• Korean Journal of Artificial Intelligence
• /
• v.7 no.1
• /
• pp.1-4
• /
• 2019

This study to investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention for the research purpose. This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. Our results support previous researches to results of SPSS analysis all of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted. After an empirical analysis of this study, the academic implications are as follows. As there have not been many academic studies related to mobile commerce quality, this study can be a meaningful framework when quality factors associated with mobile commerce are being analyzed. This paper as the mobile commerce industry is very sensitive to environmental changes, academic research that can be used to cope with these changes is continuously required. Further studies should be carried out to overcome limitations that have not been analyzed by this study.

• Journal of Distribution Science
• /
• v.9 no.2
• /
• pp.5-12
• /
• 2011

This study models the operational competence of mobile service providers as an endogenous factor that presumably impacts the mobile commerce (m-commerce) adoption of consumers and examines the relationship between the perceptions of consumers toward the operational performance of m-commerce providers and their m-commerce adoption likelihood. Quantitative research is applied with data collected from wireless Internet consumers in South Korea. The data is analyzed using factor analysis and structural equation modeling methods. The findings suggest that the operational competence of m-commerce providers is a significant antecedent to the m-commerce use and adoption of consumers in Korea. In this environment, the operational competence of mobile service providers in managing facilities, equipment, systems and technology plays a central role in enhancing m-commerce use and adoption. Based on the results, important managerial implications are discussed.

• Journal of Distribution Science
• /
• v.12 no.9
• /
• pp.65-72
• /
• 2014

Purpose - This study aims to provide a brief understanding of usability and its extended models with TAM as well as identifying additional determinants that had been suggested in previous studies on mobile services. Research design, data, and methodology - Empirical data were collected by conducting a field survey of potential mobile application service users. The call for participation was also made in mobile related application issues, which were widely discussed. Result - The ease of use and usefulness had a significantly positive influence on attitude and intention. It also was revealed that added value services can offer practical value to customers. Thus, positive attitudes toward the adoption of services by customers are present when they perceive higher usefulness and ease of use of mobile application services. Conclusion - It was indicated that customers who are more inclined to try new products or who have a higher demand for new things tend to think about those functionalities and added value mobile application services from the perspective of usefulness and ease of use and operation.

• Korea Journal of Hospital Management
• /
• v.26 no.1
• /
• pp.1-16
• /
• 2021

Purpose: The purpose of the study is to identify the influence of the hospital mobile app service quality on consumer satisfaction, involvement, and re-use intention of consumers who have experience in hospital mobile app service. Methodology: The survey was conducted on 230 users. The collected data were analyzed using correlation analysis, multiple regression analysis, and the Process Model in Hayes(2013). Findings: (1)The usability, reliability, and medical information provision among the service quality factors of hospital mobile apps had an effect on reuse intention, and consumer satisfaction partially mediated. (2)The usability and the provision of medical information were partially mediated by the involvement, which also affected the intention to reuse. (3)Only reliability showed an age-moderated effect. In reliability and re-use intent, age was a moderated mediating effect that controlled the effect of consumer satisfaction. Practical Implications: The results of this study provide initial data of mobile app services centered on hospitals and prove the type of consumer usage. It suggests that it can be used to attract potential consumers of hospitals and strategies to increase the use of mobile apps.

• Journal of Distribution Science
• /
• v.20 no.8
• /
• pp.69-79
• /
• 2022

Purpose: In the context of the emergence of industry 4.0, using mobile phones as a modern distribution channel to execute financial services is a significant solution for commercial banks' retail services and a gateway to promote financial inclusion and market development. Despite that service quality and customer satisfaction are two diverse notions and closely related to each other in the service sector, there is hardly a research which empirically examines the impacts of each dimensions of mobile banking service quality and customer satisfaction. Research design, data and methodology: This study first employs in-depth interview to explore various aspects of mobile banking service quality dimensions, including empathy, responsiveness, tangibility, assurance, and reliability that serves to develop measurement scales and hypothesis development. A quantitative survey is followed to collect data from 265 Vietnamese bank customers to empirically test the conceptual model. Resutls: Our findings indicate that more human-related factors including empathy, assurance, and responsiveness show the strongest impacts on customer satisfaction with mobile banking service while tangibility and reliability, as technical aspects, are less influential factors. Conclusions: Finally, some crucial implications are drawn for the banks to manage consumer behavior in mobile banking.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2003.05a
• /
• pp.414-418
• /
• 2003

