• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.565-576
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• 2013

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.523-532
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• 2013

This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.32 no.1
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• pp.53-62
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• 2014

Human has noticed a beautiful natural scenery and appreciated it as a scenic site by giving meaning to it and evaluating it. How the beautiful natural scenery was appreciated as a scenic site depends on natural features, social and cultural environments, and the current of the times. Mt. Jiri is the highest mountain in inland South Korea and keeps ancestors' history and culture intact. Joseon Dynasty literary men frequently mentioned Mt. Jiri as a tourist attraction where they could pursue and share their studies against its beautiful natural scenery. The countless literary men visited Mt. Jiri and some of them left their journeys as travelling records. This research aimed at apprehending travel routes of Chunwang Peak of Mt. Jiri based on the contents of travelling records and investigating the scenic site value of scenic resources as the literary men in Joseon Dynasty recognized. The scenic resources of Mt. Jiri were related to the change of the reason or motivation of person who climbed and it should be noted that there was a change of reason or motivation in climbing Mt. Jiri from a following of master's paths to discovery of a new trails. Thus, even if there was a difference in reason or purpose of natural scenic beauty, the concept of scenic sites of the past and the present day should be included into the extended meaning of scenic sites. This research aimed the routes of well-known literary men need to be developed as programs utilizing "the concept of ancient sages' footprints" and the development of these contents shall be used for vitalization and self-support of a regional economy.