• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.5 no.11
• /
• pp.2087-2102
• /
• 2011

The purpose of this study is to develop and present a strategic framework for mobile Internet marketing in the $Web^2$ environment. The $Web^2$ mobile Internet marketing is characterized by services, such as augmented reality and social network services. Considering the changes in the effects and types of advertisements in the mobile Internet, few studies of mobile advertisements have been conducted thus far in the $Web^2$ environment, including the cloud computing environment. Accordingly, this research aims to identify the relationships between importance and satisfaction and to uncover the characteristics of mobile advertisements through smart phones using the IPA (Importance-performance Analysis) methodology in the $Web^2$ environment. To induce the minimum required characteristics of a mobile advertisement in terms of the importance and satisfaction of IPA, Kano's model is applied to this analysis. The study also probes the relationships between the overall satisfaction and factors of each dimension of IPA through a regression analysis. As a result, this study presents four types of $Web^2$ mobile Internet marketing strategies. It was also confirmed that the maintenance reinforcement factors of the IPA dimension affect the degree of overall satisfaction. This study has implications for businesses and researchers preparing $Web^2$ mobile services and marketing.

• Journal of Communications and Networks
• /
• v.11 no.3
• /
• pp.261-270
• /
• 2009

We propose a tree-based integration of infrastructure networks and MANETs (TUM) to efficiently extend the scope of mobile Internet protocol to mobile ad hoc networks and devise a tree-based routing protocol (TBRP) that is suitable for the TUM architecture. Infrastructure networks have a number of fixed Internet Gateways that connect two heterogeneous networks. Mobile nodes form a number of small trees named pMANETs, each of them growing from anchor node which can communicate directly with an Internet Gateway. A new node registers with foreign agent and home agent along the tree path without resorting to an inefficient flooding. Furthermore, the TBRP sets up a routing path efficiently by exploiting the tree information without relying on flooding. We show by resorting to simulation that our approach is competitive against the conventional AODV based approach.

• The Journal of Society for e-Business Studies
• /
• v.21 no.4
• /
• pp.15-28
• /
• 2016

As the industry of Mobile Internet has been gradually developed, the major device for accessing the web is predicted to shift from PC to Mobile devices in the near future. This drastic increase of demand in Mobile devices has drawn a more convenient standard of living by transcending time and space in our lives, however, it triggered various side effects such as a digital divide. This study was conducted to analyze how people utilize the contents via Mobile devices and their active attitude toward Mobile Internet by dividing individual characteristics into generations, education level and income level, and also identify whether Mobile contents utilization has an effect on the active attitude. The research results could be used for establishing a policy to narrow the gap in Mobile contents use and active attitude by individual characteristics.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.1
• /
• pp.226-232
• /
• 2024

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

• Journal of Internet Computing and Services
• /
• v.11 no.2
• /
• pp.173-184
• /
• 2010

The advancement of ubiquitous networks facilitates and increases access to the Internet via mobile devices, which offers the advantages of enhanced mobility and accessibility. While Mobile Internet is largely free of temporal and spatial restrictions, producing content for mobile websites is a challenging work due to the existence of multiple device types and markup languages. This paper proposes a technique that makes use of image maps to improve the visual consistency of mobile web content displayed on a variety of mobile devices. The proposed image map method captures several objects comprising the webpage into a single image, and provides the image in Mobile Web services. Mobile devices employing the proposed method can reorganize webpages with multiple objects more easily and obtain the visually identical content on their screen.

• International Commerce and Information Review
• /
• v.8 no.2
• /
• pp.3-35
• /
• 2006

Until now, most of the studies about the internet service have focused mainly on the adoption of on-line(wired) internet services, while there have relatively been very few studies about the adoption and usage of wireless or mobile internet services. The generic model explaining the adoption behaviors of wireless internet services has not been made yet. Previous studies of that area is not so easy to find. The purposes of this paper are two-folds. The first is to find the factors affecting the users' intention and commitment behavior of mobile internet services. The second is to find the relative importance of the factors in users making decisions about users' usage intention and commitment behavior. In the theoretical part of this paper, the precedent studies concerning the technology acceptance model and the theories of on-line internet services adoption, the theories of the mobile internet services, are reviewed and analyzed.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.11
• /
• pp.233-245
• /
• 2009

The number of subscribers and the level of service usage are moderately low though WiBro service, as a new mobile Internet service, has been provided to mobile Internet users since June 2006. Considering this situation, the study was to identify, in exploratory point of view, which critical success factors are considered by mobile Internet users as the most important one to facilitate WiBro service, and to examine the perception of critical success factors of WiBro service varies according to their demographic characteristics. The study also was to suggest a few of research propositions on the relationships between critical success factors of WiBro service and characteristics of mobile Internet users, based on various statistical analyses. To accomplish these research purposes, the study defined research variables such as demographic characteristic of mobile Internet users, types of user, and critical success factors of WiBro service based on the review of mobile Internet service related studies. And then, the study performed various statistical analyses using survey questionnaires on mobile Internet users. The analyses show that there are little differences in perception on critical success factors of WiBro service among the mobile Internet users grouped by job and residential region, and that only the relationship between occupation of mobile Internet users and critical success factors of WiBro service is moderated by the types of user. Finally, the study proposed some research propositions, based on these analysis results, that could be used in the future studies.

• Proceedings of the Korean Society for Quality Management Conference
• /
• 2009.10a
• /
• pp.291-296
• /
• 2009

This study is to find the changing need of Mobile internet users and to setup the full browsing service measure, while mobile internet service is greatly developing. Main attributes of mobile internet service quality and user needs will be defined. So here will be a chance of improving the efficiency of mobile service quality.

• The Journal of the Korea Contents Association
• /
• v.7 no.4
• /
• pp.1-9
• /
• 2007

Cellular operators develop high speed mobile internet and multi-function cellular phones to activate new business model based on mobile internet services. Domestic cellular operators evolve their mobile networks from cdma2000-1x and EvDo to HSDPA to activate high speed mobile internet services. They also develop mobile internet platforms such as WIPI, BREW, and J2ME on multi-function cellular phones having multimedia solutions such as camera, MP3, MPEG, 3D game engine, DMB, PAN such as bluetooth, IrDA, W-LAN, and location information using GPS. But, content providers have problems of redevelopment of the same mobile internet application on different mobile internet platforms provided by cellular operators. In this paper, we develop conversion solutions for interoperability of mobile internet applications on WIPI and BREW using an one-pass compiler. We confirm the performance the proposed conversion solutions for the API conversion rate, the converted file size, and the full conversion time using the popular mobile games which are the killer applications on WiPI and BREW.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.16 no.6
• /
• pp.9-14
• /
• 2016

The Korea Communication Commission(KCC) measures communication qualities of mobile phones' voice calls, mobile internet, and broadband internet to provide quality communication services. It particularly focuses on measuring qualities of mobile internet data that is on the rise in terms of usage. However, existing quality measurement simply measures the speed of mobile communication through data without providing much information to users and does not disclose measured data, making it hard for individuals to objectively determine their communication quality. Thus, to improve such problems, the author suggests a system that measures qualities of mobile communication through Android. The method guarantees user convenience and reliability and improved mobile communication by making it easy for users to select the quantity of data to be used. It also saves the current GPS obtained through GPS module or mobile communication network and transfers measured data to servers so that the data can be processed into new information and be reinterpreted.