• 한국전자거래학회지
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• 제15권3호
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• pp.147-162
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• 2010

East Asian region, specifically China, Japan, and Korea, is considered as an area of advanced mobile handsets and mobile services. The well-established infrastructure of this region is well known due to rapid introduction of diverse feature-equipped handsets and advanced capabilities of mobile network operators. However, the status of mobile business has rarely been dealt with in previous studies. In this paper, we compare mobile value chains among these three countries. China has adopted open platform for mobile data services while Korea and Japan's mobile network operators control mobile portals for accessing diverse contents and services. We also discuss some possible reasons for the differences among the three countries in terms of value chain structures.

• ETRI Journal
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• 제32권3호
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• pp.447-456
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• 2010

Asymmetric regulation as applied to mobile termination rates refers to regulatory arrangements in which different mobile operators charge different termination rates, even though the services provided are essentially identical. The asymmetric regulation has been frequently used as a regulatory tool to support new entrants to a mobile market. This paper examines the economic effects of asymmetric regulation of mobile termination rates using a theoretical model and its simulation. The result shows that when there is no noticeable difference in brand loyalty between mobile operators with the high degree of substitutability between services provided by mobile operators, and the costs of new entrants are low, a reduction in the asymmetry of mobile access prices results in an enhancement of consumer welfare. These findings provide positive evidence for the argument that in certain situations asymmetric pricing of mobile access services may be counterproductive for consumer welfare.

• ETRI Journal
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• 제40권3호
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• pp.355-365
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• 2018

The increase in data traffic calls for investment in mobile networks; however, the saturating revenue of mobile broadband and increasing capital expenditure are discouraging mobile operators from investing in next-generation mobile networks. Mobile network sharing is a viable solution for operators and regulators to resolve this dilemma. This research uses a difference-in-differences analysis of 33 operators (including 11 control operators) to empirically evaluate the cost reduction effect of mobile network sharing. The results indicate a reduction in overall operating expenditure and short-term capital expenditure by national roaming. This finding implies that future technology and standards development should focus on flexible network operation and maintenance, energy efficiency, and maximizing economies of scale in radio access networks. Furthermore, mobile network sharing will become more viable and relevant in a 5G network deployment as spectrum bands are likely to increase the total cost of ownership of mobile networks and technical enablers will facilitate network sharing.

• 인터넷정보학회논문지
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• 제18권5호
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• pp.123-131
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• 2017

최근 들어 모바일 서비스가 급증하면서 다양한 형태의 모바일 데이터 과금 방식이 등장하였다. 그중 네트워크 사업자인 통신사업자가 특정 앱/서비스에 대해 데이터 사용료를 받지 않고 자유롭게 사용할 수 있게 하는 제로레이팅 방식이 급증하고 있다. 이러한 통신사업자의 비과금행위에 따라 플랫폼 사업자는 자연스럽게 사업적 위기와 기회에 노출되어 있다. 플랫폼 사업자의 입장에서는 위기와 기회를 감안한 전략설정이 필요한 상황임에도 제로레이팅 및 플랫폼에 대해 명확하게 정의하고 분류한 연구조차 부족한 실정이다. 더욱이 제로레이팅으로 인해 플랫폼사업자에게 미치게 될 영향을 분석한 연구는 전무하다. 본 연구는 네트워크사업자의 제로레이팅에 따른 플랫폼사업자의 전략적 대응방안을 마련하기 위해 사업기회 및 위기를 분석하는데 목적을 두었다. 본 연구의 결과는 연구자들로 하여금 제로레이팅과 플랫폼에 대한 이해를 증진시키고, 플랫폼사업자의 입장에서 사업전략을 수립하는데 주요한 참고자료로 활용될 수 있을 것이다.

