• Survey Research
• /
• v.4 no.1
• /
• pp.1-29
• /
• 2003

Telephone surveys miss, among other people, those who live in homes without telephones, people who are away from home at the time of interview and people who refuse to be interviewed. Recently, mobile phone survey has emerged as “A replacement technology” to the old telephone survey method. Mobile survey enables us to do many things we could not do or could not afford to do before, and reatly enhance the efficiency if the opinion surveys. Very specifically, the mobile survey enables us to control respondent's accessability, interviewer bias and to do incredibly fast and at a affordable costs. The authors analyze the results of mobile-phone local election polls and ELSI bio-technology attitude survey. The authors describe their results, the methods they used, including the use of demographic and propensity weighting to correct for substantial biases in the raw, unweighted data. The results show that mobile survey can predict the election outcomes with approximately equal accuracy to that of the telephone poll after weighting. This paper also cautions readers not to assume that mobile survey can be used with equal success in other elections and emphasizes the need for continuing research to improve mobile survey methods in the future.

• Journal of Information Technology Services
• /
• v.13 no.2
• /
• pp.113-131
• /
• 2014

Smartphone security threat has become an important issue in Information Science field following the wide distribution of smartphones. However, there are few studies related to such. Therefore, this study examined the factors affecting the intention of smartphone users to use the mobile vaccine against malware with the Protection Motivation Theory. To secure the reliability of the study, a surveying agency was commissioned. A total of 263 respondents, excluding 37 respondents who are users of iOS, which does not have mobile vaccine in the smart phone, or who gave invalid responses, were surveyed. The results showed that perception of the installed mobile vaccine significantly affected the Response Efficacy and Self-efficacy, and that the Perceived Severity, Perceived Vulnerability, Response Efficacy, and Self-efficacy significantly influenced the intention to use the mobile vaccine. On the other hand, Installation Perception of mobile vaccine itself did not affect the Perceived Severity and Perceived Vulnerability. This study is significant since it presented the new evaluation model of threat evaluation and response evaluation in the Protection Motivation Theory in accepting the security technology and raised the need for the promotion and exposure of mobile vaccine, since perception of mobile vaccine installation affects the response evaluation. It also found that the promotion must consider the seriousness of smartphone security, outstanding attribute of mobile vaccine, and user-friendliness of mobile vaccine above all.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.12 no.5
• /
• pp.99-105
• /
• 2012

With the rapid development and diffusion of smart phone applications, mobile users are able to use various useful mobile services in humdrum life. Especially, interesting applications like QR code using camera module in a smart phone are developed continuously nowadays. We realized that the size and shape of shooting objects taken by a smart phone camera module are very different according to their types and versions of the android-based smart phone in the process of developing applications for measuring the shooting object using camera module of a smart phone. In this paper, we investigate the major differences among smart phone types and system versions when we take specific object with camera module of smart phones, analyze the various characteristics of camera modules that influencing the real size of the shooting object taken by a smart phone, and apply them to the development of the smart camruler application.

• Journal of Information Technology Services
• /
• v.8 no.4
• /
• pp.151-163
• /
• 2009

In this paper, we design and develop a personalized advertisement and information services system based on mobile RFID using RFID virtual tag. It is a system to perform the use of the contents information or the commercial transaction on the contents products through internet server connection by using RFID tag information with a mobile according as transmitting immediately to a cell phone after a tag generator derived RFID tag information to be substituted for the contents information being output at present, after being transmitted from a cell phone the information request signal on the contents information being output from video media. This service system provides a mechanism for gathering advertisement information left behind by many clients visiting advertisement sites for analysis of customers property, service model for selecting personalized services, and mechanism for providing them to customers who visited in a advertisement mall joined to the shopping site.

• Journal of Internet Computing and Services
• /
• v.4 no.1
• /
• pp.9-17
• /
• 2003

Since cellular phone has come into wide use, the mobile advertisement has been considered as a new type of advertisement. In this paper, I proposed the system to make Images in various format so that users can make advertisement contents more easily. Also 1 proposed the advertisement on the VM application which can be connected to the sewer via wireless network.

