• Journal of Information Technology Applications and Management
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• 제21권4호
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• pp.35-50
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• 2014

This study examines the relationshipsbetween the antecedents of repurchase intention, with special interest in the role of appraisal emotion and recreation motivation for arts attendance. Appraisal emotion is found to have significant influence on perceived value while recreation motivation is found to directly influence appraisal emotion and perceived value. In a addition to customer satisfaction, peripheral service quality is the only factor that directly affectsrepurchase intention. Arts managers ought to focus on improving the whole experience of performing arts.

• 한국컴퓨터정보학회논문지
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• 제23권10호
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• pp.143-149
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• 2018

The purpose of this study was to construct and validate a middle - aged exercise adherence model. The model was designed based on self - determination theory. Participants were 215 middle-aged men and women aged 40-60 who had been exercising for more than six months. Data was collected from four big cities of Seoul, Busan, Gwangju and Daejeon in Korea, using a questionnaire consisting of basic psychological needs, intrinsic motivation, social support, and exercise adherence. Data were analyzed with SPSS 19.0 and AMOS 20.0. Social support and exercise adherence of the questionnaire were partially revised and verified by confirmatory factor analysis. The results of the study were as follows. The model's fit indices: GFI = .938, AGFI) = .915, NFI = .912, CFI = .941, and RMSEA = 0.041. The model satisfied the model fit of the structural model equation. This study model based on self - determination theory was confirmed that basic psychological needs, intrinsic motivation, and social support were important factors for the middle - aged's exercise adherence. Basic psychological need and intrinsic motivation had a direct influence on the adherence of exercise, and social support indirectly influenced the exercise adherence through intrinsic motivation. Both basic psychological needs and social support directly affected internal motivation. The most influential factor in the middle - aged's exercise adherence was intrinsic motivation. In conclusion, it was found that intrinsic motivation such as interest and fun is important for the middle - aged to continue the exercise. Also, the basic psychological needs were important for middle aged's exercise adherence. The results of this study will provide basic data for restoring or maintaining health by continuing exercise. Strategies that enhance intrinsic motivation are needed when a chronic ill person needs to continue long-term exercising.

• 영어어문교육
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• 제15권4호
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• pp.217-235
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• 2009

This study aimed to explore how the Korean university students' reading motivation is related to their English (L2) reading behavior. The construct of the students' Korean (L1) and L2 reading motivation was investigated with the data obtained through the questionnaire from 120 sophomore students. A factor analysis was conducted to extract the major factors of motivation and determine the interrelationship among items in the questionnaire. As a result, 6 factors were extracted: Intrinsic Motivation for English Reading, Extrinsic Motivation 1 (Immediate Goal Orientedness), Extrinsic Motivation 2 (Integrative Orientation), Importance of L1 Reading, Intrinsic Motivation toward L1 reading, and Importance of L2 Reading Skill. The interrelatedness between the assessment results on the L2 reading behavior (reading amount, time and speed) and motivation factors was measured by correlation coefficients. It was found that Intrinsic Motivation toward English Reading was significantly related to the students' reading amount and Intrinsic Motivation toward Korean Reading had positive association with the students' reading time with statistical significance. Other factors did not show significant correlation with the students' reading behavior. In addition, the students' reading speed was significantly related to their reading amount as well, while reading time did not affect the speed gain.

• 디지털융복합연구
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• 제10권7호
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• pp.115-121
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• 2012