• 유통과학연구
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• 제17권10호
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• pp.27-39
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• 2019

Purpose - This study explores the relationships between e-Marketing and perceived service quality with brand trust and loyalty towards the brand of mobile telephone operators in Kosovo. Research design, data, and methodology - The conceptual model of four constructs was developed, while each construct consisted of the set of variables measured by using five-point Likert scale. The primary data was collected via an online survey through SurveyMonkey, distributed via Facebook and email. The collected data were cleaned, validated and tested for its consistency through Cronbach's Alpha; ensured that five assumptions of multiple linear regression are met. To assess the relationships between outcome variable and dependent variables of the model, performed the bivariate correlation, simple, multiple linear and hierarchical regression. Results - Perceived service quality has a positive significant effect on brand trust and loyalty. e-Marketing presents moderating direct effect on brand loyalty, and slightly higher effect through brand trust of the mobile telephone operators in Kosovo. Conclusions - The perceived service quality and brand trust are key determinants in achieving brand loyalty in telecommunication industry, followed by e-Marketing as means to creating expectations, delivering on promise to meet customers' perceptions for service quality with a purpose of building trust, that leads to loyalty towards the brands of mobile operators in Kosovo.

• Journal of information and communication convergence engineering
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• 제14권1호
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• pp.9-13
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• 2016

With the introduction of the data-oriented plan for LTE service, one may concerned with the background of the ISP's policy in charging for LTE services. In this work we investigate the latest usage patterns of voice and data applications for customers over the current mobile network, via which we investigate why mobile operators introduced data-oriented plans. To be specific, we collected the real-field data for the volume of voice and data traffic from the LTE network before the data-oriented plans were introduced. From the collected data we compute the absolute volume as well as the proportion of voice and data applications. From these observations we infer mobile operators' reasoning behind the decision to introduce data-oriented plans with unlimited voice calls over the mobile network.

• 한국정보통신설비학회:학술대회논문집
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• 한국정보통신설비학회 2008년도 정보통신설비 학술대회
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• pp.336-339
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• 2008

Convergence services are very important to mobile operators in next generation mobile networks. However, mobile operators cannot deal with all convergence services because there are numerous convergence services. Thus, they should select and develop main technologies to provide convergence services which are areas to grow our business. In this paper, we introduce basic technologies to provide convergence services and then present some evaluation models to select an important area and technology.

• 정보와 통신
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• 제33권6호
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• pp.18-26
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• 2016

Network and network functions virtualization (NFV) promise a number of attractive benefits and thus have driven mobile network operators to transform their previously static networks to more dynamic and software-defined networks. In this article, we share a mobile network operator's view based on implementation and deployment experiences in the wild during the past few years towards a software-defined 5G core network. More specifically, we present a practical point of view from mobile network operators and elaborate on why some of the virtualization benefits such as total cost of ownership (TCO) reduction are not easily realized as initially intended. Then, we describe 5G visions, services, and their requirements commonly agreed across mobile operators globally. Given the requirements, we then introduce desirable characteristics of 5G mobile core network and its key enabling technologies.

• 대한임베디드공학회논문지
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• 제15권2호
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• pp.95-101
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• 2020

In situations where mobile robots are operated either by autonomous systems or human operators, such as smart factories, priority-based teleoperation is crucial for the multiple operators with different priority to take over the right of the robot control without conflict. This paper proposes a priority-based teleoperation system for multiple operators to control the robots. This paper also introduces an efficient joystick-based robot control command generation algorithm for differential-drive mobile robots. The proposed system is implemented with ROS (Robot Operating System) and embedded control boards, and is applied to Pioneer 3AT mobile robot platform. The experimental results demonstrate the effectiveness of the proposed joystick control command algorithm and the priority-based control input selection.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2002년도 춘계종합학술대회
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• pp.395-399
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• 2002

영국의 이동통신시장은 2001년 8월 성인의 73%가 이동전화를 소유하고 있을 만큼 성장하였고, Vodafone, BTCellnet, One2One, Orange 등 4개 사에 의해 균형적인 경쟁이 전개되고 있다. 본 고에서는 영국에서 이동전화 사업자간 균형발전을 가져오고, 경쟁이 활성화된 배경을 정리하고 있다. 국내의 경우에 후발사업자와 선발사업자간 시장점유율 격차가 지속적으로 확대되고 있고, M&A에 의해 이용자의 사업자 선택권이 축소되고 있는 상황에서 영국 사례를 중심으로 경쟁이 활성화되기 위한 시사점을 살펴보고 있다.