• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.323-335
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• 2012

The purpose of this study is to clarify the impact of information contents at online purchase sites of movie merchandise. The results of this study are as follows: 1) Movie-understanding information(synopsis, actors, reviews) has a meaningful influence on information service satisfaction irrespective of consumer involvement; 2) Movie-understanding and movie-going information(time, place, price, purchasing method) are alike in having a meaningful influence on online purchasing intention. However, movie-going information has a meaningful influence in case of lower consumer involvement, while movie-understanding information has a meaningful influence in case of higher consumer involvement.; 3) Information service satisfaction gives a strong influence on online purchasing intention irrespective of the level of consumer involvement. In conclusion, there is a need to improve diversity and quality of movie-understanding information to enhance consumer satisfaction. Also, it will be necessary to improve movie-understanding and movie-going information in order to enhance online purchasing intention. These results are expected to give an insight to build a creative marketing strategy of online purchase sites of movie merchandise.

• 기호학연구
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• no.54
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• pp.177-203
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• 2018

On this study, we analyzed the movie With gods's narrative structure. This movie makes most people who has seen it feel deeply moved. We think that people can get deep feeling from a film at last after people who has seen the movie accept a context, story, and a message of the movie gladly. We focused on a special system in this movie With gods that can make give an ordinary message and big touch to people. Also we focused on every episodes of every space in a movie, and someone who moved freely between the spaces. A repetitive form and repetitive contents in a narrative become a special code itself -repetitiveness- for people and make them do auto-communication. Specifically, an information, the movie's repetitiveness, out of people become a special code for them, and then that make people bring memory and new information by themselves. Watching movie, people can look back up on life with every trial in the movie. In short, a repetitiveness and an auto-communication are a special system in the movie, that can make deeply touched.

• Journal of the Korean Institute of Intelligent Systems
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• v.24 no.4
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• pp.443-449
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• 2014

Preferences of users on movies are observables of various factors that are related with user attributes and movie features. For movie recommendation, analysis methods for relation among users, movies, and preference patterns are mandatory. As a relational analysis tool, we focus on the Infinite Relational Model (IRM) which was introduced as a tool for multiple concept search. We show that IRM-based co-clustering on preference patterns and movie descriptors can be used as the first tool for movie recommender methods, especially content-based filtering approaches. By introducing a set of well-defined tag sets for movies and doing three-way co-clustering on a movie-rating matrix and a movie-tag matrix, we discovered various explainable relations among users and movies. We suggest various usages of IRM-based co-clustering, espcially, for incremental and dynamic recommender systems.

• Journal of the Korean Society of Costume
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• v.55 no.4 s.94
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• pp.107-123
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• 2005

In this thesis, I tried to compare and analyze the characteristics of the costume worn by leading figures of French movie 'Dangerous Liaison' and Korean movie 'The Scandal'. I compared the costumes they wear with the costumes of 18th century Fran[e and also tried to analyze how the costumes represent the psychological status of the persons in the movie. Since these two movies are based on the same original novel, the major figure's characters, socio-economic status and the situations they faced are similar but the physical background are very different, that is Fran[e and Korea. The analysis of the costume worn by similar characters in the two movies show differences due to the intention of tile producer's. The costumes used in Scandal shows much more use of varied colors to represent the characters of the major roles while Dangerous Liaison more faithfully follows the evidences of the costume used in the period in France. As seen from the result of this analysis, we can deduce that the costumes used in the movie not only have the simple role of clothes but also itforms the image of the figure in the movie representing the social and economic status of the person who wears them. Because of these demands, the designer should posses profound knowledge of history of the costumes of the period as well as the creativity to harmonize them with the atmosphere that the movie intend to appeal.

• Journal of Fashion Business
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• v.20 no.1
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• pp.82-97
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• 2016

