• Proceedings of the CALSEC Conference
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• 2001.02a
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• pp.287-296
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• 2001

Mobile Access Management Automatic Content-Type Conversion ㆍ Automatic Content-Type Conversion Features which enable fast conversion of existing data to wireless data formats: ㆍ Automatic Content-Type Conversions - XML to Any - HTML to HDML - HTML to WML - HTML to MML - HTML to CHTML - CHTMLto HDML - CHTML to WML - HDML to WML(omitted)

• Proceedings of the Korea Contents Association Conference
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• 2003.11a
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• pp.124-127
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• 2003

In this research, a watermarking scheme for multimedia content service under the mobile envrionment is proposed. The proposed watermarking scheme that adds robustness to the errors occured in the mobile envrionment existing the pathloss, fading, interference and noise was designed. In case of the multimedia content service under the mobile envrionment, Possible methods for important matters to be considered for the copyright protection, construction of the watermark and position of insertion and detection are also proposed. It is observed that a watermark is composed of information of the mobile user Insertion and detection of the watermark is implemented with CDMA technique in the frequency region.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.9 no.3
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• pp.119-123
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• 2010

Since the two-way interactive broadcasting service began, remote controllers have been fitted with 4 color buttons, which enable interaction and convenience to grow between users and content. With Currently, diverse studies on IPTV are in progress. Particularly, as the mobile market rapidly grows, studies on mobile IPTV and on linkage with other media are constantly increasing. Yet, mobile IPTV has never been studied as of now. In that sense, the present study attempted to design a mobile-based IPTV UI that is fitted with more usability and functionality of 4 color buttons and multi-dimensional search based on consistent criteria for content search. The UI designed in this study was estimated using user interface design guideline. The guideline is comprised of consistency, user centered, ease of use, forgiveness, feedback, functionality, aesthetic integrity.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.12-21
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• 2017

In this study, we divided attention to mobile contents into two dimensions (i.e., exposure and involvement), and explored the characteristics of and the relationship between the attention behaviors, using contents data from Pikicast. First, this study investigated the relationship between exposure and involvement in order to examine whether double-jeopardy effects appear in mobile contents as well. In addition, we examined how different attention behaviors differ according to platform and subject attributes(i.e., soft and hard). As a result, we found that there was a positive correlation between exposure and involvement in mobile platforms. Also, we found that the attention behaviors, especially sharing behaviors, were different in each platform. In terms of subject attributes, the attention indices such as the number of comments and sharing, which were immediate responses, were related to the soft content, whereas the attention indices such as the consumption time and the complete-read rate were related to the hard content requiring cognitive effort.This study is meaningful to understand the essence of the attention behavior in the mobile environment from a content - oriented perspective rather than the most existing research with a user - centered perspective.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.34 no.4B
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• pp.377-386
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• 2009

IPTV technology for providing multimedia content with high-speed is the network which combines existing network, multimedia and internet technology etc. But internet, broadcasting and web technologies which is now being used is not optimized to IPTV because the security problem between user who gets content service through mobile units and content server is not guaranteed. This paper proposes user certification mechanism between mobile device and content server to receive the service which the user for the content chooses by mobile device safely. The proposed mechanism uses the random number which user creates and certification token for preventing illegal user who uses other's service that already paid. Also the proposed protocol encrypts the delicate data like user's information or profile using shared-key between java card attached on user's mobile device and grant sewer and then prevents reply attack which happens often in wireless section and man-in-the-middle attack by MAC.

• Knowledge Management Research
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• v.16 no.3
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• pp.1-21
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• 2015

The mobile market has introduced unprecedented shopping opportunities to customers and is expected to grow rapidly over time. However, little is known about how customers make purchase decisions in the mobile market. The purpose of this study is to investigate the drivers of mobile VOD purchases and to deliver valuable insights to mobile business operators. We focus on the purchase of VOD contents that have to be purchased and consumed using mobile devices and examine how individual-level purchase decisions are determined by three factors: perceived usefulness, usage behavior, and privacy concern. We obtained the panel data from a leading market research company that contains the mobile logs and survey results. Our main results suggest the followings. First, the perceived usefulness affects customers' mobile VOD contents purchases positively whereas the usage behavior exerts no influence on mobile contents purchases. Moreover, the privacy concern lowers the positive effect of perceived usefulness on mobile content purchases; however, it enhances the effect of the usage behavior on mobile contents purchases. These empirical findings indicate that mobile business operators should pay more attention to potential differences in perception and behavior using mobile devices and keep in mind that the privacy concern plays an additional key role in driving mobile contents purchases.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.33-34
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• 2015

Continuous improvements of network infrastructures and mobile data offloading strategies are among the solutions of cellular providers to cope with the increase in mobile data demand. These options requires a lot of cost and time to implement. Few researches have been conducted to assess the applicability of Pocket Switched Network (PSN) to support mobile data offloading. In this paper, we present a PSN mobile data-offloading scheme that utilizes mobile users with available connectivity to deliver content-aware data to other mobile users. This paper also aims to evaluate the applicability and feasibility of PSN routing schemes to improve the current strategies in mobile data offloading. The simulation results show admirable results in terms of message delivery and latency.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.99-106
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• 2006

In recent years, the market for mobile games has become the most important part in the mobile content industry. The purpose of this study are to identify a causality between flow and customer loyalty in mobile games and to identify the factors by which flow is influenced. Mobile game players were surveyed and the data were statistically analyzed empirically. Empirical results indicate that four independent variables such as game design, challenge, skill and feedback have impacts on the flow. And customer loyalty is significantly influenced by the flow. Based upon the statistical results, some useful guidelines for mobile game development and market penetration strategies are also provided.

• Journal of Communications and Networks
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• v.16 no.5
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• pp.568-577
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• 2014

We consider a mobile content delivery network (mCDN) in which special mobile devices designated as caching servers (caching-server device: CSD) can provide mobile stations with popular contents on demand via device-to-device (D2D) communication links. On the assumption that mobile CSD's are randomly distributed by a Poisson point process (PPP), an optimization problem is formulated to determine the probability of storing the individual content in each server in a manner that minimizes the average caching failure rate. Further, we present a low-complexity search algorithm, optimum dual-solution searching algorithm (ODSA), for solving this optimization problem. We demonstrate that the proposed ODSA takes fewer iterations, on the order of O(log N) searches, for caching N contents in the system to find the optimal solution, as compared to the number of iterations in the conventional subgradient method, with an acceptable accuracy in practice. Furthermore, we identify the important characteristics of the optimal caching policies in the mobile environment that would serve as a useful aid in designing the mCDN.

• The KIPS Transactions:PartA
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• v.19A no.4
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• pp.195-204
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• 2012

M-commerce services are rapidly emerging with recent advances in mobile devices and wireless communications. Internet Shopping mall managers provide mobile phone users with their mobile shopping malls for m-commerce. However, these mobile shopping malls usually have their own sites which are not compatible with their Internet shopping malls, thus resulting in inefficiency to manage the two kinds of shopping malls. In this paper, we develop a M-commerce content provider system to effectively bring Internet shopping malls to mobile phones by extracting items only concerned to users from product documents. We then apply and evaluate the system over a specific internet shopping mall site. The results show that the system reduces considerably the amount of data transferred to user's mobile phones compared with using general web browsers.