• 예술인문사회 융합 멀티미디어 논문지
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• 제7권10호
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• pp.545-556
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• 2017

가족단위 관람객들이 박물관에서 이용할 수 있는 전시설명 매체는 크게 도슨트 전시설명과 모바일 기기로 나뉘는데, 어떤 매체를 사용하느냐에 따라 소통의 양상과 정도가 달랐다. 우선 도슨트 전시설명을 듣는 가족단위 관람객들은 스스로 대화를 절제한 탓에 가족 간 소통에 어려움을 겼었다. 모바일 기기를 사용한 가족단위 관람객들은 소통하려는 의지 없이 기기에 의존하여 각자 전시를 관람했으며 모바일 기기 화면에 집중하여 정작 전시물에 시선을 주지 않았다. 설문조사 결과 부모는 매체별 차이를 못 느끼거나 일부 항목에서 도슨트 전시설명이 낫다고 답한 반면 자녀들은 기계 조작의 기쁨 때문에 모바일 기기 사용을 선호했다. 그러나 어떤 매체를 이용하느냐와 무관하게 가족단위 관람객들의 소통력은 가족과 함께 있는 것만으로도 크기가 커지는 특징이 확인되었다. 따라서 매체 선택의 문제 보다는 가족단위 관람객을 위한 도슨트 프로그램을 별도로 운영하여 가족 간의 활발한 상호작용을 유도하고, 모바일 기기를 사용하면서도 관람객들이 서로 대화하고 전시물에 시선을 돌릴 수 있는 전략을 강구해야 할 것이다.

• Journal of Information Technology Applications and Management
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• 제26권5호
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• pp.1-12
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• 2019

This study conducted an empirical study on factors affecting the continuous use of mobile payment for users. Based on Technology Acceptance Model (TAM) and Extended Expectation-Confirmation Model of lS Continuance (ECM-ISC), we set up the model and hypothesis by adding habit and utilization range as independent variables. We received 426 valid questionnaires from users who have used continuously mobile payments such as Alipay and Wechatpay in China. The collected data was analyzed by SPSS for validity, reliability, factor analysis, T-test and regression analysis. The result shows that perceived usefulness, perceived risk, habits and utilization range have positive effects on users who use AliPay. Users who use Wechatpay have been affected by perceived usefulness, perceived use of ease, habit and application scope. However, the social influence does not affect both.

• 대한산업공학회지
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• 제32권2호
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• pp.120-125
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• 2006

Since Korean government has implemented the "Number Portability System" in the domestic mobile communications market, mobile communication companies have been striving to hold onto existing customers and at the same time to attract new customers. This paper presents a competing risk model that considers the characteristics of a customer in order to predict the customer's life under the "Number Portability System." Three competing risks considered are pricing policy, quality of communication, and usefulness of service. It was observed that the customers who pay more are less sensitive on pricing policy younger people are less sensitive than older people to the quality of communication and women are more sensitive than men to the degree of usefulness of service. We expect that the result of this study can be used as a guideline for effective management of mobile phone customers under the Number Portability System.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.17-34
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• 2014

As the numbers of Internet users have grown dramatically in recent years due to increased use of mobile devices, businesses using internet are also expanding rapidly. Internet marketing has the advantage of expanding business without any constraint of time and space using the global network which connects tens of thousands of world's computers and mobile devices. In a way of utilizing internet marketing, the present study examines the applicability of Customer Relationship Management (CRM) to the domestic professional baseball industry in Korea. The study focuses on the issue of whether the intangible value of customer satisfaction can create higher profits. We combine both inductive and conductive methods for this study. First, we carry out a random survey of baseball spectators and find that customers are willing to pay more when their satisfaction level is improved. Next, we recognize satisfaction factors that are considered as important by customers through literature survey. Then we use Decision Tree to find which satisfaction factors are most important to each clustered customer group. Finally we estimate how much they would pay more when the most important satisfaction factor improves by each customer group. Therefore, this study demonstrates that CRM implementation to one-to-one internet marketing can improve the profitability of baseball industry. The major contribution of the present study is to show that the introduction of CRM can be used as a profit-generating strategy in various industries for future internet marketing.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2004년도 학술대회지
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• pp.592-595
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• 2004

Recently the numbers of patent about the technology for mobile payment with Ie or bluetooth-chip are being increased more and more. The reasons of patent increment for mobile payment are advancement of wireless internet technology and rising of customer's request for it. The customer wants to be able to pay for purchase, tax and aid with own mobile phone. So every mobile service provider applies for patents about that competitively. And in the near future the biometrics is generalized in the mobile payment system. Especially the payment service of iris recognition is significant technique in this area for the future prospect. The biometrics of iris is an accurate authentication method because it has about 250 distinguish parameters to the finger print's 30. The biometrics of iris can recognize and identify a person for 2 seconds. But the image of iris is changed by transformation of body in the life. And the existing iris authentication system has problem that can be miss-recognized. In this paper, we propose the new method that reduces miss-recognizing rate with Renewable Iris Authentication Algorithm(RIAA) in mobile system.