VoIP is a core technology used to transmit both voice and data in an integrated packet' form. Within this technology, SIP is the signaling protocol used for 'real time' call services; particularly those where H323 is used. Yet, when considering the needs of mobile users, it is essential we integrate VoIp within the mobile technology so the mobile host is able to receive the 'packet' transported and by, and connected to, any available internet-address. For all this to occur, we need to improve Network Delay by reducing transmission problems associated with mobile services. If we are to obtain an optimal service then we must reduce any network delays which may arise from joining Mobile IP and VoIp services. This paper, therefore, considers how, unlike previous research, these delays may be improved through the use of the signaling technology\ulcorner SIP. It also considers how this research may be introduced into current wired and wireless integrated services enabling them to use the IP 'packet'.

• Journal of Digital Contents Society
• /
• v.10 no.1
• /
• pp.87-96
• /
• 2009

Digital Broadcast Service is being very popular and the delivery mechanism for digital broadcast content through IP network has progressed constantly, due to the advance of video and audio compression and network technologies. From these trends, in Korea, the commercial IPTV service starts in this year after the law related to IPTV is enacted last year. Since IPTV service, which integrates broadcast and communication services, can give an infrastructure for fusion of communication and interactive multimedia data service, IPTV service is attractive. Recently, by the advent of various wireless connection technologies and the mobile devices of high capability, Mobile IPTV, which has an advantage of not only IPTV but also mobile TV, has gained much interest. In this paper, we review a necessary ingredient for Mobile IPTV in the next generation wired/wireless convergence network environment which consists of heterogeneous wireless access networks. In addition, we propose the scheme for user mobility and service session mobility management using RTSP protocol and introduce the service gateway concept to guarantee the extension of IPTV service platform.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.13 no.2
• /
• pp.107-114
• /
• 2003

In this paper, we propose an efficient mutual authentication and key distribution protocol for cdma2000 packet data service which uses Mobile U access method with DIAMETER AAA(Authentication, Authorization and Accounting) infrastructure. The proposed scheme provides an efficient mutual authentication between MN(Mobile Node) and AAAH(home AAA server), and a secure session-key distribution among Mobile If entities. The proposed protocol improves the efficiency of DIAMETER AAA and satisfies the security requirements for authentication and key distribution protocol. Also, the key distributed by the proposed scheme can be used to generate keys for packet data security over 1xEV-DO wireless interface, in order to avoid a session hijacking attack for 1xEV-DO packet data service.

• Journal of Information Technology Applications and Management
• /
• v.13 no.4
• /
• pp.155-165
• /
• 2006

Along with the evolution of wireless internet environment, information services in mobile internet are being explosively increased. However, due to the high expense for the use of those services, it is not easy to collect the devoted customers. In order to overcome the adverse conditions, the service should be supported by a strategic application system which facilitates easier and fast service for customer's information needs than that of traditional on-line internet. In this paper, we investigate the strategy how to provide the information service under the customer satisfaction, and also consider some ways of personalization of information service and information provision in real-time. As a result of the works, we develop a system, MoSA-CRM(Mobile Service Application based on CRM) to support customer-oriented information service. We believe that the MoSA-CRM system can provide some benefits for information providers in mobile e-commerce market such as flexibility in business strategy, systematic customer relationship management, and growth in financial ability.

• Journal of the Korea Society of Computer and Information
• /
• v.9 no.4 s.32
• /
• pp.141-147
• /
• 2004

Recently, Mobile phone became a great member of people. It is increased an use of mobile phone a population. According to mobile phone service. Also a carrying along like CDMA terminal became a small size. a light weight. A phone increased in an environment mobile phone service. For the reason it is demand as necessary evaluation iterms development and test environment construct. In this thesis. mobile phone service an environment is necessary an test principal and interest. wireless network is used Wireless Data. To recommand a Wireless Data quality evaluation method and to look upon next generation.