• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.255-263
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• 2005

Recently, the mobile telecommunication industry is increasing rapidly; nevertheless it is competing severely with other mobile telecommunication industries in the world and it is projected that in the future the mobile telecommunication industry will compete more fiercely and increase more rapidly. By means of looking into the relationship of the mobile telecommunication service characteristics and satisfaction loyalty, therefore, it can be said that it can help the companies which want to survive in such a competitive society. And then we investigated how these classified characteristics(economical incentive, convenient incentive, symbolical incentive) on mobile service could influence on customer satisfaction and customer loyalty.

• International journal of advanced smart convergence
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• v.8 no.2
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• pp.18-29
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• 2019

In the field of Human-Computer Interaction design, persuasive design has gradually been applied to the system development and design process, especially for mobile application design. However, most mobile applications have hitherto a very short using lifecycle. Especially, design features with long-term persuasive effectiveness remain to be further researched and developed. In this study, we focused on investigating and identifying the durative persuasive design characteristics through a data mining process and evaluating the durative effectiveness through a long-term observation process. Total five hundred healthcare-related mobile applications were selected from Apple iTunes Store and a mixed method was conducted to extract the most common persuasive design characteristics. Based on the results of extraction, a representative healthcare-related mobile application was selected as experimental subject. Total one hundred and twenty participants were observed during a six-months experiment and the monitoring data of app usage of all participants was collected once a week. According to the evaluation model for behavior change identification process, participants with habit formation features were proved to have a significant long-term perception level for ten persuasive design characteristics. Further interview research was performed to investigate the participant's long-term perceptions on those characteristics for the purpose of identifying the durative persuasions. The results indicated that a long-term durative effectiveness can be observed and healthcare-related apps designed with those characteristics could have durative effectiveness. This study may contribute to the improvement of future mobile application designs in user experience and durative persuasion, as well as bringing future benefits for both mobile application developers and users.

• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.37-57
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• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• Journal of Information Technology Services
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• v.18 no.2
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• pp.17-35
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• 2019

The objective of this study is to extract affecting factors on game satisfaction of a mobile game through the two mediated variables, self-fulfillment and flow. To apply mobile environment changed into the research model of a mobile game, we classify independent factors into three types such as system characteristics, cognitive characteristics, and individual characteristics. The previous studies for using mobile game have been based on intrinsic motivation, such as flow, as a mediated factor. However, the flow variable has some limitations in explaining user satisfaction aspects of mobile game, and the self-fulfillment variable is popularly used as an important mediated factor in the field of sports science. Because users of mobile game often attain their goals as sports event, we utilize self-fulfillment as well as flow as mediated variables. We developed a research model that includes independent factors, mediated variables of self-fulfillment and flow, and a dependent variable of game satisfaction. The data were collected from 438 users of mobile game and were used for analysis. Based on the survey results, we found the followings: (1) Immediate connectivity, enjoyment, relationship, early adopter tendency, and competitiveness affect self-fulfillment, and self-fulfillment affects the flow. (2) Enjoyment and competitiveness affect self-fulfillment, flow, and game satisfaction simultaneously.

• Environmental Analysis Health and Toxicology
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• v.28
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• pp.18.1-18.8
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• 2013

Objectives As public concern on possible harmful effects of mobile phone in children has been raised, information of epidemiological characteristics of mobile phone use in children and adolescents will be essential for public health policy. Methods Using three databases (n=21,693) collected from 2008 to 2011, we examined characteristics of mobile phone ownership and use, and socioeconomic positions (SEP) in Korean children and adolescents. Results The ownership rate and the amount of mobile phone use were higher in females than males, in higher school grades than lower grades, and at 2011 than 2008. The average age of first mobile phone ownership was shown to decrease from 12.5 years in currently high school students to 8.4 years in currently elementary school students at 2011. More than 90% of children in the 5th grade owned a mobile phone. More children owned a mobile phone in lower SEP communities than in higher SEP. Children with parents educated less than those with parents educated more were more likely to own and use mobile phone. Conclusions Considering the epidemiological characteristics of mobile phone use, precautionary measures to prevent unnecessary exposure to mobile phones are needed in children and adolescents.