• IE interfaces
• /
• v.14 no.1
• /
• pp.54-58
• /
• 2001

In this study, we suggest a multi-generation Lotka-Volterra model, which is a competition model using game theory and complex system theory. The suggested model shows many improvements to weakness of a well known Bass model to forecast new technology in competitive markets. We show that the Lotka-Volterra model has strong power to forecast mobile communication services when it is used for competition of 1st generation mobile phone service and 2nd generation phone service in Korea. We finally use the model to forecast IMT-2000 service, the 3rd generation mobile communication service.

• Journal of Distribution Science
• /
• v.16 no.4
• /
• pp.67-74
• /
• 2018

Purpose - Most of the amendments to the law on the improvement of the distribution structure of mobile communication terminal equipment, the fully self-sufficient system of terminals, and the separated disclosure system on the terminals are aimed at securing transparency of the distribution structure by eliminating or reducing handset subsidies. This study investigates what items are important for the purchase of mobile phones in various and rapidly changing mobile phone markets from the consumer's point of view and tries to make a strategic suggestion for future mobile distribution strategies. Research design, data, and methodology - The procedure of this study takes place in four steps. In step 1, only the SF type respondents selected for this study were extracted through MBTI analysis. In step 2, they were divided into three hierarchies for the AHP analysis and each element was arranged. In step 3, the AHP analysis was converted to a Fuzzy-AHP number using the trigonometric centroid method. This was to eliminate the ambiguity of the response by converting into a fuzzy number even if data consistency was maintained with CI value below 0.1. In step 4, the number of converted 2-layer and 3-layer was combined to derive the priority when the final handset is selected. Results - First, the highest importance among the four items in the second tier was the terminal function item, followed by brand, price, and design item. Second, in the third tier, the highest importance was level of after-sales service, followed by device price, processing speed, ease of use, usefulness, and rate system. Third, the arithmetic average of the determinant of the fuzzy function showed that processing speed, ease of use and usefulness in the function item, level of after-sales service in the brand item, and device price in the price item were the five most important factors among 16 choice factors. Conclusions - First, there will be a change in the consumption patterns of consumers who have compared distributors and dealers to purchase handsets with more subsidies. Second, it is highly likely that people will purchase new handsets only when they need to change their devices because they can not receive subsidies by switching phone brands any more.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.2
• /
• pp.455-462
• /
• 2009

The present study focused on the status of functional use and demands for cellular phone in the aged. Through a survey of 206 aged people, we asked the present use of UI(User Interface) and problems in use of functions of cellular phone. The survey consist of questions about use of internet and mobil products, receptiveness of various mobil contents and machines, and marketable evaluation. The results showed that great part of elder people used only cellular phone as telephone. However, it appeared that relatively younger people in the participants In survey used more and more various functions of cellular phone such as digital camera. Moreover, according to the situations of health, economy, culture of participants, they demanded more various functions and UI in cellular phone.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.05a
• /
• pp.201-204
• /
• 2013

From 2009 to the present, smart phone users has been steadily increasing. And through the use of smart phone applications, smart phone user can perform easily what they want to do whenever and wherever. However, new types of financial fraud such as phishing, pharming and smishing are appeared exploiting these advantages. Accordingly in this paper, I propose to prevent social issues like phishing, pharming and smishing for the technical way using mobile hypervisor.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.11 no.4
• /
• pp.165-169
• /
• 2011

In recent years mobile phone handset terminal has tended to have additional various functions and slim and light weight, and its internal space is getting smaller and narrower. According to complex parts, small and narrow inner space is caused not sufficient bandwidth and lower impedance. Moreover, additional polarization loss by the surrounding parts produces is lower effectiveness and increases difficulties for getting the antenna gain. For IFA is low profile structure based on the ILA(Inverted L Antenna) which is transformed from the monopole antenna. While this antenna has lots of advantages in internal antenna of mobile phone, it has some disadvantage of reduced bandwidth and gains compared with monopole antenna. In this paper, propose vlade hybrid antenna use for the coupling structure.