• 한국산학기술학회논문지
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• 제17권9호
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• pp.543-551
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• 2016

최근 문화산업은 한류의 성장과 더불어 발전가능성과 함께 극적인 효과를 보여주고 있는 매력적인 산업이다. 특히 대중성을 겸비한 공연예술 산업이 유망산업으로 주목받기 시작하면서, 공연예술 시장의 마케팅 기법도 다른 상품 시장처럼 소비자의 욕구와 수요에 맞추어 변화되기 시작하였다. 소비자들의 요구가 점점 다양해지고 개성화되며 다양한 소비자의 욕구충족에 능동적으로 대처하기 위해서는 소비자들의 행동을 파악하는 것이 무엇보다 중요하다. 공연예술 시장에서는 관객에 대한 중요성을 인식하고, 이에 적합한 마케팅 기법을 적용해야 한다. 본 연구에서는 공연예술 관람객들이 가치에 대하여 지각하는지를 실증적으로 규명하고, 지각된 가치가 공연예술에 대한 태도형성과 만족도에 미치는 영향관계를 규명하기 위해 노력하였다. 공연예술에 대한 가치가 태도와 고객만족도에 미치는 영향관계를 살펴보기 위해서는 측정항목의 신뢰성과 타당성을 검정하기 위해 사용하는 신뢰도 분석(reliability analysis)과 요인분석(factor analysis)을 실시하였다. 본 연구목적을 달성하기 위한 핵심적인 분석방법은 구조방정식 모형(SEM)을 사용하였다. 그 결과 공연예술에 대한 지각된 가치와 태도가 고객만족도에 긍정적인 영향을 미치는 것으로 나타났다. 연구의 시사점은 공연을 기획하는 단체입장에서는 공연을 보러오는 관객을 중심으로 마케팅과 홍보를 진행할 수 있는 연구의 기초자료가 되어 앞으로 보다 구체적이고 세부적인 연구가 지속되어질 것을 기대해본다.

• 한국산학기술학회논문지
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• 제17권10호
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• pp.449-457
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• 2016

청소년기는 아동에서 성인으로 넘어가는 과도기의 중간 기점으로서, 자신이 앞으로 어떠한 방향으로 살아갈지에 대한 고민과 자아를 정립하는 매우 중요한 시기이다. 이처럼 중요한 청소년기에 대한민국 청소년들의 행복지수는 OECD국가 중 최하위로, 특히 학업에 상당한 영향을 받는 것으로 조사되었다. 따라서 그들의 삶에 대한 만족도가 높을 것이라고 기대하기는 어려울 것으로 판단하였으며, 이러한 결과를 토대로 청소년들의 삶의 만족을 조절하는 요인들에는 어떠한 것이 있는지 연구하고자 하였다. 연구의 자료는 한국청소년정책연구원에서 수행된 '한국 아동 청소년 패널조사' 의 2012년도 KCYPS 중1 패널 제 3차의 원시자료를 활용하였다. 본 연구에서는 청소년의 학습태도 및 삶의 만족에 영향을 미치는 요인들을 분석하기 위해 먼저 학습태도 및 삶의 만족에 영향을 미치는 요인으로서 부모, 또래, 교사와의 관계가 중요하다고 보았다. 탐색적 요인분석을 통해 설문에 사용된 변수들 간 관계를 찾아내었고, 이들 요인간의 구조적인 관계를 규명하고자 구조방정식 모형을 이용하여 분석을 실시하였다. 실증분석 결과, 청소년 시기의 부모양육방식, 또래애착, 교사관계는 학습태도 및 삶의 만족에 상당한 영향을 미치는 것으로 나타났으며, 직접 또는 간접적으로 모두 삶의 만족에 유의한 영향을 미치는 것으로 나타났다. 분석된 결과를 통해 추후 대한민국 청소년들의 건강한 삶에 대한 결론 및 제언을 시사해보고자 하였다.

