• 제목/요약/키워드: Mobile Streaming

검색결과 267건 처리시간 0.032초

Cost-Efficient Framework for Mobile Video Streaming using Multi-Path TCP

  • Lim, Yeon-sup
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권4호
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    • pp.1249-1265
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    • 2022
  • Video streaming has become one of the most popular applications for mobile devices. The network bandwidth required for video streaming continues to exponentially increase as video quality increases and the user base grows. Multi-Path TCP (MPTCP), which allows devices to communicate simultaneously through multiple network interfaces, is one of the solutions for providing robust and reliable streaming of such high-definition video. However, mobile video streaming over MPTCP raises new concerns, e.g., power consumption and cellular data usage, since mobile device resources are constrained, and users prefer to minimize such costs. In this work, we propose a mobile video streaming framework over MPTCP (mDASH) to reduce the costs of energy and cellular data usage while preserving feasible streaming quality. Our evaluation results show that by utilizing knowledge about video behavior, mDASH can reduce energy consumption by up to around 20%, and cellular usage by 15% points, with minimal quality degradation.

Brand Marketing Strategy of Live Streaming in Mobile Era : A Case Study of Tmall Platform

  • Liu, Lin;Aremu, Emmanuel Olugbemisola;Yoo, Dongwoo
    • Journal of East Asia Management
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    • 제1권1호
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    • pp.65-87
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    • 2020
  • In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

모바일 라이브 스트리밍 서비스의 불법·유해방송 근절에 관한 연구 (The Rational Regulation of Illegal & Harmful Information in Cyberspace)

  • 송유진;김승인
    • 한국융합학회논문지
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    • 제8권9호
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    • pp.231-236
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    • 2017
  • 이 연구는 모바일 라이브 스트리밍 서비스의 불법 유해방송 근절을 목적으로 모바일 라이브 스트리밍 서비스의 특성과 불법 유해정보의 특성을 분석하고 모바일 라이브 스트리밍 서비스상의 불법 유해방송 실태를 고려한 근절 방안을 제시하고자 하였다. 1차로 문헌 연구를 통하여 모바일 라이브 스트리밍 서비스와 불법 유해방송에 대해 고찰하고 2차로 모바일 라이브 스트리밍 서비스의 불법 유해방송 실태와 인식 및 대응방안에 대해 설문조사를 진행하였다. 그 결과 모바일 라이브 스트리밍 서비스의 불법 유해방송 노출 빈도가 높으며 불법 유해방송 노출이 사용자의 자의보다 실시간 방송이라는 특성에서 비롯한 원인이 큰 것임을 확인했다. 모바일 라이브 스트리밍 서비스의 불법 유해 정보를 근절하기 위해서는 서비스의 불법 유해방송 자체의 신고체계 정비도 필요하지만 정부의 규제 방안 마련에 대한 요구사항을 확인했다. 향후 미시적인 관점에서 모바일 라이브 스트리밍 서비스의 불법 유해정보 근절에 관해 연구가 필요할 것이다.

STREANUNGTECBNOLOGY AND MOBILE GEOGRAPIDC INFORMATION SERVICE

  • Yoo JaeJun;Choi JiHoon;Sung KyoungBok;Kim JungSook
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2005년도 Proceedings of ISRS 2005
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    • pp.567-570
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    • 2005
  • Recently, as mobile paradigms such as telematics or LBS (Location Based Service) have been being more diverse and mobile devices such as PDA (Personal Digital Assistance) or several telematics terminals have been being used more widely, mobile services, for example, mobile geographic information service have been being put more importance by people. In this paper, we propose to adopt S/W and data streaming mechanism as a method to improve performance of mobile geographic information service which is a representative of mobile services based on client-server architecture. The show the effectiveness of proposed methods, we design and implement S/W streaming prototype system and sample mobile geographic information service to be executed on the S/W streaming system.

