• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.259-264
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• 2021

In modern socity, online communication plays a vital role in social interaction of communicities. It is so common for online users to see display advertisements online while surting the Net. Specifically, most web banners diaplayed on portral sites consist of words, phrase, and sentences. Considering that the primary purpose of adversiting is persuation, the advertisement such as web banners is an examplary case to show the interaction among pragmatics, translation and advertising because the linguistic expressions employed in the banners represent its pragmatic use, leading to persuation and functioning as a communicative tool for the smooth communication between source text producers (adversisers) and target audience (online users). This can be part of the so-called translation process. In particular, we can easily witness the use of English words in web banners. Thus, this paper looks at web banners displayed on major four portal sites-Naver, Daum, Nate, and Zum, giving a special attention to the content contained in the web banners as well as the use of English words. As s result, we found that the frequencies of English words in each portal site were higher when the advertised products were targeting young online users, whereas the frequencies were lower when the users are older group than young people. The finding supports the prgramatic perspective that linguistic expressions are understood in social contexts and shows the so-called translation process which involves a shift from semantic meaning of words to their pragmatic use. Finally, we can conclude that the interaction is possible when we have the framework where translation, pragmatics, and advertising are all communitative components for social interaction within social contexts.

• English & American cultural studies
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• v.17 no.1
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• pp.55-79
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• 2017

Ella Hepworth Dixon's The Story of a Modern Woman is a pioneering female writer?s important work which was not deeply studied yet very influential in new women literature and its cultural global impact. Although women had been often praised for their beauties specially by romantic poets but their self-realization and innate values were not widely recognized until new women writers advocated their desires and active roles in the society at the end of the $19^{th}$ century. The new women writers including Ella Dixon gained popularity with their professional skills as the journalists or the contributors to the journals which were suddenly popular and actively circulated among Victorian women. From the 1880s to 1920s, in contrast with the traditional images of wives as ?the angel in the house?, these women new women writers broke the yoke of subjugated womanhood and instead tried to freely express their independent spirits and demanded their roles in the society. Although they were criticized sometimes as "the daughter of a new guise" "a lady of restless sex" or "the wild women," new girls? perky images in new women fiction brought into the new cultural phenomenon which led to the ?flapper? girl in the 1920s. Ella Dixon?s protagonist Mary Erle, strikingly similar to author herself, was a representative new woman who displayed a wide range of new cultural perspectives from a feminist?s viewpoint, but her untimely desire in the capitalized society was not fully accomplished, just promising the potentiality of the female solidarity which might be achieved later by her feminist posterity.

• English & American cultural studies
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• v.18 no.4
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• pp.33-64
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• 2018

Through the experimental narrative construction by authorial divinity, Muriel Spark's novels and films based on her fiction show the difficulty of living like a human being under various inhumane and manipulative circumstances of the modern capitalistic society. By adopting flash-forward, self-reflection, and deceptive omnipotent viewpoints, her work has surprisingly predicted the post-modern trend in which humans are increasingly attracted and interpellated to the digitalized media. Muriel Spark called the recent anesthetic situation by stimulation "a driver's seat" because it is a symbol of how humans should act to maintain the critical subject. Emphasizing the value of self-reflection, religion and morality in the mechanized society, Muriel Spark stressed literature should play the role of helmsman who sails safely in the rough sea. In Muriel Spark's works, God is often synonymous with writers. As a Jewish immigrant she experienced alienation in Scotland, marital violence, prejudices of the London-based publishing world, Nazism, and Watergate. For her, the harsh reality of the modern society needs to be guided and complemented by something beyond human control. But rather than relying entirely on traditional Catholic doctrines such as Graham Greene and Evelyn Waugh, Muriel Spark has taken a personal, religious view of literature and insists that the genuine writer must play God's play. Seeking for the speculative vision for the future of human life in God's plan, she tries to understand the complex twisted motives of human beings which are often far from the ideal form. Simply put, her search of self-reflection, religion and ethics is modeled on the God's plan for the ideal human being who is supposed as the writer with the transfigurative imagination of the trinity.

