• 아태비즈니스연구
• /
• 제3권2호
• /
• pp.8-15
• /
• 2012

Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

• 한국정보통신학회논문지
• /
• 제10권3호
• /
• pp.586-592
• /
• 2006

모바일서비스는 정보시스템의 기능을 모바일 환경에서 제공하는 것이라고 할 수 있다. 따라서, 모바일서비스의 성공모형은 정보시스템의 성공모형에 모바일의 특성을 적용하여 도출될 수 있다. 다양한 모바일서비스들이 존재하고 있으며 특히, Commerce, Communication, Entertainmant, Information등은 많이 이용되고 있는 모바일서비스 유형들이다. 본 논문에서는 모바일서비스의 성공에 영향을 미치는 주요 요인들을 도출하고 서비스 유형별로 각 요인들이 어떠한 차이가 있는지를 분석해 본다.

• 한국콘텐츠학회논문지
• /
• 제6권10호
• /
• pp.89-98
• /
• 2006

모바일콘텐츠는 무선 단말기에서 서비스되는 모든 콘텐츠를 의미하고 크게 커뮤니케이션, 인포메이션, 엔터테인먼트의 3가지 유형으로 나누어볼 수 있다. 이러한 다양한 유형의 모바일콘텐츠들은 각각의 특성들이 있기 때문에 콘텐츠 유형에 따라 서비스 성공을 위한 영향요인들은 차이가 있을 것이다. 본 논문에서는 모바일 콘텐츠 서비스의 성공에 영향을 미치는 주요 요인들을 도출하고 서비스 유형별로 각 영향요인들은 어떠한 차이가 있는지를 분석해 본다. 또한, 영향요인들의 영향력과 사용자의 인식도를 비교 분석하여 유의한 시사점을 도출한다.

• 한국컴퓨터정보학회지
• /
• 제14권1호
• /
• pp.273-285
• /
• 2006

본 연구는 모바일 VOD 서비스 이용자들의 콘텐츠에 있어 유선 인터넷 VOD 콘텐츠와 모바일 VOD 서비스 이용자들간 이용하는 모바일 VOD 콘텐츠 장르선택과 유선 인터넷 VOD 콘텐츠 선택간에 어떠한 차이가 있는지를 비교하였다. 전체적으로 남성이 여성보다 높은 수준의 VOD활용이 나타났으며 활용 유형은 다양한 콘텐츠와 기분전환, 재미, 프로그램 등에 있어서 남성이 여성보다 상대적으로 높은 수준의 VOD 활용하는 것으로 나타났다. 또한 사용횟수가 높을수록 VOD 활용도 높게 나타났으며, 이에 따라 만족도도 높은 수준으로 나타났다. 또한 인터넷 VOD서비스가 모바일 VOD보다 높은 수준인 것으로 나타나 모바일 VOD 개발을 위한 다양한 프로그램 개발은 물론, 공개적이고 쉬운 요금제도 등을 개발해야 할 것으로 나타났다. 그리고 조사 대상자들은 주로 재미 위주의 프로그램을 이용하기 위하여 VOD를 사용하는 것으로 나타나 VOD에 대한 만족을 높이기 위하여 다양한 프로그램 개발이 필요할 것이다.

• 한국컴퓨터정보학회논문지
• /
• 제22권10호
• /
• pp.47-54
• /
• 2017

In this paper, we propose a connected car platform architecture called Mobile Second for developing of verity convergence services. A Mobile Second platform architecture is designed to provide more powerful and diverse convergence services for vehicles and drivers by applying technologies of Connected Car and ICT Convergence in various ways. The Mobile Second platform is implemented by applying Tizen IVI and Android to hardware platforms for IVI, Nexcom's VTC1010 and Freescale's i.MX6q/dl respectively. The Mobile Second platform provides the driver with the vehicle's information via IVI devices, mobile devices and PCs, etc., and provides Vehicle Selective Gateway(VSG) and Vehicle Control Framework for the driver to control his/her vehicle, and also provides a web framework to enable the use of VSG's APIs for the monitoring and controlling the vehicle information in various mobile environments as well as IVI devices. Since the Mobile Second platform aims to create new variety of services for Connected Car, it includes service frameworks for Smart Care / Self diagonostics, Mood & Entertainment services, and Runtime, libraries and APIs needed for the development of related applications. The libraries given by the Mobile Second Platform provides both a native library for native application support and a Java Script-based library for web application support, minimizing the dependency on the platform and contributing the convenience of developers at the same time.