• The KIPS Transactions:PartD
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• v.19D no.1
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• pp.63-80
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• 2012

Mobile devices with Android OS and iOS have been emerged as mobile computing devices where various software applications are deployed. Furthermore, they are anticipated to be used not only for traditional personal computing but also for enterprise computing. However, such mobile devices have their intrinsic characteristics such as limited resources and flexible network capabilities, which are not revealed in traditional computers. Hence, there is high demand for methods to develop mobile applications with reflecting their intrinsic characteristics. Since those characteristics belong to non-functional requirements, they should be reflected in architecture design while designing mobile applications. To design architecture, the architecture drivers that are architecture non-functional requirements are decided from mobile application characteristics. Conventional architecture design methods do not consider those characteristics so that the methods cannot be straightforwardly applied to mobile applications. In this paper, to efficiently develop mobile applications reflecting those characteristics, we propose a set of architecture patterns and define a guideline to apply those patterns. First, we define the characteristics of mobile applications distinguished and derive architectural drivers from them. Then, we propose architecture patterns in terms of static and dynamic views and define an architectural guideline to apply the patterns to designing architecture for mobile application. And, we perform case studies to verify the applicability of proposed patterns. Finally, we assess the proposed architecture patterns by proving how the patterns can fulfill identified architecture drivers and by comparing our approach with previous works.

• Journal of Information Technology Services
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• v.14 no.4
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• pp.171-184
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• 2015

Nowadays, mobile commerce is having an increasingly profound impact on our daily lives, and offer interesting and advantageous new services. Mobile payment is an emerging and important application of mobile commerce in smart work, enabling users to use their mobile devices (especially mobile phones) for paying goods and services wherever they go. The appearance of m-payment is expected to provide us a convenient and bright future to enjoy. That is the common trend on over the world, but in Vietnam, although the number of smart phone users has been increasing rapidly, the adoption of m-payment system still didn't succeed completely. The research reviewed literature regarding mobile payment services, analyzed the impact of customer characteristics and system characteristics on m-payment adoption in Vietnam. To analyze the adoption behaviors of m-payment users, m-payment research model which consists of three customer-characteristics (m-payment trust, personal innovativeness, m-payment knowledge) and four m-payment system characteristics (mobility, reachability, convenience, compatibility) were studied. The results indicate that perceived usefulness, trust, and compatibility are the important predictors to the intention to use m-payment. This study will assist m-payment services suppliers in implementing appropriate business models and service strategies to successfully attract customer to use m-payment in Vietnam, allowing managers to exert appropriate investment, time, and effort for m-payment system development in designing smart working.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.10
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• pp.2451-2461
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• 2014

Mobile application is software executing on smart devices regardless of the time and place. Many individuals and companies have provided a lot of mobile applications services. However, there is not certain standard in terms of application's quality evaluation because study is deficient compared with increase amount of development of mobile application. Moreover, mobile application basically has many special characteristics. For these reasons mobile application is required special standard of quality different from general software. To satisfy these needs, I design and propose mobile application evaluation model. Evaluation model is mapped by characteristics of mobile application based on ISO/IEC 25000's quality characteristics and propose each quality characteristics and metrics. For verification, scenario-based studies were applied to quality model and carried out.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.337-339
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• 2006

Recently, the mobile telecommunication industry is increasing rapidly; nevertheless it is competing severely with other mobile telecommunication industries in the world and it is projected that in the future the mobile telecommunication industry will compete more fiercely and increase more rapidly. By means of looking into the relationship of the mobile product's characteristics and satisfaction, therefore, it can be said that it can help the companies which want to survive in such a competitive society. And then we investigated how these classified characteristics on mobile products could influence on customer satisfaction.

• IE interfaces
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• v.15 no.1
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• pp.73-81
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• 2002

In mobile phone, complex user interface tend to cause the degradation of product usability. This problem is mainly due to the small hardware user interface of mobile phone. That is, because many functions must be operated in small hardware interface, the principle of one-to-one mapping between a function and a control is disregarded in design, often. In order to resolve this problem, users' characteristics must be considered in the user interface design of mobile phone. So, users' basic characteristics that must be considered in the user interface design of mobile phone were studied through two experiments, questionnaire survey and user testing.