• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.223-226
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• 2017

With the development of information technology, users are provided with information they want through mobile device in various situations. When users communicate with information, there is interaction through gesture activities such as tapping and experience in the process. Experience through interaction in mobile affect the user's psychology. This is important because it is related to the behavior of the user in the future. Various types of information presentation methods have been researched in mobile environment. However, there are more research focusing on functional interactivity. The purpose of this study is to investigate the effect of interaction and usage mode on satisfaction, usefulness, and intention to use for sound text presentation that is user-centered. As variables for my study, there are two factors which are interactivity and usage mode. The interactivity type is composed of two ways that are: High and Low depending on modality and message interactivity; and the usage mode is composed of Action mode and Goal mode depending on whether user has a task or not. The experimental design is $2{\times}2$. The same content is provided in (a) only Modality interactivity, and (b) Modality and Message interactivity are provided. Depending on usage mode, (a) Action mode is processed without a specific task, and (b) Goal mode is performed with a specific task to participants. The experimental study demonstrated that there is a difference in satisfaction, usefulness, and intention to use depending on the difference of interaction and usage mode when providing information in mobile environment. The results of this study are summarized as follows: interaction and usage mode have significant influence on mobile user's satisfaction, usefulness, intention to use.

• Management & Information Systems Review
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• v.36 no.5
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• pp.195-222
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• 2017

Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.186-201
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• 2013

This study investigates the effects of information type, direction of information, method of suggestion, tie strength, and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1, and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative), information directionality (positive/negative), tie-strength (strong/weak), and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis, reliability, factor analysis, regression analysis, and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type, information presentation method, and tie strength) influence WOM acceptance; however, only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic, objective, and negative, and they tend to accept information with visual factors, such as images and video clips rather than a simple text message. In this study, we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness, fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

• International Journal of Computer Science & Network Security
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• v.23 no.1
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• pp.153-163
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• 2023

This study is situated in the context of intelligent transport systems, where in-vehicle devices assist drivers to avoid accidents and therefore improve road safety. The vehicles present in a given area form an ad' hoc network of vehicles called vehicular ad' hoc network. In this type of network, the nodes are mobile vehicles and the messages exchanged are messages to warn about obstacles that may hinder the correct driving. Node mobilities make it impossible for inter-node communication to be end-to-end. Recognizing this characteristic has led to delay-tolerant vehicular networks. Embedded devices have small buffers (memory) to hold messages that a node needs to transmit when no other node is within its visibility range for transmission. The performance of a vehicular delay-tolerant network is closely tied to the successful management of the nodes' transit buffer. In this paper, we propose a message transit buffer management model for nodes in vehicular delay tolerant networks. This model consists in setting up, on the one hand, a policy of dropping messages from the buffer when the buffer is full and must receive a new message. This drop policy is based on the concept of intermediate node to destination, queues and priority class of service. It is also based on the properties of the message (size, weight, number of hops, number of replications, remaining time-to-live, etc.). On the other hand, the model defines the policy for selecting the message to be transmitted. The proposed model was evaluated with the ONE opportunistic network simulator based on a 4000m x 4000m area of downtown Bouaké in Côte d'Ivoire. The map data were imported using the Open Street Map tool. The results obtained show that our model improves the delivery ratio of security alert messages, reduces their delivery delay and network overload compared to the existing model. This improvement in communication within a network of vehicles can contribute to the improvement of road safety.

• The Pure and Applied Mathematics
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• v.11 no.1
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• pp.1-14
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• 2004

Due to the development of computer network and mobile communications, the security in image data and other related source are very important as in saving or transferring the commercial documents, medical data, and every private picture. Nonetheless, the conventional encryption algorithms are usually focusing on the word message. These methods are too complicated or complex in the respect of image data because they have much more amounts of information to represent. In this sense, we proposed an efficient secret symmetric stream type encryption algorithm which is based on Boolean matrix operation and the characteristic of image data.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.22 no.2
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• pp.239-248
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• 2012

VANET (Vehicular Ad-hoc Network) is a type of MANET (Mobile Ad-hoc Network) which is the next-generation networking technology to provide communication between vehicles or between vehicle and RSU (Road Side Unit) using wireless communication. In VANET system, a vehicle accident is likely to cause awful disaster. Therefore, in VANET environment, authentication techniques for the privacy protection and message are needed. In order to provide them privacy, authentication, and conditional, non-repudiation features of the group signature scheme using a variety of security technologies are being studied. In this paper, and withdrawal of group members to avoid frequent VANET environment is suitable for vehicles produced by the group administrator for a private signing key to solve the key escrow problem of a group signature scheme is proposed. We proposed a message batch verification scheme using Bloom Filter that can verify multiple messages efficiently even for multiple communications with many vehicles.

