• Title/Summary/Keyword: Mobile E-commerce

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Development of The Open Mobile E-commerce Platform Using 3D GIS and E-catalog

  • Cho, Jeong-Hyun;Ryu, Hyun-Ki
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.3
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    • pp.17-23
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    • 2014
  • Recently, E-Commerce demands an integrated solution for online and off-line provided to customers on wired / wireless network and various mobile devices. Our E-commerce platform can use anytime, anywhere, for all consumers. And, it can take convenient and secure E-commerce service in mobile environment. So, we will implement a software platform base on the mobile environment that independent of the mobile OS. Particularly, our E-commerce platform is based on 3D GIS information for 3D electronic map. So, all users (customers) have got the more visible convenience. And, by using the e-catalog DB cloud server, off-line store operators can be built the online home-page easily. From now on our E-commerce platform based on 3D GIS can be usable at various E-commerce areas in the ubiquitous environment.

A Mobile App Strategy: An Empirical Study on the Effect of the Mobile Shopping App Usage (모바일 애플리케이션 전략: 모바일 쇼핑 앱 사용 효과 실증 연구)

  • Choe, Jin Seon;Kim, Seung Hyun
    • Knowledge Management Research
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    • v.20 no.4
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    • pp.169-183
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    • 2019
  • The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

A Framework for Investigating Mobile Web Success in the Context of E-commerce: an Analytic Network Process (ANP) Approach

  • Salehi, Mona;Keramati, Abbas;Didehkhani, H.
    • Journal of Computing Science and Engineering
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    • v.4 no.1
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    • pp.53-79
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    • 2010
  • This study proposes a framework to investigate the factors of mobile web success in the context of e-commerce, and the relative importance of these success factors in selecting the most preferred mobile web. First, the Updated Delone and Mclean IS success model (2003) is chosen to extract significant mobile web success factors in the context of e-commerce. Second, it is extended through applying an Analytic Network Process (ANP) approach for investigating the relative importance of each factor and ranking alternative mobile webs in the context of e-commerce. The choice of success measure is a function of the context, which is the objective of this study. Thus, the present study is aimed at evaluating the success of an e-commerce mobile web by customizing measures of the Updated Delone and McLean IS Success model according to the context.

A Case study for Agricultural Mobile Commerce Application Using Oauth Based Real-time Information Sharing Technique

  • Do, Jung Rock;Jang, Ik Hoon;Kim, Jin Hyeung;Choe, Young Chan
    • Agribusiness and Information Management
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    • v.7 no.1
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    • pp.37-44
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    • 2015
  • This study explains an agricultural mobile commerce case using Oauth Based Real-Time Information Sharing Technique according to the growth of the agricultural e-commerce market. Considering the characteristics of the agricultural market, it can confirm differential values with the existing agricultural mobile commerce market according to the functions and characteristics of its technique. We compare variables for introducing agricultural mobile commerce with the existing mobile commerce. Trust through information sharing with real-timefarming diaries, suitability and perceived ease of use variables are positively influenced, but influence on completeness and authority of information variables are relatively insufficient. Through this, we explained differential values of agricultural mobile commerce and suggested an applicable business model.

A Secure Mobile Agent Transfer Protocol in Mobile Agents Based E-Commerce System (이동 에이전트 기반 저자사걸 시스템에서의 안전한 이동 에이전트 전송 프로토콜)

  • Han, Seung-Wan;Im, Hyeong-Seok
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.5S
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    • pp.1657-1665
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    • 2000
  • Mobile agents based e-commerce system has many advantage than traditional e-commerce-information gathering on goods, price settlement and payment, delivery of the goods purchased, and so on. However, due to the security vulnerability that stems from mobile agent's mobility, mobile agents based e-commerce system has additional security problems. Therefore, in order to do e-commerce securely in th system, first of al the security issues on mobile agents must be addressed. It this paper, we propose a mobile agent transfer protocol that provides confidentiality and integrity of mobile agent in transit and mutual authentication for communicating hosts. We further show the security of the protocol against many possible attacks. Also, we suggest the location management mechanism of mobile agents based on the trust center. This mechanism is capable of finding their locations transparently and detecting mobile agent clones.