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A Mobile-aware Adaptive Rate Control Scheme for Improving the User Perceived QoS of Multimedia Streaming Services in Wireless Broadband Networks

  • Koo, Ja-Hon;Chung, Kwang-Sue
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제4권6호
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    • pp.1152-1168
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    • 2010
  • Recently, due to the prevalence of various mobile devices and wireless broadband networks, there has been a significant increase in interest and demand for multimedia streaming services such as the mobile IPTV. In such a wireless broadband network, transmitting a continuous stream of multimedia data is difficult to achieve due to mobile stations (MSs) movement. Providing Quality of Service (QoS) for multimedia video streaming applications requires the server and/or client to be network-aware and adaptive. Therefore, in order to deploy a mobile IPTV service in wireless broadband networks, offering users efficient wireless resource utilization and seamlessly offering user perceived QoS are important issues. In this paper, we propose a new adaptive streaming scheme, called MARC (Mobile-aware Adaptive Rate Control), which adjusts the quality of bit-stream and transmission rate of video streaming based on the wireless channel status and network status. The proposed scheme can control the rate of multimedia streaming to be suitable for the wireless channel status by using awareness information of the wireless channel quality and the mobile station location. The proposed scheme can provide a seamless multimedia playback service in wireless broadband networks in addition to improving the QoS of multimedia streaming services. The proposed MARC scheme alleviates the discontinuity of multimedia playback and allocates a suitable client buffer to the wireless broadband network. The simulation results demonstrate the effectiveness of our proposed scheme.

Energy Cognitive Dynamic Adaptive Streaming over HTTP

  • Kim, Seohyang;Oh, Hayoung;Kim, Chongkwon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제9권6호
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    • pp.2144-2159
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    • 2015
  • CISCO VNI predicted an average annual growth rate of 66% for mobile video traffic between 2014 and 2019 and accordingly much academic research related to video streaming has been initiated. In video streaming, Adaptive Bitrate (ABR) is a streaming technique in which a source video is stored on a server at variable encoding rates and each streaming user requests the most appropriate video encoding rate considering their channel capacity. However, these days, ABR related studies are only focusing on real-time rate adaptation omitting energy efficiency though it is one of the most important requirement for mobile devices, which may cause dissatisfaction for streaming users. In this paper, we propose an energy efficient prefetching based dynamic adaptive streaming technique by considering the limited characteristics of the batteries used in mobile devices, in order to reduce the energy waste and provide a similar level of service in terms of the average video rate compared to the latest ABR streaming technique which does not consider the energy consumption. The simulation results is showing that our proposed scheme saves 65~68% of energy at the average global mobile download speed compared to the latest high performance ABR algorithm while providing similar rate adaptation performance.

Design and Evaluation of a Dynamic Continuous Media Streaming Supporting Method on the basis of Logical Grid Hierarchy for MANETs

  • Bae, Ihn-Han
    • Journal of the Korean Data and Information Science Society
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    • 제19권2호
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    • pp.645-655
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    • 2008
  • As wireless connectivity is integrated into many handheld devices, streaming multimedia content among mobile ad-hoc peers is becoming a popular application. In this paper, we propose a dynamic service replication algorithm for providing guaranteed continuous streaming services to all nodes in mobile ad-hoc networks (MANETs). First, a MANET is comprised of logical grid hierarchy, and a streaming service is replicated to a lower server region of the logical grid hierarchy by considering the link availability between a mobile node and the streaming server within a server region or the popularity of the streaming service. We evaluate analytically the performance of the proposed algorithm, and compared with that of existing Qin's algorithm. Evaluation results show that our algorithm can achieve better streaming performance than Qin's algorithm. Therefore, the proposed algorithm not only improves the sharing availability of replicated streaming services but also controls efficiently the number of streaming service replications.

