• 한국의류학회지
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• 제37권4호
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• pp.565-576
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• 2013

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

• 한국의류산업학회지
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• 제15권4호
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• pp.523-532
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• 2013

This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

• 한국전통조경학회지
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• 제32권1호
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• pp.53-62
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• 2014

인간은 경치가 좋기로 이름난 자연경승지에 주목하고, 그 자연대상지에 의미를 부여하며 가치를 매기는 행위를 통해 명승(名勝)으로 인식해왔다. 자연이 어떻게 명승으로 인식되어 가는가 하는 것은 자연풍토, 사회, 문화, 시대흐름 등에 의해 달라지기 마련이다. 지리산(智異山)은 남한 내륙에서 가장 높고, 가장 넓은 산인만큼 옛 선조들의 역사와 문화를 고스란히 간직하고 있다. 조선시대 문인들은 수려한 풍광을 배경으로 학문을 수양하거나 학식을 나눌 수 있는 유람처(遊覽處)의 성격으로 지리산을 자주 거론하였다. 조선시대에 지리산을 찾은 문인 학자들의 수는 헤아릴 수 없으며, 이 중에 일부는 자신의 여정을 유람록(遊覽錄)으로 남겼다. 이에 본 연구는 지리산 유람을 즐기며 기록되었던 유람록의 내용을 중심으로 지리산 천왕봉 유람경로의 위치를 파악하고, 당시 조선시대 문인들의 시각에 보여졌던 경관자원의 가치를 알아보자 하였다. 지리산의 경관자원은 산을 이용하는 사람들의 동기나 욕구의 변화와 관련이 있고, 이러한 변화는 더이상 선인들이 다녔던 길의 답습의 개념이 아닌 새로운 탐방로의 개척과 편리성에 주목할 필요가 있다. 따라서 과거와 현재 사람들이 생각하는 명승의 개념은, 이용하려는 동기와 목적에서 차이를 보이더라도 넓은 의미의 명승의 범주에 포함되어야 할 것이다. 본 연구에서 분석된 유람경로와 경관자원 중 인물사적으로 인지도가 높은 문인의 경로는 '선현(先賢)들의 발자취 개념'을 응용한 프로그램 개발이 필요하며, 이러한 문화관광콘텐츠 개발을 통해 지역의 활성화 및 경제적 자립도 향상에 활용되어야 할 것이다.