• Information Systems Review
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• v.18 no.2
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• pp.107-125
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• 2016

With the rapid growth of the mobile application market, mobile donation applications have emerged as a new type of application that enables users to donate without actual payments. To date, limited research has been conducted to provide guidelines on how to design new types of mobile donation applications. Using cause-related marketing theory as theoretical framework, this study aims to identify the features of mobile donation applications that increase the intention of users to use such applications. To achieve this goal, we conducted two experiments. The results of an ANOVA test in the first experiment showed that indirect mobile donation applications (i.e., applications without actual payment) have a stronger positive effect on perceived effectiveness and cause involvement than direct mobile donation applications (i.e., applications with actual payment). In addition, perceived effectiveness and cause involvement yield positive effects on the intention to use mobile donation applications. The results of the second experiment showed that indirect mobile donation applications with utilitarian functions have a greater positive effect on perceived effectiveness and cause involvement than mobile donation applications with hedonic functions. These results contribute to mobile application and donation research as well as provide guidelines for practitioners on the design of mobile donation applications.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.112-120
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• 2011

Korean Blood Services have grown with history of half a century or more, and in its developing process, technological growth have contributed largely toward it. However, Korean Red Cross and public blood centers are finding difficulty in their business because the public doesn't feel necessity of blood donation and have distrust in current blood management system. Recently, smart phone shows new possibility to the modern life as it plays a role of micro PC. With this tendency, mobile application is being highlighted as a new media. Therefore this paper aims to propose an application called 'Nanumi'(tentatively named) to improve negative awareness about blood donation. For specific development suggestion, I analyzed existing theses and applications. Also, I interviewed experts in blood management and did a public survey to firm up necessity and appropriateness of this research. In this paper, I proposed structure of functions and UI design for the application.

• Journal of the Korea Society of Computer and Information
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• v.20 no.2
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• pp.181-185
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• 2015

This paper proposes a simple, approachable game via mobile application in order to change the attitudes of the general public towards donation. This game can become one of many representative online activities of NGOs(Non Government Organization). Also, as it is a song game, the public can enjoy it rather than feeling pressure. This study is expected to energize the industry of donation applications and contribute to the settlement of a popular giving culture through NGOs, corporations, and SNS(Social Networking System).

• Journal of the Korea Society of Computer and Information
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• v.16 no.11
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• pp.113-122
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• 2011

In this paper, we propose an iPhone application that allows the user to pay for donations using the camera, GPS and call functions of the iPhone. As iOS version 3.0 allows the iPhone camera to detect and read bar codes and QR codes, the proposed application uses such codes to identify a product the user wishes to donation. After determining the user's location using the iPhone GPS function, the application can then perform a navigation task that guides the user to a suitable shop or store where the user can make his or her donation. In addition, the application offers an ARS call function that allows the user to make a direct donation, even if the user does not know the telephone number for making such donations. Therefore, the proposed application provides an easy means for the user to pay for donations directly or indirectly.

• Information Systems Review
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• v.17 no.3
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• pp.135-157
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• 2015

Mobile giving platform is a new type of giving platform which offers donation service through mobile application. Mobile giving platform has developed differently from offline giving platform in the way that induces continuous donation. The purpose of this study is to investigate why mobile giving platform has adopted different strategy, and how it leads to continuous contribution. We conducted a case study with two successful mobile giving platforms; Bigwalk and Tree Planet. The analysis of the strategy is based on the construal level theory which explains the relationship between psychological distance and construal level. The result shows that the users' psychological distance toward giving platform has decreased with the environmental change, offline to mobile. Consequently the mobile giving platform offers services which form low level of construal for encouraging continuous participation. This finding suggests the importance of offering suitable construal level in services, and design guideline for mobile giving platforms.