• Journal of English Language & Literature
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• v.57 no.6
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• pp.939-958
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• 2011

Ezra Pound has an idea of poetry as a field of energy in which words interact with each other with kinetic energy. The energy field which Pound creates in his poem is analogous to the theory of electromagnetism developed by Michael Faraday and James Maxwell, who look upon the space around magnets, electric charges and currents not as empty but as filled with energy and activity. Pound argues that "words are charged with force like electricity," demonstrating that words charged with their own images or energies of positive or negative valence interact one another. This idea is similar to Faraday's concept of "line of force" which he used to represent the disposition of electric and magnetic forces in space. Pound's concept of "image" as an "intellectual and emotional complex in an instant" is remarkably consonant with the confluence of electric and magnetic fields that are coupled to each other as they travel through space in the form of electromagnetic waves. The instant profusion of conception and perception, much like that of electric and magnetic fields, enables Pound to move beyond the sequential and linear hierarchy in time and space. Particularly, Maxwell's stunning discovery that the electromagnetic waves propagate in space at 'the speed of light' has allowed Pound a relativistic sense of escape from the limitations of Newtonian absolute time and space. Pound's poetry transcends any geographical space and sequential time by rendering and juxtaposing images simultaneously. Pound was fully aware of light and electricity fundamental to what he called his world "the electric world." Pound's experiments in Imagism and Vorticism can be considered an attempt to rediscover a place for poetry in the modern world of science and technology. Almost all the appliances that we think of today as modern were laid down in the closing decades of the 19th century and the first decades of the 20th century, in response to the availability of electromagnetic energy. This paper explores how Pound responded to the age of modern technology and science, examining his conception of "image" through his many analogies and similes drawn from electromagnetism. Pound's imagist poetics and poetry come to embody, not only the characteristics of the electric age in the early twentieth century, but the principles of electromagnetism the electric age is based upon.

• Journal of English Language & Literature
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• v.55 no.3
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• pp.415-427
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• 2009

Woolf s preoccupation with the interplay between gender, commercialism, and the modern city is exposed in higher relief by her feminist remapping of the city through a discourse of fl nerie, which is epitomized in her singular urban travelogues such as Street Haunting and The London Scene essays. A fanatical London-adventurer herself, she assumes the persona of the fl neuse in exploring the street of modern London and especially the public sphere of the marketplace, as represented in Oxford Street Tide. Living and working in the quarter of Bloomsbury, in close proximity to the capital s famous sites of tourism, entertainment, and mass consumption, Woolf was placed at the heart of urban spectacle. In spite of the lack of critical analysis of this high-profile writer s interest in such quotidian matters as shopping, fashion and appearance, which would be informed by a hierarchy of value within literary criticism, it seems that they are inextricably intertwined with her quest into more serious-minded topics that revolve around the twin pillars of her literary project: feminism and modernism. Her essays, in particular, suggest this point in one way or another, mirroring her extraordinary susceptibility to such concerns. For Woolf, street sauntering is synonymous with an act of creative mobility, by which she plays with the notion of shifting identities, rediscovers the urban rarities and splendors, and ultimately pins them down in her literary output. By adopting the identity of a masterly rambler/observer/explorer with an omnipotent gaze, she firmly anchors herself as an active interpreter of urban modernity and viewer of its spectacle. She thus challenges the idea of public space as a male domain, which is central to the classic androcentric discourse of loitering, spectatorship and urban modernity.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.04a
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• pp.151-155
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• 2008

Modernization of cities and housing in Malaysia is the history of the establishment of international trading ports due to worldwide maritime trade and exchange. In cosmopolitan cities, new housing typology appeared from the influence of various ethnic immigrants and with the fusion of traditional Malaysian housing characteristics. This study is focus on classifying the representative housing typology of Malaysia produced through the Modernizaiton of cities. Through reference review and field study, Malaysian Modern housing can be classified into 2 categories. The first one is the transformation of traditional housing. Representative typology is shophouse. Shophouses were imported from the South Coast of China and transformed into Malaysian urban housing. And the other typology is bugalow. Bugalow is the result of the fusion of traditional timber house and Western palazzo. Secondly is urban housing typology. Modern urbanization required maximum utilization of land and new typologies in the form of multi-story apartments, flats and terrace house were developed to accomodate new needs. In the sub-urban areas, the English terrace houses typology was adopted which is based on the British system of land sub-division. And nowdays luxurious housing typology, condominium is one of the popular housing for medium and high society.

