• Title/Summary/Keyword: Monography

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Factors Affecting Mother's Satisfaction, Word-of-mouth, and Repurchase Intention for the Complete Collection and Monography Picture Books (유아용 단행본과 전집 그림책에 대한 어머니의 만족도, 구전의도 및 재구매의도에 영향을 미치는 요인)

  • Choi, Naya;Kim, Se Young
    • Journal of Families and Better Life
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    • v.34 no.3
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    • pp.95-111
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    • 2016
  • The purpose of this study was to compare the factors affecting mother's satisfaction, word-of-mouth, and repurchase intention for the complete collection and monography picture books. Questionnaires from 323 5-year-olds' mothers in Seoul and Kyunggi province were analysed. The findings are as follows. Firstly, mother's product involvement and dual readership, and child's preference for picture books were common effective factors to improve mother's satisfaction, word-of-mouth, and repurchase intention. Secondly, reflection of child's opinions explained mother's satisfaction, word-of-mouth, and repurchase intention only for the monography, not for the complete collection. Thirdly, mother's product involvement had a direct effect on the repurchase intention of monography, while mother's subjective knowledge was more important for the repurchase intention of the complete collection.

A Study on the Providing Model of Table of Contents for Monography (단행본 목차 정보 서비스 제공 모형에 관한 연구)

  • Jeong, Hye-Mi;Chung, Jae-Young
    • Journal of Korean Library and Information Science Society
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    • v.39 no.1
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    • pp.299-318
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    • 2008
  • Library catalogs are as a tool in order to satisfy the information needs of user but currently user's need is more complex and more diverse. Therefore, currently library catalogs do not meet the user's need and have some limitations. One of the ways for solving this problem will provide for the table of contents about monography. However recently, table of contents about books is builded individual library itself so the redundancy issue is pointed to waste of the cost of materials and human resources. Therefore, it should establish a standardized table of contents information DB and each of the related institutions can collaborate and share ways to be provided to take advantage of the table of contents. In order to this, central institutions should be provided a standardized way of building DB, provided conversion program, and mutual sharing principles associated with the building of table of contents DB.

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