• 유통과학연구
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• 제14권4호
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• pp.67-79
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• 2016

Purpose - Over recent years, we have concerned about safety and quality on food products because of delivery complexity. The dependence of foreign food products escalate supply of products. And there are often negligent accident of marine and agricultural products. Therefore, the complexity increases the importance of safety on food and information quality for consumers. In spite of the interest augmentation of various interested parties, there is decrease in reliability and effectiveness, if it would be established without the right directivity. For the study, we tried to examine the first considerations the point of - view in service environment and information quality with accepting and diffusing the Traceability System. Then, we tried to verify the relationships between the factors of TS and the determinants of behavior decision. Next, we made efforts to find the mutual relationship among distributors, producers, consumers and the other prerequisite factors from the point of view in service environment and information quality in order to operate effectively the information perspective and system. Research design, data, and methodology - For the purpose of this study, the samples of consumers were targeted to Traceability System, and 661 people have been investigated. Through theoretical discussion of previous research, nine hypotheses were established, the influence of Continuous User Intention in TS. In order to test the hypotheses, a survey had conducted for 661 consumers as opinion leaders in their 20s-60s as data, and structural equation modeling was used. The difference analysis between Agricultural and Marine Products in TS; SPSS 22.0 and AMOS 22.0 were used for statistical analysis. Results - The major findings from this study were as follow; all factors of information quality excluding completeness and a social-impact had effects on the ease of use; all factors excluding understand ability in information quality and a social-impact had effects on the usefulness; completeness and social-impact had effects on perceived value; the ease of use had effects on usefulness and perceived value; usefulness had effects on perceived value and the intention of continuous use. From the results of different analysis, the CPLT(Completeness) factor has positive effects on Easy of USE and PV(Perceived Value) strongly in agricultural products. On the other hand, Social Duty has positive effects on Easy of Use strongly in marine products. Conclusion - In the age of information overflowing, TS will be a burden for users if it places too much emphasis upon accessibility. To accept and diffuse TS safely, therefore, Information System should be settled first into initial market formation. In addition, if TS elements are considered in conjunction with information factors and user environment, the acceptance and diffusion of TS would make synergy effect, even better. That is, this study contributes to the acceptance and diffusion of Traceability System. Accordingly, information quality will be settled into initial market formation. Also, social-impact element will be considered in conjunction with information quality's factors, and it will make synergy effect.

• 유통과학연구
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• 제14권4호
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• pp.81-92
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• 2016

Purpose - In recent years, management scholars have expressed growing interest in the concept of person-Job fit because of having many benefits for employees' attitudes and behaviors. The related research is needed to determine what specific types of fit are related to each other, and to get important individual outcomes. Person-job fit of employees in service organization plays an important role in company as well as person in service industry. Person-job fit, representing the consistency between person (service provider) and job (service provided to the customers), gives significant and positive effects on the attitude and behavior of service provider. On the basis of the study background, the purpose of this study is as follows. First, we would like to examine the effects of person-job fit of service provider on their emotional intelligence. Emotional intelligence is divided into four sub-factors such as self-understanding, understanding others, emotional utilization, and emotional regulation. Second, we would like to identify the relationships between job satisfaction and sub-factors such as self-understanding, understanding others, emotional utilization, and emotional regulation. Research design, data, and methodology - We performed structural equation model using Spss 18.0 and Amos 20.0 in order to verify the hypotheses. Subjects were golf service assistants who were high-touching service with high degree in interaction and long contact time with customers. 178 out of the total 200 surveys were used in evaluation from helpers of golf service working as full-time service provider after selecting two locations of golf course located near Busan. From the evaluation of reliability and validity with variables used in this research, they satisfied and confirmed certain standard. Results - The results are as follows. First, as the results of identifying the relationships between person-job fit and emotional intelligence of service provider, person-job fit did not have positive and significant effect on self-understanding. On the other hand, it affected positively and significantly other factors in emotional intelligence such as emotion to others, emotional utilization, and emotional regulation. Second, as the results of identifying the relationship between emotional intelligence and job satisfaction, sub-factors in emotional intelligence such as emotion to others, emotional utilization, and emotional regulation except self-emotion affected significantly and positively job satisfaction. However, self-emotion did not have significant and positive effects on job satisfaction. Conclusion - These results will be valuable and used for service providers. In addition, many service providers will recognize that person-job fit is very important to get a job. This research has a purpose on the assumption that appropriateness between individual and task in service industry shall act as major influence in emotional intelligence of service provider. Recognitive ability of service provider is also very important per characteristics of service, but emotional intelligence that interacts and connected directly with most customers can be a very meaningful factor as well. Emotional intelligence allows people to recognize, understand, and empathize the emotion of customers shall be a positive reinforcement for customers to evaluate the service ultimately.