• 유통과학연구
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• 제10권9호
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• pp.23-29
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• 2012

Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

• 인터넷정보학회논문지
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• 제20권5호
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• pp.79-86
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• 2019

This paper is an overview of key elements of Korea National Open University's smart mobile learning system, and an attempt to evaluate its main services relative to the FRAME model and the Mobile Learning Development Model for distance learning in higher education. KNOU improved its system architecture to one based on xMOOC e-learning content delivery while also upgrading its PC-based online/mobile learning services to facilitate an easier and more convenient access to lectures and for better interactivity. From the users' viewpoint, the upgraded 'U-KNOU Campus' allows for a more integrated search capability coupled with better course recommendations and a customized notification service. Using the new system, the students can access not only the school- and peer-issued messages via online bulletin boards but also share information and pose questions to others including to the school faculty/officials and system administrators. Additionally, a new mobile payment method has been incorporated into the system so that the students can select and pay for additional courses from anywhere. In spite of these advances, the issue of device usability and content development remain; specifically U-KNOU Campus needs to improve its instructor-learner and learner-to-learner interactivity and mobile evaluation interface.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.287-295
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• 2022

With the dramatic increase in mobile usage, more and more businesses see the potential of m-commerce. This study focuses on a subcategory of m-commerce, a mobile shopping application. To understand the purchase intention via m-commerce applications, this study is aimed to identify the main factors that are related to the applications and explore the influence of these factors on consumers' mobile shopping intention. This study uses quantitative research methods and selects Vietnam as its case study. The survey responses of 450 Vietnamese mobile shoppers were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicated that online reviews, e-service quality, and information quality are significant predictors of behavior intention, and perceived risk negatively influences consumer online purchase intention via the applications. The content enriches the combined research of detailed and possible models with quality dimensions and risk perception. Practitioners such as e-retailers and developers can enhance the quality of applications and determine strategies to reach potential users and maximize revenue. M-commerce providers should pay adequate attention to credible and influential online reviews since mobile shoppers heavily rely on reading reviews before buying a product.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권11호
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• pp.3603-3618
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• 2022

The offloading method is important when there are multiple mobile nodes and multiple edge servers. In the environment, those mobile nodes connect with edge servers with different bandwidths, thus taking different time and energy for offloading tasks. Considering the system load of edge servers and the attributes (the number of instructions, the size of files, deadlines, and so on) of tasks, the energy-aware offloading problem becomes difficult under our mobile edge environment (MCE). Most of the past work mainly offloads tasks by judging where the job consumes less energy. But sometimes, one task needs more energy because the preferred edge servers have been overloaded. Those methods always do not pay attention to the influence of the scheduling on the future tasks. In this paper, first, we try to execute the job locally when the job costs a lower energy consumption executed on the MD. We suppose that every task is submitted to the mobile server which has the highest bandwidth efficiency. Bandwidth efficiency is defined by the sending ratio, the receiving ratio, and their related power consumption. We sort the task in the descending order of the ratio between the energy consumption executed on the mobile server node and on the MD. Then, we give a "suffrage" definition for the energy consumption executed on different mobile servers for offloading tasks. The task selects the mobile server with the largest suffrage. Simulations show that our method reduces the execution time and the related energy consumption, while keeping a lower value in the number of uncompleted tasks.

• 중소기업융합학회논문지
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• 제5권3호
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• pp.21-26
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• 2015

모바일 컨텐츠가 성장함에 따라 모바일 컨텐츠가 있는 애플리케이션에서 인앱 결제가 활발하다. 하지만 이용자들 중 정당하게 돈을 지불하고 이용하지 않고 결제 모듈을 속이거나 해킹하는 애플리케이션을 통해 유료 컨텐츠를 무료로 이용하고 있다. 이를 결제 우회라고 부른다. 결제 우회를 돕는 애플리케이션에는 프리덤(Freedom), 아이앱 크래커(IAP Cracker), 그리고 보로딘이라는 해커가 제시한 DNS 서버가 있다. 모바일 게임의 경우 결제 우회를 사용한 이용자들 때문에 유료 컨텐츠를 팔았음에도 매출 로그에 나온 결제 금액과 실제 수익으로 돌아오는 금액이 다르다. 결제 우회에 대응 방안으로 구매 번호 형태 확인, 공개 키 암호화, 영수증 검증 세 가지를 제안한다.