본 연구는 소비자들이 왜 위조명품을 구매하고 사용하는가에 대한 의문을 해결하고자 하였다. 이를 위해 소비자들이 위조품을 사용하면서 느낀 혜택이나 이익이 무엇인가? 또한 위조품을 사용하면서 느낀 손실이나 불만족은 무엇인가? 에 대한 선행연구 결과를 토대로 위조품 사용동기, 사용혜택 및 사용손실 요인을 알아보고 이러한 위조품 사용행동과 관련된 동기, 혜택 및 손실 요인 각각이 위조품 제품태도와 구매의도에 어떠한 영향을 미치는 가를 확인하였다. 연구결과 첫째, 위조품 사용동기요인은 과시성, 경제성, 만족감, 실용성이다. 위조품 태도에는 과시성과 품질 동기가 유의미한 영향을 미쳤으며, 위조품 구매의도에는 경제성, 만족감 및 품질동기가 유의미한 영향을 미쳤다. 둘째, 위조품 혜택요인은 개인적 혜택과 경제적 혜택으로 나타났다. 위조품 태도에는 개인적 혜택요인이 유의미한 영향을 미치는 것으로 나타났으며, 위조품 구매의도에는 경제적 및 개인적 혜택이 유의미한 영향을 미쳤다. 셋째, 위조품 손실요인은 개인적손실, 품질손실, 물질적손실 및 사회적손실으로 나타났다. 위조품 태도에는 유의미한 영향을 미치는 요인은 없으며, 구매의도에는 사회적 손실 요인이 유의미한 영향을 미쳤다. 이러한 연구결과는 소비자의 위조품 사용행동에 대한 심층적 이해를 통해, 향후 위조품 사용을 줄이는 캠페인에 활용할 수 있는 자료를 제공해 줄 것으로 기대한다.

• 패션비즈니스
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• 제16권5호
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• pp.23-38
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• 2012

With the rapid developing of economy and the information communication, as well as the fierce competition of marketing, the consumer market of apparel is gradually matured. Also, the consumer has more requirements towards clothes, in terms of quality, style, price level and individuality. As a result, brand fashion, now, needs to accelerate the speed of every stage of producing, which is from designing to the following of finished goods in order to occupy the market share in a fast consuming, variety and individuality pursuing market. An increasing number of industries have focused on the SPA brand so as to adapt the competition of modern market. The paper mainly researches that the differences of purchasing behaviors towards SPA brand between 20's-30's Chinese female and 20's-30's Korean female. The analyzing results of purchase motivation showed difference in the 'personal motivation' and 'social motivation' factor. Purchase standard showed differences in the 'image management' factor. The attitude toward the brand showed differences in the 'practicality' and 'trendiness' factor.

• 디지털융복합연구
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• 제10권5호
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• pp.117-124
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• 2012

소비자들이 왜 위조품을 시용할까? 하는 의문에서 출발하였다. 사전조사를 통해 위조품 사용동기, 사용혜택 및 사용손실 척도를 제작한 후, 이러한 위조품사용 동기요인과 위조품사용 혜택요인 및 위조품사용 손실요인 각각에 대해 한중소비자간에 인식의 차이가 있는가를 확인하였다. 연구결과 첫째, 위조품 사용동기요인은 과시성, 경제성, 만족감, 실용성의 4가지로 나타났으며, 한중소비자의 인식차이를 알아본 결과 과시성, 경제성과 만족감 요인에서는 유의미한 차이가 나타났다. 둘째, 위조품 사용 혜택요인은 개인적 혜택과 경제적 혜택의 2가지로 나타났다. 2가지 혜택요인 모두에서 한중소비자간 유의미한 인식차이가 나타났으며, 한국소비자가 중국소비자에 비해 높은 긍정응답을 나타내 보였다. 셋째, 위조품사용 손실동기요인은 개인적손실, 품질손실, 물질적손실 및 사회적손실의 4가지 요인으로 나타났다. 개인적손실과 품질손실 및 물질적손실요인에 대해 한중소비자간 유의미한 인식차이가 나타났다. 이러한 연구결과는 한국소비자의 위조품사용행동에 대한 심층적 이해를 통해, 향후 위조품 사용을 줄이는 공공 캠페인에 활용할 수 있는 자료를 제공해 줄 것으로 기대한다.