This study attempted to summarize the characteristics of fashion in the 1930s which were the background of 'Bonnie and Clyde' and analyze how fashion in the 1930s was expressed through costume in the movie, focusing on some critical scenes. For this, previous studies and domestic & foreign books, magazines and DVDs relating to movie costume were examined. For analysis of movie costume, 'Bonnie and Clyde (1967)' DVD was referred to. In the movie, meaningful scenes were captured using a GOM Player. Then, the study results found the followings: First, in terms of women's fashion in the 1930s, adult look and slim & long silhouette which naturally revealed breast, waist and hip with a long skirt, a military look with strong shoulders and tailored costume were found. In terms of men's fashion, in contrast, the Duke of Windsor Style (a slim silhouette jacket and loose pants) was popular. Second, in the movie, Bonnie's costume started with a slim linen H-line dress at her first meeting with Clyde. While committing crimes and becoming a famous gangster, she displayed the fashion styles which were in vogue in the 1930s such as fancy and luxurious slim dress, tailored suit and trench coat. Third, in terms of Clyde's costume, from his first meeting with Bonnie to his first crime, he put on common costume (ex: pants, vest, shirts, etc.) which revealed his open and unconventional character. After he became a famous gangster, he would wear the Duke of Windsor style (jacket, vest and pants). The study results well describe movie costume's role as visual language which expresses characters' inner circumstances and outer situations that reflect socio-cultural background.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.186-194
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• 2011

This manuscript aims to study on the strategy in conversion of media to movie as the second exit for consumption on the webtoon and it can strengthen the position of webtoon as the orignal work. This was just since webtoon had been adapted in other media. The characteristics of media in webtoon can be merit but is variable because the characteristics of media between movie and webtoon are entirely different. , webtoon had storytelling with impressive characters as the component which was proper to media of movie in comparison of the precedent works whose media had been converted from the original webtoon. In case of movies whose media had been converted from the original webtoon, it is inevitably to be dramatized by a director because it is converted to completely different media. The discriminative factors of storytelling are largely owed to the variation of the simple lined characters and structure of storytelling. These could make receivers understand easily when they watch the movie . And then, it had a role as the mechanism that receivers satisfied their expectation. Finally, the movie was succeed with these reasons.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.147-156
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• 2011

Double meaning inherent in the film is interpreted in the same context as it's called ambiguity in the literature. Ambiguity means that one word or one sentence can be interpreted in two or more meanings. In the movie, one behavior of a character, a prop or a costume with two or more meanings faces the audience. A famous French direct Francois Ozon said "The director has always made movie contrary to his/her latest movie." This means that the film should seek to reform and it's his philosophy about the movie. Actually, it's the film's basis that a movie breaks the taboo. The film has always challenged taboos and led the progressivism. Taboos of western films are more intense than our country's moral and ethical level. Their taboos are to deny the sacred and legitimacy of Christianity. Particularly, as many people talk about the film to deny the divinity of Jesus Christ, it's sufficient to elicit an argument pro and con. This study is to choose the movie "Perfume"of director Tom Tykwer as a text, examine the highly elaborate and strategical double meaning in the movie and analyze the western taboos to deceive the audience skillfully.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.7
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• pp.1643-1651
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• 2014

Social networking services (in short, SNS) allow users to share their own data with family, friends, and communities. Since there are many kinds of information that has been uploaded and shared through the SNS, the amount of information on the SNS keeps increasing exponentially. Particularly, Facebook has adopted some interesting features related to entertainment (e.g., movie, music and TV show). However, they do not consider contextual information of users for recommendation (e.g., time, location, and social contexts). Therefore, in this paper, we propose a novel approach for movie recommendation based on the integration of a variety contextual information (i.e., when the users watched the movies, where the users watched the movies, and who watched the movie with them). Thus, we developed a Facebook application (called MyMovieHistory) for recording the movie history of users and recommending relevant movies.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.348-359
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• 2019

In recent years, movie content consumption has increased not only in theaters but also through online channels. As movie channels become more diverse, there is a growing interest in movie channel selection process, and the movie channel selection can vary depending on the characteristics of consumers. Therefore, in this study, we examined the effect of consumer personality(neurogenic, conscientiousness, openness, agreeableness) on channel selection factors(primary and secondary factors of the theater, primary and secondary factors of online channel) and channel attitudes(attitudes towards theaters, IPTV, cable TV, OTT). The results of this study shows that consumer personality has significant impact on consumers' movie channel selection process and findings provide strategic directions for companies offering online and offline service for movie consumption.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.1
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• pp.1-6
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• 2019

This study visualized users reaction about movies based on keywords with high frequency. For this work, we collected data of movie reviews on . A total of six movies were selected, and we conducted the work of data gathering and preprocessing. Semantic network analysis was used to understand the relationship among keywords. Also, NetDraw, packaged with UCINET, was used for data visualization. In this study, we identified the differences in characteristics of review contents regarding each movie. The implication of this study is that we visualized movie reviews made by sentence as keywords and explored whether it is possible to construct the interface to check users' reaction at a glance. We suggest that further studies use more diverse movie reviews, and the number of reviews for each movie is used in similar quantities for research.