• Journal of Information Technology Applications and Management
• /
• v.16 no.1
• /
• pp.149-168
• /
• 2009

This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.

• Journal of Information Technology Services
• /
• v.9 no.1
• /
• pp.157-172
• /
• 2010

Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

• The Journal of the Korea Contents Association
• /
• v.9 no.2
• /
• pp.270-278
• /
• 2009

Mobile web browsing services that bring the full PC browsing experience to customer's mobile handset have been emerged. This study is to investigate the intention to use mobile web browsing based on Technology Acceptance Model(TAM) which has been widely used to explain and predict the IT acceptance and incorporated with self-efficacy which was identified as an important determinant of user's new technology adoption in recent literature on technology acceptance. Specifically, from a theoretical perspective, this study not only clarifies mobile self-efficacy, but also develops an instrument to measure the concept of mobile self-efficacy. The results indicate that both computer self-efficacy and mobile self-efficacy directly influence perceived ease of use, and that perceived ease of use enhance perceived usefulness. And the findings indicate that perceived ease of use and usefulness have direct effects on attitude and then it is positively associated with intention to use mobile web browsing. Therefore, the findings imply that mobile self-efficacy can be employed as an important variable in examining user's intention for various mobile services to come in future.

• Information Systems Review
• /
• v.12 no.1
• /
• pp.145-164
• /
• 2010

Since the third generation (3G) mobile communication service has been launched by most mobile communication operators in Korea, the portion of data service in mobile communication service becomes one of the most important factors in mobile communication service market. In past mobile communication market, most mobile communication operators made their profit mostly from voice communication service. However, the portion of profit from data service has gradually increased based on both video phone call and mobile Internet service. In this situation, LG telecom launched the full browsing mobile Internet service. This service provides a new type of mobile Internet service platform which enables to access the World Wide Web using mobile browsers, so we generally access the Web using web browsers in the desktop computer. Under the open network structure of mobile Internet like situation, it is very important to analyze the factors which can affect the competition between mobile communication service companies. So, in this paper, we first present the current state of full browsing service, followed by the expectation of its growth potentials and barriers. Then, we analyze the advantages and disadvantage of LG telecom as a first-mover and SK telecom/KTF as followers. Finally, based on this analysis, we predict the future competition among these companies and the market.

• Korean Journal of Remote Sensing
• /
• v.31 no.1
• /
• pp.1-9
• /
• 2015

Mobility and cloud platform have become the dominant paradigm to develop web services dealing with huge and diverse digital contents for scientific solution or engineering application. These two trends are technically combined into mobile cloud computing environment taking beneficial points from each. The intention of this study is to design and implement a mobile cloud application for remotely sensed image fusion for the further practical geo-based mobile services. In this implementation, the system architecture consists of two parts: mobile web client and cloud application server. Mobile web client is for user interface regarding image fusion application processing and image visualization and for mobile web service of data listing and browsing. Cloud application server works on OpenStack, open source cloud platform. In this part, three server instances are generated as web server instance, tiling server instance, and fusion server instance. With metadata browsing of the processing data, image fusion by Bayesian approach is performed using functions within Orfeo Toolbox (OTB), open source remote sensing library. In addition, similarity of fused images with respect to input image set is estimated by histogram distance metrics. This result can be used as the reference criterion for user parameter choice on Bayesian image fusion. It is thought that the implementation strategy for mobile cloud application based on full open sources provides good points for a mobile service supporting specific remote sensing functions, besides image fusion schemes, by user demands to expand remote sensing application fields.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.12 no.12
• /
• pp.2277-2285
• /
• 2008

Nowadays, in many mobile device environment, while the demand for using web service is increasing, there are many limitations on web-browsing in wireless network because of various restrictions and problems in reality. We need improvement in function of mobile web service engine because we can't be satisfied with the multiple demands by using previous capacity of web server in rapidly changing web environment. Therefore, this paper improves the service environment for web service users by introducing intermediary technology to web service. This paper embodies intermediary based web service framework for improvement of the function of mobile web service and for the interoperability of mobile device and web server.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.9
• /
• pp.3532-3537
• /
• 2010

Mobile phones can access the wired website using mobile Full Browsing service. But the number of mobile websites is quite small compared to domestic Internet domain, and is mainly concentrated in some large businesses. The small businesses and individuals have a problem that is difficult to develop mobile Web interface, because they are lack of the technology for usability and compatibility. This paper proposes the small basic interface elements that are considered usability and based on relevant standards and can easily be applied in the industry. The proposed basic interface elements consist of 33 elements for overall behavior, navigation, contents, page definition and user input.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2009.05a
• /
• pp.876-879
• /
• 2009

As performance and feature set of mobile devices are getting better, the scope of things for which they can be used is also getting widened. More than simply browsing information using mobile web, now these devices can interact with users. It requires various features to manage a web site; supporting full-browsing alone is not enough since there are problems such as processing speed, user interface restriction. However, using mobile devices to manage a web site has its own merits since the can be used without restriction of time and location. In this paper, we introduce a mobile web site administration software that provides both online and offline features. It supports CRUD (Create, Read, Update, Delete) operations for news and users. These operations can be executed both offline and online. A user can do most of things offline; It connects to online only when it's absolutely necessary and does those in batch mode.

• Journal of KIISE:Software and Applications
• /
• v.35 no.8
• /
• pp.512-521
• /
• 2008

Web-based information services should be evaluated for accessibility and usability with various types of Internet Web-browsing devices, interacting with web information servers. A reliable ubiquitous Web information server, accessible and usable with a variety of Web-browsing devices (e.g. a full-browsing mobile phone), should be a unified center for personalized ubiquitous Web information services as well as for business models based on personalized advertisements. We studied an estimation of the accessibility and usability in Web interaction for personalized ubiquitous Web information services, as metrics for real-time estimation. We show empirical results based on implementation and experiments in Korea, Japan and China, using a test-bed Web site ('ktrip.net') and single-character Korean domain names (e.g. 김.net, 이.net, 박.net, 최.net, ㄱ.net, ㄴ.net ... ㅎ.net, ㅏ.net, ... ㅔ.net, ㄱ.com, ㄴ.com ... ㅎ.com).

• Journal of Digital Contents Society
• /
• v.9 no.4
• /
• pp.583-590
• /
• 2008

These days Mobile web Full Browsing is getting the issues which displays whole Web Site contents in browser of mobile device. Since the size of browser is too small, in this paper, it recommends a new method that web users can choose variable service and web contents for mobile contents by adopting new platform. The mobile web would be generated automatically to apply the web 2.0 through the web users pattern. The platform is that no one belong in data, anyone can use this, anyone can modify the data, so variable users can create new contents for proper mobile web. It is the Mobilder application which can build Mobile web pages. Any User can make mobile web pages with Mobilder Before producing the program, in this paper, it will build mobile web pages by web users navigation pattern. After analysing the web users pattern, we will produce the mobile web pages through this.