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모바일 와이맥스망에서 채널 적응적인 모바일 스트리밍 비디오 제어 (Channel-Adaptive Mobile Streaming Video Control over Mobile WiMAX Network)

  • 변재영
    • 전자공학회논문지CI
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    • 제46권5호
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    • pp.37-43
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    • 2009
  • 광대역 무선 및 이동 통신망에서의 스트리밍 비디오 서비스는 최근 학계와 산업계로부터 많은 주목을 받고 있다. 특히, 모바일 와이맥스 (IEEE 802.16e) 네트워크 환경은 높은 전송율과 유연성있는 서비스 품질을 제공할 수 있기 때문에 이러한 스트리밍 서비스가 특히 매력적이다. 그러나 압축 비디오 시퀀스가 갖는 무선 및 이동망 오류 채널에 대한 민감성을 고려할 경우에, OFDMA 부반송파 물리 채널에서의 오류 발생으로 인해 화면 내의 메크로블록 또는 슬라이스 일부가 손상을 받을 수 있음에 주목할 필요가 있다. 본 논문에서는 교차 계층 설계를 기반으로하여 OFDMA 부반송파 채널 특성에 적응적인 모바일 스트리밍 서버를 소개한다. 이 스트리밍 서버 시스템은 기지국의 기존 스케줄러, 패킷 배열/재조립, 부반송파 할당 전략 등의 변경없이 낮은 신호 세기를 갖는 부반송파에서도 스트리밍 비디오의 품질 악화를 줄이는데 효과적이다.

이동단말기를 위한 에너지 인식 미디어 스트리밍 서비스 (Energy-Aware Media Streaming Service for Mobile Devices)

  • 이좌형;김학수;정인범
    • 한국정보과학회논문지:정보통신
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    • 제34권5호
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    • pp.379-388
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    • 2007
  • 최근 컴퓨터 기술과 네트워크 기술의 급속한 발전과 보급으로 유선환경에서뿐만 아니라 무선환경에서도 이동단말기를 이용하여 네트워크에 접속하여 다양한 작업을 수행할 수 있게 되었다. 사용자들이 네트워크를 통해 이용하는 다양한 어플리케이션들 중에 스트리밍 미디어를 이용하는 어플리케이션의 비중이 높아지고 있으며 이는 유선환경뿐만 아니라 무선환경에서도 마찬가지이다. 스트리밍 미디어는 다른 데이타들에 비해 크기가 매우 크고 높은 네트워크 대역폭과 많은 컴퓨팅 자원을 필요로 한다. 스트리밍 미디어 서비스를 낮은 대역폭과 적은 컴퓨팅 자원을 가지는 이동단말기를 통해 이용할 경우 사용자 환경에 맞게 특화된 서비스가 아니라면 안정적인 서비스를 제공받지 못할 것이다. 특히 이동단말기에서는 배터리를 통한 제한된 에너지 환경을 가지고 있으므로 스트리밍 미디어의 재생을 끝까지 보장하기 위해서는 실시간으로 변화되는 에너지에 대하여 적응적으로 스트리밍을 조절하여야 한다. 본 논문에서는 이동단말기를 위하여 스트리밍 미디어 서비스시에 이동단말기의 에너지 상태에 따라 전송되는 프레임의 수를 동적으로 조절하는 DFRC기법을 연구하였다. 제안하는 기법은 적은 컴퓨팅 자원을 사용하면서 동적으로 스트리밍을 조절하므로 사용자들에게 완전한 재생시간을 보장한다.

Design and Implementation of a Network-Adaptive Mechanism for HTTP Video Streaming

  • Kim, Yo-Han;Shin, Jitae;Park, Jiho
    • ETRI Journal
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    • 제35권1호
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    • pp.27-34
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    • 2013
  • This paper proposes a network-adaptive mechanism for HTTP-based video streaming over wireless/mobile networks. To provide adaptive video streaming over wireless/mobile networks, the proposed mechanism consists of a throughput estimation scheme in the time-variant wireless network environment and a video rate selection algorithm used to increase the streaming quality. The adaptive video streaming system with proposed modules is implemented using an open source multimedia framework and is validated over emulated wireless/mobile networks. The emulator helps to model and emulate network conditions based on data collected from actual experiments. The experiment results show that the proposed mechanism provides higher video quality than the existing system provides and a rate of video streaming almost void of freezing.