• Management & Information Systems Review
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• v.31 no.4
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• pp.109-137
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• 2012

This Research focuses on the effect of location-based mobile advertisement considering both of product involvement and advertising expression. The product involvement is classified as high and low involvement and forms of text and picture advertising, which are commonly used in mobile advertising, are chose in this research. To verify the advertising effect for location-based mobile advertisement, advertising attitude, brand attitude, and purchase intention are assessed by conducting survey experiment, which is stimulated for the location-based mobile advertisement including product involvement and advertising expressions. The results presented in this research indicate that the low-involvement product shows lower advertising effect rather than high-involvement product, because consumers recognize the mobile advertisement with low-involvement. The Second finding is that the effect of picture mobile advertising is more effective than that of text mobile advertising and this result is consistent with previous researchers. Finally, the favorable effects for location-based mobile advertisement is more effective than that of non-location-based mobile advertisement, because location-based mobile advertising can cause the immediate response for consumer to react with given advertising.

• Journal of Computing Science and Engineering
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• v.9 no.3
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• pp.155-162
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• 2015

The last decade has seen a rapid growth in the use of mobile devices all over the world. With an increasing use of mobile devices, mobile applications are becoming more diverse and complex, demanding more computational resources. However, mobile devices are typically resource-limited (i.e., a slower-speed CPU, a smaller memory) due to a variety of reasons. Mobile users will be capable of running applications with heavy computation if they can offload some of their computations to other places, such as a desktop or server machines. However, mobile users are typically subject to dynamically changing network environments, particularly, due to user mobility. This makes it hard to choose good offloading decisions in mobile environments. In general, users' mobility can provide some hints for upcoming changes to network environments. Motivated by this, we propose a mobility model of each individual user taking advantage of the regularity of his/her mobility pattern, and develop an offloading decision-making technique based on the mobility model. We evaluate our technique through trace-based simulation with real log data traces from 14 Android users. Our evaluation results show that the proposed technique can help boost the performance of mobile devices in terms of response time and energy consumption, when users are highly mobile.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.58 no.12
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• pp.2498-2504
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• 2009

The fundamental research for the mobile robot navigation using the numerical optimization method is presented. We propose an image-based visual servo navigation algorithm for a wheeled mobile robot utilizing a ceiling mounted camera. For the image-based visual servoing, we define the composite image Jacobian which represents the relationship between the speed of wheels of a mobile robot and the robot's overall speed in the image plane. The rotational speed of wheels of a mobile robot can be directly related to the overall speed of a mobile robot in the image plane using the composite image Jacobian. We define the mobile robot navigation problem as an unconstrained optimization problem to minimize the cost function with the image error between the goal position and the position of a mobile robot. In order to avoid the obstacle, the modified cost function is proposed which is composed of the image error between the position of a mobile robot and the goal position and the distance between the position of a mobile robot and the position of the obstacle. The performance was evaluated using the simulation.

• Journal of the Korea Society for Simulation
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• v.15 no.4
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• pp.21-28
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• 2006

In this paper, we introduce the mobile grid architecture using kernel-based managements. Mobile grid paradigm is used to allow mobile users to access distributed resources in a transparent, secure and effective way. Each mobile grid user requests job submission, searches for suitable resources to run Job, executes the job to the allocated system resources, and receives the results of the requested job. There are a number of challenging issues when taking mobile environment into account, such as limited performance of mobile devices and mobility of mobile device. To resolve these issues, we design and implement the kernel-based management system for mobile grid application to overcome the limited resources of mobile devices. Also, we show the efficiency of the suggested architecture using the performance evaluation.

• The Journal of Information Systems
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• v.23 no.1
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• pp.53-71
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• 2014

The center of networking is moving toward mobile from PC based computing environment. The number of smartphone users are increasing rapidly today. One of the most popular smart phone applications is mobile SNS such as Kakao Story, Facebook, Twitter, Mobile Cyworld, etc. Mobile SNS means social network services based on mobile communication technology. This research focused on mobile SNS usage of married women who have not enough time for face-to-face communication with their friends to enhance their friendship. Married women in their 30s and 40s have lots of things to do like housework and caring their children. Mobile SNS would help their communication in aspect such of free of space and time. Through Mobile SNS married women can reinforce their personal relationship and self-esteem. Social Information Processing Theory (SIP) is an interpersonal communication theory developed by Walther(1992). Once established, online personal relationships may demonstrate the same relational dimensions and qualities as face-to-face relationships. The theory explains how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment. The result of empirical analysis indicates that marred women's Mobile SNS activities reinforce their personal relationship and self-esteem.

• 한국정보통신설비학회:학술대회논문집
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• 2009.08a
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• pp.78-80
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• 2009

In this paper, we have described the advantages of fixed mobile convergence access network based on FTTH. Also, we have investigated the possibility of mobile backhaul based on FTTH network combined TOM over IP emulation and adaptive clock recovery technologies, and verified successful transport of both E1 TDM traffic and Clock through the packet based PON network. within the allowable tolerance.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.725-729
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• 2012

In this paper, the standardization of the Web technology of HTML5/CSS3 and JQuery Mobile, using a variety of mobile platforms, run independently within an environment as possible to implement the Mobile Office System. In addition, user friendly Web interface and dynamic web design through a mobile device in a Mobile Office system provides convenience to the user when a hybrid Web application based mobile office system implement.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10c
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• pp.358-360
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• 2001

In Integrated Services Internet the Resource Reservation Protocol (RSVP) provides a signaling mechanism for end to end QoS. In this paper, we propose a novel scheme using a Hierarchical Mobile Agents Tree (HMAT) based on the definition of new option called QoS Object Option (QOO) in order to improve the efficiency during handoff in Integrated Services Internet. Mobile agents are required to manage QOO, resource reservation and other mobility related basks un behalf of mobile hosts. This scheme is based on Mobile IPv6.

• Journal of The Korean Association of Information Education
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• v.24 no.1
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• pp.107-115
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• 2020

The computing environment is rapidly changing to mobile device base, with the development of computer technology. Until now, digital literacy education has been based on desktop PC education, but it is time to change it into literacy education suitable for mobile environment. In this paper, we propose a mobile-based digital literacy MoDL (Mobile Device Digital Literacy). MoDL proposes three phases. One is Mobile Based Digital Environment (MoDE), which builds a mobile digital environment, seconds is Bring Your Own Devices (BYOD) class method when using it for education. Finally, MoDLI (MoDL Instruction) for learning mobile literacy is presented step by step. To verify the validity of the proposed, eight experts were surveyed so that the Content Validity Ratio was calculated. As a result, CVR was ensured in all items except for the applicability of MoDLI.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.4 s.346
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• pp.1-12
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• 2006

In this paper we propose an efficient mobile multimedia communication protocol, mobile terminal software platform and mobile VoIP application for IP-based convergence networks. The Proposed mobile multimedia communication protocol is called as ST-MRSVP (Split tunnel based Mobile Resource reServation Protocol) which integrates split tunnel based Mobile IP and RSVP in order to support hish speed mobility. Since mobile terminal platform supports QoS (Qualify of Service) with keeping seamless mobility, mobile QoS supporting modules are developed and interworked together by means of shared memory mechanism. Testbed is composed of a core-network embedding the proposed protocols and wireless LAN-based access networks. We verify functionality and performance of the proposed techniques by using various mobility test over the testbed. As a result, the proposed architecture can reduce the handover delay time with QoS support under 30% comparing with the standard mechanisms and support voice quality as good as CDMA phone.