• 제목/요약/키워드: Mobile Product

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A High Aperture Ratio TFT Design for Bottom Emission Type AMOLED

  • Chien, Yao Hong;Huang, Jack
    • 한국정보디스플레이학회:학술대회논문집
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    • 2004.08a
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    • pp.711-714
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    • 2004
  • A new design for improving the aperture ratio of bottom emission type AMOLED is investigated. In conventional, the TFT of AMOLED fabrication method is "Etch Stopper (7-mask)", so the aperture ratio is limited in 28${\sim}$33% by Cs(Storage Capacitor). A high aperture ratio TFT is designed by using BCE(Back Channel Etching 5-mask) fabrication way and the aperture ratio is up to 40% shown in 2.2"AMOLED display.

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A Study on Mobile Communication Service Quality and Mobile Phone Product Quality in Brand Awareness (브랜드 인지도에 따른 이동 통신 서비스 품질과 핸드폰 제품 품질에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Journal of the Korea Safety Management & Science
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    • v.10 no.3
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    • pp.203-216
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    • 2008
  • As the service quality measurement has been developed, various fields of service quality measurement have evolved. Especially the development of the mobile communication service and its status has been watched with keen interest. The growth of mobile communications has not developed alone. It evolved with the growth of the mobile communications company and the device manufacturer. This research investigates the mutual relation sand influence between the service quality and the device quality. This is a distinguished phenomenon within the existing research. Currently in Korea mobile devices can be purchased independently of network provider; however, there are also arrangements whereby the manufacturer supplies devices through only selected service providers. The model of service quality measurement is not a simple fragment model for the service quality anymore. It is required to establish the ultimate model for the service quality to determine if the customer differentiates between the device and service quality. Knowing if a customer differentiates between device and service can aid strong brands when deciding which partners to select for collaborative strategies. The aim of this research is to determine the significant difference between the models of service quality measurement based on differing levels of brand awareness.

An Analysis on Game Character Product Design Preferences among Kidults for Extending Mobile Game Lifespans (모바일 게임의 수명 연장을 위한 키덜트의 게임 캐릭터 상품 디자인 선호도에 대한 분석)

  • Choi, Rebekah Mijung;Paik, Paul Chul-ho;Park, Jin-won
    • Journal of Korea Game Society
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    • v.17 no.2
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    • pp.85-94
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    • 2017
  • Over the recent years, there has been a sudden surge in interest over character-related products among mobile game developers in South Korea as a business strategy to extend mobile game lifespans. However, even with the majority of mobile game players aging around 18~35 and higher, there has been a lack of study regarding design preferences and consumption tendencies of adult players-or kidults-when it comes to character-related products. In this study, three distinctive decision patterns among kidults were identified using an online Q-Sort method: (a) Character Oriented, (b) Item Oriented, and (c) Character-item Oriented. The similarities and differences of these three types are further analyzed to provide insight into important factors that play decisive roles in purchasing decisions made by kidults. The results from this study can aid mobile game developers in establishing reference points for future character business directions.

Impacts of scarcity message on impulse buying of fashion products in mobile shopping malls (모바일 패션제품 구매에서 희소성 메시지가 충동구매행동에 미치는 영향)

  • Park, Eun Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.4
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    • pp.25-38
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    • 2020
  • Impulse buying occurs when consumers feel an urge to impulsively buy a product without thoughtful consideration of why and for what reason they need the product. However, few efforts have been made to identify the impacts of perceived scarcity on the impulse buying of fashion products in mobile shopping malls. This study's objectives were to estimate, using structural equation model analysis, the impact of a scarcity message on browsing, feeling the urge to buy, and impulse buying of fashion products on mobile shopping malls. Data was collected from 206 customers who experienced to impulse buying fashion products via objective sampling. Structural equation modeling was used to test the hypotheses developed for the study. Results found evident effects of the scarcity message on the impulse buying of fashion products directly and indirectly. Additionally, consumers felt the urge to buy had a significant impact on the impulse buying of fashion products, whereas browsing had little impact on the impulse buying of fashion products. This is an expanded study to examine structural equation modeling of impulse buying of fashion products on mobile shopping malls. These results will contribute to a better understanding of the mechanisms that underlie the operation of an effective scarcity strategy for fashion products on mobile shopping malls.

