• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.1
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• pp.159-167
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• 2010

We research a competitive advantage of telecom bundling package of three mobile telecom company by figuring out utility that consumers perceived and focused on mobile telecom and high speed internet in one bundled package. As a method, conjoint analysis was applied. And in conclusion, consumers considered retaining mobile telecom company as the most important factor to them and branding as the following important one when one bundled package of telecom service is provided in total market. When the market is divided into two submarkets and the second largest submarket is analyzed personal bundled package was most important and three year agreement with a stipulated discount has the highest utility. As a result of this analysis, mobile telecom company managers need to organize bundled package after consideration of their current position and brand power in the market, and then devise proper market strategy

• Information and Communications Magazine
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• v.33 no.6
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• pp.18-26
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• 2016

Network and network functions virtualization (NFV) promise a number of attractive benefits and thus have driven mobile network operators to transform their previously static networks to more dynamic and software-defined networks. In this article, we share a mobile network operator's view based on implementation and deployment experiences in the wild during the past few years towards a software-defined 5G core network. More specifically, we present a practical point of view from mobile network operators and elaborate on why some of the virtualization benefits such as total cost of ownership (TCO) reduction are not easily realized as initially intended. Then, we describe 5G visions, services, and their requirements commonly agreed across mobile operators globally. Given the requirements, we then introduce desirable characteristics of 5G mobile core network and its key enabling technologies.

• Korean Management Science Review
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• v.25 no.2
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• pp.57-71
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• 2008

We study factors that affect consumers' switching behaviors among service providers in Korean mobile telecommunications service market. For empirical analysis, quarterly time series data from the first quarter of 2004 through the second quarter of 2007 were used. We chose the number of switchers to each mobile service provider in each quarter as dependent variables. Independent variables include acquisition costs per subscriber, which play the role of subsidy to mobile handset, switching costs, time trend, structural change effect, and waiting demand effects. Through the empirical analysis, we found that each provider's churn-in customers are affected by different factors. Specifically, the number of churn-in customers into SK Telecom is explained mainly by SK Telecom's customer acquisition costs and waiting demand from KTF, while the number of customers switching into KTF is better explained by switching costs from the previous service provider and waiting demand from SK Telecom. Those who chose LG Telecom as their new provider, on the other hand, were mainly attracted by LG Telecom's high subscriber acquisition cost.

• Journal of Communications and Networks
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• v.4 no.4
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• pp.321-335
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• 2002

Emergence of the fourth generation mobile communication system (4G system) is now in its dawn. This article proposes a perspective framework on the 4G system, and discusses various kinds of system aspects and technological requirements in terms of novel service features, spectrum management, radio access technologies, wired access integration, core network, and mobile terminal. The focus of the article is to define the scope and features of the 4G system in an overall system/network viewpoint. From the foreseeable development trends, it is highly expected that whatever emerges in the 4G system will be some kind of constantly evolving and grand recursive concatenation of all the existing system/network developments.

• 한국정보통신설비학회:학술대회논문집
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• 2007.08a
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• pp.371-375
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• 2007

In this paper, we have implemented the device management system to upgrade T-PAK software in mobile phone. The hybrid scheduling method and selective upgrade method are proposed. Hybrid scheduling method is based on distribution of delivery data in accordance with network traffic load and service priority from device management server to mobile phone. Selective upgrade method manages DSL classified by T-PAK software version to be upgrade using version management established in OMA DM SCOMO. Key mechanism of selective upgrade method is to only deliver DSL to be replaced to the mobile phone. We made an experiment on two methods using MS-700T terminals. The experimental result shows that the proposed method is faster than normal from delivery time standpoint.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2150-2156
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• 2013

This study attempts to identify how the value network of mobile industry has evolved in the value creating process. The longitudinal case study on SK Telecom was conducted by measuring the SK Telecom's investment structure during from 1999 to 2008. Results show that the convergence services based on the advanced mobile networks changed the revenue structure, and enabled SK Telecom to reposition as a media company. For the value creation, SK Telecom's value network has flexibly adapted to convergence environment through dynamic asset reconfiguration.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.57-61
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• 2003

Many countries in the world introduced MVNO regulations to improve the competitiveness in mobile networks. Fixed operator in U.K. like British Telecom (BT) started MVNO business with Mobile Network Operator (O2) on October 1, 2002. For Korean fixed operator such as Dacom, Hanaro Telecom, Korea Telecom (KT), and Onse Telecom are focusing on MVNO market. Thus, this paper suggests possible regulation plans for mobile communication industry in Korea to enter the mobile market successfully.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.12
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• pp.2765-2772
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• 2015

In Korea MVNO was introduced in 2011 when twenty seven years had passed since Korea Mobile Telecom(now SK Telecom) started mobile phone service. MVNO can make competition more effective to lower communication costs through the alternatives. In the early 2000s, the need for the introduction of the MVNO has been raised already by scholars in Korea. But it wasn't until the late 2000s when rate cuts appeared to be a major policy issue, and Korean government introduced MVNO. In April 2015, MVNO's market share reached 8.8%, but Korea does not have a firm system yet. This rapid growth of MVNO market in Korea was made possible by consumers' demand for cheaper services and late introduction of MVNO. And telecom companies(MNO) abuse their supreme power against small and medium firm MVNOs and reserved market share using their subsidiary companies. Thus proper regulation is necessary. However, the government authorities should have recognized global MVNO flow quickly and have to make a sufficient effort to establish proper competition condition of the mobile telecom market.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.341-356
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• 2007

We study factors that affect consumers' switching behaviors among service providers in Korean mobile telecommunications service market. For empirical analysis, quarterly time series data from the first quarter of 2004 through the second quarter of 2007 were used. We chose the number of switchers to each mobile service provider in each quarter as dependent variables. Independent variables include acquisition costs per subscriber, which play the role of subsidy to mobile handset, switching costs, time trend, structural change effect, and standby demand effects. Through the empirical analysis, we found that different providers' churn-in customers are affected by different factors. Specifically, the number of chum-in customers into SK Telecom is explained mainly by SK Telecom's customer acquisition costs and standby demand from KTF, while the number of customers switching into KTF is better explained by switching costs from the previous service provider and standby demand from SK Telecom. Those who chose LG Telecom as their new provider, on the other hand, were mainly attracted by LG Telecom's high subscriber acquisition cost.

• 한국정보통신설비학회:학술대회논문집
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• 2003.08a
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• pp.329-331
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• 2003

본 논문에서는 통합 및 유비퀴터스(Ubiquitous) 환경의 실현을 위한 첫 단계 서비스라 할 수 있는 모발일 홈 네트워크 서비스에 대해 살펴본다. 따라서 모바일 홈 네트워크(mobile Home Network, mHN) 서비스의 개념 및 이를 제공하기 위해 존재하는 가치사슬, 서비스 모델 및 필요기술 등을 제시한다. 본 논문에서는 서비스 모델을 크게 P2P, Semi P2P, 통합형 (Hub & Spoke)으로 구분하여 각 모델의 특징을 살펴본다. 특히, 통합형 모델을 위한 서버의 서비스, 제어 및 관리 기능과 관련 노드들과의 연동을 위한 인터페이스 등을 나타낸다. 뿐만 아니라 댁내와 댁내의 연결 노드인 홈 게이트웨이의 구조 및 기능 들을 살펴보고 마지막으로 다양한 모바일 홈 네트워크 서비스의 예를 제시한다.