• 한국산학기술학회:학술대회논문집
• /
• 한국산학기술학회 2003년도 Proceeding
• /
• pp.113-117
• /
• 2003

As the wireless communication technology advances rapidly, a personalization technology can be incorporated with the mobile Internet environment, which is based on location-based services to support more accurate personalized services. A location-based personalized recommender system is one of the essential technologies of the location-based application services, and is also a crucial technology for the ubiquitous environment. In this paper we propose a framework of a location-based personalized recommender system for the mobile Internet environment. The proposed system consists of three modules the interface module, the neighbor selection module and the prediction and recommendation module. The proposed system incorporates the concept of the recommendation system in the Electronic Commerce along with that of the mobile devices for possible expansion of services on the mobile devices. Finally a service scenario for entertainment recommendation based on the proposed recommender system is described.

• 한국IT서비스학회지
• /
• 제20권2호
• /
• pp.77-90
• /
• 2021

Online and mobile games represent digital entertainment. Not only the game grows fast, but also it has been noted for unique business models such as a subscription revenue model and free-to-play with partial payment. But, a recent revenue mechanism, called a loot-box system, has been criticized due to overspending, weak protection to teenagers, and more over gambling-like features. Policy makers and research communities have counted on expert opinions, review boards, and temporal survey studies to build countermeasures to minimize negative effects of online and mobile games. In this process, speed was not seriously considered. In this study, we attempt to use a big data source to find a way of observing a trend for policy makers and researchers. Specifically, we tried to apply the Word2Vec data mining algorithm to news repositories. From the findings, we acknowledged that the suggested design would be effective in lightening issues timely and precisely. This study contributes to digital entertainment service communities by providing a practical method to follow up trends; thus, helping practitioners have concrete grounds for balancing public concerns and business purposes.

• Journal of Information Technology Applications and Management
• /
• 제18권1호
• /
• pp.55-74
• /
• 2011

The growth in the use of ubiquitous computing based on mobile services as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technologies (IT). As more and more companies are finding ways to utilize ubiquitous computing based on mobile services, an important issue is to understand what factors will impact the decisions of consumers in adopting the services. Based on TAM with three additional groups of external factors, i.e., service-related factors (ubiquitous access, context awareness) and technology-related factors (perceived security risk, network connectivity) that are theoretically justified as having influence on both perceived usefulness and perceived ease of use which are additionally considered, a research model for the investigated technology acceptance was developed and empirically examined, using responses from more than intended users of ubiquitous computing based on mobile services. The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services. This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.

• 한국게임학회 논문지
• /
• 제18권3호
• /
• pp.5-16
• /
• 2018

최근 들어 증강현실 시장이 급성장하고 새로운 패러다임으로 자리를 잡아가면서 다양한 플랫폼 인터페이스가 등장하였다. 스마트폰 기반으로 사용자 개개인에 따라 맞춤식으로 추천 여행 정보를 제공하며 추천 여행 정보를 토대로 맞춤식 동선 가이드 정보를 제공함으로써 제한된 시간 내에 효율적인 여행이 가능하도록 하고 있으나 지도 중심의 단순 여행 동선을 제공하는데 불과하여 트레일이나 트레킹 등의 도보 여행 시 기존 지도 애플리케이션과 차별화된 서비스를 제공하기에는 한계가 있다. 모바일 기기에서 구현되면서도 서버와의 지속적인 통신이 없더라도 사용자 동선에 따라 가이드가 가능하면서도 해당 지역의 문화나 유적 등 엔터테인먼트 서비스도 부가적으로 제공될 수 있는 새로운 증강현실기법이 필요하다.

• 한국IT서비스학회지
• /
• 제18권5호
• /
• pp.85-97
• /
• 2019

In this study, we developed the Field-Experiential Learning Framework Using the Location Based Mobil-learning System (LBMS) and it is mobile Augmented Reality (AR) for smart learning system which is advanced e-learning. AR is technology that seamlessly overlays computer graphics on the real world. LBMS-AR has become widely available because of mobile AR. Mobile AR is possible to get information from real world anytime, anywhere. Nowadays, there are various areas using AR such as entertainment, marketing, location-based AR. We analysed the result of survey and implemented the functions. Also, for survey about application's effectiveness, we have focus group interview (FGI). Then we demonstrated and explained the application to them. The result of survey about application's effectiveness shows that application have higher utilization in education area. One of the most promising areas is education. AR in education shows lifelike images to users for realism. It's a good way for improving concentration and attention. We utilize only a beacone for image-based AR without other sensor.