• Journal of Distribution Science
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• v.14 no.4
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• pp.111-116
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• 2016

Purpose - A lot of preceeding studies have focused on the pains that might be felt in spending money, that is an important role in getting psychological safety. Money and social resources can be all for consumers, and they are likely to form a substituting relationship with one another. Being motivated by the idea that spending money for others can come with joy if one's objective is accomplished by social support, this paper aimed to explore the mediating role of the perceived money importance and gratitude in the relationship between social support and pleasure in spending for other-gift. Research Design, Data, and Methodology - In this empirical study, the experimental group is expected to receive social support while the control group is composed of those who are usually indulged in reminiscences of their sweethearts. From the college students, 160 experiment participants were selected and 80 participants of them were assigned to control group as well as to experimental group respectively at random. Empirical study for each of the two groups was performed respectively by means of questionnaire survey. Experimental group data and control group data were combined together to be used for testing hypotheses. Linear structural equation model in Amos was used to verify the hypotheses, and Bootstrap was also used to examine whether there were the mediating roles of the perceived money importance and gratitude or not. Results - From the empirical study, following conclusions could be drawn: First, social support of others makes one perceive the importance of money less; Second, social support of others makes one perceive gratitude to others; Third, less perceived importance of money and gratitude to others can make one feel pleasure in spending for other-gift; and Fourth, less perceived importance of money and gratitude to others can partially mediate the effect of social support from others on the pleasure in spending for other-gift. Conclusions - The outcomes of this study might offer theoretic and managerial implications as follow: Even though many hitherto studies have asserted that spending money usually comes with pains, this study discovered that social support might reduce perceived the importance of money but make others feel gratitude and, thus, one would feel joy in spending money to buy gift for others, and made a contribution to the progress of the theory of pleasure in spending for other-gift. This paper also made contributions toward the development of emotion marketing theory by showing that the effect of social support on the pleasure in spending for other-gift could be partially mediated by the perceived the importance of money and gratitude to others. Based on the above conclusions, it may be affirmed that marketers should help consumers perceive the importance of money less, and help feel gratitude to others by pointing up the support of others to consumers in an attempt to accelerate spending for other-gift.

• Journal of Distribution Research
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• v.15 no.4
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• pp.87-117
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• 2010

'Entrepreneurship' which means spirit or activity seeking new value by challenging boldly the uncertainty is one of the most important concept in 21st century business environment. Franchise Industry taking a relationship with distribution industry also needs entrepreneurship. As franchise industry consists of small and medium enterprises, the entrepreneurship of franchisor's CEO is important for the franchisor's growth. The purpose of this study is to analyze the factors influencing on the entrepreneurship of franchisor's CEO, and the effect of the CEO's entrepreneurship on franchisor's performance. For this purpose, this study set CEO's psychological characteristics, market characteristics, and social-institutional characteristics as independent variables, CEO's entrepreneurship as parameter variables, and franchisor's performance as dependent variables. And to analyze this study model, this study collected questionnaires from 152 franchisors' CEOs, and uses SEM(Structural Equation Modeling). As the result, 'CEO's Entrepreneurship' influenced on both 'Franchisor's Financial Performance' and 'Franchisor's Non Financial Performance'. The results of this study provide some guides for franchisor's CEO and government policies.

• Journal of Distribution Science
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• v.12 no.8
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• Journal of Distribution Science
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• v.12 no.8
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• pp.43-54
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• 2014

