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The Effects of Perceived Quality and Relationship Quality on Store Performance(Revisit Intention) in the Context of Coffee Specialty Shops

  • LEE, Sang Suk;LEE, Jee Eun
    • The Korean Journal of Franchise Management
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    • v.12 no.1
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    • pp.21-34
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    • 2021
  • Purpose: This study examines the structural relationship between perceived quality, relationship quality, and revisit intention in the context of coffee shop. In this model, perceived quality consists of product, service, and experience quality, and relationship quality consists of satisfaction, trust, and commitment, and performance consists of revisit intention. More specially, this study identifies whether perceived quality plays a mediating role in the relationship between perceived quality and relationship quality and the direct/indirect effects of perceive quality on intention to revisit. Research design, data and methodology: The survey was conducted from September 1 to 30, 2019. The data were collected from 320 respondents and analyzed using structural equation modeling (SEM) with AMOS program. Results: The findings are as follows. First, quality perception of coffee specialty stores had a statistically positive effect on relationship quality, indicating supports H1. Therefore, customers can know that they are aware of the quality of coffee specialty stores, including quality of service and experience as well as products, and that they form relationship quality with coffee specialty stores. Second, relationship quality between coffee shops and customers had a significant positive effect on performance. Thus, H2 was supported. The results show that if the coffee shop does not consider relationship quality as important, customer loyalty decreases, the number of customers decreases, and the number of customers who switch to another coffee shop increases, which can lead to a threat to the coffee shop. Third, in the case of hypothesis H3, it was found that there was a partial mediating effect of satisfaction and trust between quality perception and reuse intention of coffee specialty stores, so hypothesis H3 was partially supported. As commitment appears to have no mediating effect, it can be said that customers who use coffee shops are not only difficult to maintain as regular customers of a particular coffee shop, but also have ample room to move to other coffee shops. Conclusions: Although many scholars point out the importance of service quality, few studies were conducted in the context of the Korean food service industry (including coffee shops). From this perspective, this study tested several hypotheses that the quality (product, service, experience) perceived by customers can have a positive effect on relationship quality and performance (re-visit intention), either directly or indirectly. The findings of this study demonstrate that if the manager of a coffee shop understands the characteristics of quality perceived by customers and the role of relationship quality, the effect of quality perceptions on customers can be maximized in order to maintain the relationship with customers.

Elastic Wave Propagation in Nuclear Power Plant Containment Building Walls Considering Liner Plate and Concrete Cavity (라이너 플레이트 및 콘크리트 공동을 고려한 원전 격납건물 벽체의 탄성파 전파 해석)

  • Kim, Eunyoung;Kim, Boyoung;Kang, Jun Won;Lee, Hongpyo
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.34 no.3
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    • pp.167-174
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    • 2021
  • Recent investigation into the integrity of nuclear containment buildings has highlighted the importance of developing an elaborate diagnostic method to evaluate the distribution and size of cavities inside concrete walls. As part of developing such a method, this paper presents a finite element approach to modeling elastic waves propagating in the containment building walls of a nuclear power plant. We introduce a perfectly matched layer (PML) wave-absorbing boundary to limit the large-scale nuclear containment wall to the region of interest. The formulation results in a semi-discrete form with symmetric damping and stiffness matrices. The transient elastic wave equations for a mixed unsplit-field PML were solved for displacement and stresses in the time domain. Numerical results show that the sensitivity of displacement, velocity, acceleration, and stresses is large depending on the size and location of the cavity. The dynamic response of the wall slightly differs depending on the existence of the containment liner plate. The results of this study can be applied to a full-waveform inversion approach for characterizing cavities inside a containment wall.

Design and Implementation of Interface System for Swarm USVs Simulation Based on Hybrid Mission Planning (하이브리드형 임무계획을 고려한 군집 무인수상정 시뮬레이션 시스템의 연동 인터페이스 설계 및 구현)

  • Park, Hee-Mun;Joo, Hak-Jong;Seo, Kyung-Min;Choi, Young Kyu
    • Journal of the Korea Society for Simulation
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    • v.31 no.3
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    • pp.1-10
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    • 2022
  • Defense fields widely operate unmanned systems to lower vulnerability and enhance combat effectiveness. In the navy, swarm unmanned surface vehicles(USVs) form a cluster within communication range, share situational awareness information among the USVs, and cooperate with them to conduct military missions. This paper proposes an interface system, i.e., Interface Adapter System(IAS), to achieve inter-USV and intra-USV interoperability. We focus on the mission planning subsystem(MPS) for interoperability, which is the core subsystem of the USV to decide courses of action such as automatic path generation and weapon assignments. The central role of the proposed system is to exchange interface data between MPSs and other subsystems in real-time. To this end, we analyzed the operational requirements of the MPS and identified interface messages. Then we developed the IAS using the distributed real-time middleware. As experiments, we conducted several integration tests at swarm USVs simulation environment and measured delay time and loss ratio of interface messages. We expect that the proposed IAS successfully provides bridge roles between the mission planning system and other subsystems.