A Study on Quality Evaluation Model of Mobile Device Management for BYOD (BYOD 환경의 MDM 보안솔루션의 품질평가모델에 관한 연구)

  • Rha, HyeonDae;Kang, SuKyoung;Kim, ChangJae;Lee, NamYong
    • The Journal of Korean Association of Computer Education
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    • v.17 no.6
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    • pp.93-102
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    • 2014
  • A mobile office environment using mobile devices, such as tablet PC, mobile phone is gradually increased in enterprises, banking and public institutions etc which is no limitation on places. It occurs advanced and persist security threats that are required effective security management policy and technical solution to be secure. For BYOD (Bring Your Own Device) environment, technical security management solutions of network control based, MDM (Mobile Device Management), MAM (Mobile Application Management), MCM (Mobile Contents Management) were released, evolved and mixed used. In perspective of integrated security management solution, mobile security product should be selected to consider user experience and environment and correct quality evaluation model of product is needed which is provided standards and guidance on the selection criteria when it was introduced. In this paper, the most widely used MDM solution is selected to take a look at its features and it was reviewed the product attributes with related international standard ISO/IEC25010 software quality attributes. And then it was derived evaluation elements and calculated the related metrics based on the quality analysis model. For the verification of quality evaluation model, security checks list and testing procedures were established; it applied metrics and analyzed the testing result through scenario based case study.

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Mobile Phone Menu Design Based on Impression Engineering (인상공학에 의한 이동통신기기의 메뉴설계)

  • 김성택;손소영
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.04a
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    • pp.417-420
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    • 2000
  • The purpose of this paper is to design the menu of mobile phone based on the impression engineering. Free response survey analysis was used to collect impression data on mobile phone functions with time interval. Simultaneity analysis was applied to finding the relationship among selected impression. We cluster the related impression so as to design the menu of a mobile phone accordingly. This research is expected to contribute to the improvement of customer satisfaction by reflecting customer's impression in the process of product design.

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Mobile Phone Menu Design Based on Impression Engineering (인상공학에 의한 이동통신기기의 메뉴설계)

  • Kim, Sung-Taek;Sohn, So-Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.26 no.4
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    • pp.431-438
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    • 2000
  • The purpose of this paper is to design the menu of mobile phone based on the impression engineering. Free response survey analysis was used to collect impression data on mobile phone functions with time interval. Simultaneity analysis was applied to finding the relationship among selected impression. We cluster a set of the related impression so as to design the menu of a mobile phone accordingly. This research is expected to contribute to the improvement of customer satisfaction by reflecting customer's impression in the process of product design.

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How of Improve an identity of mobile device interface and usability? (모바일 디바이스의 인터페이스 아이덴티티 개선 및 사용성 증대방안)

  • Song, Sang-Gon;Kim, Young-Sun;Choo, Hee-Jeong;Kang, Tae-Young;Hong, Noh-Kyung
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.140-145
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    • 2008
  • Mobile device has a constraint such as a small physical display size and interaction. One of the most important issues in mobile devices is the express an identity of one's products company. It can be appeal to the user in side of consistency. Thus, we integrate and extract an identity element from user experience including, Graphical User Interface, Information Architecture and Audio User Interface. The study was conducted by a task force team with User Interface practitioners of managing divisions of each product. In this study, methods and processes that were attempted in order to establish consistency principles of user experiences, enhancing the various characteristics of each product, are described. The results and practical experiences obtained through the processes are introduced.

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A REID privacy protect scheme based on mobile (모바일 기반의 RFID 프라이버시 보호 기법)

  • Kim, Il-Jung;Choi, Eun-Young;Lee, Dong-Hoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.17 no.1
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    • pp.89-96
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    • 2007
  • Radio Frequency Identification system based on EPC(Electronic Product Code) Network Environment can read or write information of tagged objects, using Rf signals without direct contact. This advantage which is to provide storage ability and contactless property is better than Bar-code system. Mobile RFID system which integrates Mobile system with RFID system will provide new additional service to users. However, an advantage for obtaining information of objects using RF signal causes personal privacy problem. In this paper, we propose techniques that can protect personal privacy based on mobile. Our scheme provides privacy protection of users and is more efficiently than another application service.

A study on the mobile Internet portal service types (무선인터넷 포털서비스의 유형과 유망 컨텐츠 분석 이동전화를 통한 무선인터넷을 중심으로)

  • 김주성;김태성;고석하
    • Journal of Information Technology Applications and Management
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    • v.9 no.4
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    • pp.151-164
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    • 2002
  • This paper predicts how mobile Internet portal services will go ahead and what contents will be needed at the portal site. Mobile Internet interface needs to be concise and compressed because of the size of terminals Thus mobile internal service wants integrated portal service We study the service strategy for mobile internet portal Service according to the product life cycle Many Korean people who have used 'wired and fixed' Internet services and mobile phones want the mobile Internet portal to provide many attractive functions and high quality of service Thus we consider the current Korean mobile Internet service as the maturity phase of its life cycle The maturity phase needs the strategy of diversifying and focusing on, thus we recommend the hub portal model for Korean mobile Internet service, In this paper, we survey contents of mobile Internet portal service as a case study. With the result of the analysis, we present the promising contents as follows: video conference service, financial service, stock trading service, traffic information service, location map service, emergency rescue service, and so on.

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