Purpose - This study was based on a theoretical consideration of the structural relationship between the support and control of the franchisor and the satisfaction and strategic response (voice, loyalty, exit, neglect) of the franchisee. First, based on the preceding research, this study systematically organized the type of support and control of the franchisor. Second, the study examined the effects of a franchisor's support and control on the expectancy disconfirmation between affiliated franchisees' expectations before a franchise agreement and performance after operating an affiliated store. Third, the study looked into the effects of expectancy disconfirmation relating to a franchisor's support and control on an affiliated franchisees' general satisfaction. Fourth, this study examined the influence of the general satisfaction of a franchisee on affiliated franchisees' response strategies. Research design, data, and methodology - In this study, the population comprised the nation's franchisors, and the sample comprised franchisees conducting business in Seoul and Gyeonggi-do. A self-administered questionnaire was used; the author and examiner explained the study's parameters to the interviewees in advance, to lessen the rate of rejection of the answers and to maintain reliability. The author distributed 350 copies of the questionnaire and collected 327 copies (93.4%). The author removed 54 copies of the sample, as these copies belonged to franchisees that were not registered by the Fair Trade Commission and/or were thought to have either defects or inadequate answers. The author selected an effective sample of 273 copies to enter data and to do the statistical analysis. Results - Both a reliability analysis and a confirmatory factor analysis were performed to measure reliability and validity, and a structural equation model was used to conduct the hypothesis test and investigate the models. The hypothesis was tested (Table 5). The models had a suitable fit, for instance, χ² = 447.663(df = 212, p = .000), χ²/df = 2.112, GFI = .881, AGFI = .858, RMR = .083, RMSEA = .067, NFI = .932, and CFI = .961. The hypothesis test results were as follows. Hypothesis 1 was accepted (C.R. = -2.339, p = .019). Hypothesis 2 was accepted (C.R. = 15.213, p = .000). Hypothesis 3 was accepted (C.R. = -2.631, p = .006). Hypothesis 4 was accepted (C.R. = 16.271, p = .000). Hypothesis 5 was accepted (C.R. = 2.391, p = .017). Hypothesis 6 was accepted (C.R. = 5.777, p = .000). Hypothesis 7 was accepted (C.R. = 17.153, p = .000). Hypothesis 8 was accepted (C.R. = 24.746, p = .000). Hypothesis 9 was accepted (C.R. = -10.150, p = .000). Hypothesis 10 was accepted (C.R. = -12.124, p = .000). Conclusions - The research results showed that expectations for a franchisor's support and control had a significant influence on expectation disconfirmation in a negative way, whereas the performance of support and control were found to have a significant influence on expectation disconfirmation in a positive way. In addition, the expectation disconfirmation of support and control was found to have a significant influence on satisfaction of franchisees in a positive way. Generally, regarding the research on control, control is found to have a negative influence on the satisfaction of franchisees, but this study proves that control is found to affect it in a positive way through conformity.

• Journal of KIISE:Software and Applications
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• v.26 no.11
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• pp.1261-1269
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• 1999

다층 퍼셉트론은 다양한 응용 분야에 성공적으로 적용되고 있는 대표적인 신경회로망 모델이다. 그러나 다층 퍼셉트론의 학습에서 나타나는 플라토에 기인한 느린 학습 속도와 지역 극소는 실제 응용문제에 적용함에 있어서 가장 큰 문제로 지적되어왔다. 이 문제를 해결하기 위해 여러 가지 다양한 학습알고리즘들이 개발되어 왔으나, 계산의 비효율성으로 인해 실제 문제에는 적용하기 힘든 예가 많은 등, 현재까지 만족할 만한 해결책은 제시되지 못하고 있다. 본 논문에서는 다층퍼셉트론의 베이시스 함수로 사용되는 시그모이드 함수를 보다 일반화된 형태로 정의하여 사용함으로써 학습에 있어서의 플라토를 완화하고, 지역극소에 빠지는 것을 줄이는 접근방법을 소개한다. 본 방법은 기존의 변형된 가중치 수정식을 사용한 학습 속도 향상의 방법들과는 다른 접근 방법을 택함으로써 기존의 방법들과 함께 사용하는 것이 가능하다는 특징을 갖고 있다. 제안하는 방법의 성능을 확인하기 위하여 간단한 패턴 인식 문제들에의 적용 실험 및 기존의 학습 속도 향상 방법을 함께 사용하여 시계열 예측 문제에 적용한 실험을 수행하였고, 그 결과로부터 제안안 방법의 효율성을 확인할 수 있었다. Abstract A multilayer perceptron is the most well-known neural network model which has been successfully applied to various fields of application. Its slow learning caused by plateau and local minima of gradient descent learning, however, have been pointed as the biggest problems in its practical use. To solve such a problem, a number of researches on learning algorithms have been conducted, but it can be said that none of satisfying solutions have been presented so far because the problems such as computational inefficiency have still been existed in these algorithms. In this paper, we propose a new learning approach to minimize the effect of plateau and reduce the possibility of getting trapped in local minima by generalizing the sigmoidal function which is used as the basis function of a multilayer perceptron. Adapting a new approach that differs from the conventional methods with revised updating equation, the proposed method can be used together with the existing methods to improve the learning performance. We conducted some experiments to test the proposed method on simple problems of pattern recognition and a problem of time series prediction, compared our results with the results of the existing methods, and confirmed that the proposed method is efficient enough to apply to the real problems.

• Journal of the Korean Institute of Gas
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• v.7 no.4 s.21
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• pp.44-52
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• 2003

In this work dynamic heat transfer in a CPFS (cable penetration fire stop) system built in the firewall of nuclear power plants is three-dimensionally investigated to develop a test-simulator that can be used to verify effectiveness of the sealant. Dynamic heat transfer in the fire stop system is formulated in a parabolic PDE (partial differential equation) subjected to a set of initial and boundary conditions. First, the PDE model is divided into two parts; one corresponding to heat transfer in the axial direction and the other corresponding to heat transfer on the vertical planes. The first PDE is converted to a series of ODEs (ordinary differential equations) at finite discrete axial points for applying the numerical method of SOR (successive over-relaxation) to the problem. The ODEs are solved by using an ODE solver In such manner, the axial heat flux can be calculated at least at the finite discrete points. After that, all the planes are separated into finite elements, where the time and spatial functions are assumed to be of orthogonal collocation state at each element. The initial condition of each finite element can be obtained from the above solution. The heat fluxes on the vertical planes are calculated by the Galerkin FEM (finite element method). The CPFS system was modeled, simulated, and analyzed here. The simulation results were illustrated in three-dimensional graphics. Through simulation, it was shown clearly that the temperature distribution was influenced very much by the number, position, and temperature of the cable stream, and that dynamic heat transfer through the cable stream was one of the most dominant factors, and that the feature of heat conduction could be understood as an unsteady-state process.