Big Data Analysis for Strategic Use of Urban Brands: Case Study Seoul city brand "I SEOUL U" (도시 브랜드의 전략적 활용을 위한 빅데이터 분석 : 서울시 도시 브랜드 "I SEOUL U" 사례)

  • Lim, Haewen
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.197-213
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    • 2022
  • In this study, text mining analysis was performed on online big data for recognition and assessment of urban brand I Seoul U. To this end, TEXTOM, a processing program for data acquisition and analysis was used, and the 'I SEOUL U' keyword was selected as an analysis keyword. Keyword analysis shows the keywords associated with I Seoul U to be as follows: First, as a business and marketing term, keywords include pop-up store, gallery, co-branding, (festival, etc.), commodities, private companies and online. Second, as an event-related term, keywords include Han River, tree-planting day, tree planting, Hongdae, Christmas, Mapo, Jung-gu, Sejong University, and festival. Third, as a promotional term, keywords include robotics engineer Dr. Dennis Hong, Government, Art and Korea. In the N Gram analysis, as the city brand of Seoul, I Seoul U, in the public interest, was found to contribute to the commercial activities of private companies. In connection-oriented analysis, business and marketing, events, and promotions have been derived as categories. In matrix analysis, it was found that the products of the pop-up store are mainly developed, and products in the form of co-branding were being developed. In the topic modeling, a total of 10 topics were extracted and needs for commercial utilization and information for event festivals were mostly found.

Numerical study on the foam spraying for AFDSS applicable to initial fire suppression in large underground spaces (지하대공간 초동 화재진압에 적용가능한 자율형 소화체계의 폼 분사 해석 기법 연구)

  • Park, Jinouk;Yoo, Yongho;Kim, Whiseong
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.23 no.6
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    • pp.503-516
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    • 2021
  • Autonomous fire detection and suppression system requires advanced technology for complex detection technology and injection/control technology for accurate hitting by fire location. Also, foam spraying should be included to respond to oil fires. However, when a single spray monitor is used in common, water and foam spray properties appear different, so for accurate fire suppression, research on the spray trajectory and distance will be required. In this study, experimental studies and numerical analysis studies were combined to analyze the foam spray characteristics through the spray monitor developed for the establishment of an autonomous fire extinguishing system. For flow analysis of foam injection, modeling was performed using OpenFOAM analysis software, and the commonly used foaming agent (Aqueous Film-Forming Foam) was applied for foam properties. The injection distance analysis was performed according to the injection pressure and the injection angle according to the form of the foam, and at the same time, the results were verified and presented through the injection experiment.

Evaluation of Priorities for Greening of Vacant Houses using Connectivity Modeling (연결성 모델링을 활용한 빈집 녹지화 우선순위 평가)

  • Lee, Hyun-Jung;Kim, Whee-Moon;Kim, Kyeong-Tae;Shin, Ji-Young;Park, Chang-Sug;Park, Hyun-Joo;Song, Won-Kyong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.25 no.1
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    • pp.25-38
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    • 2022
  • Urban problems are constantly occurring around the world due to rapid industrialization and population decline. In particular, as the number of vacant houses is gradually increasing as the population decreases, it is necessary to prepare countermeasures. A plan to utilize vacant houses has emerged to restore the natural environment of the urban ecosystem where forest destruction, damage to habitats of wild animals and plants, and disconnection have occurred due to large-scale development. Through connectivity analysis, it is possible to understand the overall ecosystem flow based on the movement of species and predict the effect when vacant houses are converted into green spaces. Therefore, this study analyzed the green area network to confirm the possibility of greening of vacant houses neglected in Jeonju based on circuit theory. Using Circuitscape and Least-cost path, we tried to identify the connectivity of green areas and propose an ecological axis based on the analysis. In order to apply the resistance values required for analysis based on previous studies, the 2020 subdivision land cover data were integrated into the major classification evaluation items. When the eight forests in the target site were analyzed as the standard, the overall connectivity and connectivity between forests in the area were high, so it is judged that the existing green areas can perform various functions, such as species movement and provision of habitats. Based on the results of the connectivity analysis, the importance of vacant houses was calculated and the top 20 vacant houses were identified, and it was confirmed that the higher the ranking, the more positive the degree of landscape connectivity was when converted to green areas. In addition, it was confirmed that the results of analyzing the least-cost path based on the resistance values such as connectivity analysis and the existing conceptual map showed some differences when comparing the ecological axes in the form. As a result of checking the vacant houses corresponding to the relevant axis based on the width standards of the main and sub-green areas, a total of 30 vacant houses were included in the 200m width and 6 vacant houses in the 80m width. It is judged that the conversion of vacant houses to green space can contribute to biodiversity conservation as well as connectivity between habitats of species as it is coupled with improved green space connectivity. In addition, it is expected to help solve the problem of vacant houses in the future by showing the possibility of using vacant houses.