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Effect of e-Commerce History on Consumer Perception: A comparative study of United States of America versus Vietnam

  • Pham Nguyen Bich Tram;Cheul Rhee;Jiyeol Kim
    • Asia pacific journal of information systems
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    • v.32 no.2
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    • pp.307-326
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    • 2022
  • Currently, Mobile-commerce is active around the world, and consumers' online activities have changed significantly from pc-base to mobile-base. Unlike IT advanced countries such as the United States, which experienced PC-based online commerce (hereafter, PC-commerce) before Mobile-commerce, developing countries such as Vietnam have a relatively short history of PC-commerce. Consumers' experience with PC-commerce may affect their acceptance and use of Mobile-commerce. In this study, we tried to see if different online commerce histories differently affect consumers' online purchasing behavior. We selected the United States and Vietnam, with longer PC-commerce experience and shorter one, respectively. Data were collected for the following four groups: 1) the U.S. PC-commerce (n=256), 2) the U.S. Mobile-commerce (n=283), 3) the Vietnamese PC-commerce (n=159), and 4) the Vietnamese Mobile-commerce (n=225). As results, it was first confirmed that different e-commerce histories in developed and developing countries make the online shopping process different. Second, navigability has a huge impact on consumers' decision support satisfaction in Vietnam where PC-commerce history is shorter. Third, we identified that pre-purchase phase is more related with decision support satisfaction and that purchase phase is more related with task support satisfaction.

The Dynamic Research of Mobile and PC Online Media Visit Activities Effects on The E-Commerce Site Visit (모바일, PC온라인 매체 방문 행동이 쇼핑 사이트 방문에 미치는 영향에 대한 동태적 연구)

  • Lee, Dong Il;Kim, Hyun Gyo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.4
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    • pp.85-95
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    • 2014
  • In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.

Design and Implementation of a Mobile System for Exploiting the Internet Product Information Effectively (인터넷 상품정보의 효과적 제공을 위한 모바일 시스템의 설계 및 구현)

  • Ha Sangho
    • The KIPS Transactions:PartD
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    • v.12D no.3 s.99
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    • pp.493-498
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    • 2005
  • With the advances of wireless technologies and mobile computing, m-commerce is being realized for several mobile devices such as PDAs and mobile phones. Currently, service contents in m-commerce are usually newly written to meet specific characteristics of the target mobile devices, thus requiring formidable efforts. Therefore, we should exploit the Internet product information currently being provided for e-commerce. However, bringing the Internet product to mobile devices is far from straightforward due to the many limitations of mobile devices such as little memory, small displays, low processing speeds, and so forth. In this paper, we first suggest a new model to effectively adapt the Internet product information for mobile phones. We then suggest a mobile system to implement the model. We then design and implement the system. Finally, we give experiments on the system.

A Development of Application System for Mobile Environment (무선 이동 환경을 위한 원서접수시스템 개발)

  • 정상혁;주경수
    • The Journal of Society for e-Business Studies
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    • v.8 no.1
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    • pp.71-83
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    • 2003
  • Nowadays on-line services based on Internet are being popularized and there are lots of E-Commerce applications using Internet. So we can use lots of information on anytime. To maximize the convenience of the network, the platform of the service is moving from E-Commerce to M-Commerce. In this paper we developed the application system for mobile environment. Therefore applicants can apply their applications and see the competition rate of the applying departments anytime and anywhere even if in the network disconnection regions. And we can manage more economically the application system because we use the network only the time when we syncronize the mobile device to mobile server.

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Effects of Consumers' Demographic Profile on Mobile Commerce Adoption

  • Lee, Jung-Wan;Cormier, James F.
    • Journal of Distribution Science
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    • v.8 no.1
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    • pp.5-11
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    • 2010
  • This study addresses a shift, generally positive, in the acceptance and adoption of mobile commerce. The study, based on data collected using a survey questionnaire from mobile phone users in South Korea, examined the relationships using factor analysis and multiple regression analysis methods. The results showed equal positive adoption rates across all demographics of age, education, and income, except for gender, in terms of attitudes toward mobile shopping. The rate of mobile commerce adoption was relatively stronger among females than males. This finding provides new developments to mobile service providers on the effect of demographic profile on consumers'behavior and attitudes toward mobile shopping. Based on the results of the study, practical implications for marketing strategies in mobile commerce markets are suggested.

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