• Journal of Korean Society of Forest Science
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• v.73 no.1
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• pp.70-75
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• 1986

The secular trend and seasonal variation of chestnut prices have been analyzed, and the production and price for the next two decades (1985-2004) have been forecasted by the derived equation model. The results of the study can be summarized as follows; 1) The chestnut prices went up at the rate of 10.95% per annum during 1965-1972, but, due to excessive supply of chestnuts, went down at the rate of 7.25% during 1973-1984. 2) In a year, the prices were lowest at the harvesting season, especially on October, and highest on July. Such a seasonal fluctuations of chestnut prices tend to be even with the passage of time, but the range of fluctuation is still wide. 3) It was forecasted under certain premises that the annual chestnut production will be increased by 99,000 tons in 1992, but the amount will fall rapidly to about 23,000 tons in 2004. The prices will be similar to the present level or have slightly upward Tendency until 1992, but this will be rapidly raised thereafter.

• Journal of Korean Society of Forest Science
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• v.90 no.6
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• pp.692-698
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• 2001

This study has been carried out to estimate aboveground biomass and net primary production(NPP) in an average 41-years-old Quercus variabilis stand of Gongju area, 45-years-old Quercus variabilis stand of Pohang area, and 54-years-old Quercus variabilis stand of Yangyang area. Ten sample trees were cut in each forest and soil samples were collected in July to August, 2000. Estimation for aboveground biomass and net primary production were made by the equation model $Wt=aD^b$ where Wt is oven dry weight in kg and D is DBH in cm. Total aboveground biomass was 91.31ton/ha in Gongju area, 207.6ton/ha in Pohang area, and 71.39ton/ha in Yangyang area. The aboveground biomass 207.6ton/ha in Pohang area is the highest biomass production among the amount of biomass in Quercus variabils stands reported in Korea. The proportion of each tree component to total aboveground biomass was high in order of bolewood, bolebark, branches and leaves in the three forests. Aboveground total net primary production was estimated at 7.8ton/ha in Gongju area, 11.5ton/ha in Pohang area, and 6.40ton/ha in Yangyang area. There were at least 2 times higher total aboveground biomass in Pohang area than in the Gongju and Yangyang areas because of climate difference among the study areas.

• Korean Journal of Family Social Work
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• no.54
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• pp.41-75
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• 2016

This study explored the impact of daily hassles and the mediated effect of spiritual well-being and the moderated effect of coping styles on health and depression of middle-aged women. Subjects for this study were 230 Christian midlife women attending in the 10 churches on the metropolitan area. The data was analyzed using path analysis and moderator effect model with the structural equation modeling. Daily hassles are found to act as causes that damage physical or mental health and also elevate the level of depression. Daily hassles have a direct impact on health and depression, and at the same time, they also produce a partial mediation effect on spiritual well-being as a mediation factor. In other words, daily hassles impede spiritual well-being, and the deteriorated spiritual well-being, although its connection to physical health is not clear, is shown to damage mental health and elevate the level of depression. Analysis of coping styles related to the relationship between daily hassles and health and depression showed that, of the 12 coping styles, three, namely, self-criticism, positive interpretation and self-control, produced significant buffering effects. This study hopes to reveal the mediation factors that can minimize negative impact in the relationship between middle-aged women's daily hassles and healthiness and provide the basic material for figuring out practical implications and policy measures regarding the issue.

• Korean Journal of Social Welfare Studies
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• v.49 no.2
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• pp.181-209
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• 2018

This study aims to examine the relationship between physical environment and depression symptoms of middle-aged and older adults in metro city. To verify correlates of community environment and depression, mediating effect model structured by social capital and sense of coherence(SOC) were used. For the purpose, a survey was conducted aged 48 - 70 from the local community centers and senior welfare centers in Seoul, and the total collected cases were 331. After data cleaning, total 309 cases were used. The structured equation modeling applied to analyse the direct and indirect effects. The findings were followed : First, the community environment did not directly affect level of depression. Second, in the indirect effect analysis, social capital was not statistically significant, thus indirect effect was confirmed only through the SOC. To be specific, the higher the satisfaction of the physical environment increased SOC, and decreased the level of depression. The results of this study shed lights on practical interventions to promote mental health of the middle-aged and older adults those who are exposed to poor community environment.