The Structural Relationship among Personality, Negative Emotion, Motivation, Career Maturity on Mathematical Academic Achievement of Elementary School Students (초등학생의 수학 학업성취도에 영향을 주는 성격, 부정적 정서, 동기특성, 진로 성숙도의 구조적 관계 분석)

  • Kim, Jung Hoon;Lee, Moonsoo
    • Education of Primary School Mathematics
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    • v.25 no.4
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    • pp.279-295
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    • 2022
  • This study was conducted to present implications for mathematics education by identifying the structural relationship among personality, negative emotion, motivation, and career maturity that affects elementary school student's mathematical academic achievement. The participants conveniently sampled 179 students, from 4th to 6th graders enrolled in the same elementary school, and data on their psychological variables were collected in the form of secondary data. The hypothetical structural equation model established based on prior studies was verified with a two-stage approach based on the collected data. It was confirmed that construct validity and construct reliability were secured through assessing the measurement model. In addition, as a result of analyzing the path coefficient of the final structural equation model, five paths were found to be significant: 'personality→motivation', 'personality→career maturity', 'negative emotion→motivation', and 'negative motivation→mathematical academic achievement'. In particular, the path of 'negative emotion→negative motivation→mathematics academic achievement' that can be confirmed through the results needs to moderate negative emotions to improve mathematical academic achievement, and at this time, negative motivation should be considered together.

Qualitative Verification of the LAMP Hail Prediction Using Surface and Radar Data (지상과 레이더 자료를 이용한 LAMP 우박 예측 성능의 정성적 검증)

  • Lee, Jae-yong;Lee, Seung-Jae;Shim, Kyo-Moon
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.24 no.3
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    • pp.179-189
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    • 2022
  • Ice and water droplets rise and fall above the freezing altitude under the effects of strong updrafts and downdrafts, grow into hail, and then fall to the ground in the form of balls or irregular lumps of ice. Although such hail, which occurs in a local area within a short period of time, causes great damage to the agricultural and forestry sector, there is a paucity of domestic research toward predicting hail. The objective of this study was to introduce Land-Atmosphere Modeling Package (LAMP) hail prediction and measure its performance for 50 hail events that occurred from January 2020 to July 2021. In the study period, the frequency of occurrence was high during the spring and during afternoon hours. The average duration of hail was 15 min, and the average diameter of the hail was 1 cm. The results showed that LAMP predicted hail events with a detection rate of 70%. The hail prediction performance of LAMP deteriorated as the hail prediction time increased. The radar reflectivity of actual cases of hail indicated that the average maximum reflectivity was greater than 40 dBZ regardless of altitude. Approximately 50% of the hail events occurred when the reflectivity ranged from 30~50 dBZ. These results can be used to improve the hail prediction performance of LAMP in the future. Improved hail prediction performance through LAMP should lead to reduced economic losses caused by hail in the agricultural and forestry sector through preemptive measures such as net coverings.

Steel Frame Clamp Deformation and Performance Check based on Clamping Orientation (철골용 클램프 시공방향에 따른 변형 및 성능확인)

  • Mo, Seung-Un;Lim, Nam-Gi
    • Journal of the Korea Institute of Building Construction
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    • v.22 no.2
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    • pp.161-169
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    • 2022
  • The government [3] specifies steel pipe scaffolding as conventional scaffolding and is promoting the installation of system scaffolding, an integrated work platform, and avoidance of the use of steel pipe scaffolding as much as possible. However, in places where equipment cannot enter, such as power plants and plant sites, places the structure is complex, and places where scaffolding cannot be stacked on the ground, there is no choice but to install steel pipe scaffolding. When installing steel pipe scaffolding on an H-beam structure at a high place, the performance of the steel frame clamp is very important in order to form a work space which workers can work safely. In this study, the displacement magnitude and tensile load of members in each installation direction of the clamp for steel frame were verified through performance tests and structural analysis modeling. As a result, it was confirmed that the performance for each installation direction satisfies the safety certification standard tensile load of 10,000N. Although the performance value is satisfactory, deformation of the attachment pressing bolt was verified and was confirmed to have minimal deformation. Thus, to ensure the load is properly to the attachment body, the clamp for a steel frame must be installed in the direction in which the load is transmitted.

Line Tracer Modeling for Educational Virtual Experiment (교육용 가상실험 라인 트레이서 모델링)

  • Ki, Jang-Geun;Kwon, Kee-Young
    • Journal of Software Assessment and Valuation
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    • v.17 no.2
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    • pp.109-116
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    • 2021
  • Traditionally, the engineering field has been dominated by face-to-face education focused on experimental practice, but demand for online learning has soared due to the rapid development of IT technology and Internet communication networks and recent changes in the social environment such as COVID-19. In order for efficient online education to be conducted in the engineering field, where the proportion of experimental practice is relatively high compared to other fields, virtual laboratory practice content that can replace actual experimental practice is very necessary. In this study, we developed a line tracer model and a virtual experimental software to simulate it for efficient online learning of microprocessor applications that are essential not only in the electric and electronic field but also in the overall engineering field where IT convergence takes place. In the developed line tracer model, the user can set various hardware parameter values in the desired form and write the software in assembly language or C language to test the operation on the computer. The developed line tracer virtual experimental software has been used in actual classes to verify its operation, and is expected to be an efficient virtual experimental practice tool in online non-face-to-face classes.