• 유통과학연구
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• 제14권4호
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• pp.111-116
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• 2016

Purpose - A lot of preceeding studies have focused on the pains that might be felt in spending money, that is an important role in getting psychological safety. Money and social resources can be all for consumers, and they are likely to form a substituting relationship with one another. Being motivated by the idea that spending money for others can come with joy if one's objective is accomplished by social support, this paper aimed to explore the mediating role of the perceived money importance and gratitude in the relationship between social support and pleasure in spending for other-gift. Research Design, Data, and Methodology - In this empirical study, the experimental group is expected to receive social support while the control group is composed of those who are usually indulged in reminiscences of their sweethearts. From the college students, 160 experiment participants were selected and 80 participants of them were assigned to control group as well as to experimental group respectively at random. Empirical study for each of the two groups was performed respectively by means of questionnaire survey. Experimental group data and control group data were combined together to be used for testing hypotheses. Linear structural equation model in Amos was used to verify the hypotheses, and Bootstrap was also used to examine whether there were the mediating roles of the perceived money importance and gratitude or not. Results - From the empirical study, following conclusions could be drawn: First, social support of others makes one perceive the importance of money less; Second, social support of others makes one perceive gratitude to others; Third, less perceived importance of money and gratitude to others can make one feel pleasure in spending for other-gift; and Fourth, less perceived importance of money and gratitude to others can partially mediate the effect of social support from others on the pleasure in spending for other-gift. Conclusions - The outcomes of this study might offer theoretic and managerial implications as follow: Even though many hitherto studies have asserted that spending money usually comes with pains, this study discovered that social support might reduce perceived the importance of money but make others feel gratitude and, thus, one would feel joy in spending money to buy gift for others, and made a contribution to the progress of the theory of pleasure in spending for other-gift. This paper also made contributions toward the development of emotion marketing theory by showing that the effect of social support on the pleasure in spending for other-gift could be partially mediated by the perceived the importance of money and gratitude to others. Based on the above conclusions, it may be affirmed that marketers should help consumers perceive the importance of money less, and help feel gratitude to others by pointing up the support of others to consumers in an attempt to accelerate spending for other-gift.

• 한국유통학회지:유통연구
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• 제15권4호
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• pp.87-117
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• 2010

'기업가정신(entrepreneurship)'은 21세기 기업경영에 있어 가장 중요한 핵심요인 중 하나로 주목받고 있다. 기업가정신은 시장의 변화에 민첩하게 대응하고 과감한 혁신을 통해 경쟁우위를 지켜나가야 하는 분야에서 더욱 필요하다. 유통산업과 불가분의 관계를 갖고 있는 프랜차이즈 산업 역시 시장변화 속도가 빠르고 생존경쟁이 치열해 경영자들의 기업가정신이 절실히 요구된다. 특히 중소기업이 대다수를 차지하는 프랜차이즈 산업에서는 가맹본부 CEO의 기업가정신이 기업의 경쟁력을 높이고 장기적인 성장을 달성하는데 중요한 역할을 한다. 그러나 프랜차이즈에 관한 기존 연구들은 가맹본부 CEO의 기업가정신의 중요성을 부각시키고 기업성과에 있어 CEO가 수행하는 역할을 규명하는데 한계를 보여 왔다. 따라서 CEO의 기업가정신과 기업성과간의 관계를 실증적으로 분석하고 프랜차이즈 산업에서 기업가정신을 활성화하기 위한 방안을 도출하는 것은 중요한 연구과제이다. 본 연구에서는 CEO 개인의 기업가정신에 영향을 미치는 영향요인에 관한 연구, 그리고 CEO의 기업가정신이 기업성과에 미치는 영향에 관한 연구를 프랜차이즈 분야에 적용해 분석함으로써, 프랜차이즈 산업에서 기업가정신의 중요성과 기업성과에 미치는 영향관계를 분석하고자 한다. 이를 위해 연구모형을 개발하였고, 모형의 타당성 검증을 위해 가맹본부CEO 152명으로부터 설문지를 회수하여 SPSS와 AMOS 프로그램을 사용해 실증분석을 하였다. 연구결과, 프랜차이즈 가맹본부 CEO의 기업가정신이 기업성과에 긍정적인 영향을 미치는 것으로 파악되었다. 연구결과를 토대로, 프랜차이즈 기업의 성과와 기업가정신 함양을 위한 효과적인 방안을 제시하고자 한다.

