• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.151-156
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• 2010

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommumication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

• Journal of Information Technology Services
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• v.7 no.1
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• pp.45-62
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• 2008

This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer's viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government's support, but the entity of telecommunication products were never interpreted from the user's viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer's utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved.

• Journal of the Korea Safety Management & Science
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• v.11 no.2
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• pp.187-195
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• 2009

Various kinds of service measurement including the development of the measurement of service quality have been developed. Especially the mobile telecommunication service being represented by the mobile communication company would be the mostly developed area. Its service development can be understood along with the development of the telecommunication companies as well as cellular companies. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.

• Journal of the Korea Society of Computer and Information
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• v.15 no.5
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• pp.83-92
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• 2010

Along with the advance of industrial technology in mobile telecommunications and diversity in customer needs, today's Korean mobile telecommunication market has rapidly expanded due to stronger competition among businesses as well as increasing the number of subscribers. 3G roll-outs of mobile telecommunications service, so called "HSDPA" has seriously promoted marketing strategies among mobile telecommunication companies which led to move to the next generation customers. Understanding the competitive situation, mobile telecommunications companies are currently focusing on increasing sales per subscriber as well as increasing the number of subscribers as a solution to occupy the leading position in the mobile telecommunications industry in the future. The purpose of this study was to classify the customers in mobile telecommunications service with or without higher tendency of intention to subscribe and use the service using discriminant analysis. Through the discriminant analysis, discriminant function which classifying the critical user has been identified. The result of this study will give useful marketing strategies in competitive HSDPA mobile telecommunications market.

• IE interfaces
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• v.16 no.spc
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• pp.70-75
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• 2003

There have been dramatic technology changes in telecommunication sector during last two decades. New application services like the introduction of international mobile services, fiber optical home services and satellite personal services are expected to play a major role in the whole field of telecommunication services. In the users' viewpoint, the proper selection and the efficient application of the specific telecommunication service among the various alternatives at hand are recognized as principle means for ensuring the whole business competitiveness. Despite the definite need for the telecommunication service selection strategies, very few researches have been reported in this field. In this paper, attempts are made to identify the companies' decision factors considered in selecting the telecommunication services, to draw the strategic dimensions and categorize each company with respect to the identified dimensions, and to finally find the characteristics of each strategic group in selecting the telecommunication service.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.2 no.3
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• pp.24-35
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• 2003

With the arrival of 3rd generation cellular networks it is expected that a lot of new cellular services will be available to the mobile users like video calling, location based services etc. Similarly MBMS is one such service which is targeted for 3G mobile users for viewing talk shows, live sport events etc. One shall view this service like a small portable T.V being carried by the mobile user. The user watches the programs of his liking by joining if he wishes. In this paper we focus on the possible UTRAN architectures to provide MBMS service within UMIS networks. The paper primarily focuses on the requirement aspect, notification aspect and the mobility aspect. The paper lists many options for notifications and elaborates on them in terms of pros and cons. In the end the paper conclude with an UTRAN architecture for MBMS service which meets the requirements of this service as well as makes minimum changes to the existing UTRAN architecture while attempting to save terminal power for this service.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.7 no.1
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• pp.33-39
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• 2007

Recently there are increasing needs for Internet and various kinds of contents. These traffics for various contents need more amount of data to provide high-quality information and require various QoS depending on the characteristics of contents. However, current Internet service supports BE (Best Effort) service only, therefore IntServ (Integrated Service) scheme and DiffServ (Differentiated Service) scheme are represented to support QoS in IP layer. This paper describes new scheme that provides QoS taking into account the traffic characteristics over Mobile IPv6 network based on IEEE 802.11e by decreasing signal process time using traffic class of DiffServ and MAC and evaluates the performance through computer simulation.

• Korean Management Science Review
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• v.19 no.2
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• pp.125-137
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• 2002

The telecommunications market is expanding rapidly and becoming more substitutive. In this environment, demand forecasting is very difficult, yet important for both practitioners and researchers. in this paper, we adopt the modeling approach proposed dy Jun and Park ［6］. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. We apply a choice-based substitutive diffusion model to the Korean mobile telecommunication service market where digital service has completely replaced analog service. In comparison with Bass-type multigeneration models. our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such complicated environments and provides the flexibility to include marketing mix variables such as price and advertising in the regression analysis.

• ETRI Journal
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• v.35 no.2
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• pp.234-244
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• 2013

Internet protocol television (IPTV) service depends on the network quality of service (QoS) and bandwidth of the broadband service provider. IEEE 802.16j mobile multihop relay Worldwide Interoperability for Microwave Access networks have the opportunity to offer high bandwidth capacity by introducing relay stations. However, to actually satisfy QoS requirements for offering IPTV services (HDTV, SDTV, Web TV, and mobile TV) for heterogeneous users' requests, providers must use a video server for each IPTV service type, which increases the network load, especially bandwidth consumption and forwarding time. In this paper, we present a solution for forwarding IPTV video streaming to diverse subscribers via an 802.16j broadband wireless access network. In particular, we propose a new multicast tree construction and aggregation mechanism based on the unique property of prime numbers. Performance evaluation results show that the proposed scheme reduces both bandwidth consumption and forwarding time.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.83-94
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• 2010

Mobile network infrastructure is being completed with the development of hardware and software for mobile devices. Network in mobile devices has evolved for telematics that is expanded much more than its existing concept. Telematics is compound word that is formed from the words "telecommunication" and "informatics". It means that telematics performs control and monitoring service with using mobile device resources. These services provide their services for users' requests through wired or wireless network from mobile devices and server that offers contents and network service collects management information of mobile devices. Map service is one of the preferred services for many telematics users. However, mobile map service has a limit between traffic and information sharing. Therefore it is very important to supply their information for both service provider and terminal user. In this paper, we design a new interactive sketch map using routes and information on the space to be applied effectively, and provide an extended document format that is defined to an extensible and dynamic clustering scheme to have portability map service for mobile device.