• 산경연구논집
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• 제9권4호
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• pp.73-82
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• 2018

Purpose - Before the economic reforms, the Chinese communication industry was poorly developed. After China's entering to WTO, the Chinese market were gradually opened, domestic companies will be faced with more and more pressures of competition from the world rival countries. As time goes on, the overseas telecommunications companies will occupy the Chinese market with the opening of China Telecommunications market to outside. So this paper focuses on problems and development methods based on the research about the present situation and development methods of communication industry(communication manufacturing industry and communication manufacturing industry) in China. Research design, data, and methodology - This study analyzed the policies of China's entering to WTO. This paper observed previous researches and made an empirical research on Chinese communication industry based on the governmental policies, strategies, books and previous papers with several kinds of clear data announced formally by China authorities. Results - Most recently, reorganization of the communication industry has brought good opportunities for the development of the communication manufacturing enterprises. This paper analyze policy changes of Chinese communication industry, the status of communication manufacturing industry and communication service industry. Finally, this study for further research analyzes the existing problems and puts forward some practicable measures to solve them. Conclusions - Looking ahead, with China's rapid economic development and steady deepening of reform and opening-up, the Chinese communication industry is faced with an even broader prospect of development. Chinese communication industry will be become the pillar one in national economy after 10 years development. Foreign communication companies accelerated investment and progresses to Chinese information and communication markets. Positive ones are more foreign investment, export increase, domestic innovation, communication industry made steep growth. But negative ones are obstacles of domestic companies' development and jobless rate increase etc. Second communication manufacturing industry made good development, but computer and TV related industry made decline in growth. Third, market sizes of internet and mobile services are growing but the size of wired communication services is downsizing gradually. To overcome them, the studies of components or parts of communication manufacturing industry are needed individually. Second China Unicom, China Telecom, China Mobile etc. are Chinese representatives. The sales volumes are very similar at the beginning, but now they are different and make big differences. So the analysis about, their differences and its impact, are needed.

• 한국전자거래학회지
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• 제10권3호
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• pp.159-177
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• 2005

모바일 통신기술의 발전은 모든 산업분야에서 큰 변화를 가져오고 있다. 이러한 모바일 기술을 경마베팅에 적용함에 있어 기술적인 판단 및 운영성과에 관해 연구하였다. 모바일 기술의 경마베팅 적용을 위한 판단은 경마공원 내,외로 구분하여 경마공원내는 무선데이타 기술을 경마공원외는 무선인터넷(이동통신사) 기술방식으로 선택하였다. 모바일 통신기술의 경마베팅 적용은 베팅사업자, 통신사업자, 정보제공 사업자가 전략적 제휴를 통해 추진하였다. 모바일 경마베팅을 통한 운영성과는 매출액 및 신규 고객창출 측면에서 뚜렷한 상승을 보이고 있어 향후 모바일 비즈니스분야의 새로운 모델로 갬블링 분야가 자리매김 할 수 있을 것으로 판단된다.

• 한국IT서비스학회지
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• 제14권2호
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• pp.111-128
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• 2015

In this paper, we examined the effects of emotional and individual variables on flow in the usage of mobile application. We selected four relevant emotional and individual factors such as positive affect, negative affect, addiction and habituation. We also attempted to figure out the moderating role of communication in the effect of positive affect, negative affect, and addiction on the flow. For empirical analysis, we surveyed real users of mobile application and applied PLS (Partial Least Square) methodology for SEM (Structural Equation Modeling). As a result, we found that positive affect, addiction, and habituation have significant and positive impact on the flow. Furthermore, we also found that the moderating effects of communication on the relationships between positive/negative affect and communication are significant. Our findings provide important theoretical grounds for the effects of human behavior and emotion on the flow of mobile applications. Lastly, we also suggest significant managerial implications for the development mobile applications industry.

• 한국엔터테인먼트산업학회논문지
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• 제13권3호
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• pp.363-372
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• 2019