• 영어어문교육
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• 제17권2호
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• pp.93-114
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• 2011

The aim of this study is twofold. First, this study aimed to explore how Korean university students' English learning motivation is related to their English listening proficiency and study time. Second, it attempted to interpret the English learning motivation linking the two different motivation theories: self-determination theory and L2 motivational self system. The constructs of the students' L2 learning motivation were investigated with the data obtained through the questionnaire from 122 sophomore students. A factor analysis was conducted to extract the major factors of motivation. As a result, 6 factors were extracted: Intrinsic Pleasure, Identified Value Regulation, Intrinsic Accomplishment, Introjected Regulation, External Regulation, and Identified Regulation. The Interrelatedness among the assessment results on the L2 listening proficiency (pre and post test), listening study time, and motivation factors was measured by correlation coefficients. The statistical results indicated that pre-test scores were significantly related to Identified Regulation and Identified Value Regulation toward English learning, and post-test results had significant correlation with Intrinsic Accomplishment and Identified Regulation. However, no motivation subtypes showed statistical association with the students' listening study time. The results were attempted to be interpreted both under L2 motivational self system and self-determination framework to better illuminate the motivation theory with more explanatory power.

• 수산해양기술연구
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• 제58권1호
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• pp.85-93
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• 2022

In this study, we investigated how satisfaction with on-board training had an effect on career motivation of the trainees. For this purpose, satisfaction for on-board training and career motivation were used as variables. Satisfaction for on-board training were classified into education, environment and operation, and then measurement items were composed. Career motivation consisted of career identity, career insight and career resilience. To establish and test nine hypotheses, a questionnaire survey was conducted by 57 trainees who participated in the Gyeongsang National University on-board sailing training in 2021. To analyze the questionnaire responses, frequency analysis, factor analysis, multiple regression analysis and paired sample t-test were used. As a result of factor analysis, six factors for satisfaction for on-board training were derived. Among the factors, it was analyzed that satisfaction with assignments, the satisfaction with accommodation, and the satisfaction with the adequate condition of facilities and equipment had a significant effect on career motivation. In addition, it was found that career motivation significantly increased through on-board training as a result of comparing the difference between the averages of career motivation before and after on-board training.

• 한국체육학회지인문사회과학편
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• 제51권5호
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• pp.559-568
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• 2012

본 연구는 도시 직업여성의 여가동기와 여가제약협상의 관계를 분석하는데 목적이 있다. 연구를 위해 2011년 9월 부터 12월 까지 3개월간 유목적표집법(Purposive sampling)을 활용하여 서울지역 내 기업체, 은행 및 병원 등을 선정하고 총 300부의 설문지를 배부하여 281부가 회수되었다. 이후 응답이 누락되거나 설문내용이 불성실하다고 판단되는 설문 12부를 제외하고 269부의 설문자료를 실제분석에 사용하였다. 자료처리는 SPSS 18.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 상관관계분석 및 다중회귀분석을 활용하였다. 결과는 다음과 같다. 첫째, 도시 직업여성의 여가동기는 여가제약협상에 정적인 관계가 있는 것으로 나타났다. 둘째, 지적동기는 여가제약협상 하위요인 모두에서 유의한 영향을 미치는 것으로 나타났다. 셋째, 사회적동기는 동반자탐색, 비용·시간관리, 강도조절요인에서 유의한 영향을 미치는 것으로 나타났다. 넷째, 유능적동기는 동반자탐색, 비용·시간관리, 기술습득, 열망변화요인에 유의한 영향을 미치는 것으로 나타났다.

• 대한영양사협회학술지
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• 제26권4호
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• pp.278-288
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• 2020

This study examined the effects of response-facilitating factors(Food-related Knowledge, Response-Efficacy, and Self-Efficacy) and response-inhibiting factors(Severity, Vulnerability, and Consumer Stress) on the consumer' behavior intention based on protection motivation theory, which explains the behavioral change to protect oneself. This study was conducted to reduce the customers' concerns regarding food safety accidents and introduce ways to make them more interested in food safety. A sample of 225 adults over 19 years of age was collected in February 2018 through a self-administered questionnaire. The results of the cognitive mediation process of protective motivation theory showed that the consumers' knowledge and self-efficacy which are response-facilitating factors, positively influence the behavioral intention. Severity and consumer stress were response-inhibiting factors. On the other hand, response-efficacy, which is a response-facilitating factor, and vulnerability, which is a response-inhibiting factor, did not influence the behavioral intention. Therefore, severity and consumer stress are response-inhibiting factors. The results were analyzed as a result of a behavioral change to protect oneself from food safety accidents. The applicability of the theory of protection motivation on the topic of food safety was also confirmed.