• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.802-804
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• 2017

Nowadays the development of mobile systems occupies significant part of our life, and users using mobile phones are demanding the utilization of differentiated spatial information. A study on application which provides information according to individual location information such as mobile advertisement is conducted for the location-based mobile service. In order to allow mobile phone users to share information based on local information, this paper proposes a mobile sharing system which combines social networks and location-based service to provide efficient information based on location information in mobile phones. The application can be provided with information associated with its location when the mobile phone user arrives at a specific location. Another proposed method focuses on providing more appropriate services for individual situations compared to other applications, and can contribute to expanding social networking functions to facilitate information sharing among users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.73-75
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• 2010

Current communication and broadcasting services are moved to integrated convergence service. So IPTV(Internet Protocol based TeleVision) services are growth rapidly. Traditional TV were provide simplex service. but IPTV will provide duplex service that is possible of interaction with TV and audience. Therefore current researches are focusing the Social TV service. at this point, we see the trend of Social TV system for research and implementation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.6
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• pp.2811-2830
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• 2017

In this paper, we study the problem of mobile data offloading for a network that contains multiple mobile network operators (MNOs), multiple WiFi or femtocell access points (APs) and multiple mobile users (MUs). MNOs offload their subscribed MUs' data traffic by leasing the unused Internet connection bandwidth of third party APs. We propose a combinatorial auction-based two-stage matching mechanism comprised of MU-AP matching and AP-MNO matching. The MU-AP matching is designed to match the MUs to APs in order to maximize the total offloading data traffic and achieve better MU satisfaction. Conversely, for AP-MNO matching, MNOs compete for APs' service using the Nash bargaining solution (NBS) and the Vickrey auction theories and, in turn, APs will receive monetary compensation. We demonstrated that the proposed mechanism converges to a distributed stable matching result. Numerical results demonstrate that the proposed algorithm well capture the tradeoff among the total data traffic, social welfare and the QoS of MUs compared to other schemes. Moreover, the proposed mechanism can considerably offload the total data traffic and improve the network social welfare with less computation complexity and communication overhead.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.1
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• pp.23-35
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• 2017

With the popularization of mobile devices, the number of social network service users is increasing, thereby the amount of data is also increasing accordingly. As Internet of Things environment is expanding to connect things and people, there is information much more than before. In such an environment, it becomes very important to recommend the necessary information to the user. In this paper, we propose a recommendation method that considers new users in IoT environment. In the proposed method, we recommend the information by applying the centrality-based social network analysis method to the recommendation method using the social relationships in the social IoT. We describe the seven-step recommendation method and apply them to the music circle scenario of the IoT environment. Through the music circle scenario, we show that we can recommend more suitable information to new users in the IoT environment than the existing recommendation method.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.183-196
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• 2015

With widespread use of smart phones, SNS has been growing rapidly. Companies are required to do its utilization and a preemptive response. However, taking advantage of SNS is still insignificant in the companies. Compared with traditional marketing, people still consider the SNS marketing unfamiliar. This study is aimed at widening the breadth of understanding of marketing activity using SNS and inquiring into its effective applications. In an effort to achieve this research objective, first, this study analyzed the aspect of real applications by reviewing diverse practical business cases. Second, this study provided the momentum of the understanding of SNS marketing-based knowledge. The effective method of producing consumer-intimate products and services lies in customers' participation in development and production. SNS marketing is the very communication and gives ear to a customer's voice. Earnest and creative SNS marketing will play a role as a stepping-stone for businesses to move much closer to a customer.

• Journal of Information Technology Applications and Management
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• v.21 no.1
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• pp.35-51
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• 2014

The popularity of Social Network Service (SNS) providing web sites has increased continuously by using a variety of mobile devices. The study results show that security of SNS, efficiency of SNS, safety, empathy of SNS quality, easy of use of SNS, assurance of SNS, service variety of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.7
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• pp.814-818
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• 2010

Online social networking services help people to migrate social networks from offline to online. Twitter, which has achieved incredible growth, showed that an online social networking service without offline bases can become large and successful. In this paper, we propose a twitter friend notification service using user‘s twitter messages and place recognizing technology. When there is a friend in user‘s nearby place, the service notifies the information to the users. Through the friend notification service, a user can easily extend his online social network to offline.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.341-346
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• 2012

Social network service is service that enables the human network to be built up on web. It is important to record users' information simply and establish the network with people based on the information to provide with the social network service effectively. But it is very troublesome work for the user to input his or her own information on the mobile environment. In this paper we suggested a system which classifies users' behavior using context and creates blogging sentences automatically after inferring the destination. For this, users' behavior is classified and the destination is inferred with the sequence matching method using Naive Bayes classification. Then sentences which are suitable for situation is created by arranging the processed context using the structure of 5W1H. The system was evaluated satisfaction degree by comparing the created sentences based on actually collected data with users' intension and got accuracy rate of 88.73%.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.189-193
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• 2014

SNS (Social Network Service) has evolved to life-friendly service with the combination of local services. Unlike exsiting mobile services, life-friendly service is expected to be personalized with gathering of local information, location information and social network service information. In the process of gathering various kinds of information, Big-data technology and Cloud technology is needed. The effective algorithem has researched for this already, however the privacy protection model hasn't researched enough in life-friendly service or big-data using circumstance. In this paper, the privacy issue is dealt with in terms of 'Structure hole', and the privacy issue comes from big-data technology of life-friendly service.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.2104-2111
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• 2014

This paper explores the framework in which MSNG(Mobile social network game) service providers' strategies to enhance users' intention of continuous usage. Users' perceived values have been considered as the key factors to solicit MSNG user's intention. Moreover, we suggest flow(user's psychological immersion to MSNG) as a mediator variable to inflame users' intention. Results based on 431 respondents shows that MSNG service providers' strategies(i.e., functional, emotional, and social values) directly influence users' intention to use, while those independent variables also show positive relationships towards dependent variables. So we can identify that the efforts to elaborate the users' perceived values are meaningful strategies of MSNG service providers. Also, user's psychological change(i.e. "flow" in this study) is the essential to mediate between MSNG service provider's strategies and building users' intention to use for that MSNG.