• 유통과학연구
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• 제12권8호
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• 유통과학연구
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• 제12권8호
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• pp.43-54
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• 2014

Purpose - This study was based on a theoretical consideration of the structural relationship between the support and control of the franchisor and the satisfaction and strategic response (voice, loyalty, exit, neglect) of the franchisee. First, based on the preceding research, this study systematically organized the type of support and control of the franchisor. Second, the study examined the effects of a franchisor's support and control on the expectancy disconfirmation between affiliated franchisees' expectations before a franchise agreement and performance after operating an affiliated store. Third, the study looked into the effects of expectancy disconfirmation relating to a franchisor's support and control on an affiliated franchisees' general satisfaction. Fourth, this study examined the influence of the general satisfaction of a franchisee on affiliated franchisees' response strategies. Research design, data, and methodology - In this study, the population comprised the nation's franchisors, and the sample comprised franchisees conducting business in Seoul and Gyeonggi-do. A self-administered questionnaire was used; the author and examiner explained the study's parameters to the interviewees in advance, to lessen the rate of rejection of the answers and to maintain reliability. The author distributed 350 copies of the questionnaire and collected 327 copies (93.4%). The author removed 54 copies of the sample, as these copies belonged to franchisees that were not registered by the Fair Trade Commission and/or were thought to have either defects or inadequate answers. The author selected an effective sample of 273 copies to enter data and to do the statistical analysis. Results - Both a reliability analysis and a confirmatory factor analysis were performed to measure reliability and validity, and a structural equation model was used to conduct the hypothesis test and investigate the models. The hypothesis was tested (Table 5). The models had a suitable fit, for instance, χ² = 447.663(df = 212, p = .000), χ²/df = 2.112, GFI = .881, AGFI = .858, RMR = .083, RMSEA = .067, NFI = .932, and CFI = .961. The hypothesis test results were as follows. Hypothesis 1 was accepted (C.R. = -2.339, p = .019). Hypothesis 2 was accepted (C.R. = 15.213, p = .000). Hypothesis 3 was accepted (C.R. = -2.631, p = .006). Hypothesis 4 was accepted (C.R. = 16.271, p = .000). Hypothesis 5 was accepted (C.R. = 2.391, p = .017). Hypothesis 6 was accepted (C.R. = 5.777, p = .000). Hypothesis 7 was accepted (C.R. = 17.153, p = .000). Hypothesis 8 was accepted (C.R. = 24.746, p = .000). Hypothesis 9 was accepted (C.R. = -10.150, p = .000). Hypothesis 10 was accepted (C.R. = -12.124, p = .000). Conclusions - The research results showed that expectations for a franchisor's support and control had a significant influence on expectation disconfirmation in a negative way, whereas the performance of support and control were found to have a significant influence on expectation disconfirmation in a positive way. In addition, the expectation disconfirmation of support and control was found to have a significant influence on satisfaction of franchisees in a positive way. Generally, regarding the research on control, control is found to have a negative influence on the satisfaction of franchisees, but this study proves that control is found to affect it in a positive way through conformity.

