrough by producing erotic movies for VOD in recent years.

• Science of Emotion and Sensibility
• /
• v.9 no.spc3
• /
• pp.225-234
• /
• 2006

Car Navigation market is rapidly emerging in Korea recently. And it adds the multiple functions which are various traffic and travel information, DMB(Digital Multimedia Broadcasting) TV, game, movie and music. It is evolving as a killer application device of Car Infotainment (Information & Entertainment). On the other hand, the technical barrier which is pushing into the market is low and the competition is intense in process of time. In the market situation, the design differentiation is embossed with important element. In this case study, focused on inkel which specialized in Audio/Video launching into the Car Navigation market with the new brand 'WideTouch', we tried to provide successful product design strategy based on proactive research on the market for the design differentiation through the target segmentation of the new generation, middle-aged and a woman consumer.

• The Journal of the Korea Contents Association
• /
• v.10 no.9
• /
• pp.137-145
• /
• 2010

Many research works are actively being done due to the 3D contents production technology for global competition through the world. In korea, many experts have taken notice of high quality 3D movies produced by Hollywood. Recently, 3D movie "Avatar" advanced 3D computer graphics based digital production technology is heavily influencing the contents industry in global market. Therefore, In this paper, the success factor of "Avatar"has to be analyzed. Also, the analysis of 3D contents production environment of the domestic and Hollywood is performed. Based on that, we analyzed the factors of threat and opportunity of the Korean 3D contents. Also, Based on the statistical data analysis of the korean film commission, favorable reactions of the korean movie and the government's powerful policy direction, we proposed the successful possibility of the korean 3D contents.

• Journal of the Korea Convergence Society
• /
• v.10 no.3
• /
• pp.291-296
• /
• 2019

In the movie market, make-up shows various ways of make up in professional technology as the industry develops. Therefore, it is necessary to analyze the trend of making a movie with a change in the type of movie Regarding the characteristics of makeup in the early days of silent films, the stage makeup was fully used. also in the days of sound films, the realistic and concrete makeup was expressed such as straight makeup, character makeup, Special effects makeup, and digital makeup. With the development of the fourth industry, CGI special effects have become possible not only in the background of movies but also in makeup. In the movie, makeup does not use CGI makeup alone, but it is used in a combination of straight makeup, character makeup, and special effects makeup. That's why a variety of makeup needs to be taught. In the future, the domestic film industry should establish the improvement measures for educating the techniques of prosthetic/digital makeup by securing the sufficient finances to more vitalize the film industry of Korea in domestic/foreign markets.

• Journal of Industrial Convergence
• /
• v.20 no.4
• /
• pp.31-37
• /
• 2022

Research on what factors affect the success of the movie market is very important for reducing risks in related industries and developing the movie industry. In this study, in order to find out the degree of correlation of independent variables that affect movie performance, a survey was conducted on film experts using the AHP method and the importance of each measurement factor was evaluated. In addition, we hypothesized that factors derived from big data related to search portals and SNS will affect the success of movies due to the increase in the spread and use of smart phones. And a prediction model that reflects both the expert survey information and big data mentioned above was proposed. In order to check the accuracy of the prediction of the proposed model, it was confirmed that it was improved (10.5%) compared to the existing model as a result of verification with real data.Therefore, it is judged that the proposed model will be helpful in decision-making of film production companies and distributors.

• The Journal of the Korea Contents Association
• /
• v.17 no.4
• /
• pp.132-146
• /
• 2017

Over the years(1971 to 1987), only 20 Korean film production companies had been granted the exclusive rights to make Korean films in Korea and to import foreign films with a quota system. They had been making trashy Korean movies to secure import quotas of foreign films. Newcomer's entry of market had also been limited and the growth of Korean films through innovation had been hampered. In the same period, The annual number of Rookie director is 10, the portion of debut films of all Korean films is 10.62%, and the audience portion of debut is only 10.5% of Korean movie audience. From 2004 to 2016, total number of rookie directors is 874, and 61.72% of 1,416 directors who made his debut over the 46 years from 1971 to 2016. This is far more than the number of directors who debuted for the last 32 years. From 2004 to 2016, the annual number of rookie directors is 62.15 and their debut film occupies 39.58% of the total amount of Korean movies released and 32.8% of the audience number. Since the full opening of the domestic market to foreign films industries in 1988, the liberalization of independent film production in 1999, as a result of innovation of a competitive system, the Korean movies have been loved by audiences. However, there are concerns that the decline of the screen quota in 2006, the monopoly of the 4 major distributors, increase in indie movies and Semi-adult movies for VOD, could be the potential threat for future innovation in Korean cinema.