• English & American cultural studies
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• v.14 no.2
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• pp.207-232
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• 2014

Scholars have considered Chaucer's House of Fame mostly as an ars poetica, in which the poet explores new poetic principles and subject matters, while making few attempts to understand the poem in its historical and social contexts. Investigating the nature of the "tidings" that Chaucer suggests as the new source of his poetic inspiration, this paper argues that the house of Rumor was modeled after late fourteenth century English society that experienced increased appetite for news. The political upheaval during the period from the English Rising in 1381 to the reign of Henry IV in the early fifteenth century produced an unprecedented amount of written and oral propaganda. The proliferation of seditious rumors as well as protests and promulgations during this period indicates how seriously medieval society was engaged with the circulation of news. Particularly, the case of John Shirle in 1381 and the legend about the survival of Richard II demonstrate the subversive power of medieval rumor that often served as a political discourse with which people expressed their oppositions to government. Conspicuous in the activities of both the government and late medieval political protestors was the extensive use of writing. The posting of bills in public places continued until the fifteenth century, when such activities became so common and dangerous that the government had to issue proclamations forbidding the circulation of such seditious writings. The number of extant royal proclamations, written protests, and pamphlets demonstrates that already in the late fourteenth and fifteenth centuries the notion of a discursive public space began to emerge. Whether written or orally transmitted, news and rumor circulated in late medieval England, creating a social space in which people shared their political opinions before the introduction of the early modern print culture. In The House of Fame Chaucer calls attention to the subversiveness of rumor, its potential as a public discourse, and the power of written communication in creating truth in order to appropriate these characteristics for his English poems.

• English Language & Literature Teaching
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• v.13 no.2
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• pp.25-45
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• 2007

In this article, I discuss an International Collaborative Writing Course on the Internet (ICWCI) that focused on the learning effectiveness Korean EFL students (KEFLSs) perceived to be necessary to exchange with international EFL students (IEFLSs). The course development was based on an internet-based instructional module, applying widely accepted EFL theories for modern foreign language instruction: collaborative learning, process writing, project-based learning, and integrated approaches. Data from online discussion forum, mid-of-semester and end-of-semester surveys, and final oral interviews are conducted and discussed. KEFLSs and IEFLSs were questioned about (a) changes in attitude towards computers assisted language learning (CALL); (b) effect of computer background on motivation; (c) perception of their acquired writing skills; and (d) attitude towards collaborative learning. The result of this study demonstrated that the majority of ICWCI participants said they enjoyed the course, gained fruitful confidence in English communication and computer skills, and felt that they made significant progress in writing skills. In spite of positive benefits created by the ICWCI, it was found that there were some issues that are crucial to run appropriate networked collaborative courses. This study demonstrates that participants' computer skills, basic language proficiency, and local time differences are important factors to be considered when incorporating the ICWCI as these may affect the quality of online instructional courses and students' motivation toward network based collaboration interaction.

• English Language & Literature Teaching
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• v.11 no.4
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• pp.167-187
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• 2005

This paper tries to follow Toni Morrison's postcolonial courses in her novels. In The Bluest Eye, Morrison examines the situation in which the white's values are the standard for the whole society through two little black girls, Pecola and Claudia. In Song of Solomon she recommends emulating Pilate's love and good attitude towards tradition to shape a positive identity for Afro-Americans, which Milkman comes to accept. In Tar Baby, Morrison suggests that Son's and Jadine's ideas, traditional and modern, should be combined. In Beloved, Morrison illustrates one of the ways in which all blacks can escape from their own trauma through Sethe's process of finding her self-worth. In Paradise Morrison shows that the real de-colonial way to overcome the effects of colonization is to create a new paradigm in which everyone is respected regardless of race. In her works, Morrison insists that by remembering and regretting slavery in America, people can overcome its aftereffects and trauma. Racial oppression still exists today, so Morrison will continue her beautiful, powerful and eye-opening work.

• English Language & Literature Teaching
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• v.13 no.1
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• pp.67-85
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• 2007

The main concern of the study is the playwrights' perspectives toward the relationship between society and individuals rather than specific cultural or social circumstances. This study is justified in that the similarities of both playwrights not only provide an opportunity to bridge two different cultures, but they also help readers understand another culture and deepen the understanding of their own culture in the map of international literature. In their plays, both Miller and Cha express an individual's or a family's frustration, conflict, pleasure, and hope as reflected in the social circumstances. The characters take ideas and values from their social world and thrive or fail. Specifically, I have focused on three elements--obsession, generational value systems, and alienation. With three common features, I examine how closely Miller and Cha deal with ordinary people's tragedies.