• 한국정보과학회논문지:소프트웨어및응용
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• 제26권11호
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• pp.1261-1269
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• 1999

다층 퍼셉트론은 다양한 응용 분야에 성공적으로 적용되고 있는 대표적인 신경회로망 모델이다. 그러나 다층 퍼셉트론의 학습에서 나타나는 플라토에 기인한 느린 학습 속도와 지역 극소는 실제 응용문제에 적용함에 있어서 가장 큰 문제로 지적되어왔다. 이 문제를 해결하기 위해 여러 가지 다양한 학습알고리즘들이 개발되어 왔으나, 계산의 비효율성으로 인해 실제 문제에는 적용하기 힘든 예가 많은 등, 현재까지 만족할 만한 해결책은 제시되지 못하고 있다. 본 논문에서는 다층퍼셉트론의 베이시스 함수로 사용되는 시그모이드 함수를 보다 일반화된 형태로 정의하여 사용함으로써 학습에 있어서의 플라토를 완화하고, 지역극소에 빠지는 것을 줄이는 접근방법을 소개한다. 본 방법은 기존의 변형된 가중치 수정식을 사용한 학습 속도 향상의 방법들과는 다른 접근 방법을 택함으로써 기존의 방법들과 함께 사용하는 것이 가능하다는 특징을 갖고 있다. 제안하는 방법의 성능을 확인하기 위하여 간단한 패턴 인식 문제들에의 적용 실험 및 기존의 학습 속도 향상 방법을 함께 사용하여 시계열 예측 문제에 적용한 실험을 수행하였고, 그 결과로부터 제안안 방법의 효율성을 확인할 수 있었다. Abstract A multilayer perceptron is the most well-known neural network model which has been successfully applied to various fields of application. Its slow learning caused by plateau and local minima of gradient descent learning, however, have been pointed as the biggest problems in its practical use. To solve such a problem, a number of researches on learning algorithms have been conducted, but it can be said that none of satisfying solutions have been presented so far because the problems such as computational inefficiency have still been existed in these algorithms. In this paper, we propose a new learning approach to minimize the effect of plateau and reduce the possibility of getting trapped in local minima by generalizing the sigmoidal function which is used as the basis function of a multilayer perceptron. Adapting a new approach that differs from the conventional methods with revised updating equation, the proposed method can be used together with the existing methods to improve the learning performance. We conducted some experiments to test the proposed method on simple problems of pattern recognition and a problem of time series prediction, compared our results with the results of the existing methods, and confirmed that the proposed method is efficient enough to apply to the real problems.

• 한국가스학회지
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• 제7권4호
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• pp.44-52
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• 2003

본 논문은 원자력발전소 방화벽에 설치된 케이블관통부 충전시스템(CPFS: Cable penetration fire stop) 안에서 일어나는 동적 열전달 현상을 수식화하고, 새로운 혼합알고리즘을 이용해서 수치적으로 계산하여, 3차원 그래픽으로 나타내는 작업에 관한 연구이다. CPFS 내에서의 열전도 현상을 주어진 초기조건과 경계조건하에서 포물선 편미분방정식(Parabolic PDE)으로 수식화하였다. 계산을 단순화하기 위하여 전체 열 흐름을 z-축직선상에서의 일어나는 열전도 성분과 x-y-좌표 평면상에서 일어나는 열전도 성분으로 나누었다. z-축과 평행한 직선상에서 일어나는 열전도를 나타내는 PDE는 연속과완화법(SOR: Sequential over-relaxation)을 이용하여 유한불연속 점들에 대한 연립상미분방정식(ODE)으로 만들어서 풀었고, x-y-좌표 평면상에서 일어나는 열전도에 관한 PDE는 Galerkin 유한요소법(FEM: Finite element method)을 적용하여 ODE로 전환해서 풀었다. 여기서 시간과 공간의 함수인 온도는 각 직선상의 점들과 각 평면상의 요소절점들에 대해서 일정한 시간간격으로 초기온도와 경계온도를 업데이트하여 번갈아 가며 계산한다. 이러한 일련의 계산결과를 바탕으로 CPFS시스템 내에서의 온도분포의 동적인 변화를 계산해 낼 수 있었다. 결론적으로 관통하는 케이블이 CPFS시스템의 온도분포에 매우 중요한 역할을 한다는 것을 알 수 있었다. 시뮬레이션 결과는 CPFS내의 온도분포를 쉽게 이해할 수 있도록 3차원 그래픽으로 나타냈으며, 관통하는 케이블이 방화시스템의 온도분포에 매우 중요한 영향을 끼친다는 것을 알 수 있었다. 마지막으로 계산결과를 실험결과와 직접 비교함으로써, 개발된 모델과 계산 알고리즘의 정당성을 보였다.