모바일 환경의 특수성을 중심으로 다양한 컨텐츠를 적용한 모바일 광고가 활성화되고 있다. 상품뿐만 아니라 도시마케팅 측면에서도 전통적인 광고의 한계를 벗어난 광고전략이 필요하다. 하지만, 지역에서의 관련 광고는 주로 산업육성 차원에서 이루어지고 있다. 따라서 지역산업을 통한 상품의 유통을 위해서도 지역에 대한 도시마케팅을 통해 산업과의 연계가 시급한 실정이다. 본 연구에서는 모바일 광고특성이 도시브랜드에 대한 경험과 감정을 구축해나가는 과정을 통해 도시 마케팅 정책 방향을 제시하고자 한다. 이를 위해 모바일 광고를 지역에서 전략적으로 이용하기 위해 모바일 광고특성을 선정하고, 제주의 도시브랜드 경험과 도시브랜드 감정에 대한 영향을 살펴보았다. 또한 모바일 광고와의 커뮤니케이션 경험의 조절효과를 확인했다. 연구의 결과는 제주의 도시마케팅을 위한 광고의 정책적 방향성을 제시하는데 기여할 수 있을 것이다.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2008년도 하계종합학술대회
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• pp.5-6
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• 2008

With the continued evolution of third-generation cellular systems and the introduction of 3GP P LTE, there is considerable progress for the new mobile wireless markets. Recently, 3GPP LTE standards are accelerated by mobile operators supporting LTE deployment and special working groups such as LSTI are working for LTE IOT and trials. In this paper, we introduce the current status of LTE activities in the mobile communications industry.

• 디지털산업정보학회논문지
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• 제5권3호
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• pp.107-115
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• 2009

Traditionally, simulation method is used to test and evaluate the performance of communication protocol or functional elements for mobile communication service. In this paper, wireless network simulator is implemented using the C++ object-oriented programming language. This simulator can simulate wireless data services, like as ad-hoc networks, by considering the user's mobility. In this paper, the simulator includes network traffic model to reflect wireless data service and traffic source model to represent a user's mobility similar to real service environment and traffic characteristics can be reflected on the simulation, and also more accurate simulation results can be got through that. In addition, by using object-oriented techniques, new service feature or environment can be easily added or changed so that the developed mobile communication simulator can reflect the real service environment all the time. This simulator can be used in adjusting the characteristics of wireless data hosts following the mobility of the user, and also can be used in building new wireless ad-hoc network routing protocols.

• 경영과학
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• 제26권3호
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• pp.101-115
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• 2009

In this paper, we propose a technology mining framework for mobile communication industry. We develop a two phase approach of new technology identification and service enhancement. The new technology identification process consists of R&D issues analysis, technology theme design, and emerging technology sampling. On the other hand, existing service enhancement process has technology landscaping, keyword based search, and technological growth analysis. By implementing these two phase frameworks, we develop a technology portfolio for mobile communication industry.

• 한국통신학회논문지
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• 제26권7A호
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• pp.1275-1283
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• 2001

The purpose of this paper is to test whether prices of mobile communication service reflect their varying degrees of call quality, controlling for other service attributes. As, in fact, service is intangible goods difficult to measure its value, this paper makes use of econometric model, hedonic price analysis. Hedonic price analysis, has ever been applied in public or environmental economics, is employed and produces estimates of the prices (or the contributions toward the total price) for each characteristic. This paper applied hedonic technique to the value measurement of a service property for the use of Korean mobile communication. This paper uses actual transaction prices of mobile communication service to determine whether or not the market functions in pricing call quality of mobile communication service. Finally, this show that the willingness to pay of consumer increases as call quality increases and so market makes prices on call qualities. Thus, major concern in this paper is about value measurement o service quality, and also suggest of the possibility to determine call quality value (or price) of mobile communication service.

• 유통과학연구
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• 제20권9호
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• pp.61-71
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• 2022

Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2001년도 학술대회지
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• pp.475-478
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• 2001

현재까지 건설 산업에서의 정보화는 계속되는 노력에도 불구하고 타 산업에 비해 저효율의 활용 구조를 가지고 있다. 이와 같은 문제점은 이제까지 건설 산업의 정보화를 위한 노력이 대부분 건설 산업이 가지는 현장 중심적 특성이 고려되지 않은 가운데 타산업에서 사용되는 시스템 자체를 그대로 도입하여 운영되어졌다는 점에 있으며, 건설정보화 문제점 해결에 있어서도 사용 주체 위주의 편의성이 무시된 정보 시스템 구축이 이와 같은 문제점을 더욱 가중시키고 있다는 점을 지적할 수 있다. 따라서. 본 연구에서는 이러한 건설정보화 문제점을 해결하는 새로운 접근 방법으로서 향후 정보산업의 핵심으로 떠오르고 있는 Mobile Communication 개념의 Personal Digital Assistant(PDA)을 이용한 건설정보관리 시스템의 구축과 그에 대한 활용을 통하여 현 건설정보시스템이 가지고 있는 문제점들을 해결하는 데 그 목적을 두고 있다.