• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.3 no.1
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• pp.75-87
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• 2004

The mobile industry is waking up to the reality that customers buy 'services', not technology. Thekey is to deliver a variety of differentiated services today and improve them as the advanced technology becomes available. In the increasingly data centric world of the future, the emphasis will be on the provision of a range of services audio, video, data and multimedia and of course speech. As we move closer to the realization of these mobile services in the conglomeration of converged networks, new challenges are being faced by the technology and application developers as well as the service providers to design, test and integrate new products and services. Functionalities like availability, scalability, performance and compatibility have become more important. This paper discusses the new test paradigms in the mobile networks, both from the applications and the protocols perspective.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.12B
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• pp.1099-1111
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• 2006

As W-CDMA R5(HSDPA) service became recently commercialized in Korea, there is increasing demand for new pricing methodology for the 3G mobile interconnection at the earliest possible time. However, it is hard to find any case of systematic study on it. In this paper, a synthetic investigation into the three aspects of new mobile telecommunication service - technology, market, and regulation - is conducted to verify the validity of new interconnection pricing methodology. As the findings of this research indicate, given the several technological limits of 3G, speed of mobile telecommunication industry evolution, the problem of verifying ex-ante regulations' validity, and the cases of some foreign countries, it is suggested that immediate revision of interconnection policy is not sensible and that the revision is more desirable to be postponed until the maturity of the 3G market or the adoption of All-IP network.

• Asia-Pacific Journal of Business
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• v.3 no.2
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• pp.16-22
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• 2012

Korean mobile telecommunications market is shifting from 2G to 3G service. Considering the revenue of voice-based communication has reached its maximum, 3G services can provide telecommunication companies with the opportunity to increase their revenues. As the competition in the market is becoming fierce, mobile carriers are trying to increase their profits by preventing their customers from switching to rivals. In this regard, managing customer can be a key success factor of the mobile telecommunications business by retaining existing customer. In this research, we tried to develop and test a model that aids further understanding of the determinants of continuance intention to use the current 3G service. We conducted empirical study through the analysis of 3G service users' data in Korea. The results indicated that continuance intention to use the current 3G is dependent on the customer's satisfaction with the service quality, handset, and brand image. We hope that analysis results will have significant implications in terms of both practical and theoretical aspects.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.3 no.1
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• pp.88-101
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• 2004

The Third Generation (3G) cellular mobile communication systems aim at providing higher data rates, improved quality of service, support for multimedia applications and global roaming. Cdma2000 and Universal Mobile Telecommunication System (UMTS) have emerged as two leading 3G standards in USA and European countries, respectively. Both the standards are capable of delivering high bandwidth data, voice and multimedia services to users of mobile equipment, but are not directly interoperableand are not available across different geographic areas, due to which global roaming is not possible in true sense of using single mobile equipment. However, both UMTS and cdma2000 are based on wideband code division multiple access (WCDMA) as the access method. Due to this, there exist some inherent commonalities between them. In this paper we will try to exploit the commonalities between the two standards in order to design an ASIC, which can provide dual standard capability. This paper discusses the physical layer aspects of the two standards and proposes an approach to design an ASIC which can be mapped to baseband processing part of the physical layer and is capable of delivering for either of the two aforementioned standards.

• Journal of Korean Society for Quality Management
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• v.35 no.4
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• pp.111-122
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• 2007

The purpose of the study is to find out the influences of various efforts on service recovery after the failure of the service for the customer satisfaction and a loyalty. The present study finds out the factors directly affecting service recovery and demonstrates the relationship of those factors with customer satisfaction and loyalty. As a result, the important factors for service recovery are an immediate compensation, truthfulness, reaction and assurance

• Journal of Distribution Science
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• v.17 no.10
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• pp.27-39
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• 2019

Purpose - This study explores the relationships between e-Marketing and perceived service quality with brand trust and loyalty towards the brand of mobile telephone operators in Kosovo. Research design, data, and methodology - The conceptual model of four constructs was developed, while each construct consisted of the set of variables measured by using five-point Likert scale. The primary data was collected via an online survey through SurveyMonkey, distributed via Facebook and email. The collected data were cleaned, validated and tested for its consistency through Cronbach's Alpha; ensured that five assumptions of multiple linear regression are met. To assess the relationships between outcome variable and dependent variables of the model, performed the bivariate correlation, simple, multiple linear and hierarchical regression. Results - Perceived service quality has a positive significant effect on brand trust and loyalty. e-Marketing presents moderating direct effect on brand loyalty, and slightly higher effect through brand trust of the mobile telephone operators in Kosovo. Conclusions - The perceived service quality and brand trust are key determinants in achieving brand loyalty in telecommunication industry, followed by e-Marketing as means to creating expectations, delivering on promise to meet customers' perceptions for service quality with a purpose of building trust, that leads to loyalty towards the brands of mobile operators in Kosovo.

• Journal of electromagnetic engineering and science
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• v.9 no.3
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• pp.141-145
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• 2009

Interference scenarios involving and a methodology for a terrestrial international mobile telecommunication(IMT) system and mobile-satellite service(MSS) system in a co-channel environment are established. Taking into account a practical deployment situation for both systems, a computational simulation of interference in terms of the ratio of interference power to thermal noise(I/N) is performed in order to evaluate the co-frequency interference with the IMT system caused by the MSS system. The methodology and results could be used for planning an IMT deployment without an unacceptable interference impact caused by the MSS system.

• Journal of Korean Institute of Industrial Engineers
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• v.30 no.4
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• pp.277-284
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• 2004

CDMA (Code Division Multiple Access) is a promising air interface technique for digital cellular systems. The soft handoff between base stations is one of many important features of CDMA for the mobile stations crossing the cell boundaries. The service areas of MSC's (Mobile Switching Centers) are defined as the unions of the service areas of the base stations connected to MSC's and are assumed to have hexagonal shapes. An analytical approach to the performance analysis of the link between MSC's for supporting the inter-MSC soft handoff scheme will be developed to obtain the probability that a soft handoff to an adjacent MSC will be blocked due to the shortage of the link capacity. Also, the rate of new connection establishments that are requested by the mobile stations moving to the service area of an MSC according to the inter-MSC soft handoff scheme will be obtained.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.9-18
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• 2008

Mobile devices do not need the fixed network infrastructure in ad-hoc network, these devices communicate each other through the distributed control. Accordingly, mobile devices can discover several services using dynamic searching method and provide safely public ownership of these services. Ad-hoc network needs the distributed control and topology of dynamic network because the limited power for processing and network communication. This paper is devoted to provide the secure protocol that provides efficient services discovery using SDP(Service Discovery Protocol) and considers the security requirements. Proposed protocol provides the distributed control based on PKI without central server, the discovery of trusted service, secure telecommunication, the identification among mobile devices, and service access control by user authority.

• Journal of Korea Multimedia Society
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• v.11 no.6
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• pp.883-890
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• 2008

It becomes enabled to provide variety of multimedia contents through mobile service with the development of high-speed 3rd generation mobile communication and handsets. MMS (Multimedia Messaging Service) can be displayed in the presentation format which is unified the various multimedia contents such as text, audio, image, video, etc. It is applicable as a new type of ubiquitous learning. In this study we propose to design a mobile learning system by providing profiles which meets the standard of CC/PP and by generating multimedia messages based on SMIL language through the adaptation steps according to the learning environment, the content type, and the device property of learners.