• Review of Culture and Economy
• /
• v.21 no.3
• /
• pp.59-88
• /
• 2018

This study examines demand of the Korean TV VOD using monthly aggregate data and time series analysis models. In particular, the impact of box office attendance, number of IPTV subscribers, income and price of substitutes on TV VOD market is analyzed. Data on TV VOD download during the period 2013 January to 2018 June are used for the empirical analysis. TV VOD demand shows lower level of seasonality than box office attendance and the share of monthly top1 movie in TV VOD platform is also lower than that of box office attendance. The relationship between a movie's holdback and box office performance does not seem consistent. The empirical result of ARDL model reveals that in the short-run box office attendance, number of IPTV subscribers and price of substitutes have significant impact on TV VOD demand. The result on the long-term relation shows that income is the only determinant of TV VOD demand. The impact of box office attendance on TV VOD is not shown to be robust both for the short-term and long-term.

• International Journal of Internet, Broadcasting and Communication
• /
• v.11 no.2
• /
• pp.67-75
• /
• 2019

"No IP, No Content" has become a phenomenon in the content industry, high-quality IP has a strategic importance. It has become a Trinity in the movie-anime-game basic package, Competition is more intense. However, there is a tremendous amount of know-how hidden behind the use of IP to operate games well. We are worth exploring in detail. The research and analysis of digital IP market, the advantages and disadvantages will be the focus of our pragmatic research. As an emerging market in the digital industry, China has great research value. This paper analyzes the status quo of the current Chinese market by comparing the mature US and Japanese markets. For example, the research of American Disney Company analyzes the mature market structure of Japan. compared with the excellent case of the Chinese market legend of qin. By studying the current situation of China's digital market, analyzing the interest trends of the customer base, discovering existing problems and improving the accuracy of the prediction and judgment of the Chinese digital market in the future.According to the survey, the IP heat is mainly concentrated in six categories of games, animation, TV, variety, movies, and novels. At present, the most popular IP of manufacturers have three major categories. This article will conduct research and analysis on digital IP, and analyze the market status of China, the United States, and Japan and the research on outstanding representative works in the market.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.8 no.2
• /
• pp.255-261
• /
• 2013

On the study of latest internet based video service diffusion of global broadcasting market. Code cutting of Pay broadcasting user because of Crisis of the pay market. On the other hand OTT(Over-The Top) service growth is pay-TV competitors. Accordingly this study perceived ease of use, perceived usefulness and satisfaction for analysis of internet based video service user. Analysis centered of correlation, regression that perceived ease of use, perceived usefulness and satisfaction.

• Journal of Industrial Convergence
• /
• v.18 no.3
• /
• pp.27-34
• /
• 2020

For modern people living in the era of the 4th Industrial Revolution, appearance management and consumption behavior are very important factors not only in personal values but also in human relationships. It is used as an important means of competitiveness with skin beauty and fashion. It is used as an important means. Therefore, we compared and analyzed professionally from the aesthetic point of view about the makeup of the eyebrows, eyes, eye line, cheeks, lip make-up, and skin tone of Woohee, who appeared in the movie and Miss Korea in 1989. As a result of the study, other aspects were analyzed in the common denominator of a somewhat exaggerated makeup technique. Accordingly, through this study, it is possible to explore multiple angles for developing novel makeup patterns and items, and at the same time, it will help to establish a foundation for makeup beauty education. In addition, this study intends to contribute to the practical development with competitiveness by building a more aggressive marketing strategy in the makeup market.