• Archives of design research
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• v.17 no.2
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• pp.393-402
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• 2004

The mobile advertisement has varied on lifestyle of people, who live aninformation-oriented society with portable equipment such as web phone and PDA(Personal Digital Assistant). Also, the advertising has expended mobile techniques and its application field unpredictably. The intrinsic characteristic of misdistribution, reach, and convenience in mobile advertisement add up the capacity of a location, information and individualize. This market condition leads the basic audio focused formal mobile advertisement to the new mobile Internet environment with an additional able of data communication. Moreover, the type of SMS (Short Message Service), Graphic, Wep Push, and ridchmedia, which based on music, basic graphic, voice, and letters transfer by mobile terminal and the mobile character is present inevitably correlation with pixel art and animation in 2D(Two Dimensions) techniques. Thus, this research appoints the importance and its role of mobile advertisement that is core of the business marketing in new media era. To activate mobile market, the mobile companies classify the characteristic of consumers with developed commercial use of mobile character and research their behavior to meet optimal mobile character in business.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2008.05a
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• pp.595-598
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• 2008

The Large amounts of data were available to transfer on mobile environment in the development of mobile telecommunications technology. And WIPI(Wireless Internet Protocol for Interoperability) platform is being mounted obligations to develope mobile application services. The applications developed on WIPI platform is possible to interoperability on mobile mounted WIPI platform, so there are not demand on mobile device. Currently e-commerce service is actively on mobile environment. This service is offerd based on XML Signature(eXtensible Markup Language) which provide integrity, message authentication, and/or signer authentication services for data of any type, whether located within the XML that includes the signature or elsewhere. In this paper, we designed and implemented XML Signature service module which possible interoperability on mobile mounted WIPI platform.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.2
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• pp.974-987
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• 2018

This paper presents a novel and efficient data transmission scheme based on mobile edge computing for the massive IoT environments which should support various type of services and devices. Based on an accurate and precise synchronization process, it maximizes data transmission throughput, and consistently maintains a flow's latency. To this end, the proposed efficient software defined data transmission scheme (ESD-DTS) configures and utilizes synchronization zones in accordance with the 4 usage cases, which are end node-to-end node (EN-EN), end node-to-cloud network (EN-CN), end node-to-Internet node (EN-IN), and edge node-to-core node (EdN-CN); and it transmit the data by the required service attributes, which are divided into 3 groups (low-end group, medium-end group, and high-end group). In addition, the ESD-DTS provides a specific data transmission method, which is operated by a buffer threshold value, for the low-end group, and it effectively accommodates massive IT devices. By doing this, the proposed scheme not only supports a high, medium, and low quality of service, but also is complied with various 5G usage scenarios. The essential difference between the previous and the proposed scheme is that the existing schemes are used to handle each packet only to provide high quality and bandwidth, whereas the proposed scheme introduces synchronization zones for various type of services to manage the efficiency of each service flow. Performance evaluations show that the proposed scheme outperforms the previous schemes in terms of throughput, control message overhead, and latency. Therefore, the proposed ESD-DTS is very suitable for upcoming 5G networks in a variety of massive IoT environments with supporting mobile edge computing (MEC).

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.6
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• pp.873-879
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• 2013

In this paper, high-quality business-type communications(UC) capabilities of the communication activities overlap, waste, reducing rework process improvement provides for high efficiency. Messages sent via UC app development, FMC calling features, schedule management organization for the development and deployment DataBase UC server deployment, the search for the JSP implementation, XMPP is using the messaging system. IP-PBX running on the IP network, on the basis of UC applications in real life, improve utilization of the infrastructure necessary to provide services to the system design and implementation.