• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.84-97
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• 2014

This research aimed to explore strategies to develop the cashmere industry in Mongolia. Questionnaire consisted of questions regarding the necessity of development in different sectors in the cashmere industry, and areas of necessary competition for the development of Mongolian cashmere industry. In addition, characteristics of respondents and their companies were questioned. Surveys were distributed to people working in cashmere manufacturing companies in Ulaanbaator, Mongolia between July 25th, 2012 to September 3rd, 2012, and a total of 79 questionnaires were included in the final analysis using descriptive analysis, t-test, one-way ANOVA, and Duncan test. Results showed that respondents perceived design as the sector that needed the most improvement, and product related strategies such as product quality, product differentiation, and design were more important than distribution or promotion related strategies. The perceptions on the development strategies differed according to company size and their target markets (domestic vs. export). Overall, respondents working in smaller companies showed greater concern for most sectors, and also felt technology, product quality and design were more important than those in working in larger companies. Companies that targeted the domestic market showed greater concern for herding and scouring sector than companies that exported, while the latter evaluated government policy, network, distribution/export channels more importantly than the former in developing the Mongolian cashmere industry.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.351-355
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• 2010

The cashmere industry is one of the highest potential sector in Mongolia to contribute to the growth of the economy, It provides income and employment for over a third of the population, and raw cashmere and cashmere products are the Mongolia's third largest official export products, In this research we hope to measure and improve Mongolian cashmere and camel woolen clothing quality in terms of customer perspective by use of questionnaire, Here we suggest some preliminary research findings.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.557-571
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• 2014

This study examined the evaluation of Mongolian cashmere products by foreign tourists visiting Mongolia, purchase motivation, and purchase intention by nationality as well as analyzed factors that affected purchase intentions. Questionnaires were distributed in Ulaanbaatar from July $25^{th}$ to September $3^{rd}$, 2012. We collected 626 questionnaires and used 616 copies in the final analysis (149 from Koreans, 128 from Japanese, 119 from Russians and 220 from English-speaking countries). Awareness about Mongolian cashmere products and purchase intentions differed significantly by nationality. Purchase motivations were divided into 3 factors-usefulness, mood shift, gifts and souvenir. Evaluation of cashmere products consisted of 5 factors-product excellence, uniqueness, ostentation, economic value and fashionableness. Purchase motivation and evaluation differed significantly by nationality. Purchase intention was significantly related to awareness prior to visit, product excellence, usefulness, gift/souvenir motivation factors, and nationality.

• Asian-Australasian Journal of Animal Sciences
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• v.21 no.7
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• pp.947-953
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• 2008

We studied genetic diversity and relationships among Mongolian goat populations on the basis of microsatellite DNA polymorphisms. DNA samples from eight populations (Bayandelger, Ulgii Red, Zavkhan Buural, Sumber, Zalaajinst White, Erchim Black, Dorgon, and Gobi Gurvan Saikhan) from geographically distinct areas of Mongolia were analyzed by using 10 microsatellite DNA markers. Since the 10 markers were highly polymorphic, the genetic characteristics of these native goat populations could be estimated. Genetic diversity within populations, as estimated by the expected heterozygosities, was high, ranging from 0.719 to 0.746, but genetic differentiation between populations was low, representing only 1.7% of the total genetic variation. The results suggest that Mongolian native goat populations still have a semi-wild genetic structure reflecting traditional Mongolian nomadism and the short history of artificial selection. The genetic relationships among the populations were not clear in the neighbor-joining tree generated from the modified Cavalli-Sforza chord genetic distances. By using principal components analysis, the five core populations of Mongolian native goats (Bayandelger, Ulgii Red, Zavkhan Buural, Sumber, and Dorgon) and the populations crossed with Russian breeds (Zalaajinst White, Erchim Black, and Gobi Gurvan Saikhan) were distinguished. There was no correlation between genetic relationships among the populations and the geographical distribution of the populations.